Online & Digital
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#4GREDLINE

FCB New Zealand

Issue 41 | December 2016

  • #4GREDLINE

    FCB New Zealand
    Issue 41 | December 2016

    Vodafone challenged FCB to showcase their 4G mobile network in a fresh way, which would lift reliability perceptions.
  • Bacardi Incognito Tickets

    BBDO New York
    Issue 41 | December 2016

    In 2016 Bacardi faced the same problem as every other major brand: they needed to reach a young tech-savvy audience that used ad blockers and private browser settings to keep their privacy online.
  • Colcci Party all the time

    Escala
    Issue 41 | December 2016

    To launch their spring/summer collection for 2017, Colcci tapped into youth culture for their brand proposition, "Party all the time".
  • Do you believe in fate?

    Shackleton
    Issue 41 | December 2016

    The Spanish National Lottery, in partnership with Shackleton, has rolled out a new campaign that continues to build on the "It doesn't get any bigger" concept launched last year.
  • For Sofia

    Edelman Deportivo
    Issue 41 | December 2016

    Swedes appeared to be able to cope with just one issue at a time.
  • FX Star

    CHI&Partners
    Issue 41 | December 2016

    TalkTalk had sponsored the UK's hit TV show "The X Factor" for ten years. Its user-generated idents campaigns had become very popular.
  • Girls of Paradise

    McCann Paris
    Issue 41 | December 2016

    Le Mouvement du Nid is a nonprofit organization involved in the fight against prostitution.
  • GULPihan sa 7-Eleven

    MullenLowe Philippines
    Issue 41 | December 2016

    People were spoiling for a fight online because of the Philippines' most controversial election. Gulp's 7-Election wanted to own this.
  • Hadia Time

    OgilvyOne Dubai
    Issue 41 | December 2016

    Ramadan is the Islamic holy month that encourages self-reflection, generosity and celebrates togetherness with family and loved ones.
  • Kid’s Book Collection

    Africa, Sao Paulo
    Issue 41 | December 2016

    For over 25 years Itaú, one of the largest banks in Latin America, had believed in the importance of education. Their "Read to a child" project had distributed 40 million books free.
  • Like My Addiction

    BETC, Paris
    Issue 41 | December 2016

    Addict Aide was an online platform designed to help addicts and the people closest to them with a number of useful tools.
  • Love at First Taste

    MullenLowe London & LA
    Issue 41 | December 2016

    Knorr wanted to build on the success of their 2015 film 'The Flavour of Home', which was one of the most viewed online food films, attracting over 100 million views.

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