Menu
Mail & Door Drops
654 Articles
 

IKEA Catalogue

Ogilvy Social.Lab Brussels

Issue 58 | March 2021

The Draft Notice “Child Soldiers”

Jung von Matt AG
Issue 16 | September 2010

When young German males become adult, they get a call-up letter informing them they must serve in the German army.
Read

The Letter that got burgled

Demner, Merlicek, Bergmann, Vienna
Issue 16 | September 2010

To show what it’s like being burgled, the mailing list was sent a letter which had been ‘burgled’ itself. The window of the envelope was broken up and inside there was nothing left, as if the mailing had been cleaned out like a flat or a house.
Read

Winning Postcards

Akestam Holst
Issue 16 | September 2010

Most creative people enjoy being in the spotlight so the winners at The Golden Egg Awards were all photographed without them knowing the true purpose of the photos.
Read

“Freeze”

Blitz Direct 1085 Hamer Street Vancouver BC CanadaV6B 1J4
Issue 15 | June 2010

A postcard was used to engage customers with a simple, yet powerful demonstration of what it feels like to rent movies from a video store in winter. Using thermal ink, the message was revealed by the near-zero temperatures of their freezers and fridges.
Read

Bruce’s Whisky Barrel

The Jupiter Drawing Room
Issue 15 | June 2010

The challenge for the premium whisky brands which Brandhouse stocks and sells (Bells, Johnnie Walker etc) was recession. Consumers were drinking cheaper brands. Both the TV show and the mailer set out to show that there are no chap ways to make a decent scotch.
Read

Dirty Envelope

Chemistry Communications
Issue 15 | June 2010

The first part of the campaign involved an envelope, which landed on the prospect’s doormat splattered with paint, dust and oil, and a muddy footprint right across the middle. A message on the front of the pack asked: “Does your business day look a bit like this?”
Read

Have We Gone Too Far?

Iris, London
Issue 15 | June 2010

Asking the question, ‘Have we gone too far?’, DM packs featuring a spoof tube of Marmite Toothpaste were sent out across the UK. The recipient was told that though this could have been a step too far, Marmite had however launched the first savoury cereal bar.
Read

Head & Heart in 12 Chapters

OgilvyOne Frankfurt
Issue 15 | June 2010

‘Head & Heart’ was mailed out to 200 potential customers. It was a book with Gothic illustrations that took the recipients on a fantastic journey. Each of the 12 chapters has a heading of seemingly disparate pairs of terms, like Price & Performance, Mass & Class or Meeting & Relationship.
Read

New Car Owner’s Manual

Rapp Melbourne
Issue 15 | June 2010

The agency chose to dramatise a human truth: new cars are great, but they do take a bit of getting used to. The ‘New Car Owner’s Manual: Your Guide To Frequently Encountered Problems’ brought this insight to life. After all, they’re nice problems to have.
Read

New Registrant Mailer

Wunderman NY
Issue 15 | June 2010

Given that the recipients were growing themselves, literally, and were about to grow a family, the concept of ‘growth’ was central to the piece. The visual language was of growth imagery and the copy used metaphors inspired by trees, plants and flowers.
Read

The Power of One Ringgit

Arc Worldwide - Malaysia
Issue 15 | June 2010

ING sent out the invitation in the form of a Malaysian one ringgit note, only this particular note had a little girl’s face on it. The note was folded in such a way that the recipient was encouraged to interact with it to make the little girl smile. The message was, one ringgit is all it takes to bring back her smile, so please join the Spread the Smile movement. Instructions were given on the note, along with details about the screening.
Read

The Random Camera Project

Ogilvy RedCard Singapore
Issue 15 | June 2010

It is common for creatives to browse through photo libraries hoping that an unexpected image might lead to a surprising new idea. It was this insight into the creative mind which drove the direction of the creative concept: Random Inspiration.
Read

Trojan Horse

Arc Worldwide, Malaysia
Issue 15 | June 2010

The team wanted to show how a single idea, well crafted and executed, can break through seemingly impenetrable walls to reach its target and achieve success. The story of the Trojan horse was the perfect example of this and the agency’s creative leap was to dramatise the metaphor with a mailing of a scale model of the equine original.
Read

Almost Starred in Transformers 2

Arc Worldwide, Kuala Lumpur
Issue 14 | March 2010

The idea was to send them each a storyboard for one of the main scenes in the movie. Except that the board was tweaked to show the recipient of the piece as the hero, as if they had been cast as the leading actor/actress.
Read

An Innocent On Death Row

DraftFCB Vienna
Issue 14 | March 2010

The agency developed a direct mail piece that serves a dual purpose. By pulling the letter out of the envelope, the reader holds a plea for the amnesty of a person who has been sentenced to death.
Read

Big Meeting Mug

M&C Saatchi, Sydney
Issue 14 | March 2010

They may not know the specifics, but given the hype surrounding virtualisation, CIOs are well aware of its benefits. The hard part is selling it to their Chief Financial Officer, and convincing him to finance the set-up costs – particularly in this economic climate.
Read

Bites You Back

Ogilvy Beijing
Issue 14 | March 2010

Trying to save money by using cheap, less effective IT infrastructure can come back to haunt you in the long-term. This DM pack presented this argument clearly and, well, sharply.
Read

Dana Cooper Mailing

Greymatter, Johannesburg
Issue 14 | March 2010

The first target for this personal approach was identified as Dana Cooper, who had just been appointed Head of Marketing at Momentum, a major insurance company in South Africa.
Read

EPICA Awards 2009 - The Navigation Letter

DDB Berlin
Issue 14 | March 2010

Custom-made software was installed which recognized whenever an envelope was about to be printed. It identified the address in MS Word and then connected through to Google Maps.
Read

Fish Hook

RAPP New Zealand
Issue 14 | March 2010

The envelope was constructed with a piece of fishing line and a bright yellow tag protruding through the top. When you pulled at the fishing line, it ripped open the envelope so you literally reeled in the contents.
Read

Inheritance campaign

EHS Brann, Cirencester
Issue 14 | March 2010

A pack was mailed out purporting to come from a firm of solicitors informing the recipient that he could be in line for an inheritance from a possible Aussie ancestor. The inheritance? A year’s supply of Foster’s.
Read

Long Envelope

DraftFCB New Zealand
Issue 14 | March 2010

The idea was to take prospects on a ‘journey’ that demonstrated how the frugality of a BMW diesel can allow owners to have the occasional, well-earned, old-fashioned ‘to-hell-with-it’ moment of decadence.
Read

Personalised Stamps

Saatchi & Saatchi DGS New Zealand
Issue 14 | March 2010

It’s you – on a stamp! The awards night was an opportunity for everyone to look their best. So a great portrait photographer was hired to take photographs of all the great and the good in advertising and marketing who were at the awards night.
Read

Saint Brendan

Dialogue, Ireland
Issue 14 | March 2010

200 Marketing Directors of medium to large American companies were targeted and mailed a piece depicting Saint Brendan, an Irishman who is thought to have reached America long before Columbus.
Read

Star Campaign

RMG Target, Dublin
Issue 14 | March 2010

A simple but highly visible envelope with a large window showed a 5 cent coin stuck to a card containing a scratch panel, which once scratched, revealed a personalised URL and unique code.
Read

The Heinz Baby Club

Haygarth
Issue 14 | March 2010

The challenge was to develop a baby club which was sufficiently different from all the other similar clubs out there to become a young mum’s favourite source of information about nutrition during pregnancy and in the first years of her baby’s life.
Read

Toy Soldiers

Y&R South Africa
Issue 14 | March 2010

1000 packs were mailed out. Initially, the mailer appears to be a typical packet of toy soldiers, but once opened, the recipient finds that the figurines are in fact children - reading books, playing soccer, riding bikes and doing other childhood activities. In other words, doing what they would do in a normal life.
Read

Track Day Invitation

RAPP New Zealand
Issue 14 | March 2010

In place of a test drive, the target audience of 1500 existing and potential GTi owners was invited to a private Track Day, where they could put a new Golf GTI through its paces on a closed race-track.
Read

Valentine’s Day

Shackleton, Madrid
Issue 14 | March 2010

St. Valentine´s Day is the most romantic day of the year. Men and women give and receive presents from their partners so the agency thought Calle 13 should give presents too. But, of course, the channel is more about action and drama than soppy love stuff so two completely different mailings were created.
Read

Autumn Mailing

Issue 13 | December 2009

Change4Life Autumn campaign – EHS, London COI/Department of Health Bright and cheery ways to help tackle obesity from those bright and cheery folk at EHS
Read
< | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13 | 14 | 15 | 16 | 17 | 18 | 19 | 20 | 21 | >

Submit Your Work

Send us your work for the next issue of Directory using our submissions form

Newsletter

Inspiration monthly via Email

Sign Up

Current Issue

Issue 58
Buy

SUBSCRIPTION DEALS

We have subscription packages for freelancers, for small teams and for large groups.