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AI Car Recognition app

FamousGrey, Dilbeek Belgium

Issue 62 | March 2022

Virginity Map

Aim Proximity
Issue 15 | June 2010

Because the plotlines of Go Girls often revolve around “who’s sleeping with who,” a racy website was created where users could not only find intimate knowledge about the show’s characters but they could share some of their own.
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Yellow Chocolate

AIM Proximity, Auckland
Issue 15 | June 2010

Regular New Zealander Josh was invited to create and launch a chocolate bar to New Zealand that tasted of yellow using only businesses he could find in Yellow to help him. TV spots highlighted his progress, pointing consumers to his website to watch webisodes, chat, make suggestions, and learn about the businesses that were supporting him. They could also join his fan page on Facebook and sign up for tweets.
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Earth In Your hands

Wunderman Sydney
Issue 14 | March 2010

By combining augmented reality with data capture, personalisation and live data streaming the agency believe they have created a world-first.
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EPICA Awards 2009 - Bank Transfer Job-Ad

DraftFCB Vienna
Issue 14 | March 2010

The agency created a completely new medium in the credit transfer, transferring 1 Euro to other agencies using online money transfer systems which eagle-eyed accountants would spot.
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EPICA Awards 2009 - Guards

Saatchi & Saatchi, London
Issue 14 | March 2010

Every year, Saatchi’s hosts the New Directors Showcase at the Cannes Advertising Festival.
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EPICA Awards 2009 - Personal Inspiration Guide

Lemz, Amsterdam
Issue 14 | March 2010

Just as you use tearsheets in brainstorming sessions, so IKEA encouraged visitors to the site to ‘tear’ images and pages from the online catalogue and upload them into their own personal inspiration guides.
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It’s handraising not fundraising

Story UK
Issue 14 | March 2010

The agency created the ihave website (ihave.org.uk) and asked 25 deserving charities what resources they could really do with in 2010. Which items might they struggle to find in the year ahead what with tighter budgets?
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Josh’s Band

Saatchi & Saatchi, London
Issue 14 | March 2010

The agency started by interviewing the general public on the streets of Manchester and London about what they would do with free texts and internet for life. While filming these vox-pops on Brick Lane in London, a young man called Josh said he’d use his free texts and free internet to start a superband.
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Lynx After Hours

Tullo Marshall Warren
Issue 14 | March 2010

The After Hours section in the Lounge is where visitors could see what actual Lynx girls got up to ‘After Hours’ (after a busy day looking gorgeous).
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Movies are Better With Animals

AIM Proximity New Zealand
Issue 14 | March 2010

There are loads of movies screened outdoors but few inside a zoo. So what’s unique about zoos? Well, for starters there are animals.
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Mystery Egg

OgilvyOne, Beijing
Issue 14 | March 2010

Young people in China have a special affection for plastic capsule vending machines as they’re fun and what lies within the capsules is often a surprise.
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Operation Free Petrol

Proximity BBDO Belgium
Issue 14 | March 2010

Consumers feel the credit crunch most at the petrol station, where they are often shocked by the rising cost of fuel.
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Qualifying Games Viral Campaign

Lowe Sydney
Issue 14 | March 2010

The tack the FFA adopted was to promote the opposition the Socceroos were going to have to face (Uzbekistan, Bahrain, Qatar and Japan) as being fierce adversaries, quite capable of knocking Australia out of the tournament.
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TenGrandisBuriedHere.com

Wunderman Sydney
Issue 14 | March 2010

Burying $10,000 on the internet and challenging people to find it was a world-first. The entire campaign lived in social media. Not a single cent was spent on bought media.
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The Hero

DraftFCB Stockholm
Issue 14 | March 2010

This particular target audience comprises people who are frequent users of the internet, spending more time online than the average citizen.
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Tuitorama

DDB Brazil
Issue 14 | March 2010

Players can race two cars in a real slot-car game using Twitter to drive the vehicles forwards.
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Twitmas Tree

3Sixty
Issue 14 | March 2010

The agency took the traditional Christmas wishing tree and moved it online, inviting friends, clients and colleagues to contribute their wish by using Twitter.
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48 Hours

Rapp, El Segundo, CA
Issue 13 | December 2009

The 2010 Toyota 4Runner is the fifth generation and the most capable 4Runner ever produced. To demonstrate this fact, four current 4Runner owners were invited to test-drive the new vehicle over the course of 48 hours.
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A Tricky Game of Tipple Toppling

Story, Edinburgh
Issue 13 | December 2009

Topple a Tipple – Story, Edinburgh Ardbeg whisky How many blocks of peat can you pull before the pile becomes a heap?
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Grudgeby

Partners Andrews Aldridge
Issue 13 | December 2009

Grudgeby – Partners Andrews Aldridge, London RFU For nearly 150 years, Oxford and Cambridge have kicked and fought each other on the rugby pitch. Every year it’s a grudge match.
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In Bed

Profero
Issue 13 | December 2009

In Bed – Profero, London Bayer Schering Pharma A charming series of videos which follow Dennis as his sex life goes from worrying to fulfilling.
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Khede Kasra

Leo Burnett, Beirut
Issue 13 | December 2009

Khede Kasra – Leo Burnett, Beirut The Hariri Foundation One small underscore can change a word from masculine to feminine. Can that mark change a whole society?
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Member Acquisition

Wunderman, Irvine, CA
Issue 13 | December 2009

Sign Up for Rewards – Wunderman, Irvine Southwest Airlines The best time to talk to your passengers is at the gate, while they’re waiting to board one of your planes.
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Prescribe The Nation

OgilvyOne
Issue 13 | December 2009

Prescribe the Nation – OgilvyOne New York/BBH New York Vaseline Clinical Vaseline asked one woman to recommend their new product and then they traced how the recommendations began to spread.
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Quique the Head

Shackleton, Barcelona
Issue 13 | December 2009

The creative treatment centres on a very bizarre spokesperson: a bodiless man. This is Enrique Carboni Junior, a.k.a. ‘Quique the Head’, a 27 year-old Argentine born with an extremely rare condition: a head but no body.
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Shamrock’d!

OgilvyOne, Malaysia
Issue 13 | December 2009

Shamrockd! – OgilvyOne, Kuala Lumpur Guinness Malaysia Approaching St. Pat’s day, Facebook users in Malaysia were given the chance to ‘improve’ their friends’ photos.
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Social Workers Recruitment Campaign

DraftFCB London
Issue 13 | December 2009

Social Workers Recruitment – DraftFCB, London COI/CWDC When children say one thing, they mean another. This idea demonstrates how social workers learn to understand.
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Take me. Read me. Leave me.

BMF, Sydney
Issue 13 | December 2009

Take me. Read me. Leave me. BMF, Sydney OPSM Thousands of books have been set free across Australia and you can follow their journeys online.
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The Cube

BBDO New York
Issue 13 | December 2009

The Cube – BBDO, New York HBO The art of storytelling is about discovery and revelation, and no-one knows better than BBDO NY how the art of advertising can bring it to life.
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The Greatest Song

The Jupiter Drawing Room, Cape Town
Issue 13 | December 2009

What’s the Greatest Song Ever? – The Jupiter Drawing Room, Cape Town Musica When a group of deaf children were given the gift of hearing, the first thing they heard were the world’s greatest songs.
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