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Issue 60 | September 2021

Coffee Stain

OgilvyAction Dusseldorf
Issue 27 | June 2013

Delisoft are one of Europe’s leading producers of kitchen towels. With their REGINA brand they are especially keen to target business customers and retailers – such as restaurant, hotel and catering chains.
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Cornering Ecstasy

Hakuhodo Kettle | Hakuhodo
Issue 27 | June 2013

In 2012, Toyota launched its new back-to-basics sports car, the Toyota 86.
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Dreaming. Flying. Growing.

TIEMPO BBDO
Issue 27 | June 2013

In 2012, after eight years of growth, the airline Vueling decided that it was time to start a new chapter in the company’s history and position itself as one of Europe’s leading airlines.
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Driving Dogs

DraftFCB New Zealand
Issue 27 | June 2013

As a key sponsor, MINI wanted to help the SPCA find homes for their dogs. The problem was, too many people in New Zealand believed a rescue dog was a second-rate mutt, so finding homes for them was difficult.
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Fakka© micro Re-charge cards

JWT Cairo
Issue 27 | June 2013

Fakka© means ‘small change’ in Arabic. Small change is a particular problem for consumers and retailers alike in Egypt.
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Free the forced

Cheil Germany
Issue 27 | June 2013

The UN has estimated that around the world each year, some 60 million girls and young women under the age of 18 are forced to marry without their consent.
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Lost in the Metro

Publicis Conseil, Paris
Issue 27 | June 2013

In France, Alzheimer's disease and illnesses of the brain and spinal cord affect 1 in 8 people.
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No regrets campaign

ais London
Issue 27 | June 2013

At 22, Kristin Hallenga was told she was "too young to get breast cancer". Which meant her cancer was diagnosed late and could only be treated, never cured. She set up CoppaFeel! in 2009 with the aim of ensuring all breast cancers are diagnosed early. Making treatment more effective.
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Potable Water Generator

Mayo DraftfFCB, Peru
Issue 27 | June 2013

The academic year for 2013 was about to begin and UTEC, The University of Engineering and Technology in Lima, wanted to get students interested in applying for an engineering degree.
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Pudding Surprise

CP+B Boulder
Issue 27 | June 2013

On February 3rd 2013, The Baltimore Ravens played the San Francisco 49ers in the 67th Superbowl and won the game 34-31.
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Recalling 1993

Droga5
Issue 27 | June 2013

In the early 90s New York was a city in turmoil. 1993 was a pivotal year that began to shape the New York we know today.
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Sweden’s Largest Energy Experiment

Forsman & Bodenfors
Issue 27 | June 2013

Taking energy for granted meant unnecessary waste, when people used more energy than they really needed.
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The Blue Envelope Campaign

LIDA
Issue 27 | June 2013

LIDA’s brief was simply to break the silence that surrounds miscarriage, and get people talking about it.
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The Hot Stamp

Akestam Holst
Issue 27 | June 2013

Pressbyran was a chain of stores in Sweden a bit like 7-Eleven. Traditionally in Sweden, the Christmas holidays were when people liked to enjoy saffron buns.
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The Parcel Memory

Akestam Holst
Issue 27 | June 2013

The brief was to promote the Swedish Post’s pre-franked parcels and encourage people to send more Xmas gifts in December.
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The WiFi-Ad

MRM Stockholm
Issue 27 | June 2013

When the Swedish mobile operator 3 wanted to promote their "Pocket WiFi", a portable WiFi router, they used an unexpected media channel – WiFi.
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6 things you can miss while reading the newspaper

Duval Guillaume Modem
Issue 26 | March 2013

In this digital era, advertisers are less and less inclined to use newspapers even though research shows that newspaper advertising is still an effective way of reaching people.
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Birdhouses

10 advertising
Issue 26 | March 2013

The climate. The beginning of the winter was really too hot. With temperatures of around 12°, birds thought it was spring already. But then winter did show up and really hit the country at a time when the construction industry was gearing itself up for Batibouw, the biggest trade fair in Belgium by far for the building industry.
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Books of Love and Life

Wunderman London
Issue 26 | March 2013

1.2 million children a year are victims of child trafficking. The Wise Child Trust is a charity dedicated to helping these vulnerable children. But, being a new charity, it is both unknown and under-funded. With a budget of just £2,000, the solution could not be a piece of conventional direct marketing.
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Domestos - The Public Toilet

Lean Mean Fighting Machine
Issue 26 | March 2013

The global sanitation crisis affected a staggering 2.7 billion people. With no access to clean, private toilets, many were being forced to go in dangerous and unsanitary public places.
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Gillette Podium

BBDO New York
Issue 26 | March 2013

Gillette had created a special Limited Edition Olympic razor. The problem with promoting it was that every brand in the universe wanted to be noticed during the Olympics and getting attention in-store was even harder. Only the most compelling communication was going to break through the clutter and get noticed.
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Lab Mice

Clemenger BBDO Adelaide
Issue 26 | March 2013

Fantastic Delites is an Australian brand of rice-based snacks.
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LG Face to Facebook

Y&R NZ
Issue 26 | March 2013

Y&R NZ was tasked to use Facebook to increase consumer engagement with LG, demonstrate the product range and bring to life the brand mantra: the ‘human face’ of technology.
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Made to thrill

Drive Dentsu Dubai
Issue 26 | March 2013

The Japanese have a saying ‘Waku-Doki’ – to increase ones heartbeat. It is this sentiment that Toyota is applying to every stage of the design and engineering process of their vehicles now and in the future. The all new Toyota 86 is the first vehicle by Toyota to benefit from this approach.
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Mister Imagine's Toy Store

Energy BBDO / Xi Chicago
Issue 26 | March 2013

When Chicago Children’s Museum first approached Energy BBDO/Xi in 2012, they had good news and bad news.
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My People’s Choice

Buzzman
Issue 26 | March 2013

The market for eye-wear in France was complicated by the rise of pure-play online opticians
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Red Bull Drive-Thru

Loducca
Issue 26 | March 2013

In Brazil, the consumption of energy drinks is related to entertainment at bars and night clubs. But the consumption during the day is increasing every year. So, how can Red Bull show the benefits of its product in the right place at the right time?
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The Social Home Tour

Artplan
Issue 26 | March 2013

Carvalho Hosken, one of the biggest construction companies in Brazil, wanted to launch its new high-value apartments on the concept of apartments “tailor-made.”
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Unlock the 007 in you. You have 70 seconds!

Duval Guillaume Modem
Issue 26 | March 2013

To announce the next stage in its partnership with SKYFALL, Coca Cola Zero challenged a number of people to unlock their inner 007 and get a chance to win exclusive tickets to the latest Bond movie.
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Amazing mind reader reveals his 'gift'

Duval Guillaume Modem
Issue 25 | December 2012

People don't know the risks of online banking and Febelfin wanted to make them aware of it
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