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Agency self-Promotion

Shackleton

Issue 62 | March 2022

Device Like No Other

MullenLowe US
Issue 43 | June 2017

In targeted social media, in taxi cabs and at the airport at CES in Las Vegas, ads announced the launch of “a device like no other”.
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Reality Xmas

McCann London
Issue 43 | June 2017

Every Christmas, romanticised images of the ‘Holy Land’ are posted out as greetings cards.
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The First Car Catalogue made by kids for kids

Proximity Madrid
Issue 43 | June 2017

Society has changed a lot in the last 20 years. Families behave in completely different ways and when parents make decisions there is much more participation involved, the kids getting involved.
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THE RAIN PACK

Kolle Rebbe GmbH
Issue 43 | June 2017

The Hansgrohe Raindance shower head sets new standards for shower pleasure: its water stream is enriched with air to imitate the feeling of tropical rain.
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THE TEABAG COLLECTION

KOREFE
Issue 43 | June 2017

Since 1879, Hälssen & Lyon has been crafting the finest teas for clients across the world.
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UHD Vanity Kit

AMV BBDO
Issue 43 | June 2017

Model-maker Andy Knight designed the BT UHD Vanity Kit. From the outside it looked like the digital TV box viewers plugged into their TVs. However, all the wiring and the tech had been removed and replaced with bespoke vanity items.
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Wilderness Therapy

RAPP LA
Issue 43 | June 2017

The challenge was to speak to a broad audience of existing Toyota 4Runner owners
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An Alarming Letter

Milk
Issue 42 | March 2017

As small business owners are swamped with direct mail campaigns every day a lot of mailings go unnoticed.
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Ash to Art

J. Walter Thompson London
Issue 42 | March 2017

In May 2014 the world-famous Mackintosh Building, at the heart of The Glasgow School of Art's Garnethill campus, suffered a fire that caused significant damage to the west wing including the loss of the celebrated Mackintosh Library.
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Colin Splodge and the Sizzledodge

J. Walter Thompson Sydney
Issue 42 | March 2017

Although most Aussies knew that using sunscreen was an important form of protection against the intense Australian sun, there were many other things that Australian families needed to do in order to stay safe.
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Dead Robin

Copybird Ltd
Issue 42 | March 2017

After taking four months off in 2015 to care for her terminally-ill mother, her freelance creative and copywriting work virtually dried up.
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Karlovacko Natur Radler Lemon

Bruketa&Zinic OM
Issue 42 | March 2017

After partnering with local lemon producers, HEINEKEN Croatia presented a limited edition of Karlovacko Lemon Natur Radler – the first radler on the Croatian market made using local lemons from the island of Vis.
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Porcelain Bones

LES GAULOIS
Issue 42 | March 2017

Amgen is one of the world's leading biotechnology companies, constantly in search of therapies that will improve the lives of those who suffer from serious diseases such as Osteoporosis.
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Addressing The Problem

OgilvyOne London
Issue 41 | December 2016

75% of the world's population had no reliable system of addressing. Streets, house numbers and post-codes simply did not exist.
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Forward The Cure

The Leo Burnett Group Thailand
Issue 41 | December 2016

Uhmpang hospital had noticed that well-to-do city-dwellers tended to have a lot of unused medicines and prescriptions. Those meds could be used by less well-off patients.
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Hologram

Clemenger BBDO Melbourne
Issue 41 | December 2016

The DM campaign promoted the launch of the Mercedes-Benz GLC and pushed the boundaries in innovation by being the first to use hologram technology.
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IKEA Cross-stitched mailer

LIDA
Issue 41 | December 2016

IKEA wanted to drive some of their most valued FAMILY members to a website, where they could download a £5 voucher if they chose to opt in to email communications.
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Kobe’s Rules Book

Africa
Issue 41 | December 2016

Kobe Bryant had retired, he who was one of the greatest basketball players of all time.
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Rider Reminder

Clemenger BBDO Melbourne
Issue 41 | December 2016

Car-dooring, the act of opening a car door into the path of a passing cyclist, was responsible for hundreds of injuries and even deaths every year in Victoria.
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Test Drive the BBC

Partners Andrews Aldridge
Issue 41 | December 2016

The task was to grab the attention of senior global decision makers at premium car brands and get them to consider BBC World News and bbc. com as an advertising platform.
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The Ultimate Experiment

Mecka
Issue 41 | December 2016

Nexans was one of the world's largest producers of cable equipment. One of their product segments was fibre cable, in which they were market leaders in Sweden.
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Talking Bones

Grey Paris
Issue 40 | September 2016

More than 125,000 victims of political violence and torture live in France.
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Winston Fletcher Fiction Prize 2016

MullenLowe London
Issue 40 | September 2016

Now in its third year, the Winston Fletcher Fiction Prize was created by a group of individuals from the advertising community in memory of one of advertising's greats, the late Winston Fletcher (1937 – 2012).
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X-Ray Casts

Colenso BBDO
Issue 40 | September 2016

What is it about kids in New Zealand that about 10,000 break their arms every year? Is it the rugby? Or embracing that outdoors, all-action, life?
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Haus of Versant

Republik New Zealand
Issue 39 | June 2016

In the market for digital printers, there was not much differentiation between either the products themselves or the brand manufacturers.
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JCDecaux: The Mistake

BBDO Belgium
Issue 39 | June 2016

JCDecaux is the largest outdoor advertising operator famous, especially in Belgium for its 2m. billboards. It also sells bigger formats, but most marketing directors don't know that.
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Kit Mail Hologram

J. Walter Thompson Japan
Issue 39 | June 2016

In Japan, the name Kit Kat sounds similar to the Japanese phrase "Kitto Katsu", which means "will surely win".
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The Bursting Book Mailing

Ogilvy & Mather Advertising Germany
Issue 39 | June 2016

The “Senckenberg” is a world famous natural history museum and a research centre for biodiversity.
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The Fit Nesting Dolls

BBDO New York
Issue 39 | June 2016

Brick is a small US gym network, with locations in major cities like New York, Boston and LA.
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The Weapen

DDB Hamburg
Issue 39 | June 2016

They may not always be universally popular, but journalists are an essential part of democracy and freedom of information, digging away to tell stories some would rather hide, challenging governments and holding power to account.
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