Menu
Outdoor & Events
598 Articles
 

Hyundai Electric Air

Innocean Worldwide Australia

Issue 62 | March 2022

Bucharest not Budapest

McCann Bucharest
Issue 30 | March 2014

Building on the patriotic campaigns of the recent past, ROM, Romania's leading chocolate-bar, wanted to remind Romanians that the brand was as Romanian as they were.
Read

Coca-Cola Happiness Machine

IUM Sweden
Issue 30 | March 2014

Coca-Cola wanted to create a moment of real joy for people to forge an emotional connection with the brand.
Read

Dog Park

Leo Burnett, Toronto
Issue 30 | March 2014

Yellow Pages is considered a dusty old phone book rather than a valuable search app. A city-wide, multimedia campaign was launched to demonstrate local expertise.
Read

Get All Right Launch Event

FCB Garfinkel
Issue 30 | March 2014

Jamaica is more than just a holiday destination; it's a feeling, an experience and a state of mind.
Read

Hot Potato Food Truck

BBDO New York
Issue 30 | March 2014

The challenge was to raise awareness for The Economist while driving differentiation of the brand within the category.
Read

Magic of Flying

OgilvyOne London
Issue 30 | March 2014

British Airways wanted to raise awareness of destinations, new routes and frequency of flights.
Read

Message in a bottle XXL

Try/Apt
Issue 30 | March 2014

Solo has been sold in Norway since 1934 and is considered something of a national soft drink.
Read

Night Light

BBDO Guerrero
Issue 30 | March 2014

On November 8, 2013, Typhoon Haiyan hit the seaside city of Tacloban in the Philippines with a force considered to have been one of the strongest in recorded history.
Read

Portrait In Words

McCann Bucharest
Issue 30 | March 2014

Studies showed that 50% of Romanians had not read a book in 2012. Also, Bookfest, the Bucharest International book fair was going through a tough period.
Read

Short Drive-In

Shackleton
Issue 30 | March 2014

JamesonNotodofilmfest was Spain's premier Short Film Festival.
Read

The Poster That Turned Into Wrapping Paper

Duval Guillaume
Issue 30 | March 2014

As the brand that stands for "Open Happiness", Coca-Cola believed there was no better time to open happiness than at Christmas.
Read

The Walking Dead Rotting Finger Countdown

Leo Burnett, Toronto
Issue 30 | March 2014

The Walking Dead, one of AMC's most popular TV shows, was set in a world overrun by zombies.
Read

Ungiven Gifts

Grey Melbourne
Issue 30 | March 2014

Christmas is the most dangerous period on Australian roads.
Read

Art Is Motion

Happiness Brussels
Issue 29 | December 2013

The Lexus IS 300h was a luxury car that looked forward to the future with its hybrid technology, combining a 2.5-litre petrol engine with a high-output electric motor delivering high performance but at a claimed 67.5mpg.
Read

Coca-Cola Sharing Can

Ogilvy & Mather Paris
Issue 29 | December 2013

For years, Coke had encouraged people to share happiness and had given them lots of surprising ways to share a Coke.
Read

Have a seat

JWT Amsterdam
Issue 29 | December 2013

When Google launched their updated mobile software, Android 4.4, they chose to call it KITKAT after the confectionary brand.
Read

Hello MINI

iris Worldwide, London
Issue 29 | December 2013

MINI's 'Not Normal' campaign was based on the insight that MINI drivers have a unique relationship with their car, which extends to a Not Normal relationship with the MINI community.
Read

Pepsi Like Machine

TBWA Belgium
Issue 29 | December 2013

In their rivalry, both Pepsi and Coca Cola still relied on sampling to get their products into the hands of their core target audience, 16 – 25 year-olds.
Read

Searching For Hearts

Mayo Draftfcb Peru
Issue 29 | December 2013

Despite the fact that Peru's economy is growing, there was a growing trend of indifference in the country towards charities.
Read

The Live Quiz Release

Saatchi & Saatchi Stockholm
Issue 29 | December 2013

Popaganda was one of Sweden's biggest indie music festivals, but it was also the last one to take place in an overcrowded summer.
Read

The Rexona Treadmill of Devotion

Naked Communications, Sydney
Issue 29 | December 2013

Rexona was into its 4th year as a Tier 2 sponsor of the New Zealand All Blacks but with a much smaller budget than other big players like AIG, Adidas, Ford and Coke.
Read

The Smart Phone Line

Colenso BBDO
Issue 29 | December 2013

The Samsung Galaxy S4 was an Android smartphone launched in late April 2013.
Read

Very good manners

Cheil Poland
Issue 29 | December 2013

The Polish Red Cross had been raising money to feed the children of impoverished families since 2001.
Read

(Cigarette Butts) that make you want to pick up

Grey Tokyo
Issue 28 | September 2013

The Reflection Project is a non-profit organisation in Japan which is dedicated to raising awareness for environmental protection.
Read

Another bad driver

Publicis Conseil
Issue 28 | September 2013

Bad drivers cost people a lot. There is a strong, shared feeling of having to pay more for insurance premiums because of other people's poor driving behaviour.
Read

Before and after

10 advertising
Issue 28 | September 2013

Kyalin is a diet brand. For years now, they had been creating campaigns that focussed on the fact that Kyalin worked with coaches that helped you lose weight. So they wanted to do something extra for the coaches.
Read

Cloud 9

Grey Melbourne
Issue 28 | September 2013

Cloud 9 Frozen Yoghurt was a new, indulgent super premium frozen yoghurt dessert.
Read

Grupo TEDx

Ogilvy & Mather Argentina
Issue 28 | September 2013

TEDx Talks and events were planned and put on independently of TED Conferences on a community-by-community basis.
Read

Handvertising

Grabarz & Partner
Issue 28 | September 2013

Spectacular guerrilla promotion: at the Hamburg Marathon, Grabarz & Partner made use of an unusual tool to publicise the ‘Antivirus’ disinfectant: people’s hands.
Read

MASP Comics

DDB Brasil
Issue 28 | September 2013

The story behind a painting can be as fascinating as the painting itself. That's what the ad and poster campaign created by DDB Brasil for MASP's (São Paulo Museum of Art) guided tours shows.
Read
< | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13 | 14 | 15 | 16 | 17 | 18 | 19 | 20 | >

Submit Your Work

Send us your work for the next issue of Directory using our submissions form

Newsletter

Inspiration monthly via Email

Sign Up

Current Issue

Issue 62