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Edelman UK

Issue 58 | March 2021

#weighthis

360i
Issue 39 | June 2016

In 1981 (Jane Fonda, dieting and leg warmers were popular), Lean Cuisine was a category breakthrough.
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#whoistheking

Buzzman
Issue 39 | June 2016

In France, McDonald's was the market leader in burger-led fast food. Its 1,300 restaurants gave it almost blanket coverage of the country.
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A Lifetime of Love

BBDO And Proximity Shanghai
Issue 39 | June 2016

Today's newly-weds still exchange their commitment on their wedding ceremony, but with failed marriages becoming norm, their confidence in the ritual is low– it is more like a ceremony than something to rely on for a lifetime.
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Beats by Dr Dre ‘ The Game Starts Here’

R/GA London
Issue 39 | June 2016

The challenge was to use the Rugby World Cup (RWC) as a stage to tell Beats by Dre’s pregame story and entice a new global audience.
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Black Bars Donation

J. Walter Thompson Brazil
Issue 39 | June 2016

Thousands of hours of video were uploaded to YouTube every day. Of those, one in six were vertical videos – the ones that appeared with black bars down the side.
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Canon DECOY

Leo Burnett Sydney
Issue 39 | June 2016

Photography was a popular and accessible way for people to express themselves creatively.
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Catch the Unseen

Åkestam Holst
Issue 39 | June 2016

Åkestam Holst wanted to find a competition mechanic with which to launch the four-wheel-drive Audi Q7 Quattro in Sweden.
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Coming Home

FCBNEUWIEN / GGK MULLENLOWE
Issue 39 | June 2016

Still one out of four women in Europe are victims of domestic violence.
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Don't Look Away

AKQA
Issue 39 | June 2016

Musician Usher released 'Chains' in October 2015, a highly political song tackling the issue of racial profiling and police brutality towards blacks.
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Election Insurance

Leo Burnett Chicago
Issue 39 | June 2016

As “Insurance for the Modern World,” Esurance is a brand that understands the kind of social conversations people are having today – whether it’s through events like the Super Bowl or even a popular “holiday” like April Fools’ Day, the brand recognizes the value of participating in these relevant, timely conversations and cultural moments.
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ESPN W

Africa Sao Paulo
Issue 39 | June 2016

Sports network ESPN planned to launch its women's sports portal, ESPNW, in Brazil.
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Instant Test Drive

DDB Stockholm
Issue 39 | June 2016

For car manufacturers, fighting their way to the front of the consumer's mind was only part of the problem. Nobody bought a car without a test drive.
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It’s a match

23red
Issue 39 | June 2016

The brief was to find a way to raise awareness of organ donation (in order to normalise the subject) and to drive registrations to the NHS Organ Donation Register.
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Kitten Kollege

AMV BBDO
Issue 39 | June 2016

Mars-owned Whiskas was the leading cat care brand but, surprisingly, had little online presence. It risked losing ground to competing brands with a more defined digital offering.
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Live It To Believe It, Doppelgänger Tourists

Lapiz
Issue 39 | June 2016

In a society where an overwhelming 41% of Americans didn’t take a vacation in 2015, how did a travel brand get people to see what they’re missing?
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Stabilo True Colours

Jung von Matt AG
Issue 39 | June 2016

The two biggest lies on the Internet were: "I've read the terms and conditions.
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Targeted News Stories

BBDO New York
Issue 39 | June 2016

Priceline.com was a US discount travel site operating in a crowded, mostly undifferentiated, market.
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The Banner Ad That Can See What You See

MRM//McCann Stockholm
Issue 39 | June 2016

Vattenfall is Sweden's biggest generator of electricity and producer of heat.
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The Bees’ Signature

Tiempo BBDO
Issue 39 | June 2016

Bees are essential for ecosystems. And they are in peril.
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The Next Rembrandt

J. Walter Thompson Amsterdam
Issue 39 | June 2016

Rembrandt van Rijn (1606 - 1669) was considered one of the world's greatest painters and a key figure in Dutch history, representing the Golden Age of painting in the Netherlands.
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The Self-Driving Bike

WeFilm and Zoo
Issue 39 | June 2016

Amsterdam is one of the world's premier cycling cities – flat, safe and largely designed around cycling.
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The Super Bowl Dunk

VML
Issue 39 | June 2016

As the game's official drink, Gatorade had been inextricably linked to American football for years as well as with the Super Bowl for the last 30, when the winners celebrated with a team dunk – splashing blue, green, orange sticky liquid all over each other.
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Zero Click Ordering App

CP+B
Issue 39 | June 2016

Since first launching the "Oh Yes We Did!" campaign six years ago, Domino's has been on a mission to revolutionize the pizza business.
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#KeepLondonMoving

Creature of London
Issue 38 | March 2016

Uber worked with Creature of London to create a campaign to raise awareness of Transport for London's consultation on private hire regulations in the capital.
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Adblock Recruiting

Boondoggle
Issue 38 | March 2016

Everyone hated online ads. About 200 million people around the world used adblockers of one sort or another.
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Art Heist

Deutsch
Issue 38 | March 2016

For pro bono client WATERislife an actual art heist for good was staged.
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Finland Emojis

Hasan Communications, Hasan & Partners
Issue 38 | March 2016

The Ministry for Foreign Affairs of Finland wanted to renew ThisIsFINLAND's annual Christmas calendar.
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First on 1st

JWT Middle East Africa
Issue 38 | March 2016

In a New Year initiative with a difference, the HSBC 'First on 1st' video reached out to the simple human desire to do more, be more and achieve more.
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Give DIY a try

M&C Saatchi Sydney/Lida
Issue 38 | March 2016

In Australia, climate change has meant more extreme fires, floods and cyclones than ever before.
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Help A Child Reach 5 - Chamki

Mullen Lowe Lintas Group India
Issue 38 | March 2016

Every year, six million children die before they reach the age five and yet not many people were aware of this grim statistic.
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