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#runthespring

Les Gaulois

Issue 44 | September 2017

  • #runthespring

    Les Gaulois
    Issue 44 | September 2017

    Winter is often the season of relaxation, where snow, cold, rain and wind make running impractical and gives everyone a very good excuse for not going out.
  • #ZeroPointFiveEffect

    Tribal 121
    Issue 44 | September 2017

    Peru had the third highest rate of road accidents caused by drunk driving.
  • Advertising Charter

    BBR Saatchi & Saatchi
    Issue 44 | September 2017

    Israel was a melting pot, a country of immigrants who came from many different parts of the world.
  • Breaking the pattern with adidas GLITCH

    Possible, Iris
    Issue 44 | September 2017

    Start-up culture is ripe with experimentation and originality. Risk breeds creativity and these are the companies driving meaningful change in our industry.
  • Chef Watson

    Ogilvy Paris
    Issue 44 | September 2017

    For many outside IBM's normal audience of technological savvy people, the worlds of Artificial Intelligence and cognitive computing were intimidating.
  • Dinner with Georgia

    WINDFOR'S
    Issue 44 | September 2017

    For the first time in history the record-braking 6 million international visitors entered Georgia (population – 3,7 million) throughout one year (2016).
  • Don't scroll and drive

    BBR Saatchi & Saatchi
    Issue 44 | September 2017

    "Distracted driving" is what they called it.
  • Fans against all odds

    Leo Burnett Moscow
    Issue 44 | September 2017

    Lokomotiv was one of the great Russian football clubs, sponsored by the Russian Railways company.
  • Home, a VR Spacewalk

    REWIND
    Issue 44 | September 2017

    The BBC had a long history of innovation in how it informed, educated and entertained.
  • Kiss the Kremlin

    DM9DDB
    Issue 44 | September 2017

    In Russia, the LGBTQ community was threatened with violence and prison. Any sort of gay parade was banned for 100 years.
  • Little Bit of the Tour

    Fallon London
    Issue 44 | September 2017

    Škoda had been long-time global sponsors of the Tour de France.
  • Night Creature Generator

    BBDO New York
    Issue 44 | September 2017

    To strengthen Bacardi's association to music / nightlife and make their bat logo stand for something, data was used to match people to their own 'Night Creature' based on their music listening habits.

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