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Data Pro Quo

Shackleton

Issue 59 | June 2021

The Wall

BBDO New York
Issue 14 | March 2010

To promote it, the agency created interactive audio posters featuring everyday people (not characters from the show) with jacks built into their heads.
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Two windows

Ogilvy Amsterdam/Ogilvy Moscow
Issue 14 | March 2010

To correct the impression that the prostitutes of Amsterdam may all be there of their own free will, an installation was created in one of the canal houses.
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Khede Kasra

Leo Burnett, Beirut
Issue 13 | December 2009

Khede Kasra – Leo Burnett, Beirut The Hariri Foundation One small underscore can change a word from masculine to feminine. Can that mark change a whole society?
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Skill Tester

Rapp, Melbourne
Issue 13 | December 2009

Skill Tester – Rapp, Melbourne Parkinson’s Victoria A great demonstration of how frustrating it must be to suffer from Parkinson’s – and a way of raising funds.
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Stay On Top of Your Game

Proximity London
Issue 13 | December 2009

Stay on Top of your Game – Proximity, London Diageo Drink Aware When you are talking to students, why use print and outdoor when you can talk to them with snooker balls and darts boards?
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Take me. Read me. Leave me.

BMF, Sydney
Issue 13 | December 2009

Take me. Read me. Leave me. BMF, Sydney OPSM Thousands of books have been set free across Australia and you can follow their journeys online.
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Thank You Notes

Rapp, Auckland
Issue 13 | December 2009

Thank You Notes – Rapp, Auckland Heinz Wattie’s If you’re a dog owner, now you have the opportunity to say thank you to your four-legged friend.
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The Cube

BBDO New York
Issue 13 | December 2009

The Cube – BBDO, New York HBO The art of storytelling is about discovery and revelation, and no-one knows better than BBDO NY how the art of advertising can bring it to life.
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The louder you are, the faster you go

DraftFCB New Zealand
Issue 13 | December 2009

The louder, the faster – DraftFCB, Auckland Prime TV A game for boys up to 60. You power your car by making engine noises. Vroom vroom.
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1st National Tongue Contest - D6 Madrid

D6 Madrid
Issue 12 | September 2009

This campaign turns a simple bit of promotional activity in a supermarket mall into a bigger, deeper brand experience online. Sweet, says our guest editor.
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IBM Seer Wimbledon - Ogilvy London

Ogilvy London
Issue 12 | September 2009

IBM technology allowed them to turn their sponsorship of Wimbledon into a rewarding consumer experience this year. This sort of app has huge potential beyond just helping tennis fans find their way around Centre Court.
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Interactive Poster in Liverpool - Elvis Communications

Elvis Communications
Issue 12 | September 2009

There you are in Liverpool, minding your own business, when a poster starts talking about you. The headlines keep changing depending on what’s happening in the street below thus turning a poster into an experience.
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Turtle Beach - Rapp London

Rapp London
Issue 12 | September 2009

This campaign turns a simple bit of promotional activity in a supermarket mall into a bigger, deeper brand experience online. Sweet, says our guest editor.
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3 from 10

Ogilvy Australia
Issue 11 | June 2009

CCIA is the only independent medical research institute in Australia dedicated to finding a cure for childhood cancer. The odds on surviving cancer aren’t that good – and placed the message in the one environment where it would be most relevant and most shocking ie. a betting shop.
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Education with an ‘H’

Shackleton, Madrid
Issue 11 | June 2009

Random House Mondadori wanted Daniel Pennac’s book “Mal de Escuela” (The sickness of school) to be a best seller in Spain. They sought an idea from Shackleton which would not only generate interest among the reading public but with book distributors and bookstores. Rather than sell the book itself, the agency opted to stir up a national debate about the quality of the education system in Spain.
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Fold

AIM Proximity Auckland, New Zealand
Issue 11 | June 2009

Aim Proximity New Zealand managed to convey Vodafone New Zealand's technical superiority in a really simple way. As a result, over 35% of the competition's customers are considering switching.
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The buzzing postcard

DraftFCB Mexico City
Issue 11 | June 2009

Draft FCB Mexico city was tasked by SC Johnson owners of mosquito repellant OFF! to create a non-traditional media effort in holiday destinations during the summer season. The result was a buzzing postcard and a 180% sales increase
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The parking ticket convertor

GOSS, Gothenburg, Sweden
Issue 11 | June 2009

In Göteborg, whenever a motorist was fined, Goss came up with the idea of placing an envelope under the windscreen wipers right beside the ticket with a money-off coupon against the purchase of a new bike. Over a thousand discounts have been offered.
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What's all the fuss about?

Ogilvy Amsterdam
Issue 11 | June 2009

To make people aware of rising sea levels due to global warming, the Ogilvy Amsterdam created a message board which appeared to be held by a submerged man (two prosthetic arms attached to a small remote-controlled submarine) with just his hands above the water for MTV Switch. A hilarious idea with a serious point.
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Choose Life

Saatchi & Saatchi X
Issue 10 | March 2009

Long-ish copy ads on Adbins public ashtrays which use hope to inspire smokers to quit rather than fear to scare them into quitting.
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Compass

Partners Andrews Aldridge
Issue 10 | March 2009

An orienteering compass to encourage walking enthusiasts to visit Wales in autumn. The recipients were directed to one of three web pages, each detailing a particular walk and compass bearings, based on the recipient's proximity to the start.
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Escape

CP Proximity Spain
Issue 10 | March 2009

A simple but fun communication strategy to jumpstart Bongo's sales in the run up to Christmas. A 10% discount was given to all companies who agreed to run the campaign, which involved sticking a Bongo sticker on the Escape button of all employees' keyboards. When pressed, the Bongo website opened, showing a highlighted banner which offered the 10% discount.
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Freshen Up and Brush Up

Wunderman Dubai
Issue 10 | March 2009

Specially branded ‘Microfresh’ chewing gum placed on every employee desk and meeting room in order to ensure all employees adhere to basic courtesies and behaviours with each other and clients.
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Human Sale

Saatchi & Saatchi X
Issue 10 | March 2009

To bring the grim issue of human trafficking to Londoners’ attention, SaatchiX used a London icon - the classic 'GOLF SALE' placard - to advertise a ‘HUMAN SALE’ on a packed Oxford Street. To maximise PR coverage, they staged the event just before a ban on this kind of advertising came into place.
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Start Saving Early

Wunderman Dubai
Issue 10 | March 2009

To draw attention to their new Children's Savings Account, Citibank replaced the pens available in the bank's branches with kids’ crayons.
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Cushions

Contagious Communications
Issue 8 | September 2008

A clever branded solution to the lack of seating at Cannes' infamous ‘Gutter Bar’.
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How to Grill a Salesman

Wunderman Irvine
Issue 8 | September 2008

An in-store campaign using a striking visual image of a grilled meat tie to promote the expertise of Barbeques Galore's sales staff as well as their range of grills and accessories.
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Rental List

Singleton OgilvyOne
Issue 8 | September 2008

A poster hijacking property rental lists to encourage people to pay their rent using their American Express Card.
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The Giant Orange Babies Scratch Lottery

Ogilvy Amsterdam
Issue 8 | September 2008

A reverse style auction in the form of a lottery scratch card to get wealthy visitors to Amsterdam’s Millionaire fund to donate to Orange Babies.
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Black Prints

Singleton OgilvyOne
Issue 7 | June 2008

To encourage individuals to take part in this year’s Earth Hour, Kodak inserted black prints into each of their customer's picture wallet.
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