FCB New Zealand
Issue 41 | December 2016
FCB New Zealand
Issue 41 | December 2016Vodafone challenged FCB to showcase their 4G mobile network in a fresh way, which would lift reliability perceptions.
Bacardi Incognito Tickets
BBDO New York
Issue 41 | December 2016In 2016 Bacardi faced the same problem as every other major brand: they needed to reach a young tech-savvy audience that used ad blockers and private browser settings to keep their privacy online.
Colcci Party all the time
Issue 41 | December 2016To launch their spring/summer collection for 2017, Colcci tapped into youth culture for their brand proposition, "Party all the time".
Do you believe in fate?
Issue 41 | December 2016The Spanish National Lottery, in partnership with Shackleton, has rolled out a new campaign that continues to build on the "It doesn't get any bigger" concept launched last year.
Issue 41 | December 2016Swedes appeared to be able to cope with just one issue at a time.
Issue 41 | December 2016TalkTalk had sponsored the UK's hit TV show "The X Factor" for ten years. Its user-generated idents campaigns had become very popular.
Girls of Paradise
Issue 41 | December 2016Le Mouvement du Nid is a nonprofit organization involved in the fight against prostitution.
GULPihan sa 7-Eleven
Issue 41 | December 2016People were spoiling for a fight online because of the Philippines' most controversial election. Gulp's 7-Election wanted to own this.
Issue 41 | December 2016Ramadan is the Islamic holy month that encourages self-reflection, generosity and celebrates togetherness with family and loved ones.
Kid’s Book Collection
Africa, Sao Paulo
Issue 41 | December 2016For over 25 years Itaú, one of the largest banks in Latin America, had believed in the importance of education. Their "Read to a child" project had distributed 40 million books free.
Like My Addiction
Issue 41 | December 2016Addict Aide was an online platform designed to help addicts and the people closest to them with a number of useful tools.
Love at First Taste
MullenLowe London & LA
Issue 41 | December 2016Knorr wanted to build on the success of their 2015 film 'The Flavour of Home', which was one of the most viewed online food films, attracting over 100 million views.
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