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Data Pro Quo

Shackleton

Issue 59 | June 2021

Sweden’s Largest Energy Experiment

Forsman & Bodenfors
Issue 27 | June 2013

Taking energy for granted meant unnecessary waste, when people used more energy than they really needed.
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The Blue Envelope Campaign

LIDA
Issue 27 | June 2013

LIDA’s brief was simply to break the silence that surrounds miscarriage, and get people talking about it.
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The Hot Stamp

Akestam Holst
Issue 27 | June 2013

Pressbyran was a chain of stores in Sweden a bit like 7-Eleven. Traditionally in Sweden, the Christmas holidays were when people liked to enjoy saffron buns.
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The Parcel Memory

Akestam Holst
Issue 27 | June 2013

The brief was to promote the Swedish Post’s pre-franked parcels and encourage people to send more Xmas gifts in December.
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The WiFi-Ad

MRM Stockholm
Issue 27 | June 2013

When the Swedish mobile operator 3 wanted to promote their "Pocket WiFi", a portable WiFi router, they used an unexpected media channel – WiFi.
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6 things you can miss while reading the newspaper

Duval Guillaume Modem
Issue 26 | March 2013

In this digital era, advertisers are less and less inclined to use newspapers even though research shows that newspaper advertising is still an effective way of reaching people.
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Birdhouses

10 advertising
Issue 26 | March 2013

The climate. The beginning of the winter was really too hot. With temperatures of around 12°, birds thought it was spring already. But then winter did show up and really hit the country at a time when the construction industry was gearing itself up for Batibouw, the biggest trade fair in Belgium by far for the building industry.
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Books of Love and Life

Wunderman London
Issue 26 | March 2013

1.2 million children a year are victims of child trafficking. The Wise Child Trust is a charity dedicated to helping these vulnerable children. But, being a new charity, it is both unknown and under-funded. With a budget of just £2,000, the solution could not be a piece of conventional direct marketing.
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Domestos - The Public Toilet

Lean Mean Fighting Machine
Issue 26 | March 2013

The global sanitation crisis affected a staggering 2.7 billion people. With no access to clean, private toilets, many were being forced to go in dangerous and unsanitary public places.
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Gillette Podium

BBDO New York
Issue 26 | March 2013

Gillette had created a special Limited Edition Olympic razor. The problem with promoting it was that every brand in the universe wanted to be noticed during the Olympics and getting attention in-store was even harder. Only the most compelling communication was going to break through the clutter and get noticed.
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Lab Mice

Clemenger BBDO Adelaide
Issue 26 | March 2013

Fantastic Delites is an Australian brand of rice-based snacks.
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LG Face to Facebook

Y&R NZ
Issue 26 | March 2013

Y&R NZ was tasked to use Facebook to increase consumer engagement with LG, demonstrate the product range and bring to life the brand mantra: the ‘human face’ of technology.
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Made to thrill

Drive Dentsu Dubai
Issue 26 | March 2013

The Japanese have a saying ‘Waku-Doki’ – to increase ones heartbeat. It is this sentiment that Toyota is applying to every stage of the design and engineering process of their vehicles now and in the future. The all new Toyota 86 is the first vehicle by Toyota to benefit from this approach.
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Mister Imagine's Toy Store

Energy BBDO / Xi Chicago
Issue 26 | March 2013

When Chicago Children’s Museum first approached Energy BBDO/Xi in 2012, they had good news and bad news.
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My People’s Choice

Buzzman
Issue 26 | March 2013

The market for eye-wear in France was complicated by the rise of pure-play online opticians
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Red Bull Drive-Thru

Loducca
Issue 26 | March 2013

In Brazil, the consumption of energy drinks is related to entertainment at bars and night clubs. But the consumption during the day is increasing every year. So, how can Red Bull show the benefits of its product in the right place at the right time?
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The Social Home Tour

Artplan
Issue 26 | March 2013

Carvalho Hosken, one of the biggest construction companies in Brazil, wanted to launch its new high-value apartments on the concept of apartments “tailor-made.”
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Unlock the 007 in you. You have 70 seconds!

Duval Guillaume Modem
Issue 26 | March 2013

To announce the next stage in its partnership with SKYFALL, Coca Cola Zero challenged a number of people to unlock their inner 007 and get a chance to win exclusive tickets to the latest Bond movie.
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Amazing mind reader reveals his 'gift'

Duval Guillaume Modem
Issue 25 | December 2012

People don't know the risks of online banking and Febelfin wanted to make them aware of it
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Augmented Reality Mugs

OgilvyAction Taipei
Issue 25 | December 2012

Over 73% of Taiwanese men prefer the clean-shaven look to any type of beard and stubble. So, if Phillips was to increase penetration of their Grooming Kits, they were going to have to initiate more men in the art of facial hair.
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Kidculators

OgilvyAction Ltd
Issue 25 | December 2012

Dr. Miang Mental Maths School was a small chain of schools teaching maths to children. A new branch was opening in the village of Sammakon and Dr. Miang wanted to promote the brand as well as the course.v
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Love Your Eyes

My Loud Speaker
Issue 25 | December 2012

The Opticians Council of Canada was concerned about the public’s lack of awareness when it came to the role and value of a Licensed Optician.
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Lux Soap Art

JWT Singapore
Issue 25 | December 2012

Lux is one of the largest and oldest soap brands in the world. To revitalise the brand, the business was repositioned on a fine fragrance platform.
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More than just the shakes

Ogilvy Sydney
Issue 25 | December 2012

A mini-documentary aimed solely to increase awareness of Parkinson’s Disease was launched today by the Shake it Up Australia Foundation.
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My blood is ruby red & black

Leo Burnett Tailor Made, Brazil
Issue 25 | December 2012

June and July are the two months of the year when blood supplies are at their lowest in Brazil.
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September Christmas

Horizon Draftfcb
Issue 25 | December 2012

To give them joy, strength and hope, Tamanna granted the wishes of children with critical illnesses, aged between 3 and 18.
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Super Nanny TV Reality Show

Publicis Brazil
Issue 25 | December 2012

The TV Reality Show Super Nanny is internationally famous for helping desperate parents deal with their badly behaved children.
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Tuna Campaign

Ogilvy & Mather
Issue 25 | December 2012

The Bluefin tuna ought to be on the endangered list. But it’s not, because Japan and China have paid bribes to keep it off that list.
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Tweet for a sweet

Draftfcb South Africa
Issue 25 | December 2012

To help sister agency Draftfcb Johannesburg drive home the fact that the new Toyota Etios is fun, light-hearted and unexpected
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+ Art

DDB Brasil
Issue 24 | September 2012

ABRA is the Brazilian Academy of Art and is constantly looking for new partners to help demystify art and bring it to a wider community.
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