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Beach Guardians

Wunderman Thompson Hong Kong

Issue 58 | March 2021

1st National Tongue Contest - D6 Madrid

D6 Madrid
Issue 12 | September 2009

This campaign turns a simple bit of promotional activity in a supermarket mall into a bigger, deeper brand experience online. Sweet, says our guest editor.
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IBM Seer Wimbledon - Ogilvy London

Ogilvy London
Issue 12 | September 2009

IBM technology allowed them to turn their sponsorship of Wimbledon into a rewarding consumer experience this year. This sort of app has huge potential beyond just helping tennis fans find their way around Centre Court.
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Interactive Poster in Liverpool - Elvis Communications

Elvis Communications
Issue 12 | September 2009

There you are in Liverpool, minding your own business, when a poster starts talking about you. The headlines keep changing depending on what’s happening in the street below thus turning a poster into an experience.
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Turtle Beach - Rapp London

Rapp London
Issue 12 | September 2009

This campaign turns a simple bit of promotional activity in a supermarket mall into a bigger, deeper brand experience online. Sweet, says our guest editor.
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3 from 10

Ogilvy Australia
Issue 11 | June 2009

CCIA is the only independent medical research institute in Australia dedicated to finding a cure for childhood cancer. The odds on surviving cancer aren’t that good – and placed the message in the one environment where it would be most relevant and most shocking ie. a betting shop.
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Education with an ‘H’

Shackleton, Madrid
Issue 11 | June 2009

Random House Mondadori wanted Daniel Pennac’s book “Mal de Escuela” (The sickness of school) to be a best seller in Spain. They sought an idea from Shackleton which would not only generate interest among the reading public but with book distributors and bookstores. Rather than sell the book itself, the agency opted to stir up a national debate about the quality of the education system in Spain.
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Fold

AIM Proximity Auckland, New Zealand
Issue 11 | June 2009

Aim Proximity New Zealand managed to convey Vodafone New Zealand's technical superiority in a really simple way. As a result, over 35% of the competition's customers are considering switching.
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The buzzing postcard

DraftFCB Mexico City
Issue 11 | June 2009

Draft FCB Mexico city was tasked by SC Johnson owners of mosquito repellant OFF! to create a non-traditional media effort in holiday destinations during the summer season. The result was a buzzing postcard and a 180% sales increase
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The parking ticket convertor

GOSS, Gothenburg, Sweden
Issue 11 | June 2009

In Göteborg, whenever a motorist was fined, Goss came up with the idea of placing an envelope under the windscreen wipers right beside the ticket with a money-off coupon against the purchase of a new bike. Over a thousand discounts have been offered.
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What's all the fuss about?

Ogilvy Amsterdam
Issue 11 | June 2009

To make people aware of rising sea levels due to global warming, the Ogilvy Amsterdam created a message board which appeared to be held by a submerged man (two prosthetic arms attached to a small remote-controlled submarine) with just his hands above the water for MTV Switch. A hilarious idea with a serious point.
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Choose Life

Saatchi & Saatchi X
Issue 10 | March 2009

Long-ish copy ads on Adbins public ashtrays which use hope to inspire smokers to quit rather than fear to scare them into quitting.
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Compass

Partners Andrews Aldridge
Issue 10 | March 2009

An orienteering compass to encourage walking enthusiasts to visit Wales in autumn. The recipients were directed to one of three web pages, each detailing a particular walk and compass bearings, based on the recipient's proximity to the start.
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Escape

CP Proximity Spain
Issue 10 | March 2009

A simple but fun communication strategy to jumpstart Bongo's sales in the run up to Christmas. A 10% discount was given to all companies who agreed to run the campaign, which involved sticking a Bongo sticker on the Escape button of all employees' keyboards. When pressed, the Bongo website opened, showing a highlighted banner which offered the 10% discount.
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Freshen Up and Brush Up

Wunderman Dubai
Issue 10 | March 2009

Specially branded ‘Microfresh’ chewing gum placed on every employee desk and meeting room in order to ensure all employees adhere to basic courtesies and behaviours with each other and clients.
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Human Sale

Saatchi & Saatchi X
Issue 10 | March 2009

To bring the grim issue of human trafficking to Londoners’ attention, SaatchiX used a London icon - the classic 'GOLF SALE' placard - to advertise a ‘HUMAN SALE’ on a packed Oxford Street. To maximise PR coverage, they staged the event just before a ban on this kind of advertising came into place.
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Start Saving Early

Wunderman Dubai
Issue 10 | March 2009

To draw attention to their new Children's Savings Account, Citibank replaced the pens available in the bank's branches with kids’ crayons.
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Cushions

Contagious Communications
Issue 8 | September 2008

A clever branded solution to the lack of seating at Cannes' infamous ‘Gutter Bar’.
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How to Grill a Salesman

Wunderman Irvine
Issue 8 | September 2008

An in-store campaign using a striking visual image of a grilled meat tie to promote the expertise of Barbeques Galore's sales staff as well as their range of grills and accessories.
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Rental List

Singleton OgilvyOne
Issue 8 | September 2008

A poster hijacking property rental lists to encourage people to pay their rent using their American Express Card.
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The Giant Orange Babies Scratch Lottery

Ogilvy Amsterdam
Issue 8 | September 2008

A reverse style auction in the form of a lottery scratch card to get wealthy visitors to Amsterdam’s Millionaire fund to donate to Orange Babies.
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Black Prints

Singleton OgilvyOne
Issue 7 | June 2008

To encourage individuals to take part in this year’s Earth Hour, Kodak inserted black prints into each of their customer's picture wallet.
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Dead End Job

Aim Proximity New Zealand
Issue 7 | June 2008

As a provider of educational software, parents are Academic Excellence’s key market. As a parent, your child’s education is of the utmost importance. Aim Proximity chose to bring the parents’ fear to life in a dramatic manner by showing the kind of job no parent would want their child ending up in - the sandwich board guy who hands out flyers.
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Deep Thoughts

YR Brands/Wunderman, Irvine
Issue 7 | June 2008

A real-world demonstration / event that instantly communicates the impressive wading depth of Land Rover vehicles.
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Ginger Sheep

Aim Proximity New Zealand
Issue 7 | June 2008

Complimenting the ‘refreshingly ginger’ Frank Ginger Beer line, Aim Proximity dyed a herd of sheep the fetching tone.
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Make Sure Nothing Stops You

Farm
Issue 7 | June 2008

A series of beer mats and washroom posters as part of a wider integrated campaign to encourage people, especially students and young people, to register to vote in the local elections.
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Onsala Sandwich Sausage – Now Ready-Sliced

GOSS
Issue 7 | June 2008

A series of sliced advertising executions to launch the new ‘ready-sliced’ Onsala sandwich sausage.
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Shark Week

Rapp Collins Sydney
Issue 7 | June 2008

SHARK WEEK is an annual documentary series shown exclusively on AUSTAR’s Discovery Channel in Australia. Now in its 10th anniversary year, AUSTAR wanted to put this must-see programming front of mind among beach-goers, while reminding them of the great documentaries available on AUSTAR. To achieve this, they placed a number of 'Shark-bitten' surfboards at beaches located inside AUSTAR’s key target area.
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Speech

Proximity Istanbul
Issue 7 | June 2008

A POS campaign to encourage existing Forester owners to upgrade to the new model.
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Splash

GOSS
Issue 7 | June 2008

A POS activity showing Specsavers customers that the optician was offering hundreds of complete glasses at 50% discount.
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Trash Novel

Y&R Germany
Issue 7 | June 2008

An info flyer disguised as a trash novel placed alongside other dime novels in book dispensers and kiosks.
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