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Sound Mind, Sound Body

Neil A Dawson & Co

Issue 61 | December 2021

The Phone

10 advertising
Issue 22 | March 2012

The problem with saying, ‘7Dimanche is better than ever’ is that no-one would believe it unless it was proven to them. So the idea was to demonstrate to 13 of the most influential media planners in Belgium how much response there was to even the small ads in the paper.
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Big Thank You

Rapp Tribal New Zealand
Issue 21 | December 2011

The idea was to give every Telecom staff member a chance to say ‘thank you’ in person. A big blank canvas was unrolled at Telecom’s headquarters, and staff were invited to write their own message of thanks, starting with the CEO.
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Consolidation

Archibald Ingall Stretton
Issue 21 | December 2011

The problem was that SMB’s receive a lot of mail every day. A lot of it junk, or dull and boring. To get across the idea of saving costs and to get noticed, something out of the ordinary was required.
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EFFIE Call for Entries

DRAFTFCB Auckland
Issue 21 | December 2011

The New Zealand Effie Awards honour the country's most effective advertising. But with entry numbers flat-lining and both agencies and clients viewing these awards with either dread or suspicion, something needed to be done to restore both credibility and participation.
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Mailing with a Novel, Written by American Express

RMG Connect GmbH
Issue 21 | December 2011

The creative execution was to do the opposite of most financial services mailings, which are usually about facts and figures, and to engage emotionally.
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Renovation Party

M&C Saatchi
Issue 21 | December 2011

The idea was to send out bits of the old agency offices, which had been demolished, along with the line ‘This is the last you’ll ever see of our old offices’ and an invitation to the event.
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Stone, Twig, Water

2011
Issue 21 | December 2011

Potential Grand Cherokee drivers were mailed a box, within which were objects from faraway places. A rock from Patagonia, a twig from the Amazonian rainforests of Peru and water from a lake in Tierra del Fuego.
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The Exciting Touch of The New Yaris

Saatchi & Saatchi Slovenia
Issue 21 | December 2011

The new Yaris simply has too many improvements and features to talk about. They are best discovered first-hand at a Toyota dealership.
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The Power of Direct Mail

Ogilvy Amsterdam
Issue 21 | December 2011

The thinking was that even though the Netherlands has a population of over 16 million, there is a different face behind every door. Young, old, male and female, everyone is unique yet all can be reached via the letter-box. By Direct Mail.
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The spare underwear

Publicis Brazil
Issue 21 | December 2011

To suggest quite how frightening the 2011 show was, journalists and bloggers were mailed a fresh set of underpants with the message, “Horror Hour, the 10th Anniversary. Better come prepared”.
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The Textbook Beer Burger Shoe

JWT Cape Town
Issue 21 | December 2011

Kalahari.net was launched South Africa in February 2010 as a platform on which to buy and sell both new and used books, DVD’s, CD’s and games.
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Annaprasan

M&C Saatchi Direct and Digital, Mumbai
Issue 20 | September 2011

Biria Sun Life mailed their target audience just such am Annaprasan tray but with objects representing more modern career options.
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Bouncing Mail

Mudra Communications, India
Issue 20 | September 2011

Long time customers of Union Bank, who had submitted several ‘change of address’ notifications, were identified in the database and sent mailers that traced the path they had taken from one residence to another.
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Denim

Wunderman Sydney
Issue 20 | September 2011

The target audience was defined as being the CEO’s and heads of publishing and broadcasting organisations, and a letter was mailed to them asking for their help and enclosing a CD-R with all the campaign assets.
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Fan Mail

BMF
Issue 20 | September 2011

People who are in the business of helping others achieve their dreams are pretty popular. So the idea was to send fan mail to Commonwealth Bank planners and branch staff.
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Happiness

Akestam Holst
Issue 20 | September 2011

Sweden eats more candy than any other country. That led to the simple insight that ‘a licorice twist makes everyone happy’.
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Human Rights Postmark

Serviceplan Munich
Issue 20 | September 2011

In collaboration with the Austrian Post Office, Reporters Without Borders opened their own Post Office for the day, where a uniquely designed, special edition postmark was used to print over a postage stamp depicting a detained journalist.
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Share avec ton grand-pere

Boondoggle
Issue 20 | September 2011

VOO gave everyone who used them a one-off opportunity to share with their grandparents the stuff they had online – sending them everything they wanted to share by post.
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The James Ready Blank Cap Recall

Leo Burnett Toronto
Issue 20 | September 2011

Any drinker with a blank cap on their beer could mail it back and in return they would receive 'something' from the brewery as compensation. Each piece of bric-a-brac mailed back came with a personalised note thanking the drinker.
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3MGTG video mailer

OgilvyAction
Issue 19 | June 2011

To bring GTG’s out-of-home digital capabilities to life for an audience of display and graphics specialists in the events, retail and media sectors in the UK, Dubai, Italy, Netherlands, Sweden, Germany and France, the agency believed their unique content needed a unique format.
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A game where security is at stake

OgilvyOne Copenhagen
Issue 19 | June 2011

Many consider IT security to be a diffuse issue and it is difficult to sell solutions to a threat that no-one quite understands or recognises.
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A Simple Letter From Bjarne Hastrup

Director
Issue 19 | June 2011

Testing different distribution methods and attracting new members.
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Infinite Possibilities

Arc Worldwide Malaysia
Issue 19 | June 2011

An invitation to the launch was created, designed to trigger the thought of “possibilities” right from the beginning. The typical envelope usually has only one opening.
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Joneses keep up with the Windsors

Story UK
Issue 19 | June 2011

Ailsa and Ian moved their date by a week. The Royal couple deemed tea-towels too ‘naff’ for their official merchandise.
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Leather Letter

DDB Group Australia
Issue 19 | June 2011

What potential Eos drivers received through the post was what is believed to be the world’s first fully-personalised leather letter (a reference to the car’s new Vienna leather seats). Recipients could engage not just with the message but with the look, feel and even smell of the car.
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LeBron We Dare You

Leo Burnett Chicago
Issue 19 | June 2011

Was LeBron James able to measure up to Michael Jordan? Could he equal and even beat the record of the legendary Chicago Bull?
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Love Letters

TBWA Group Belgium
Issue 19 | June 2011

Have you ever wished that an expert could help you? Wouldn’t it be great if a famous writer could help you compose a declaration of love? That’s what Belgian Post did, they hired 4 celebrities to act as love-letter ghost writers for ordinary Belgians.
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Nudes

The Jupiter Drawing Room, Cape Town
Issue 19 | June 2011

Classic nudes were repainted featuring the heads of South Africa's top CEOs and hand-delivered, together with messaging on provenance cards that related the feeling of being exposed in art to their companies being exposed for improprieties in the media.
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Out Of Paper

Proximity BBDO Brussels
Issue 19 | June 2011

The campaign was introduced with a teaser mailing, an envelope marked: Important message regarding your payslips! Inside the envelope, nothing. Just a message saying ‘We’re out of paper’.
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Santa Mailing

Draftfcb
Issue 19 | June 2011

What happens at Christmas? You write Santa Claus a wish list of all the things you would most like to have. And that’s what the agency did, wrote a wish list with the name of the recipient’s company as the biggest wish of them all, to have them as a client. All Santa did was to pass this on to the individual concerned.
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