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AI Car Recognition app

FamousGrey, Dilbeek Belgium

Issue 62 | March 2022

Young Lions 2013

WMcCann
Issue 27 | June 2013

The Young Lions Brazil Program selected the best young advertising professionals to win an all-expenses-paid trip to Cannes. Every year, the competition got fiercer and the talents had to excel to be chosen.
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6 things you can miss while reading the newspaper

Duval Guillaume Modem
Issue 26 | March 2013

In this digital era, advertisers are less and less inclined to use newspapers even though research shows that newspaper advertising is still an effective way of reaching people.
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AT&T Brackets by Six Year Olds

BBDO
Issue 26 | March 2013

“Brackets” is a cultural sports phenomenon in the United States. People try to predict an entire sports tournament, game by game; in this case, the college basketball playoffs.
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Be a Great Creator

Rebel
Issue 26 | March 2013

Ask any gadget junky about tablets and they'll tell you the same thing: they're great for consuming content.
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Bold

Red House Communications
Issue 26 | March 2013

Chatham University's brand line is "Big Thinking For A Big World," This campaign set out to demonstrate real life examples of that big thinking - come to life.
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Catroulette

Famous, Brussels
Issue 26 | March 2013

Cats multiply easily. In 16 months, one cat can produce 36 kittens. Due to a lack of a sterilisation policy, the cat population in Belgium is booming.
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Christmas 2012

WMcCann
Issue 26 | March 2013

For most large city dwellers, Christmas has been losing its magic. They needed to create a campaign that would rescue the special date’s essence and magic. A date that values togetherness, caring and love for others.
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Faktum Hotels

Forsman & Bodenfors
Issue 26 | March 2013

Faktum is like the UK’s Big Issue, a street newspaper sold by homeless people in Gothenburg to raise money so they can help themselves get off the streets. The city has about 3,400 homeless people. Most of them find a roof over their heads at a refuge or staying with a friend but many have to sleep out.
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Gif Me More Party

Buzzman
Issue 26 | March 2013

MTV wanted to support the MTV Mobile brand across Europe, showcasing its music credentials.
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Groundhog Dates

MercerBell
Issue 26 | March 2013

Online dating has become the norm. Unlike the competition, RSVP gives online daters more control by offering different ways to date depending on the experience they want – via search, matching and compatibility reports.
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Made to thrill

Drive Dentsu Dubai
Issue 26 | March 2013

The Japanese have a saying ‘Waku-Doki’ – to increase ones heartbeat. It is this sentiment that Toyota is applying to every stage of the design and engineering process of their vehicles now and in the future. The all new Toyota 86 is the first vehicle by Toyota to benefit from this approach.
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Pain Squad

Cundari
Issue 26 | March 2013

Every year at Toronto’s Hospital for Sick Children, (or SickKids), hundreds of children are treated for cancer. These young patients have to endure great pain. In order to help them manage it better, the hospital needed their patients to keep daily records of how they felt.
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Polowers by Volkswagen

DDB Spain
Issue 26 | March 2013

The Volkswagen Polo was a car most young people desired but it rarely popped up in their conversations in social media. The ambition was to try to get the brand to be the number one topic of conversation on Twitter for a day.
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Secret Fishing Spots

DDB Group New Zealand / Rapp Tribal
Issue 26 | March 2013

Hutchwilco were New Zealand’s oldest manufacturer of life jackets. The only problem was that their customers kept dying.
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Sky of memories

thjnk Hamburg
Issue 26 | March 2013

Lotsenhaus was a meeting place at Hamburg Leuchtfeuer hospice, where people could find the space and the time to make their last goodbyes and start to try to come to terms with their grief.
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The Big Fat Christmas Infographic

Mason Zimbler
Issue 26 | March 2013

Every December, Planet Agency plays host to an end-of-year Battle Royale.
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The Big Wave Goodbye

FHV BBDO
Issue 26 | March 2013

Amsterdam Airport Schiphol was the biggest Airport in the Netherlands. However, the rise of other airports and lowcost carriers meant passengers could choose to fly from other locations. Passengers needed to be encouraged to develop an emotional preference for Schiphol.
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The Most Colossal Casserole

Proximity Canada
Issue 26 | March 2013

Campbell’s wanted to drive awareness and increase traffic to their recipe website, Campbell’s Kitchen.
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The Social Home Tour

Artplan
Issue 26 | March 2013

Carvalho Hosken, one of the biggest construction companies in Brazil, wanted to launch its new high-value apartments on the concept of apartments “tailor-made.”
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Tweet-a-Meet

Grey Group Singapore
Issue 26 | March 2013

Qatar Airways was one of the world’s fastest growing airlines. It wanted to exploit social media to underline the thought that what it did was to bring people together.
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Unlock Beirut

JWT Beirut
Issue 26 | March 2013

In Lebanon, locals are faced with heavy traffic, parking problems and confusing street names, making landmarks the only navigational queues around the city.
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VisYOUalizer

BBDO New York
Issue 26 | March 2013

Denon was competing in a crowded market dominated by Monster Beats by Dr. Dre, who outspent them dramatically.
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YouTube test-drive

Grey Digital India
Issue 26 | March 2013

In a market with rising petrol prices, the task was to launch the new Jetta TSI, demonstrating its prowess on the roads and driving potential buyers into the showrooms.
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“Fists of Fusian”

MercerBell
Issue 25 | December 2012

Asian flavours are driving growth in the warm snacking category for Gen Y consumers but Maggi Fusian was struggling because, with little brand or product heritage in Asian flavours, it couldn’t hang its hat on authenticity.
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awomansnightmare.com (cauchemaredefemme.fr)

Publicis Conseil, Paris
Issue 25 | December 2012

The only homeless women’s emergency shelter in Paris was going to have to close permanently on May 31 2012. Samusocial of Paris, the homeless people’s emergency service, needed to alert public opinion to help raise support to keep the shelter open.
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Crash and Burn

BBDO Proximity Sweden
Issue 25 | December 2012

When Snabba Cash premiered in 2010, it was a huge success for The agency’s clients, distributor Nordisk Film and production company Tre Vanner.
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Font me I'm famous

Proximity BBDO Paris
Issue 25 | December 2012

Context : With 150.000 fonts, Fontshop is the first font retailer. Problem : Like most font stores its design is strict and impersonal. But the people who use Fontshop are mostly Art Directors & Web Designers
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Frontrow / Google Display Network

Mark M&C Saatchi
Issue 25 | December 2012

Google competed with other online ad networks for the attention of media buyers.
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Grey Poupon "Society of Good Taste"

CP+B
Issue 25 | December 2012

Most of America seems to have lost its appetite for sophistication. How can the world’s most classiest condiment Dijon help people celebrate good taste once again?
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Halo 4 Key Art Reveal

Wunderman Seattle
Issue 25 | December 2012

For Xbox in 2012, nothing was more important than the successful launch of Halo 4. In May, Xbox Consumer Engagement and their team at Wunderman Seattle met to prepare for the release of the game’s key art with aspirations of turning this important but fairly routine PR exercise into something extremely impactful.
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