Agency self-Promotion

Was LeBron James able to measure up to Michael Jordan? Could he equal and even beat the record of the legendary Chicago Bull?

Have you ever wished that an expert could help you? Wouldn’t it be great if a famous writer could help you compose a declaration of love? That’s what Belgian Post did, they hired 4 celebrities to act as love-letter ghost writers for ordinary Belgians.

Classic nudes were repainted featuring the heads of South Africa's top CEOs and hand-delivered, together with messaging on provenance cards that related the feeling of being exposed in art to their companies being exposed for improprieties in the media.

The campaign was introduced with a teaser mailing, an envelope marked: Important message regarding your payslips! Inside the envelope, nothing. Just a message saying ‘We’re out of paper’.

What happens at Christmas? You write Santa Claus a wish list of all the things you would most like to have. And that’s what the agency did, wrote a wish list with the name of the recipient’s company as the biggest wish of them all, to have them as a client. All Santa did was to pass this on to the individual concerned.

The Sprinter is one of the best workers any company could have. However, before you start work in a company, you usually have to apply for a job there. So the Sprinter applied for a position at over 120 major German businesses by writing its very own application letter.

Although AMREF encourages women in childbirth to seek proper medical attention, sometimes this is impossible. In these circumstances it takes astonishingly little to save a life.

The idea: to demonstrate how a handwritten letter can make a difference. They turned typical spam emails into beautifully handwritten letters and sent them to high profile contacts: radio show hosts, journalists, bloggers, etc.

The ballet Swan Lake was failing to attract the usual audience numbers, perhaps because of the lingering effects of the global financial crisis, perhaps because the average ticket price was on the high side at DKK 638 (about £71 GBP).

Anyone can just sit on a seat in an office and take up space but BMF wanted people who would really do something with their jobs, creating opportunities both for themselves and for the company.

Research showed that VW dealers really enjoy VW’s advertising themselves. So, the insight was to talk to them in the same entertaining way that VW talks to its core consumers. To cut through all the usual stuff that comes through from Head Office, the Managing Director of the dealership was sent a pack that looked like an authentic CCTV security disc.

The idea was interactive and engaging, allowing marketers to trial the new service before committing to it. Because the creative strategy was to position Send Me as ‘the simpler sampling solution’, the challenge was to actually prove it by getting the target to sample it for themselves.

The refugees in Dadaab need almost anything you can think of. Food, medicine, shelter, water, sanitation, education. The most basic of necessities of life are missing from their lives.

Music lovers are avid followers of music blogs. They have an enormous influence over what‘s considered cool and, ultimately, what people actually buy. The agency wanted to get these key influencers excited about the new album and, more importantly, to share their passion with their audiences.

Continuing the campaign thought of ‘Do you have what it takes?’, the Swedish Armed Forces wanted to focus on the abilities of potential recruits to be both mentally agile and physically co-ordinated. Direct mail was central to the execution in driving traffic to the website, where visitors could try a series of tests designed to challenge them.

Travelling overseas is all about enjoying exotic destinations. Seeing the sights. But were your credit cards, passport, luggage and phone to be stolen, it’d be a very different trip. To highlight the dire straits travellers could find themselves in without Secure Sentinel, credit card owners were sent a travel map with a difference: ‘The Recently Robbed Tourist’s Guide’.

To turn a simple calendar into an experience, what was mailed out appeared to be a calendar alright, but it was completely blank. . It arrived in a white box and left the recipient wondering: what is this all about? A little brochure explainede: Peel back the foil on each page, then sprinkle coffee powder on it.

The challenge for the agency was, how do you sell someone a new MINI that’s no different to the one they already own? You certainly don’t bore them with all the usual waffle about cupholders, wheel options – or colours.

To illustrate the problem with badly fitting boots, the letter did not really fit the envelope and could have used a little ‘envelope fitting.

To dramatise how much time is wasted through small interruptions in the work environment, an email to key purchasers and decision makers within organisations on the Video Arts database was sent at 4.59pm, suggesting it was time to leave work for the evening. Recipients were directed people to the landing page for a free lesson in time management.

When animals are hungry, their tongues hang out. To symbolize how appetizing Advance pet foods are, rubber tongues were left hanging out of mailboxes.

Land Rover needed to talk to the most down-to-earth people imaginable - farmers (specifically members of the National Farmers Union, who qualified for a special 5% discount). The challenge was to place the vehicle clearly in their world in a mailer that showed them, no matter what the job, Defender would get the it done.

To encourage as many important journalists and media decision-makers as possible to make a donation, they reduced the copy to a provocative demand: deeds, not words!

The strategy was to get in touch with HEEX’s core target audience through a mailing that would describe and explain the brand’s unique positioning in a way that was similarly unique.

Constructing a DIY retirement plan is like any DIY job: you’ll never do it as well as a professional. And there is every chance you could make a botch of it. The insight, then, was that tradespeople and financial advisers have something in common: they both offer professional advice.

A small suitcase, symbolizing the concept of ‘a journey’ was mailed to the target group. Stickers were posted on the suitcase representing the companies and places to be visited.

Instead of just promoting yet another financial services product with a dull descriptor, Caja Madrid were persuaded to give the product a more emotive name, La Dolce Vita. It summarised in three little words the benefit of the scheme.

Who is most likely to be most concerned with the paintwork of their car? New owners, of course. People who had just bought shiny new cars were mailed this illustration of what can happen when a car is not washed with Mjuk Biltvatt care.

To get the New Zealand advertising industry excited about TVNZ Ondemand and make it a first choice media solution rather than an afterthought, the idea was to target one of the toughest target audiences in the world to impress – the nation’s creative directors.

6,000 personalised letters made out of the finest milk chocolate were mailed out. The letter encouraged the reader to smell, touch and taste it, and explained the principle of engaging the senses to create more emotive connections, asking them to call Royal Mail to find out more about sensory marketing.