Menu
Innovation
136 Articles
 

Pride

Like Fire, Exhibition Collective

Issue 60 | September 2021

Dolmio Pepper Hacker 2.0

Clemenger BBDO Sydney
Issue 43 | June 2017

Dolmio was Australia's leading pasta sauce brand, and Spaghetti Bolognese was Australia's 5th most popular meal.
Read

Kwitt, Sparkassen Debt Collector

Jung von Matt/Spree
Issue 43 | June 2017

Though Sparkasse is Germany's oldest and best-known bank, the brand has always tried to be abreast of the newest technological possibilities.
Read

See what lifesavers see with Pocket Patrol

Leo Burnett Sydney
Issue 43 | June 2017

Statistics showed that 70% of Australians could not identify one of the biggest hidden dangers when they were on the beach. Rip tides.
Read

Tequila Cloud

Lapiz Chicago
Issue 43 | June 2017

Winters in Germany could be dreadful; it was cold, cloudy and rainy.
Read

The Captain’s Ride 2016, The Riderless Bike

Havas Sydney
Issue 43 | June 2017

Every year, the Steve Waugh Foundation conducted a six-day cycle ride through New South Wales called The Captain's Ride to raise money for the 400,000 children affected by rare diseases.
Read

#BeFearless

Cheil Germany, Cheil Worldwide, Cheil MEA, Cheil Russia
Issue 42 | March 2017

One in five people has a fear of public speaking and even one in four people has a fear of heights.
Read

2K Fitbit/Boost

CP+B
Issue 42 | March 2017

NBA 2K was the world's best-selling basketball video game. It had fostered a large community of players including some famous names.
Read

Buy a voice – for freedom of speech

DDB Stockholm
Issue 42 | March 2017

PEN International was a charity established to promote the role of literature in cross-cultural understanding and to be a voice for writers who were attacked, imprisoned and even killed for their views.
Read

Now you can see it

Forsman & Bodenfors
Issue 42 | March 2017

Semcon's aim was to make the engineering profession attractive to a wider range of people.
Read

The Breakpiece

Visyon, Across The Pond
Issue 42 | March 2017

Back in the days, breakdance and graffiti were inseparable art forms in the melting pot of hip-hop culture.
Read

MARTINI Smart Cube

AMV BBDO
Issue 41 | December 2016

The one thing that interrupts a great time with friends is stopping the conversation to get more drinks and queuing at the bar for the next round.
Read

Nike Football Pro Genius

AKQA
Issue 41 | December 2016

In elite football, fine margins separated the good from the truly great.
Read

Reword Launch

Leo Burnett Melbourne
Issue 41 | December 2016

Bullying has moved from schoolyards to social media. Around the world, cyberbullying was quickly becoming one of society's most serious problems, creating millions of victims.
Read

Accessible toys designed for individuals living with paralysis

360i
Issue 40 | September 2016

Nearly 1 in 50 Americans are living with paralysis.
Read

Klarafy

Famousgrey
Issue 40 | September 2016

Like all classical music radio stations, the problem for Belgium’s Klara is how to woo younger music lovers, who know little or nothing about classical music.
Read

LandCruiser Emergency

Saatchi & Saatchi, Sydney
Issue 40 | September 2016

Over 65% of the Australian continent still receives no mobile signal, an area of mostly harsh outback bigger than the entire European Union.
Read

Ne.Bot

Lew'Lara\TBWA
Issue 40 | September 2016

Nissan's aim, lofty as it might sound, is to become the driver's partner so that the driving experience is always enhanced.
Read

Nose

Happiness
Issue 40 | September 2016

Nivea Men, the toiletries and personal care giant, sought a solution to the problem to help men care more about, and be more confident of, their odour issues.
Read

Save Me, the ski pass

serviceplan Munich
Issue 40 | September 2016

Off-piste skiing and snowboarding are more popular than ever. But also dangerous.
Read

Sea Hero Quest

Saatchi & Saatchi London
Issue 40 | September 2016

What business exactly are telecoms companies in? Connecting people is too glib.
Read

Philips Brush Button

ACHTUNG! mcgarrybowen
Issue 39 | June 2016

Everyone is supposed to brush their teeth for two full minutes, twice a day.
Read

Rate My Roof

Clemenger BBDO Melbourne
Issue 39 | June 2016

Though Australia is blessed with plenty of sun, less than 15% of Australian households use solar power for their energy needs – despite its abundance and the potential savings.
Read

Samsung brainBAND

Leo Burnett Sydney
Issue 39 | June 2016

Australian sports fans and administrators had become increasingly concerned about concussion in contact sports like rugby union, rugby league and rules football.
Read

The 2 Litre Towel

M&C Saatchi Melbourne
Issue 39 | June 2016

Australian Weaving was a small local towel-maker under threat from cheap imported towels.
Read

The Smart Jacket

DDB & Tribal Worldwide Amsterdam
Issue 39 | June 2016

The Dutch are a nation of cycling nuts, travelling several hundred kilometres per person per year.
Read

#Gayisok – What if your love was illegal?

Lush Fresh Handmade Cosmetics
Issue 38 | March 2016

Lush actively supported LGBT rights, and while many societies had seen huge progress in LGBT rights, the general public was still mostly unaware that 2.8 billion people lived in countries where being LGBT was a crime.
Read

Domino’s DXP

CP+B
Issue 38 | March 2016

The insight behind this campaign was that fire-engines, police cars, mail delivery vehicles, food trucks, ice cream vans and others were all designed and built to serve a very specific purpose.
Read

Hope Locker

Proximity London
Issue 38 | March 2016

In an increasingly cashless society, charities, which relied on spontaneous and often relatively small donations, were disadvantaged.
Read

Missing Captcha

Leo Burnett Tailor Made
Issue 38 | March 2016

A captcha was a security system that helped protect websites from automatic bots.
Read

Play Melbourne

Clemenger BBDO Melbourne
Issue 38 | March 2016

Tourism Victoria's 'Remote Control Tourist' had been an award-winning and mould-breaking success.
Read
< | 1 | 2 | 3 | 4 | 5 | >

NEW SUBSCRIPTION PACKAGE

Get the magazine + five passwords to the archive and now + the mag in PDF form to share.

One sub, many beneficiaries!

Submit Your Work

Send us your work for the next issue of Directory using our submissions form

Newsletter

Inspiration monthly via Email

Sign Up

Current Issue

Issue 60
Buy