Hyundai Electric Air

"Big Brother" winner versus the winner of "Survivor". All assignments and tasks during the reality game were performed using only the different interfaces of Yellow Pages: Smart-phone app, website, Facebook and a special minisite.

Invited to ‘make invisible love visible’, advertising invited pairs of people (family, married couples, lovers, friends) to take part in an experiment in which their brainwaves and heartbeats were recorded as they looked at each other.

While mintshot.co.nz was hosting a champagne breakfast to launch the website, Auckland’s largest volcano, Rangitoto Island, erupted. At the launch, and all over the city, people dropped what they were doing to stop and stare.

Deliberately hoping for an idea that would cause buzz and press coverage, the agency opted to bring a new perspective to the issue of speeding. They wanted to reward those Makro shoppers who drive thoughtfully and safely to the store by setting up Makro Speed Cameras.

Rather than a conventional business card, a special stamp was created that simulates a lipstick mark. The stamp may be applied to any material, such as napkins, paper sheets, tissues etc

Every summer, Sweden is invaded by nasty mosquitoes. They are indiscriminate about who they bite, both ‘outdoors professionals’ and anyone who spends any time outside.

On March 18 – 19, in New York, they created a massive event where thousands of people traded in their paper cups for reusable mugs. Artists used the individual cups to create a mosaic image of a sequoia tree. The image was symbolic of the larger impact we can have if we all do our part.

In Melbourne there was a pie shop called Pie Face. The idea was to use their bags, complete with red-hot contents, as media. Marked 100% Human Meat, the bags not only drew attention to the exhibition but acted as a 2-for-1 ticket pass.

When customers paid their bar tabs at Bar Aurora or Boteco Ferraz, they were shocked by the sums they were being asked to pay, often as much as 79,000 Reals or $73,000 USD.

The president of Estrela posted a video speaking directly the leader of the Orkut fan-group, Marcos Markora. If the company was to bring back the Ferrorama, he said, he wanted proof of the fans’ faith. They should get the train to run the last 20 km of the famous pilgrim’s way from Padron to the cathedral of St. James in Santiago de Compostela in Spain.

Masks to protect the wearer from Swine Flu were distributed for free across Mumbai. Each mask came with the message, ‘126 people succumb to swine flu and you wear a mask. 25 million have died of AIDS. Do you use a condom?’

The solution was to transform the plastic Cottee’s Cordial bottle into a pump-action water blaster. Purchase four bottles of cordial and you got the Blaster unit free. It made water fun and got kids interacting with the brand all summer long.

A giant fridge magnet set was created and huge, colourful magnetic letters and numbers were specially built and stuck onto a white metal billboard. Each week they were rearranged to spell out the new whiteware offer.

The digital screens within Terminal 5 were linked to a live data feed directly from the Wimbledon Information System, which is run by IBM.

Support Scent was a fragrance created with the help of KIT Cosmetics, who donated their expertise to formulate, package and bring it to market, selling for $5 a time through MYER, Australia’s largest department store chain, other cosmetics stores and online. All proceeds go to Guide Dogs Australia.

Aviva's platform in India is 'Education is Insurance' and its Street to School Program supports this premise. Inviting contributions to help build a wall of books was inviting people to help create a symbol of hope and future for street children.

Thousands of rugby-loving O2 customers were given a ‘virtual seat’ at Twickenham for England’s Six Nations home games. How? By creating live 3D broadcasts of the matches at 40 cinemas nationwide and giving O2 customers ‘Priority’ access to tickets.

The start-point for this campaign was a study written by the Swedish Health Council, claiming that hiking makes people healthier and more alert.

Alzheimer’s disease makes itself apparent through memory loss. To dramatise what this feeling of disorientation must be like to a sufferer, the agency created a street-map but with all street names blanked out. The maps were left in bars, restaurants and information desks. The message called for donations for the Alzheimer Society. A 19% increase in calls and a 5% increase in donations to the Alzheimer Society Hamburg...

Telescopes were installed at various picturesque locations such as the summit of the Feldberg in the Black Forest. However, when tourists looked through the viewfinder they did not see the rolling, verdant landscape they could see with the naked eye. Now they saw that vista but transformed into a barren region of dead forests.

Two months before St. Valentine’s Day, an anonymous blog was posted at ivysays.com. Tweeting and blogging about single life in Beirut, Ivy became the local Carrie Bradshaw and quickly gathered an enthusiastic following amongst young single women.

To position the car as exceptionally economical and environmentally friendly, the agency used a channel which would find its way into the hands of every single motorist at precisely the time and in exactly the place when the cost of petrol would man most to them.

To demonstrate the unhealthy ideals of beauty promoted by the media and fashion industry, a number of world-famous masterpieces were repainted.

The proposition was that smaller budgets still needed creative solutions and the creative team interpreted this quite literally, producing undersized business cards to offer prospects.

The Dixons.co.uk site is single-minded in its objective to provide consumers with the very latest technology at the keenest prices. To do this, it uses a compelling price guarantee to match the key competition both on and offline.

To promote it, the agency created interactive audio posters featuring everyday people (not characters from the show) with jacks built into their heads.

To correct the impression that the prostitutes of Amsterdam may all be there of their own free will, an installation was created in one of the canal houses.

Khede Kasra – Leo Burnett, Beirut The Hariri Foundation One small underscore can change a word from masculine to feminine. Can that mark change a whole society?

Skill Tester – Rapp, Melbourne Parkinson’s Victoria A great demonstration of how frustrating it must be to suffer from Parkinson’s – and a way of raising funds.

Stay on Top of your Game – Proximity, London Diageo Drink Aware When you are talking to students, why use print and outdoor when you can talk to them with snooker balls and darts boards?