AI Car Recognition app

Because the plotlines of Go Girls often revolve around “who’s sleeping with who,” a racy website was created where users could not only find intimate knowledge about the show’s characters but they could share some of their own.

Regular New Zealander Josh was invited to create and launch a chocolate bar to New Zealand that tasted of yellow using only businesses he could find in Yellow to help him. TV spots highlighted his progress, pointing consumers to his website to watch webisodes, chat, make suggestions, and learn about the businesses that were supporting him. They could also join his fan page on Facebook and sign up for tweets.

By combining augmented reality with data capture, personalisation and live data streaming the agency believe they have created a world-first.

The agency created a completely new medium in the credit transfer, transferring 1 Euro to other agencies using online money transfer systems which eagle-eyed accountants would spot.

Every year, Saatchi’s hosts the New Directors Showcase at the Cannes Advertising Festival.

Just as you use tearsheets in brainstorming sessions, so IKEA encouraged visitors to the site to ‘tear’ images and pages from the online catalogue and upload them into their own personal inspiration guides.

The agency created the ihave website (ihave.org.uk) and asked 25 deserving charities what resources they could really do with in 2010. Which items might they struggle to find in the year ahead what with tighter budgets?

The agency started by interviewing the general public on the streets of Manchester and London about what they would do with free texts and internet for life. While filming these vox-pops on Brick Lane in London, a young man called Josh said he’d use his free texts and free internet to start a superband.

The After Hours section in the Lounge is where visitors could see what actual Lynx girls got up to ‘After Hours’ (after a busy day looking gorgeous).

There are loads of movies screened outdoors but few inside a zoo. So what’s unique about zoos? Well, for starters there are animals.

Young people in China have a special affection for plastic capsule vending machines as they’re fun and what lies within the capsules is often a surprise.

Consumers feel the credit crunch most at the petrol station, where they are often shocked by the rising cost of fuel.

The tack the FFA adopted was to promote the opposition the Socceroos were going to have to face (Uzbekistan, Bahrain, Qatar and Japan) as being fierce adversaries, quite capable of knocking Australia out of the tournament.

Burying $10,000 on the internet and challenging people to find it was a world-first. The entire campaign lived in social media. Not a single cent was spent on bought media.

This particular target audience comprises people who are frequent users of the internet, spending more time online than the average citizen.

Players can race two cars in a real slot-car game using Twitter to drive the vehicles forwards.

The agency took the traditional Christmas wishing tree and moved it online, inviting friends, clients and colleagues to contribute their wish by using Twitter.

The 2010 Toyota 4Runner is the fifth generation and the most capable 4Runner ever produced. To demonstrate this fact, four current 4Runner owners were invited to test-drive the new vehicle over the course of 48 hours.

Topple a Tipple – Story, Edinburgh Ardbeg whisky How many blocks of peat can you pull before the pile becomes a heap?

Grudgeby – Partners Andrews Aldridge, London RFU For nearly 150 years, Oxford and Cambridge have kicked and fought each other on the rugby pitch. Every year it’s a grudge match.

In Bed – Profero, London Bayer Schering Pharma A charming series of videos which follow Dennis as his sex life goes from worrying to fulfilling.

Khede Kasra – Leo Burnett, Beirut The Hariri Foundation One small underscore can change a word from masculine to feminine. Can that mark change a whole society?

Sign Up for Rewards – Wunderman, Irvine Southwest Airlines The best time to talk to your passengers is at the gate, while they’re waiting to board one of your planes.

Prescribe the Nation – OgilvyOne New York/BBH New York Vaseline Clinical Vaseline asked one woman to recommend their new product and then they traced how the recommendations began to spread.

The creative treatment centres on a very bizarre spokesperson: a bodiless man. This is Enrique Carboni Junior, a.k.a. ‘Quique the Head’, a 27 year-old Argentine born with an extremely rare condition: a head but no body.

Shamrockd! – OgilvyOne, Kuala Lumpur Guinness Malaysia Approaching St. Pat’s day, Facebook users in Malaysia were given the chance to ‘improve’ their friends’ photos.

Social Workers Recruitment – DraftFCB, London COI/CWDC When children say one thing, they mean another. This idea demonstrates how social workers learn to understand.

Take me. Read me. Leave me. BMF, Sydney OPSM Thousands of books have been set free across Australia and you can follow their journeys online.

The Cube – BBDO, New York HBO The art of storytelling is about discovery and revelation, and no-one knows better than BBDO NY how the art of advertising can bring it to life.

What’s the Greatest Song Ever? – The Jupiter Drawing Room, Cape Town Musica When a group of deaf children were given the gift of hearing, the first thing they heard were the world’s greatest songs.