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Issue 60 | September 2021

Nelson’s Column

Publicis Dialog Worldwide, Publicis Dialog UK
Issue 3 | June 2007

A once-in-a-lifetime poster campaign running on three sides of Nelson’s Column in Trafalgar Square. Each of the 169ft sides carried a different example of how environmental change might affect London.
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Take Back Your Words

Arc Worldwide Malaysia
Issue 3 | June 2007

A poster campaign to encourage people to speak up against female abuse. The posters, portraying women of different ages, were covered in post-it notes bearing insults, and viewers were urged to ‘take back the abusive words’ by removing the post-it notes and signing the petition on the back.
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Beauty is in the eye of the beer holder

TEQUILA Johannesburg
Issue 2 | March 2007

A stunt-based campaign supported by additional poster and ambient activity to illustrate how drinking affects your judgement and therefore that drinking and driving is not a good idea.
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Beer Coaster

Y&R Germany
Issue 2 | March 2007

A guerrilla promotion in the form of beer coasters for a fantasy beer brand. The coaster asks drinkers either to leave their car parked where it is or, if they are intending to drive home, to complete their last will and testament on the back of the coaster and leave it behind with the barman.
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Blood Box

M&C Saatchi Sydney
Issue 2 | March 2007

A donation box full, not of money, but of blood, to show students that they can make a difference without making a financial commitment.
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Dog Food

DDB Worldwide Ltd
Issue 2 | March 2007

A point of sale piece in the form of a can of dog food containing a toy rabbit to help children and parents think twice about whether they are really committed to becoming a pet owner.
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Find Your Perfect Match

Draft New Zealand
Issue 2 | March 2007

An ambient campaign to illustrate the random, fleeting nature of meeting your significant other in a big city. The message ‘Find your perfect match’ was split in half and the halves placed on the backs of buses running on inner city loop routes. Only when buses with the two ‘opposite halves’ were side by side could you read the full message.
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Underwater Text Campaign

Clemenger BBDO Direct
Issue 2 | March 2007

An underwater text campaign to highlight the presence of pollutants in Wellington’s seas and harbours and recruit new members to GWRC’s ‘Be the Difference’ initiative.
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Chopsticks

JWT Singapore
Issue 1 | December 2006

Chopsticks pack containing one broken chopstick and a message encouraging the user to donate to starving landmine victims.
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Coffee Cup

DRAFT New Zealand
Issue 1 | December 2006

An on-street campaign consisting of rubbish bins dressed up as giant takeout coffee cups with a message asking, ‘Coffee taste like crap?’ and an arrow pointing towards ‘Brazil, K Road’s best’.
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Come Together

DDB New Zealand
Issue 1 | December 2006

An ambient event at New Zealand’s Big Day Out involving the distribution of numbered tags and a prize incentive for the guys and girls who found the member of the opposite sex with the same number.
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Gandhi

Leo Burnett Mumbai
Issue 1 | December 2006

An ‘ambient’ campaign in the form of a series of living sculptures of Ghandi. The plaque on each statue said, ‘Watch History Come Alive’.
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The Stunt That Never Was

DDB New Zealand
Issue 1 | December 2006

The third in a series of stunts that nzgirls have staged at The Big Day Out. The success of the previous two years was going to be hard to follow. What could they do to trump it? The answer was nothing. Instead, they just told everyone something happened.
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