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Addressing The Problem

OgilvyOne London

Issue 41 | December 2016

  • Addressing The Problem

    OgilvyOne London
    Issue 41 | December 2016

    75% of the world's population had no reliable system of addressing. Streets, house numbers and post-codes simply did not exist.
  • Forward The Cure

    The Leo Burnett Group Thailand
    Issue 41 | December 2016

    Uhmpang hospital had noticed that well-to-do city-dwellers tended to have a lot of unused medicines and prescriptions. Those meds could be used by less well-off patients.
  • Hologram

    Clemenger BBDO Melbourne
    Issue 41 | December 2016

    The DM campaign promoted the launch of the Mercedes-Benz GLC and pushed the boundaries in innovation by being the first to use hologram technology.
  • IKEA Cross-stitched mailer

    LIDA
    Issue 41 | December 2016

    IKEA wanted to drive some of their most valued FAMILY members to a website, where they could download a £5 voucher if they chose to opt in to email communications.
  • Kobe’s Rules Book

    Africa
    Issue 41 | December 2016

    Kobe Bryant had retired, he who was one of the greatest basketball players of all time.
  • Rider Reminder

    Clemenger BBDO Melbourne
    Issue 41 | December 2016

    Car-dooring, the act of opening a car door into the path of a passing cyclist, was responsible for hundreds of injuries and even deaths every year in Victoria.
  • Test Drive the BBC

    Partners Andrews Aldridge
    Issue 41 | December 2016

    The task was to grab the attention of senior global decision makers at premium car brands and get them to consider BBC World News and bbc. com as an advertising platform.
  • The Ultimate Experiment

    Mecka
    Issue 41 | December 2016

    Nexans was one of the world's largest producers of cable equipment. One of their product segments was fibre cable, in which they were market leaders in Sweden.
  • Talking Bones

    Grey Paris
    Issue 40 | September 2016

    More than 125,000 victims of political violence and torture live in France.
  • Winston Fletcher Fiction Prize 2016

    MullenLowe London
    Issue 40 | September 2016

    Now in its third year, the Winston Fletcher Fiction Prize was created by a group of individuals from the advertising community in memory of one of advertising's greats, the late Winston Fletcher (1937 – 2012).
  • X-Ray Casts

    Colenso BBDO
    Issue 40 | September 2016

    What is it about kids in New Zealand that about 10,000 break their arms every year? Is it the rugby? Or embracing that outdoors, all-action, life?
  • Haus of Versant

    Republik New Zealand
    Issue 39 | June 2016

    In the market for digital printers, there was not much differentiation between either the products themselves or the brand manufacturers.

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