AI Car Recognition app

The challenge was to get people to listen to a message they didn’t want to hear. The medium which seemed best suited to the task was radio, using what radio is all about: music.

With a limited budget, conventional media was out of the question. So the idea had to work across social media instead, getting listeners to spread the word about the Summertime Ball.

Rather than sell the book itself, the agency opted to stir up a national debate about the quality of the educational system in Spain.

To find the cash, players had to download IE8 then follow Twitter@TenGrand_IE8 for daily clues. Using the product to search the net, players had to solve puzzles to find the right URL and crack the password. The first to do this won the $10,000.

Resellers are salespeople. They speak one common language – money. The idea was simple. Despite Australia Post’s recommendations against sending currency in the mail, Microsoft did it anyway and created an Australian Direct Mail first.

Since Season 2 of HBO’s True Blood had been all about transformation, the idea was to allow viewers of the Blu-ray box set to watch their Facebook and Twitter accounts transform as they watched the episodes.

Using the databases of the country’s 142 largest wholesalers, what appeared to be a completely blank email was sent out. To stimulate curiosity, the only copy that could be read as the line: "If you want to get to know a very white white, click here and drag to the end of the email."

The concept started with the insight that every social update appears in real time, like breaking-news headlines from major publications. From this came the “Breaking the news that’s important to you” campaign.

People are used to donating clothes, food, toys and money but GRACC emailed a number of company bosses to help with a different kind of donation. Their websites. At the same time, influential bloggers were emailed details of the campaign so they could spread the word about the idea and about those organizations that had agreed to donate their websites.

Using music and words, a fully interactive campaign was created around ‘mash-ups’. World famous musician Paul Hartnoll from Orbital and hot digital film director Dennis Liu recorded and filmed real kids expressing themselves in just a single word or sound.

To bring to life the amazing versatility of BILLY, a Facebook app was created. Called BILLYGRAM, this allowed users to post animated messages written in BILLY on each other’s walls.

To draw attention to the fact that domestic violence is something even women in higher socio-economic categories can have to deal with, the idea was to use one of the largest real estate websites in Austria, www.standard.at and use the ads on the site as a platform for the message.

The idea was to create three viral videos on the subject of How Not to Screw Up Your Date, which would lead traffic to the brand website www.school-of-date.ru . It was important to make videos look home-made to gain the trust of the young audience.

Sony Ericsson’s Pocket TV was a made-for-mobile show of four vids each week in a thirteen week run. Each video is built around a four-to-six minute ‘pocket sized’ interview with some of the hottest artists from the world of music and entertainment, as well as live performances. It was edgy, quirky, witty and it did not take itself seriously and thus challenged perceptions of Sony Ericsson as a serious, hi-tech brand.

To demonstrate the agency’s creative approach, they decided to make and market a range of new products. Two collections were produced, each with six new products. The first was based on the theme of ‘ideas’ and the second on the concept of ‘personalisation’.

Because it was likely to be used as part of the launch road show to demonstrate the attributes of the new iPad to a curious and enthusiastic New Zealand market, the ad needed to be fun and interactive.

http://www.10downingtweets.co.uk/ is a twitter aggregator that aims to capture the mood of the nation during the election period. The site aggregates all Twitter mentions of the various parties and leaders, allowing people to see who’s generating the most noise and discover the hottest topics of the day.

We emailed a charming Valentine’s video which proves it is possible to accurately measure the weight of an actual kiss using Kern technology.

To show how easily anyone with an opinion can be censored on the internet, Reporters Without Borders was given access to a number of popular websites in Germany. Whenever and wherever someone posted a comment their messages were manipulated. Instead of what they actually wrote being posted, an anodyne remark appeared instead.

The solution was to tap into something that teens would be interested in: self-expression and creativity. A highly engaging campaign was created, which gave teenagers the opportunity to design their own Dunlop Volley shoes (a cool Australian youth brand) in 3D. They could then view their designs using Augmented Reality technology and share them with their friends through social media to attract votes. The two designs with the most votes would actually get made into a pair of shoes.

3Sixty research revealed that many young people post video diaries of their interrailing trips around Europe on YouTube and Facebook. They like to tell the stories of their experiences and adventures and hear those of their friends. As well as this insight, research showed that they are often more interested in music festivals abroad than at home, where they can be expensive wash-outs. Big-name rock bands and sunshine, what more could they want?

Earlier campaigns had shown that the core target audience can’t resist a challenge so the idea was to test their ability to work in groups, because that’s how they would have to work in the armed forces, as part of a team.

Bo Brundin had been an actor who had spent time in America, appearing in “The Great Waldo Pepper” with Robert Redford. When he returned to Sweden at the age of 72, he set out to recreate his bachelor pad in Manhattan from the 60’s in his house in Östhammer. He wanted to recapture his youth but all he had was an original picture and the memories from the best time of his life.

Via the regular Robinson newsletter and on a special website, readers were made this special offer: ‘Send your cursor on holiday – after all, it works just as hard as you do. Let it send back reports on what a Robinson holiday is really like. And while it’s away, we’ll give you a stand-in to use.’

A complete stranger (actor) approached people on the street, on their doorsteps or in their offices and asked them for private information about themselves and their families. He asked for their credit card pin codes and to see their holiday pictures. Naturally the responses were negative and people were disconcerted by the nosy parker. A hidden camera caught their reactions on video.

When Memac Ogilvy & Mather noticed how many people tweeted about Toblerone on Twitter, they decided to turn these tweets into ads. After all, these were people describing their Toblerone experiences in real-time. What better way to support the ‘Lost in the Toblerone Triangle’ campaign?

When Scott Vitrone, Ian Reichenthal (both Creative Directors at Y&R New York) Gerry Graf (Executive Creative Director of Saatchi & Saatchi New York), Tony Granger (now Global Creative Director for Y&R) or David Droga (the CEO and Chief Creative Officer of Droga5) Googled themselves, they saw a personalized message from Alec asking for a job. The message linked to his online portfolio. He used Google Ad Words and buying the words cost him the grand sum of $6.

Look how a software developer proposes!" became the hot viral title both within developer circles and out. It attracted over 2,200,000 viewers in one month. Further exposure on 3rd party websites, attracted a stunning 21,875,000 impressions.

Most accidents happen when you least expect them to. And that’s what the banner demonstrates in a very tangible way. When online users try to open their Yahoo! mail account, the mailbox falls down and smashes the car in the banner below.

501 owners love the process of breaking in their jeans. The question was, how could the idea reflect this process online, where the youth target spend so many hours of their day?