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#BreakTheMould

Y&R South Africa

Issue 42 | March 2017

  • #BreakTheMould

    Y&R South Africa
    Issue 42 | March 2017

    Cape Talk Radio, a leading radio talk station in the Western Cape province, known for starting meaningful debates, wanted to increase their commercial value and enhance their relevance in today's ever changing competitive market.
  • 6 intellectually disabled athletes boldly challenge sport stars to bring it on.

    LDV United
    Issue 42 | March 2017

    Social Isolation is still the nr 1 problem for people with an intellectual disability.?
  • All I want for Christmas is a goat

    Wenderfalck
    Issue 42 | March 2017

    In December 2015, ActionAid had a huge success with their 'Singing Goats' campaign, which collected over 700 million media impressions and won a lot of awards.
  • AXA Health Germany. The most expensive everyday items ever.

    Publicis Conseil
    Issue 42 | March 2017

    33 million German people didn't bother with complementary health insurance because they believed that, should they need medical treatment, the full costs would be covered by the state. But they weren't.
  • Boost Your Voice

    180LA
    Issue 42 | March 2017

    Boost Mobile was a prepaid wireless carrier with a brand mission to help their customers be heard, primarily urban, working-class minorities, a demographic that was particularly challenged when there were elections.
  • Break The Routine

    J. Walter Thompson London
    Issue 42 | March 2017

    Domestic Abuse remains a huge problem, but one that, due to its difficult nature, is often ignored or overlooked.
  • Earth7

    W+K Amsterdam
    Issue 42 | March 2017

    Only 23% of Russians have ever flown.
  • OMG! I’m in S.M.A.K!

    mortierbrigade
    Issue 42 | March 2017

    Culture Club was a new show on Belgian TV channel 'Canvas'. It sought connections between high art and pop culture.
  • The Breast Cancer Screenings

    DDB Group New Zealand
    Issue 42 | March 2017

    Rialto Channel, the home of serious cinema, wanted to show that their films connected with audiences on a much deeper level.
  • The Give Registry

    Clemenger BBDO Melbourne
    Issue 42 | March 2017

    In 2014/15 corporate giving in Australia amounted to $3.3billion with over 81% of all corporates making donations
  • We Hate Waste

    M&C Saatchi Milan
    Issue 42 | March 2017

    M&C Saatchi Milan has created an innovative campaign for E.ON Italy, aiming to increase the energy company's presence in the country.
  • Backyard Burger King

    Colenso BBDO
    Issue 41 | December 2016

    New Zealand was a fairly unique market for Burger King. For one, New Zealand had the highest penetration of fast food restaurants per capita of any country in the world.

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