Menu
Innovation
142 Articles
 

Joytopia

Jung von Matt

Issue 62 | March 2022

Handbag Dyetonator

Ogilvy & Mather Malaysia
Issue 44 | September 2017

Snatch thefts were a rampant threat to Malaysian society. In January, 365 cases were reported in the Dang Wangi district of Kuala Lumpur alone. In 2016, snatch thefts increased 36% nationwide.
Read

KLM Care Tag

DDB Tribal Amsterdam
Issue 44 | September 2017

Amsterdam had become one of the most popular tourist destinations of the world. In January 2017, more than a million people visited this city of 900,000 inhabitants.
Read

Radiation-Free Dreams

Demner, Merlicek and Bergmann
Issue 44 | September 2017

Mömax is part of XXXLutz Group, the largest furniture retailer in Austria and the second largest furniture chain in the world.
Read

RPM: Russ Per Minute

BBDO New York
Issue 44 | September 2017

Russ was a writer, singer, rapper, producer, hip hop artist and more.
Read

4MATIC Book

Gruppo Roncaglia, Rome
Issue 43 | June 2017

Mercedes-Benz had always been focused on innovation and the 4MATIC technology the company had developed was the most advanced four-wheel drive system on the market, able to adapt automatically to every condition of weather and road.
Read

Camelpower

TBWA\RAAD
Issue 43 | June 2017

Desert off-road driving in the Middle East was practically a sport.
Read

Dolmio Pepper Hacker 2.0

Clemenger BBDO Sydney
Issue 43 | June 2017

Dolmio was Australia's leading pasta sauce brand, and Spaghetti Bolognese was Australia's 5th most popular meal.
Read

Kwitt, Sparkassen Debt Collector

Jung von Matt/Spree
Issue 43 | June 2017

Though Sparkasse is Germany's oldest and best-known bank, the brand has always tried to be abreast of the newest technological possibilities.
Read

See what lifesavers see with Pocket Patrol

Leo Burnett Sydney
Issue 43 | June 2017

Statistics showed that 70% of Australians could not identify one of the biggest hidden dangers when they were on the beach. Rip tides.
Read

Tequila Cloud

Lapiz Chicago
Issue 43 | June 2017

Winters in Germany could be dreadful; it was cold, cloudy and rainy.
Read

The Captain’s Ride 2016, The Riderless Bike

Havas Sydney
Issue 43 | June 2017

Every year, the Steve Waugh Foundation conducted a six-day cycle ride through New South Wales called The Captain's Ride to raise money for the 400,000 children affected by rare diseases.
Read

#BeFearless

Cheil Germany, Cheil Worldwide, Cheil MEA, Cheil Russia
Issue 42 | March 2017

One in five people has a fear of public speaking and even one in four people has a fear of heights.
Read

2K Fitbit/Boost

CP+B
Issue 42 | March 2017

NBA 2K was the world's best-selling basketball video game. It had fostered a large community of players including some famous names.
Read

Buy a voice – for freedom of speech

DDB Stockholm
Issue 42 | March 2017

PEN International was a charity established to promote the role of literature in cross-cultural understanding and to be a voice for writers who were attacked, imprisoned and even killed for their views.
Read

Now you can see it

Forsman & Bodenfors
Issue 42 | March 2017

Semcon's aim was to make the engineering profession attractive to a wider range of people.
Read

The Breakpiece

Visyon, Across The Pond
Issue 42 | March 2017

Back in the days, breakdance and graffiti were inseparable art forms in the melting pot of hip-hop culture.
Read

MARTINI Smart Cube

AMV BBDO
Issue 41 | December 2016

The one thing that interrupts a great time with friends is stopping the conversation to get more drinks and queuing at the bar for the next round.
Read

Nike Football Pro Genius

AKQA
Issue 41 | December 2016

In elite football, fine margins separated the good from the truly great.
Read

Reword Launch

Leo Burnett Melbourne
Issue 41 | December 2016

Bullying has moved from schoolyards to social media. Around the world, cyberbullying was quickly becoming one of society's most serious problems, creating millions of victims.
Read

Accessible toys designed for individuals living with paralysis

360i
Issue 40 | September 2016

Nearly 1 in 50 Americans are living with paralysis.
Read

Klarafy

Famousgrey
Issue 40 | September 2016

Like all classical music radio stations, the problem for Belgium’s Klara is how to woo younger music lovers, who know little or nothing about classical music.
Read

LandCruiser Emergency

Saatchi & Saatchi, Sydney
Issue 40 | September 2016

Over 65% of the Australian continent still receives no mobile signal, an area of mostly harsh outback bigger than the entire European Union.
Read

Ne.Bot

Lew'Lara\TBWA
Issue 40 | September 2016

Nissan's aim, lofty as it might sound, is to become the driver's partner so that the driving experience is always enhanced.
Read

Nose

Happiness
Issue 40 | September 2016

Nivea Men, the toiletries and personal care giant, sought a solution to the problem to help men care more about, and be more confident of, their odour issues.
Read

Save Me, the ski pass

serviceplan Munich
Issue 40 | September 2016

Off-piste skiing and snowboarding are more popular than ever. But also dangerous.
Read

Sea Hero Quest

Saatchi & Saatchi London
Issue 40 | September 2016

What business exactly are telecoms companies in? Connecting people is too glib.
Read

Philips Brush Button

ACHTUNG! mcgarrybowen
Issue 39 | June 2016

Everyone is supposed to brush their teeth for two full minutes, twice a day.
Read

Rate My Roof

Clemenger BBDO Melbourne
Issue 39 | June 2016

Though Australia is blessed with plenty of sun, less than 15% of Australian households use solar power for their energy needs – despite its abundance and the potential savings.
Read

Samsung brainBAND

Leo Burnett Sydney
Issue 39 | June 2016

Australian sports fans and administrators had become increasingly concerned about concussion in contact sports like rugby union, rugby league and rules football.
Read

The 2 Litre Towel

M&C Saatchi Melbourne
Issue 39 | June 2016

Australian Weaving was a small local towel-maker under threat from cheap imported towels.
Read
< | 1 | 2 | 3 | 4 | 5 | >

Submit Your Work

Send us your work for the next issue of Directory using our submissions form

Newsletter

Inspiration monthly via Email

Sign Up

Current Issue

Issue 62