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Beach Guardians

Wunderman Thompson Hong Kong

Issue 58 | March 2021

Gillette Podium

BBDO New York
Issue 26 | March 2013

Gillette had created a special Limited Edition Olympic razor. The problem with promoting it was that every brand in the universe wanted to be noticed during the Olympics and getting attention in-store was even harder. Only the most compelling communication was going to break through the clutter and get noticed.
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Lab Mice

Clemenger BBDO Adelaide
Issue 26 | March 2013

Fantastic Delites is an Australian brand of rice-based snacks.
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LG Face to Facebook

Y&R NZ
Issue 26 | March 2013

Y&R NZ was tasked to use Facebook to increase consumer engagement with LG, demonstrate the product range and bring to life the brand mantra: the ‘human face’ of technology.
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Made to thrill

Drive Dentsu Dubai
Issue 26 | March 2013

The Japanese have a saying ‘Waku-Doki’ – to increase ones heartbeat. It is this sentiment that Toyota is applying to every stage of the design and engineering process of their vehicles now and in the future. The all new Toyota 86 is the first vehicle by Toyota to benefit from this approach.
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Mister Imagine's Toy Store

Energy BBDO / Xi Chicago
Issue 26 | March 2013

When Chicago Children’s Museum first approached Energy BBDO/Xi in 2012, they had good news and bad news.
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My People’s Choice

Buzzman
Issue 26 | March 2013

The market for eye-wear in France was complicated by the rise of pure-play online opticians
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Red Bull Drive-Thru

Loducca
Issue 26 | March 2013

In Brazil, the consumption of energy drinks is related to entertainment at bars and night clubs. But the consumption during the day is increasing every year. So, how can Red Bull show the benefits of its product in the right place at the right time?
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The Social Home Tour

Artplan
Issue 26 | March 2013

Carvalho Hosken, one of the biggest construction companies in Brazil, wanted to launch its new high-value apartments on the concept of apartments “tailor-made.”
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Unlock the 007 in you. You have 70 seconds!

Duval Guillaume Modem
Issue 26 | March 2013

To announce the next stage in its partnership with SKYFALL, Coca Cola Zero challenged a number of people to unlock their inner 007 and get a chance to win exclusive tickets to the latest Bond movie.
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Amazing mind reader reveals his 'gift'

Duval Guillaume Modem
Issue 25 | December 2012

People don't know the risks of online banking and Febelfin wanted to make them aware of it
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Augmented Reality Mugs

OgilvyAction Taipei
Issue 25 | December 2012

Over 73% of Taiwanese men prefer the clean-shaven look to any type of beard and stubble. So, if Phillips was to increase penetration of their Grooming Kits, they were going to have to initiate more men in the art of facial hair.
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Kidculators

OgilvyAction Ltd
Issue 25 | December 2012

Dr. Miang Mental Maths School was a small chain of schools teaching maths to children. A new branch was opening in the village of Sammakon and Dr. Miang wanted to promote the brand as well as the course.v
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Love Your Eyes

My Loud Speaker
Issue 25 | December 2012

The Opticians Council of Canada was concerned about the public’s lack of awareness when it came to the role and value of a Licensed Optician.
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Lux Soap Art

JWT Singapore
Issue 25 | December 2012

Lux is one of the largest and oldest soap brands in the world. To revitalise the brand, the business was repositioned on a fine fragrance platform.
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More than just the shakes

Ogilvy Sydney
Issue 25 | December 2012

A mini-documentary aimed solely to increase awareness of Parkinson’s Disease was launched today by the Shake it Up Australia Foundation.
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My blood is ruby red & black

Leo Burnett Tailor Made, Brazil
Issue 25 | December 2012

June and July are the two months of the year when blood supplies are at their lowest in Brazil.
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September Christmas

Horizon Draftfcb
Issue 25 | December 2012

To give them joy, strength and hope, Tamanna granted the wishes of children with critical illnesses, aged between 3 and 18.
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Super Nanny TV Reality Show

Publicis Brazil
Issue 25 | December 2012

The TV Reality Show Super Nanny is internationally famous for helping desperate parents deal with their badly behaved children.
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Tuna Campaign

Ogilvy & Mather
Issue 25 | December 2012

The Bluefin tuna ought to be on the endangered list. But it’s not, because Japan and China have paid bribes to keep it off that list.
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Tweet for a sweet

Draftfcb South Africa
Issue 25 | December 2012

To help sister agency Draftfcb Johannesburg drive home the fact that the new Toyota Etios is fun, light-hearted and unexpected
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+ Art

DDB Brasil
Issue 24 | September 2012

ABRA is the Brazilian Academy of Art and is constantly looking for new partners to help demystify art and bring it to a wider community.
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1 cent each for 100,000 Portuguese people

TORKE
Issue 24 | September 2012

Forreta in Portuguese means ‘cheapskate’ and Forretas.com promises a wide variety of consumer goods and experiences at incredibly cheap prices because it aggregates all the discounts of thousands of other discount websites.
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A modern fairy tale

OgilvyAction Kuala Lumpur
Issue 24 | September 2012

Shoes Shoes Shoes is a Malaysian independent shoe label with a niche clientele of career women. The company wanted to build a distinctive brand image for itself and drive footfall into its two small boutiques.
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Bin the worst of 2011

Shackleton
Issue 24 | September 2012

FCC is a Spanish company that manages municipal services provided by the city, including waste collection.
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Clothesline

McCann Worldgroup India
Issue 24 | September 2012

Washing machines is a crowded category in India. Product differentiation is hard to come by. However, Onida’s big difference was that being a top-loading machine it could take a larger wash.
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Delite-o-matic

Clemenger BBDO Adelaide
Issue 24 | September 2012

How far will people go for a pack of Fantastic Delites? The answer, it appeared, is that they would go to remarkable lengths to get their hands on one.
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Fashion Like

DDB Brasil
Issue 24 | September 2012

DDB Brazil’s planners had noted that when women go shopping, they like to ask their friends’ opinions about the clothes they are thinking of buying.
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James Ready Drinkers of Awesomeness Bottles/Beer Grams

Leo Burnett Toronto
Issue 24 | September 2012

James Ready Beer is always looking for ways to use its drinkers to recruit newcomers to the brand.
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The bar, your second home

JWT Brazil
Issue 24 | September 2012

Alcohol is the third leading cause of death in the world. The Alcoholics Anonymous decided to do something about it.
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The Unfinished Concert

Jung von Matt Hamburg
Issue 24 | September 2012

Dortmund Concert Hall celebrated its tenth anniversary in May 2012 at the same time of another anniversary. It was exactly 100 years ago that the Titanic went down.
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