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Diane Morgan is trying new things

We Are Social

Issue 45 | December 2017

  • Diane Morgan is trying new things

    We Are Social
    Issue 45 | December 2017

    With other competitor banks on the market offering better apps, services and incentives to switch, first direct was struggling to remain relevant amongst 25-34 year olds who they were keen to attract.
  • Energy that changes the world, Kind Words Ringback Tone

    AdQUA Interactive Seoul
    Issue 45 | December 2017

    In call centres everywhere, including Korea, the operators were often subjected to obscenities and abuse from angry customers.
  • Her Street View

    J. Walter Thompson Brussels
    Issue 45 | December 2017

    In 2012, Sofie Peeters made a film called "Women of the Street", which showed the degree of abuse to which women in Belgium were subjected, when out and about.
  • Keeping it Real

    Clemenger BBDO Sydney
    Issue 45 | December 2017

    Hungry Jack’s (Australia's Burger King) have always celebrated being the home of Big Burgers and flame grilling but the category isn’t credibly known for real food, and is often seen as the guilty choice.
  • Magic Butterfly

    Issue 45 | December 2017

    Welsh National Opera wanted to take two of the most beloved operas in history and use cutting edge technology to reinvigorate them for a new generation of viewers and fans.
  • Open Your World – Worlds Apart

    Publicis London
    Issue 45 | December 2017

    2016. The year of Brexit. The year of Trump. A year where the divisive and polarising forces in the world were closing down on communities rather than keeping them open.
  • Rewind

    F/Nazca Saatchi & Saatchi
    Issue 45 | December 2017

    Guaraná Antarctica, the Brazilian soft drink brand, launched a new surfboard 80% manufactured from PET (Polyethylene terephthalate) plastic.
  • Skip A Meal

    BBR Saatchi & Saatchi
    Issue 45 | December 2017

    It's September and the High Jewish Holiday season was here.
  • Stop Oversharing

    MRM//McCann Romania
    Issue 45 | December 2017

    According to the Urban Dictionary, an "oversharer" was a person who gave far too much information without request.
  • Sweden on Airbnb

    Forsman & Bodenfors Gothenburg
    Issue 45 | December 2017

    Today, travellers actively avoid tourist destinations and prefer to search for authentic experiences.
  • The Email Lure

    Clemenger BBDO Brisbane
    Issue 45 | December 2017

    BCF (boating, camping, fishing) was one of Australia's largest outdoor leisure retailers.
  • The LFC Red Hops Experiment

    CP+B Copenhagen
    Issue 45 | December 2017

    Carlsberg wanted to do something special to celebrate its 25 year-long partnership with Liverpool FC, which was effectively the longest partnership in premiership football history.
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