Current Issue 49
December 2018
Mail & Door Drops
The Garden Drop Wunderman The only time most people consider
switching their broadband provider is when
something goes wrong with their service
CIA Campaign Red C Marketing ResponseTap is Europe’s leading provider of Call Intelligence, a call tracking platform that allows marketing teams to understand which activity is driving inbound phone calls with the kind of precision normally associated with digital marketing attribution tools
Online & Digital
Blank Whopper DAVID São Paulo Brazilian voters were going to the polls
on October 7th in the first round of the
presidential election
BlindMeters Happiness Texting and driving is dangerous
Build for Real The LEGO Agency LEGO Technic is the advanced building
system that allows older kids to build
complex LEGO models full of working
mechanical features and functions
Bystanders Thinkerbell Sexist jokes, objectifying women, off-colour
comments; most people hate these common
signs of disrespect towards women but often
they just go along with it, they say nothing,
embarrassed or fearful of voicing disapproval
Driven By Intuition The & Partnership London The & Partnership has had a history
of successful campaigns for Lexus
highlighting the brand’s credentials as
being at the edge of technical innovation,
testing the boundaries of humans
and machines working together
EXTRA® Support Acts Clemenger BBDO Sydney Extra wanted to introduce their new brand
platform ‘Time to Shine’ to the music space
Join Party: The Fortnite job interview DARE.WIN The agency wanted to recruit a couple of
interns and saw this as an opportunity to
get visibility, differentiating themselves
from other agencies by creating the most
entertaining job interview ever
Nissan Twitter Test Tracks Juniper Park\TBWA Communications Nissan Canada was looking for a way to
target a younger audience for the launch of
their new vehicle, the Nissan KICKS
PetMe DDB Sydney Dogs on Instagram get a lot of love, while
rescue dogs struggle to get any attention
Rose Index Leo Burnett Moscow Once a political holiday, March 8th is
now International Woman’s Day and an
opportunity for Russians to show their
feelings to their loved ones and to please
them with various gifts and flowers
Snickering BBDO New York Snickers faces the same issue as most other
brands: how to talk to an audience of Gen Z
and Millennials, both of them generations
that are tech-savvy and exist largely outside
of the reach of traditional TV advertising?
Stories Ordering LOLA MullenLowe One of Burger King’s main objectives for its
brand strategy was to build its credentials as
innovative and cool by staying up-to-date and
engaging people with the latest behavioural
and digital trends
The Deforestation Beat McCann Bucharest Romania has the last remaining virgin forests
in Europe
Tree-Roll Deutsch Busch had centered their advertising
around the Busch Guy and the idea that
the best place to crack open a can of
Busch is the great outdoors
Waiting in YouTube’s ‘Antechamber’ BBR Saatchi & Saatchi In July 2018, the Israeli parliament
passed yet another law discriminating
against the LGBT community and
barring homosexual men from using
a surrogate to become parents
Win Live AnalogFolk Times are changing for crisp consumption
Created in a Countryman 360i To artfully illustrate that the 2019 MINI Countryman has enough space and versatility for even the biggest adventures, the automaker challenged stop-motion animator Kirsten Lepore and Brooklyn-based diorama-duo Nix + Gerber to create short films in their signature styles
No Sugarcoating 360i When Absolut launched Absolut Grapefruit – its latest citrus-flavored vodka made with no added sugar – it was the brand’s biggest innovation since the launch of Absolut Lime
Only Milk Tastes Like Milk Åkestam Holst Only milk tastes like milk
The Idea BETC CANAL+ is the leading French cable-network, known for creating wildly popular original content like the series Spiral, The Young Pope, Versailles and The Bureau, but also for its implication in and support of French cinema production
The Score BETC The pleasure of driving has been at the heart of Peugeot’s strategy for the past 200 years
Outdoor & Events
Art in Progress BBDO New York Bombay Sapphire’s brand positioning has
been to entice the imagination and stir
creativity
Human Billboard DLVBBDO The Huawei P20 smartphone was built with
the world’s first triple-lens Leica camera
Pukemons Gerry Farrell Ink The aim was to run a campaign that would
help parents teach their kids that dropping
litter isn’t cool
Real Food Rescue Ogilvy Canada, Toronto For over a decade, the Hellmann's Real
Food Movement has been championing
food-related causes
Samsung Galaxy S9 Cinema Selfie Leo Burnett Tailor Made When the Samsung Galaxy S9 was launched
in Brazil in mid-2018, its big feature was its
ability to take brilliant photos in the dark
Take Notice Rothco | Accenture Interactive If one of the most touched and photographed
breasts in the world suddenly developed a
lump, would anyone notice? That was the
key question asked by leading Irish cancer
charity, the Marie Keating Foundation, for
Breast Cancer Awareness Month
Toxic Toby McCann London McCann London teamed up with
BreezoMeter’s air quality data experts
to raise awareness around London’s
“silent killer”, its toxic air, by placing a
roadside memorial in the capital’s pollution
blackspots to highlight the startling 9,400
premature deaths associated with this
public health issue
Bacon Ad Africa All around the world Heinz has an uncountable Ketchup variety, but in Brazil it has only 3 different kinds
Hulk Smash BBH Singapore Sentosa Sandsation is one of the region’s biggest sand festivals, and this year is the MARVEL Edition
The Most Legible Label Africa In Brazil, the food industry is obliged to specify the ingredients a product contains on the back of the packaging
Integrated
#DefyTheName BBDO New York Shame and isolation are two of the most
damaging emotional effects of bullying
#FindTheAdvantage Ogilvy IBM’s brief had two objectives
Business Facelift McCann Worldgroup Poland In many countries, small businesses and
their artisan products were riding a huge
wave of success
Dare to Sponsor LDV United Special Olympics is an organisation
founded by Eunice Kennedy Shriver
Death of Simon the Sloth Y&R NZ LifeDirect is New Zealand’s leading life
insurance aggregation website
End of the World FCB Brasil Nuclear threats, climate changes, machines
getting smarter every day, it seems the
end of the world is closer than ever
Every Pin Tells A Tale Geometry London The Royal British Legion is a charity that
supports veterans of the British Armed
forces
Noon Assembly McCann Health Mumbai Around 90% of Indian children are Vitamin
D deficient
One for Two BBDO New York The Internet is full of deception
Social Me MRM // McCann Bucharest In order to reach their target audience in
a new and relevant way, KFC launched
an entertainment platform that used
entertainment to preach authenticity as a
lifestyle philosophy for young Romanians
The Most Vicious Cycle McCann New York Following the killing of seventeen students
and staff at Marjorie Stoneman Douglas High
School in Parkland, Florida, on February
14th 2018, students from the school created
the Never Again campaign and announced
a march to protest against the laxity of
America’s gun laws
Facing the Monster Proximity Barcelona The kick-off of the project was an audiovisual piece that used the codes of horror films whose main aim is to help raise awareness of this fear
I am Trash Ogilvy Paris A few months ago, a teaser film gave rise to a bold initiative by Ogilvy in Paris and luxury French perfumer, Etat Libre d'Orange, to co-create a new perfume fragrance made from the exorbitant amount of waste that is left over from the industry's process of fabricating perfume
Unwritten Reviews McCann Melbourne The Melbourne International Film festival is one of Australia’s most culturally diverse film festivals
Innovation
Buffer Rage Happiness VOO Telecom is a relatively new challenger
brand in the Belgian telco market
Disappearing Person Alerts BWM Dentsu Melbourne In Australia, the incidence of persons being
reported missing has grown by almost 30%
in the last year, with a significant increase
in the reporting of persons under the age
of 18
Get Your Brain Back & Co./NOA reMarkable is a new tablet that looks and
feels like paper
Kupu Colenso BBDO While New Zealand’s indigenous language, te
reo Maori, has seen increased revitalisation
efforts across the nation in recent years,
actual te reo learning opportunities remain
limited and sometimes inaccessibleFree
Screaming Trees Havas Düsseldorf In Romania, some of the last European primeval forests are illegally cut down day per day
Exta no Shackleton Spain's most popular music radio station
wanted to do a special action for Valentine's
Day