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Issue 60 | September 2021

Support Scent

nn
Issue 16 | September 2010

Support Scent was a fragrance created with the help of KIT Cosmetics, who donated their expertise to formulate, package and bring it to market, selling for $5 a time through MYER, Australia’s largest department store chain, other cosmetics stores and online. All proceeds go to Guide Dogs Australia.
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The Great Wall of Education

Proximity India
Issue 16 | September 2010

Aviva's platform in India is 'Education is Insurance' and its Street to School Program supports this premise. Inviting contributions to help build a wall of books was inviting people to help create a symbol of hope and future for street children.
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3D Rugby

Archibald Ingall Stretton, London
Issue 15 | June 2010

Thousands of rugby-loving O2 customers were given a ‘virtual seat’ at Twickenham for England’s Six Nations home games. How? By creating live 3D broadcasts of the matches at 40 cinemas nationwide and giving O2 customers ‘Priority’ access to tickets.
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Sleepless At Playground

Akestam Holst , Sweden
Issue 15 | June 2010

The start-point for this campaign was a study written by the Swedish Health Council, claiming that hiking makes people healthier and more alert.
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Street Map

Draftfcb Germany
Issue 15 | June 2010

Alzheimer’s disease makes itself apparent through memory loss. To dramatise what this feeling of disorientation must be like to a sufferer, the agency created a street-map but with all street names blanked out. The maps were left in bars, restaurants and information desks. The message called for donations for the Alzheimer Society. A 19% increase in calls and a 5% increase in donations to the Alzheimer Society Hamburg...
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The Telescope

OgilvyOne Frankfurt
Issue 15 | June 2010

Telescopes were installed at various picturesque locations such as the summit of the Feldberg in the Black Forest. However, when tourists looked through the viewfinder they did not see the rolling, verdant landscape they could see with the naked eye. Now they saw that vista but transformed into a barren region of dead forests.
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Valentine “Make A Move”

Leo Burnett, Beirut
Issue 15 | June 2010

Two months before St. Valentine’s Day, an anonymous blog was posted at ivysays.com. Tweeting and blogging about single life in Beirut, Ivy became the local Carrie Bradshaw and quickly gathered an enthusiastic following amongst young single women.
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EPICA Awards 2009 - Petrol Receipt

DDB Hamburg
Issue 14 | March 2010

To position the car as exceptionally economical and environmentally friendly, the agency used a channel which would find its way into the hands of every single motorist at precisely the time and in exactly the place when the cost of petrol would man most to them.
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EPICA Awards 2009 - The Contemporary Beauty Ideal

Ogilvy Frankfurt
Issue 14 | March 2010

To demonstrate the unhealthy ideals of beauty promoted by the media and fashion industry, a number of world-famous masterpieces were repainted.
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Smaller and Smarter Cards

Memac Ogilvy Dubai
Issue 14 | March 2010

The proposition was that smaller budgets still needed creative solutions and the creative team interpreted this quite literally, producing undersized business cards to offer prospects.
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The last place you want to go

M&C Saatchi, London
Issue 14 | March 2010

The Dixons.co.uk site is single-minded in its objective to provide consumers with the very latest technology at the keenest prices. To do this, it uses a compelling price guarantee to match the key competition both on and offline.
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The Wall

BBDO New York
Issue 14 | March 2010

To promote it, the agency created interactive audio posters featuring everyday people (not characters from the show) with jacks built into their heads.
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Two windows

Ogilvy Amsterdam/Ogilvy Moscow
Issue 14 | March 2010

To correct the impression that the prostitutes of Amsterdam may all be there of their own free will, an installation was created in one of the canal houses.
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Khede Kasra

Leo Burnett, Beirut
Issue 13 | December 2009

Khede Kasra – Leo Burnett, Beirut The Hariri Foundation One small underscore can change a word from masculine to feminine. Can that mark change a whole society?
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Skill Tester

Rapp, Melbourne
Issue 13 | December 2009

Skill Tester – Rapp, Melbourne Parkinson’s Victoria A great demonstration of how frustrating it must be to suffer from Parkinson’s – and a way of raising funds.
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Stay On Top of Your Game

Proximity London
Issue 13 | December 2009

Stay on Top of your Game – Proximity, London Diageo Drink Aware When you are talking to students, why use print and outdoor when you can talk to them with snooker balls and darts boards?
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Take me. Read me. Leave me.

BMF, Sydney
Issue 13 | December 2009

Take me. Read me. Leave me. BMF, Sydney OPSM Thousands of books have been set free across Australia and you can follow their journeys online.
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Thank You Notes

Rapp, Auckland
Issue 13 | December 2009

Thank You Notes – Rapp, Auckland Heinz Wattie’s If you’re a dog owner, now you have the opportunity to say thank you to your four-legged friend.
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The Cube

BBDO New York
Issue 13 | December 2009

The Cube – BBDO, New York HBO The art of storytelling is about discovery and revelation, and no-one knows better than BBDO NY how the art of advertising can bring it to life.
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The louder you are, the faster you go

DraftFCB New Zealand
Issue 13 | December 2009

The louder, the faster – DraftFCB, Auckland Prime TV A game for boys up to 60. You power your car by making engine noises. Vroom vroom.
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1st National Tongue Contest - D6 Madrid

D6 Madrid
Issue 12 | September 2009

This campaign turns a simple bit of promotional activity in a supermarket mall into a bigger, deeper brand experience online. Sweet, says our guest editor.
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IBM Seer Wimbledon - Ogilvy London

Ogilvy London
Issue 12 | September 2009

IBM technology allowed them to turn their sponsorship of Wimbledon into a rewarding consumer experience this year. This sort of app has huge potential beyond just helping tennis fans find their way around Centre Court.
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Interactive Poster in Liverpool - Elvis Communications

Elvis Communications
Issue 12 | September 2009

There you are in Liverpool, minding your own business, when a poster starts talking about you. The headlines keep changing depending on what’s happening in the street below thus turning a poster into an experience.
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Turtle Beach - Rapp London

Rapp London
Issue 12 | September 2009

This campaign turns a simple bit of promotional activity in a supermarket mall into a bigger, deeper brand experience online. Sweet, says our guest editor.
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3 from 10

Ogilvy Australia
Issue 11 | June 2009

CCIA is the only independent medical research institute in Australia dedicated to finding a cure for childhood cancer. The odds on surviving cancer aren’t that good – and placed the message in the one environment where it would be most relevant and most shocking ie. a betting shop.
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Education with an ‘H’

Shackleton, Madrid
Issue 11 | June 2009

Random House Mondadori wanted Daniel Pennac’s book “Mal de Escuela” (The sickness of school) to be a best seller in Spain. They sought an idea from Shackleton which would not only generate interest among the reading public but with book distributors and bookstores. Rather than sell the book itself, the agency opted to stir up a national debate about the quality of the education system in Spain.
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Fold

AIM Proximity Auckland, New Zealand
Issue 11 | June 2009

Aim Proximity New Zealand managed to convey Vodafone New Zealand's technical superiority in a really simple way. As a result, over 35% of the competition's customers are considering switching.
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The buzzing postcard

DraftFCB Mexico City
Issue 11 | June 2009

Draft FCB Mexico city was tasked by SC Johnson owners of mosquito repellant OFF! to create a non-traditional media effort in holiday destinations during the summer season. The result was a buzzing postcard and a 180% sales increase
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The parking ticket convertor

GOSS, Gothenburg, Sweden
Issue 11 | June 2009

In Göteborg, whenever a motorist was fined, Goss came up with the idea of placing an envelope under the windscreen wipers right beside the ticket with a money-off coupon against the purchase of a new bike. Over a thousand discounts have been offered.
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What's all the fuss about?

Ogilvy Amsterdam
Issue 11 | June 2009

To make people aware of rising sea levels due to global warming, the Ogilvy Amsterdam created a message board which appeared to be held by a submerged man (two prosthetic arms attached to a small remote-controlled submarine) with just his hands above the water for MTV Switch. A hilarious idea with a serious point.
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