Agency self-Promotion

To demonstrate that Fiskars scissors have premium-quality cutting edges and can handle even the most delicate of tasks, the letter itself was a cut-out, made with the product.

Why not divide the nuclear waste fairly among every household in Germany? On behalf of the German Society for Nature Conservation (NABU) the agency created the DGEAA – the German Society for the Storage of Nuclear Waste, which purported to be an official government organization.

The objective of the campaign was to recruit new customers to the telephone and online bank, first direct.

Special Group - on behalf of the Newspaper Publishers Association - created a full page ad. which encouraged readers to turn it into a mailing.

The iFOLD envelopes were sent as direct mail to companies that send countless letters to customers, asking them to change their envelope size. With all the millions of letters corporate India sends out every day, switching to iFOLD would mean a whole lot of paper and trees being saved.

The problem with saying, ‘7Dimanche is better than ever’ is that no-one would believe it unless it was proven to them. So the idea was to demonstrate to 13 of the most influential media planners in Belgium how much response there was to even the small ads in the paper.

The idea was to give every Telecom staff member a chance to say ‘thank you’ in person. A big blank canvas was unrolled at Telecom’s headquarters, and staff were invited to write their own message of thanks, starting with the CEO.

The problem was that SMB’s receive a lot of mail every day. A lot of it junk, or dull and boring. To get across the idea of saving costs and to get noticed, something out of the ordinary was required.

The New Zealand Effie Awards honour the country's most effective advertising. But with entry numbers flat-lining and both agencies and clients viewing these awards with either dread or suspicion, something needed to be done to restore both credibility and participation.

The creative execution was to do the opposite of most financial services mailings, which are usually about facts and figures, and to engage emotionally.

The idea was to send out bits of the old agency offices, which had been demolished, along with the line ‘This is the last you’ll ever see of our old offices’ and an invitation to the event.

Potential Grand Cherokee drivers were mailed a box, within which were objects from faraway places. A rock from Patagonia, a twig from the Amazonian rainforests of Peru and water from a lake in Tierra del Fuego.

The new Yaris simply has too many improvements and features to talk about. They are best discovered first-hand at a Toyota dealership.

The thinking was that even though the Netherlands has a population of over 16 million, there is a different face behind every door. Young, old, male and female, everyone is unique yet all can be reached via the letter-box. By Direct Mail.

To suggest quite how frightening the 2011 show was, journalists and bloggers were mailed a fresh set of underpants with the message, “Horror Hour, the 10th Anniversary. Better come prepared”.

Kalahari.net was launched South Africa in February 2010 as a platform on which to buy and sell both new and used books, DVD’s, CD’s and games.

Biria Sun Life mailed their target audience just such am Annaprasan tray but with objects representing more modern career options.

Long time customers of Union Bank, who had submitted several ‘change of address’ notifications, were identified in the database and sent mailers that traced the path they had taken from one residence to another.

The target audience was defined as being the CEO’s and heads of publishing and broadcasting organisations, and a letter was mailed to them asking for their help and enclosing a CD-R with all the campaign assets.

People who are in the business of helping others achieve their dreams are pretty popular. So the idea was to send fan mail to Commonwealth Bank planners and branch staff.

Sweden eats more candy than any other country. That led to the simple insight that ‘a licorice twist makes everyone happy’.

In collaboration with the Austrian Post Office, Reporters Without Borders opened their own Post Office for the day, where a uniquely designed, special edition postmark was used to print over a postage stamp depicting a detained journalist.

VOO gave everyone who used them a one-off opportunity to share with their grandparents the stuff they had online – sending them everything they wanted to share by post.

Any drinker with a blank cap on their beer could mail it back and in return they would receive 'something' from the brewery as compensation. Each piece of bric-a-brac mailed back came with a personalised note thanking the drinker.

To bring GTG’s out-of-home digital capabilities to life for an audience of display and graphics specialists in the events, retail and media sectors in the UK, Dubai, Italy, Netherlands, Sweden, Germany and France, the agency believed their unique content needed a unique format.

Many consider IT security to be a diffuse issue and it is difficult to sell solutions to a threat that no-one quite understands or recognises.

Testing different distribution methods and attracting new members.

An invitation to the launch was created, designed to trigger the thought of “possibilities” right from the beginning. The typical envelope usually has only one opening.

Ailsa and Ian moved their date by a week. The Royal couple deemed tea-towels too ‘naff’ for their official merchandise.

What potential Eos drivers received through the post was what is believed to be the world’s first fully-personalised leather letter (a reference to the car’s new Vienna leather seats). Recipients could engage not just with the message but with the look, feel and even smell of the car.