Hyundai Electric Air

SHARK WEEK is an annual documentary series shown exclusively on AUSTAR’s Discovery Channel in Australia. Now in its 10th anniversary year, AUSTAR wanted to put this must-see programming front of mind among beach-goers, while reminding them of the great documentaries available on AUSTAR. To achieve this, they placed a number of 'Shark-bitten' surfboards at beaches located inside AUSTAR’s key target area.

A POS campaign to encourage existing Forester owners to upgrade to the new model.

A POS activity showing Specsavers customers that the optician was offering hundreds of complete glasses at 50% discount.

An info flyer disguised as a trash novel placed alongside other dime novels in book dispensers and kiosks.

An ambient campaign for Artesanos Camiseros, a tailor shop in Zürich, in which beautiful shirts were made and fitted for people-shaped objects around the city.

The Marlboro Red Eye Breakfast was an event platform specifically held in the early morning for telemarketers who work the night shift. Bars were selected as event venues. Guests were treated to a lavish breakfast buffet and piping hot music from popular bands for free. Invitations to the party were unique - a fork shaped into a bracelet that likewise served as one’s event pass.

An ambient campaign featuring a stencilled image of a homeless person placed on walls across London. The media used is reverse graffiti, which works by cleaning dirty walls in the shape of the stencil. The aim was to draw attention to the number of people still on the streets once the excesses of Christmas are over and life returns to normal.

A point of sale piece to educate people about Hepatitis B and C in an effort to help prevent it from spreading through reckless behaviour.

A POS installation in Citibank branches to introduce the launch of Citibank’s mobile banking product. A museum display case, pedestal and red velvet rope featured the world’s smallest bank – a mobile phone!

An ambient campaign using an ambulance as the medium to communicate the urgency in which blood is needed and to encourage donations.

An ambient activity based on the insight that children want to look bigger than they actually are and using shadows to allow kids to watch themselves grow on a height chart.

A poster and direct mail campaign aimed at drawing the maximum amount of attention to L’TUR’s low price offers and dramatising the potential for people to act and travel spontaneously.

An ambient as well as print campaign at the San Sebastian Film Festival to lift the lid on everyone who hadn’t seen one of cinema’s classic movies and draw attention to TCM as the reference place for must-see films.

PlayStation 3’s ambient campaign launch in New Zealand gives inanimate objects a voice – and they say some very dodgy things.

A once-in-a-lifetime poster campaign running on three sides of Nelson’s Column in Trafalgar Square. Each of the 169ft sides carried a different example of how environmental change might affect London.

A poster campaign to encourage people to speak up against female abuse. The posters, portraying women of different ages, were covered in post-it notes bearing insults, and viewers were urged to ‘take back the abusive words’ by removing the post-it notes and signing the petition on the back.

A stunt-based campaign supported by additional poster and ambient activity to illustrate how drinking affects your judgement and therefore that drinking and driving is not a good idea.

A guerrilla promotion in the form of beer coasters for a fantasy beer brand. The coaster asks drinkers either to leave their car parked where it is or, if they are intending to drive home, to complete their last will and testament on the back of the coaster and leave it behind with the barman.

A donation box full, not of money, but of blood, to show students that they can make a difference without making a financial commitment.

A point of sale piece in the form of a can of dog food containing a toy rabbit to help children and parents think twice about whether they are really committed to becoming a pet owner.

An ambient campaign to illustrate the random, fleeting nature of meeting your significant other in a big city. The message ‘Find your perfect match’ was split in half and the halves placed on the backs of buses running on inner city loop routes. Only when buses with the two ‘opposite halves’ were side by side could you read the full message.

An underwater text campaign to highlight the presence of pollutants in Wellington’s seas and harbours and recruit new members to GWRC’s ‘Be the Difference’ initiative.

Chopsticks pack containing one broken chopstick and a message encouraging the user to donate to starving landmine victims.

An on-street campaign consisting of rubbish bins dressed up as giant takeout coffee cups with a message asking, ‘Coffee taste like crap?’ and an arrow pointing towards ‘Brazil, K Road’s best’.

An ambient event at New Zealand’s Big Day Out involving the distribution of numbered tags and a prize incentive for the guys and girls who found the member of the opposite sex with the same number.

An ‘ambient’ campaign in the form of a series of living sculptures of Ghandi. The plaque on each statue said, ‘Watch History Come Alive’.

The third in a series of stunts that nzgirls have staged at The Big Day Out. The success of the previous two years was going to be hard to follow. What could they do to trump it? The answer was nothing. Instead, they just told everyone something happened.