Current Issue 8
September 2008

Anti-Slavery JWT London An anti-slavery campaign that used the verbal and visual language of business to set up the idea that slaves are really just commodities that can be traded. Chinese Mailing Gregor Aigner Werbeagentur A letter highlighting the problems of using low quality fakes via the conceit of a post office 'incorrect postage' message over a fake Chinese frank and redelivery using an original German stamp. Condom Tullo Marshall Warren A recruitment mailing from the RAF to young men aged 18 to 24, inviting them to an event day in Manchester to find out more about the Regiment, the RAF’s all male infantry unit. The mailing contained a condom, and showed all the different ways it could be put to use in the army. Consept Lighting Proximity Istanbul To make companies aware of their invisible print costs, Consept sent a mailing in which some of the text was only visible when shined on by an enclosed pen torch. Discover Autumn! Jahns and Friends AG A mailing to the top 3,000 customers of the store, designed to bring back childhood memories, initiate playful do-it-yourself craft and generate visits to the stores. Doctor’s Notes Proximity London A DM campaign that used the conceit of a doctor’s notes and prescription to encourage prospects to take a test drive of the Passat Highline as a cure for their commuting ills. Ducks BMF An integrated campaign based on the idea that Wonder Performance bread has transformational powers that can make ducks do very strange things, like surfing and riding on escalators. Electric Carrots Wunderman Portugal A humourous mailing replacing batteries with baby carrots to invite high representatives of the State and environmental organisations to the inauguration of the new Valorsul Reprocessing Plant, which is able to collect organic waste and transform it into electricity. Fluorescent Proximity Portugal A solar-powered mailing from BES to inform relevant homeowners of the financial opportunities of installing solar panels, and to advertise their linked finance plan. Fresh Paint Proximity Portugal A ‘freshly painted’ mailing to invite people to the opening of Lisbon Airport’s newly refurbished Free Shop area. Huge Reply Card Elvis Communications A huge reply card with multiple tick box options, demonstrating that with Virgin Holidays, you can ask for the world. Leaving Card archibald ingall stretton… A highly personalised ‘Leaving Card’ aimed at encouraging departing O2 customers to reconsider their decision and stay with the network. Printed Statements Waste More Than Just Paper BMF To promote its online bill statement and payment service, BPAY sent out a highly targeted piece in the form of a metal bin and screwed up globe to key decision makers within Australia’s top companies in order to encourage them to promote BPAY View to their own customers. T-shirt Tullo Marshall Warren A T-shirt mailing to raise awareness and funds for CALM amongst record companies. The T-shirt masqueraded as concert merchandising for ‘The Ultimate Comeback Tour’ - a roll call of famous musicians, all now dead as a result of suicide. Thread TIEMPO BBDO In order to ask members for donations to counter Spanish company Endesa's plans for a hydroelectric project in Chile, Greenpeace sent out a mailing with an embroidered pylon that could be removed by the recipient by pulling a thread. UGM (User Generated Mailing) CP Comunicación Proximity An innovative campaign to sell water heaters for large swimming pools that used Google Earth to identify prospects and then sent them a mailing as if from a neighbour thanking them for heating the pool. UGM (User Generated Mailing) CP Comunicación Proximity An innovative campaign to sell water heaters for large swimming pools that used Google Earth to identify prospects and then sent them a mailing as if from a neighbour thanking them for heating the pool. What’s Hot? The Leith Agency A fire prevention piece targeting people who had recently moved into a new home, aping the look and feel of a style magazine.

Feeding Time OgilvyInteractive Worldwide A livestream banner for the Frankfurt Zoo intended to get users to interact directly with living animals. With a click of the mouse they are able to feed fish in a real aquarium. Global Warning Clemenger Proximity Sydney A poignant screensaver to encourage people to turn off their computer and monitor for the sake of the oceans. Here Today Goo Tomorrow CMW Interactive A multi-faceted online campaign that saw the iconic Cadbury Creme Eggs giving in to an irresistible inner urge to release their Goo across the digital space. Mess With Your Head CMW Interactive A range of applications and content that flexes Trident's 'Mess With Your Head' proposition in the digital space through Bebo Orange Balloon Race (Balloonacy) Poke An online race game, featuring the brand’s familiar balloon animals, that had users create and power their creations across a series of websites. Put Your Ass Online Story UK In order to deliver an opt-in email list of warm clients (as well as communicate the brand's price advantage), Story UK created the Donkey-Mail: an amusing talking donkey viral who doesn’t beat about the bush.

Cushions Contagious Communications A clever branded solution to the lack of seating at Cannes' infamous ‘Gutter Bar’. How to Grill a Salesman Wunderman Irvine An in-store campaign using a striking visual image of a grilled meat tie to promote the expertise of Barbeques Galore's sales staff as well as their range of grills and accessories. Rental List Singleton OgilvyOne A poster hijacking property rental lists to encourage people to pay their rent using their American Express Card. The Giant Orange Babies Scratch Lottery Ogilvy Amsterdam A reverse style auction in the form of a lottery scratch card to get wealthy visitors to Amsterdam’s Millionaire fund to donate to Orange Babies.

Anti-Slavery JWT London An anti-slavery campaign that used the verbal and visual language of business to set up the idea that slaves are really just commodities that can be traded. Do It With A Car That’s Not Yours JWT Costa Rica An integrated approach for a rental car company that tapped into the local market using the idea: ‘the roads are so bad – drive someone else’s car’. Ducks BMF An integrated campaign based on the idea that Wonder Performance bread has transformational powers that can make ducks do very strange things, like surfing and riding on escalators. HarvesTED – The Trials BMF A series of 'prequels' to the most recent TED campaign, showing the farmer’s earlier failed experiments at creating the perfect clean, crisp taste of TED. These were made available to view and download via specially created outdoor sites. Lead India JWT India A campaign that started with a single press ad to become a mass movement to find the future leader of India.

Black Boy Wanting Water Mortierbrigade Brussels A guerrilla action for the charity event ‘Music for Life’ involving a thirsty black boy running onto prime-time television programmes and glugging down the host’s glass of water