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Mail & Door Drops
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Ink-redible Sneakers

Havas Village Geneva

Issue 59 | June 2021

Dad’s Pack

BMF
Issue 2 | March 2007

An insert used in the hospital take-home bags given to mothers in Australia after the birth of a new child. An innovative use of an existing channel to reach new dads, the pack included items that they might find useful at this key moment in their lives.
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Enjoy Your Trip

Stephens Francis Whitson
Issue 2 | March 2007

A personalised piece for recent flight bookers, giving them tips on their destination, recommendations on places to stay, visit and eat, as well as a fold out map with their name on it.
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Goodbye Landlord

TEQUILA Auckland
Issue 2 | March 2007

With escalating house prices in New Zealand, the ability to save for a deposit was becoming a pipedream for many. But when ASB Bank became one of the first to offer 100% home loans it gave tenants a chance to get off the rental treadmill and say goodbye to their landlord forever. Tenants received a ready-written ‘Goodbye Landlord’ letter, in a reusable envelope, with the compliments of ASB. The bank had made it so easy for them to move into a home of their own, even giving notice to the landlord was a breeze.
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Guinness Insider Relationship Marketing Program

OgilvyOne Worldwide Kuala Lumpur
Issue 2 | March 2007

The Guinness Insider Relationship Marketing Program was created to build brand loyalty and affinity among high value drinkers. It drew on insights to deliver relevant, compelling communications and give a sense of belonging among its members, a group of fiercely loyal and staunch Guinness drinkers who are deeply rooted in their Chinese heritage. Building on the understanding that newspapers are valued as essential brain food by this group, who are interested in insightful news presented from an independent angle as compared to the local newspapers, the core communication of the program centred on the Guinness Insider Newspaper.
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Hello

DDB WWAV Rapp Collins
Issue 2 | March 2007

A simple door drop in the form of a personal note from the local Esso delivery driver. The door drop was delivered to 100,000 Belgian households in support of a press campaign to increase awareness of ExxonMobil’s premium heating oil – Esso Optiplus.
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IBM’s Management Book

Ogilvy Amsterdam
Issue 2 | March 2007

A DM piece in the form of a management book for CEOs to demonstrate that IBM is no longer just a hard- and software provider, but also offers companies business solutions to help them succeed.
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Meet vodem

Draft New Zealand
Issue 2 | March 2007

A simple direct mail piece that formed part of an integrated multi-media Lowe + Draft campaign to launch Vodafone’s wireless broadband modem. The piece focuses on the simplicity of the new ‘vodem’ device.
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NUS Student Pocket

TEQUILA Manchester
Issue 2 | March 2007

A mailing to recruit student-orientated companies to the NUS Extra Card. In the form of a ‘pocket’ containing a student card-styled insert detailing the benefits of being associated with the card, the piece was intended to show how the card could help brands literally get inside students’ pockets.
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Paparazzi

Lead - Grey Direct
Issue 2 | March 2007

A mailpack in the form of a ‘top secret’ detective file containing Polaroid style snapshots of the new Audi TT to attract potential buyers to the Audi showroom.
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Shane Sheehan

Clemenger BBDO Direct
Issue 2 | March 2007

Clever use of an existing communication channel - official penalty notices - to warn young male offenders of the risks of speeding.
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Suicide Note

Tullo Marshall Warren
(Booklet design by O&M London)

Issue 2 | March 2007

One of two mailings to business leaders to encourage corporate support of CALM. This pack, sent to female business leaders, consisted of a Police Evidence bag containing a crumpled suicide note headed ‘Dear Mum’. The pack also contained a booklet with more information about CALM.
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Textual Harassment

Proximity BBDO Paris
Issue 2 | March 2007

A multi-phased mail campaign to encourage department stores to stock the new ultra-slim T7 digital camera. Distributors were bombarded by a series of letters, seemingly from customers demanding that they stock the new camera. This was followed by a reveal containing a scale ‘model’ of the camera itself with all its product specifications.
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Totally Personalised Disc

BBH London
Issue 2 | March 2007

Personalised CD-ROM mailing to Audi prospects that promotes the new Q7 and makes it easy to book your test drive by providing pre-filled confirmation forms on the disc.
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A is for ANZ

Rapp Collins Melbourne
Issue 1 | December 2006

A mailing in the form of alphabet cards for parents to use to teach their children to read. The back of each card contains a word or phrase related to the A to Z of financial planning, to teach the parents about the benefits of using ANZ Financial Planning.
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A New Volume

Presky Maves
Issue 1 | December 2006

A two-part direct mail piece from Glenfiddich to Oddbins store managers. The first part consists of an unbranded hardback book, describing the attributes of an unnamed and ‘uncompromising’ whisky and containing a bottled sample of Single Malt Scotch whisky. It invites the recipient to guess which whisky it is. The second part is a branded dust jacket, revealing the whisky as Glenfiddich Special Reserve 12 Year Old. This resembles the cover of a best-selling novel and develops the story behind the brand.
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Bulldog

Craik Jones Watson Mitchell Voelkel
Issue 1 | December 2006

Mailpack to Land Rover Defender prospects that exemplifies the attributes that make the vehicle so special.
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Coathanger

MRM Partners
Issue 1 | December 2006

A dimensional mailing in the form of a box containing an NMA branded wooden coat hanger.
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Crushed Pack

iris
Issue 1 | December 2006

A mailpack in the form of a crushed box, with an ‘official’ red stamp on the outside saying, ‘Unfortunately this package was slightly damaged in transit’. Inside, a photograph shows the risks of level crossings. A highly targeted piece, sent to people with level crossings on their private land.
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Fur

M&C Saatchi Sydney
Issue 1 | December 2006

A simple fake fur-covered mail piece. The copy on the reverse tells the recipients that ‘it feels better when it’s a real cat’ and encourages them to spread the word about the Sydney Dogs Home’s change of name.
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Fuzzy Felt

Craik Jones Watson Mitchell Voelkel
Issue 1 | December 2006

A direct mail drive to warm prospects, encouraging them to take the plunge and open an account with first direct. The pack takes the form of a box of ‘fuzzy felt’, conveying the warm and friendly approach of the bank, as well as its customisable versatility. Recipients are invited to ‘create a bank around you’.
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If It’s Dirty, We Will Clean It

proximity#ttp
Issue 1 | December 2006

A mailpack in the form of a ‘dirty joke book’, in which all the jokes have been cleaned up, to demonstrate the excellent cleaning skills of Va Va Broom.
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Improved Account Manager

Akestam.Holst
Issue 1 | December 2006

A highly targeted and personalised mail piece sent to art directors, containing two proofs, the annotated ‘before’ version and the retouched ‘after’ version.
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Junk Mail

Sharpen Troughton Owens Response
Issue 1 | December 2006

A door drop in the form of a wrap around leaflet tied to a single stem flower.
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Little Big

TEQUILA Auckland
Issue 1 | December 2006

A flat mailing in the form of a little envelope with a very big letter inside it.
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Murphy's Law

Solutions Integrated Marketing Services
Issue 1 | December 2006

A four-part mailer using witty illustrations of Murphy’s Law to surprise and engage the recipient.
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Pencil

Personal
Issue 1 | December 2006

A dimensional mailing congratulating the winners of the D&AD awards, in the form of a D&AD pencil made out of flowers.
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Pencil Pack

WWAV Rapp Collins London
Issue 1 | December 2006

A simple internal mailing to WWAV Rapp Collins London employees to encourage them to donate to NSPCC through the payroll. A plain white envelope carries the instruction, ‘Try breaking this envelope in half’. Inside, a (now broken) pencil is attached to the letter, which states, ‘That’s how easy it is to break a child’s arm’.
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Script

Rees Bradley Hepburn
Issue 1 | December 2006

A simple mailing in the form of a single page theatre script.
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Snowman

TEQUILA Auckland
Issue 1 | December 2006

A mailing in the form of a clear plastic bag containing water, a pipe, a carrot and two round black stones.
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The Book of Revelations

Arc Worldwide Philippines
Issue 1 | December 2006

A direct mailer in the form of a makeover workbook, featuring Nancy, a working mother who has no time to care for herself. The mailer invites top beauty experts to give Nancy a makeover with the help of photographs found in the workbook in order to join the P&G Beauty Exchange programme.
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