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Mail & Door Drops
654 Articles
 

IKEA Catalogue

Ogilvy Social.Lab Brussels

Issue 58 | March 2021

Gumball

CUBED Communications
Issue 18 | March 2011

The idea was interactive and engaging, allowing marketers to trial the new service before committing to it. Because the creative strategy was to position Send Me as ‘the simpler sampling solution’, the challenge was to actually prove it by getting the target to sample it for themselves.
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Hole

Y&R Brands, Milan, Italy
Issue 18 | March 2011

The refugees in Dadaab need almost anything you can think of. Food, medicine, shelter, water, sanitation, education. The most basic of necessities of life are missing from their lives.
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Plastic Flowerz

M&C Saatchi/Mark Sydney
Issue 18 | March 2011

Music lovers are avid followers of music blogs. They have an enormous influence over what‘s considered cool and, ultimately, what people actually buy. The agency wanted to get these key influencers excited about the new album and, more importantly, to share their passion with their audiences.
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Test Soldier/Sailor

DDB Stockholm AB
Issue 18 | March 2011

Continuing the campaign thought of ‘Do you have what it takes?’, the Swedish Armed Forces wanted to focus on the abilities of potential recruits to be both mentally agile and physically co-ordinated. Direct mail was central to the execution in driving traffic to the website, where visitors could try a series of tests designed to challenge them.
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The Recently Robbed Tourist’s Guide

DDB Group Melbourne
Issue 18 | March 2011

Travelling overseas is all about enjoying exotic destinations. Seeing the sights. But were your credit cards, passport, luggage and phone to be stolen, it’d be a very different trip. To highlight the dire straits travellers could find themselves in without Secure Sentinel, credit card owners were sent a travel map with a difference: ‘The Recently Robbed Tourist’s Guide’.
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The Secrets of Coffee Calendar Mailing

JWT Germany
Issue 18 | March 2011

To turn a simple calendar into an experience, what was mailed out appeared to be a calendar alright, but it was completely blank. . It arrived in a white box and left the recipient wondering: what is this all about? A little brochure explainede: Peel back the foil on each page, then sprinkle coffee powder on it.
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Your Mini Guide to Mostnificence

Draftfcb NZ
Issue 18 | March 2011

The challenge for the agency was, how do you sell someone a new MINI that’s no different to the one they already own? You certainly don’t bore them with all the usual waffle about cupholders, wheel options – or colours.
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Bad Fit

Goss Sweden
Issue 17 | December 2010

To illustrate the problem with badly fitting boots, the letter did not really fit the envelope and could have used a little ‘envelope fitting.
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Bronze - Time Management Launch campaign

Partners Andrews Aldridge
Issue 17 | December 2010

To dramatise how much time is wasted through small interruptions in the work environment, an email to key purchasers and decision makers within organisations on the Video Arts database was sent at 4.59pm, suggesting it was time to leave work for the evening. Recipients were directed people to the landing page for a free lesson in time management.
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Bronze - Tongue

Clemenger Proximity, Melbourne
Issue 17 | December 2010

When animals are hungry, their tongues hang out. To symbolize how appetizing Advance pet foods are, rubber tongues were left hanging out of mailboxes.
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Defender – Don’t Handle with Care

Wunderman London
Issue 17 | December 2010

Land Rover needed to talk to the most down-to-earth people imaginable - farmers (specifically members of the National Farmers Union, who qualified for a special 5% discount). The challenge was to place the vehicle clearly in their world in a mailer that showed them, no matter what the job, Defender would get the it done.
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Gold - MISEREOR Mailing Falling Letters

Kolle Rebbe, Hamburg
Issue 17 | December 2010

To encourage as many important journalists and media decision-makers as possible to make a donation, they reduced the copy to a provocative demand: deeds, not words!
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Heex – Discover The Design And Quality

Heex – Discover The Design And Quality
Issue 17 | December 2010

The strategy was to get in touch with HEEX’s core target audience through a mailing that would describe and explain the brand’s unique positioning in a way that was similarly unique.
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Helping Hand

Issue 17 | December 2010

Constructing a DIY retirement plan is like any DIY job: you’ll never do it as well as a professional. And there is every chance you could make a botch of it. The insight, then, was that tradespeople and financial advisers have something in common: they both offer professional advice.
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Innovative Journey In San Francisco

Gunnar Giesing/Post Danmark
Issue 17 | December 2010

A small suitcase, symbolizing the concept of ‘a journey’ was mailed to the target group. Stickers were posted on the suitcase representing the companies and places to be visited.
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La Dolce Vita

Shackleton
Issue 17 | December 2010

Instead of just promoting yet another financial services product with a dull descriptor, Caja Madrid were persuaded to give the product a more emotive name, La Dolce Vita. It summarised in three little words the benefit of the scheme.
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Mind The Coating

Goss Sweden
Issue 17 | December 2010

Who is most likely to be most concerned with the paintwork of their car? New owners, of course. People who had just bought shiny new cars were mailed this illustration of what can happen when a car is not washed with Mjuk Biltvatt care.
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OnDemand Meats

Aim Proximity Auckland
Issue 17 | December 2010

To get the New Zealand advertising industry excited about TVNZ Ondemand and make it a first choice media solution rather than an afterthought, the idea was to target one of the toughest target audiences in the world to impress – the nation’s creative directors.
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Silver - Chocolate Letter

Proximity London
Issue 17 | December 2010

6,000 personalised letters made out of the finest milk chocolate were mailed out. The letter encouraged the reader to smell, touch and taste it, and explained the principle of engaging the senses to create more emotive connections, asking them to call Royal Mail to find out more about sensory marketing.
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Unexpected Bill

BMF
Issue 17 | December 2010

Most other banks position Personal Overdrafts as a safety net, something you fall back on when you haven’t managed your money properly.
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Alzheimer’s Erasers

Colenso BBDO
Issue 16 | September 2010

Opinion formers in parliament and in the media were both mailed and given rubbers which doubled as USB sticks so that when it came to applying for funding or seeking donations they would be aware of the work Alzheimer’s New Zealand does within the community.
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Collect A Feeling Of Warmth & Happiness As You Pass Go

Sharpen & Sharpen
Issue 16 | September 2010

The invitation was an affectionate pastiche of one of the greatest icons of London, the Monopoly board.
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Greetings Card

Heye & Partner GmbH, Munich
Issue 16 | September 2010

Tinnitus is a constant ringing or buzzing noise within the inner ear. The mailing was a demonstration of what it is like to be afflicted with this constant barrage of sound.
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Heston and Delia Hamper

Kitcatt Nohr Alexander Shaw
Issue 16 | September 2010

The approach was to tell the most vocal members of MyWaitrose about the new weekly recipes and encourage them to try the first one for themselves – then share it with the rest of the MyWaitrose community online.
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Iron Envelope

Proximity London
Issue 16 | September 2010

This mailing shattered any perception there had been of Royal Mail only being good for lighter items.
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Mercedes SLS AMG/iPAD

Proximity BBDO Paris
Issue 16 | September 2010

The first idea was to target a very specific group of people. Football players in the French Premier League. The second was to link two very modern, very iconic objects with each other, the SLS AMG and the Apple iPad.
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MISEREOR Mailing Falling Letters

Kolle Rebbe
Issue 16 | September 2010

To encourage as many of the approx. 500 important journalists and media decision-makers as possible to make a donation, they developed an unusual mailing concept. Instead of writing reams of letters asking for donations, they reduced the copy to a provocative demand: deeds, not words! And underlined the message with an attention-grabbing, formal idea.
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Old School Advertising

Y&R Auckland
Issue 16 | September 2010

To get school Principals’ attention about “New School”, they were addressed in a deliberately “Old School” way. They were mailed a quill and ink in an old cardboard box and, to get them fully engaged, they were invited to write back to Microsoft for more information using the quill provided.
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Post this poster

Profero London
Issue 16 | September 2010

The editor, Patrick Collister, was giving one of the keynote talks at the Cannes Advertising Festival. His talk was titled “Stuffed, Stamped and Licked” and was designed to show that mail is not the ugly sister of communications media but advertising’s Cinderella.
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Telegram

Belgiovane Williams Mackay
Issue 16 | September 2010

With broadband technology there are no half measures – your connection is either bang up to date or it’s yesterday’s news. To highlight this, the mailing looked like a telegram from yesteryear (and a visit to the Telstra Museum helped the designer achieve authenticity).
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