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Data Pro Quo

Shackleton

Issue 59 | June 2021

Before and after

10 advertising
Issue 28 | September 2013

Kyalin is a diet brand. For years now, they had been creating campaigns that focussed on the fact that Kyalin worked with coaches that helped you lose weight. So they wanted to do something extra for the coaches.
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Cloud 9

Grey Melbourne
Issue 28 | September 2013

Cloud 9 Frozen Yoghurt was a new, indulgent super premium frozen yoghurt dessert.
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Grupo TEDx

Ogilvy & Mather Argentina
Issue 28 | September 2013

TEDx Talks and events were planned and put on independently of TED Conferences on a community-by-community basis.
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Handvertising

Grabarz & Partner
Issue 28 | September 2013

Spectacular guerrilla promotion: at the Hamburg Marathon, Grabarz & Partner made use of an unusual tool to publicise the ‘Antivirus’ disinfectant: people’s hands.
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MASP Comics

DDB Brasil
Issue 28 | September 2013

The story behind a painting can be as fascinating as the painting itself. That's what the ad and poster campaign created by DDB Brasil for MASP's (São Paulo Museum of Art) guided tours shows.
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Mercedes Smart “The Unexpected Test Drive”

BBDO Moscow
Issue 28 | September 2013

Most illegally parked cars in Moscow are picked-up during the weekend shopping. Once car-less, drivers go through a real ordeal – exorbitant, hours long cab rides through Moscow’s traffic, in order to get back their cars.
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Mobilizing the 12th man

Memac Ogilvy Label Tunisia/Ogilvy/Action Tunisia
Issue 28 | September 2013

2 years after the Arab Spring, tension amongst the Tunisians remained.
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Pillow Book

JWT Brazil
Issue 28 | September 2013

They wanted to attract young consumers. Therefore, they focused their energy on students. Working on the premise that they study a lot and sleep little, they created a pillow notebook.
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Repackaging Help

Leo Burnett, Toronto
Issue 28 | September 2013

For 16 years Raising The Roof had been selling hats to raise money for the homeless.
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SAY IT WITH CHOCOLATE

OgilvyAction Kuala Lumpur, Malaysia
Issue 28 | September 2013

Chocolate was often an impulse purchase and brands had constantly sought ways to talk to shoppers in-store to get them to pick up their products on the spot.
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Skoda in-car hostel

Proximity Moscow (BBDO Russia)
Issue 28 | September 2013

For many young Russians, buying their first car was more affordable than ever.
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Solar Ad Charger

Giovanni + Draftfcb
Issue 28 | September 2013

Nowadays, people can't live without mobile phones. But in the summer, people can't live without the beach either.
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Terra VIP

DDB Brasil
Issue 28 | September 2013

To access the Internet and private contents on the Internet in public spaces requires more caution and twice as much attention from the users.
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The Glad Tent

Alma
Issue 28 | September 2013

Glad has always been a brand that promises a stronger stand against waste, they were already innovating around 2 of the 3 R's: Reduce (by utilizing less plastic in their bags¬) and Recycle (by supporting recycling programs, like Keep America Beautiful and creating specialized products). But the question remained: how could they apply the 3rd R (Reuse) to their bags?
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The Idea Auction: Ideas That Cannot Wait For A Brief

Draftfcb Spain
Issue 28 | September 2013

Draftfcb Spain wanted to demonstrate Product to potential clients how innovative and creative they could be as an agency.
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The melting machine

BBDO Argentina
Issue 28 | September 2013

Summer in the city was tough for those who were unable to get away for the holidays.
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The World’s First Really Live Pig Feed

Elvis Communications
Issue 28 | September 2013

Compassion in World Farming aimed to replace cruel factory farming with higher welfare free-range farming.
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Bad News Bag

Eleven Brandworks Gurgaon India
Issue 27 | June 2013

The number of drunken driving cases increased drastically on occasions like New Year Eve. This resulted in many accidents and a number of people losing their lives.
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Be good with money

Colenso BBDO/Proximity New Zealand
Issue 27 | June 2013

Bank of New Zealand was one of New Zealand’s ‘big’ four banks.
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Coffee Stain

OgilvyAction Dusseldorf
Issue 27 | June 2013

Delisoft are one of Europe’s leading producers of kitchen towels. With their REGINA brand they are especially keen to target business customers and retailers – such as restaurant, hotel and catering chains.
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Cornering Ecstasy

Hakuhodo Kettle | Hakuhodo
Issue 27 | June 2013

In 2012, Toyota launched its new back-to-basics sports car, the Toyota 86.
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Dreaming. Flying. Growing.

TIEMPO BBDO
Issue 27 | June 2013

In 2012, after eight years of growth, the airline Vueling decided that it was time to start a new chapter in the company’s history and position itself as one of Europe’s leading airlines.
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Driving Dogs

DraftFCB New Zealand
Issue 27 | June 2013

As a key sponsor, MINI wanted to help the SPCA find homes for their dogs. The problem was, too many people in New Zealand believed a rescue dog was a second-rate mutt, so finding homes for them was difficult.
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Fakka© micro Re-charge cards

JWT Cairo
Issue 27 | June 2013

Fakka© means ‘small change’ in Arabic. Small change is a particular problem for consumers and retailers alike in Egypt.
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Free the forced

Cheil Germany
Issue 27 | June 2013

The UN has estimated that around the world each year, some 60 million girls and young women under the age of 18 are forced to marry without their consent.
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Lost in the Metro

Publicis Conseil, Paris
Issue 27 | June 2013

In France, Alzheimer's disease and illnesses of the brain and spinal cord affect 1 in 8 people.
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No regrets campaign

ais London
Issue 27 | June 2013

At 22, Kristin Hallenga was told she was "too young to get breast cancer". Which meant her cancer was diagnosed late and could only be treated, never cured. She set up CoppaFeel! in 2009 with the aim of ensuring all breast cancers are diagnosed early. Making treatment more effective.
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Potable Water Generator

Mayo DraftfFCB, Peru
Issue 27 | June 2013

The academic year for 2013 was about to begin and UTEC, The University of Engineering and Technology in Lima, wanted to get students interested in applying for an engineering degree.
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Pudding Surprise

CP+B Boulder
Issue 27 | June 2013

On February 3rd 2013, The Baltimore Ravens played the San Francisco 49ers in the 67th Superbowl and won the game 34-31.
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Recalling 1993

Droga5
Issue 27 | June 2013

In the early 90s New York was a city in turmoil. 1993 was a pivotal year that began to shape the New York we know today.
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