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Issue 60 | September 2021

Coca-Cola Sharing Can

Ogilvy & Mather Paris
Issue 29 | December 2013

For years, Coke had encouraged people to share happiness and had given them lots of surprising ways to share a Coke.
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Have a seat

JWT Amsterdam
Issue 29 | December 2013

When Google launched their updated mobile software, Android 4.4, they chose to call it KITKAT after the confectionary brand.
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Hello MINI

iris Worldwide, London
Issue 29 | December 2013

MINI's 'Not Normal' campaign was based on the insight that MINI drivers have a unique relationship with their car, which extends to a Not Normal relationship with the MINI community.
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Pepsi Like Machine

TBWA Belgium
Issue 29 | December 2013

In their rivalry, both Pepsi and Coca Cola still relied on sampling to get their products into the hands of their core target audience, 16 – 25 year-olds.
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Searching For Hearts

Mayo Draftfcb Peru
Issue 29 | December 2013

Despite the fact that Peru's economy is growing, there was a growing trend of indifference in the country towards charities.
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The Live Quiz Release

Saatchi & Saatchi Stockholm
Issue 29 | December 2013

Popaganda was one of Sweden's biggest indie music festivals, but it was also the last one to take place in an overcrowded summer.
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The Rexona Treadmill of Devotion

Naked Communications, Sydney
Issue 29 | December 2013

Rexona was into its 4th year as a Tier 2 sponsor of the New Zealand All Blacks but with a much smaller budget than other big players like AIG, Adidas, Ford and Coke.
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The Smart Phone Line

Colenso BBDO
Issue 29 | December 2013

The Samsung Galaxy S4 was an Android smartphone launched in late April 2013.
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Very good manners

Cheil Poland
Issue 29 | December 2013

The Polish Red Cross had been raising money to feed the children of impoverished families since 2001.
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(Cigarette Butts) that make you want to pick up

Grey Tokyo
Issue 28 | September 2013

The Reflection Project is a non-profit organisation in Japan which is dedicated to raising awareness for environmental protection.
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Another bad driver

Publicis Conseil
Issue 28 | September 2013

Bad drivers cost people a lot. There is a strong, shared feeling of having to pay more for insurance premiums because of other people's poor driving behaviour.
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Before and after

10 advertising
Issue 28 | September 2013

Kyalin is a diet brand. For years now, they had been creating campaigns that focussed on the fact that Kyalin worked with coaches that helped you lose weight. So they wanted to do something extra for the coaches.
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Cloud 9

Grey Melbourne
Issue 28 | September 2013

Cloud 9 Frozen Yoghurt was a new, indulgent super premium frozen yoghurt dessert.
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Grupo TEDx

Ogilvy & Mather Argentina
Issue 28 | September 2013

TEDx Talks and events were planned and put on independently of TED Conferences on a community-by-community basis.
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Handvertising

Grabarz & Partner
Issue 28 | September 2013

Spectacular guerrilla promotion: at the Hamburg Marathon, Grabarz & Partner made use of an unusual tool to publicise the ‘Antivirus’ disinfectant: people’s hands.
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MASP Comics

DDB Brasil
Issue 28 | September 2013

The story behind a painting can be as fascinating as the painting itself. That's what the ad and poster campaign created by DDB Brasil for MASP's (São Paulo Museum of Art) guided tours shows.
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Mercedes Smart “The Unexpected Test Drive”

BBDO Moscow
Issue 28 | September 2013

Most illegally parked cars in Moscow are picked-up during the weekend shopping. Once car-less, drivers go through a real ordeal – exorbitant, hours long cab rides through Moscow’s traffic, in order to get back their cars.
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Mobilizing the 12th man

Memac Ogilvy Label Tunisia/Ogilvy/Action Tunisia
Issue 28 | September 2013

2 years after the Arab Spring, tension amongst the Tunisians remained.
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Pillow Book

JWT Brazil
Issue 28 | September 2013

They wanted to attract young consumers. Therefore, they focused their energy on students. Working on the premise that they study a lot and sleep little, they created a pillow notebook.
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Repackaging Help

Leo Burnett, Toronto
Issue 28 | September 2013

For 16 years Raising The Roof had been selling hats to raise money for the homeless.
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SAY IT WITH CHOCOLATE

OgilvyAction Kuala Lumpur, Malaysia
Issue 28 | September 2013

Chocolate was often an impulse purchase and brands had constantly sought ways to talk to shoppers in-store to get them to pick up their products on the spot.
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Skoda in-car hostel

Proximity Moscow (BBDO Russia)
Issue 28 | September 2013

For many young Russians, buying their first car was more affordable than ever.
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Solar Ad Charger

Giovanni + Draftfcb
Issue 28 | September 2013

Nowadays, people can't live without mobile phones. But in the summer, people can't live without the beach either.
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Terra VIP

DDB Brasil
Issue 28 | September 2013

To access the Internet and private contents on the Internet in public spaces requires more caution and twice as much attention from the users.
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The Glad Tent

Alma
Issue 28 | September 2013

Glad has always been a brand that promises a stronger stand against waste, they were already innovating around 2 of the 3 R's: Reduce (by utilizing less plastic in their bags¬) and Recycle (by supporting recycling programs, like Keep America Beautiful and creating specialized products). But the question remained: how could they apply the 3rd R (Reuse) to their bags?
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The Idea Auction: Ideas That Cannot Wait For A Brief

Draftfcb Spain
Issue 28 | September 2013

Draftfcb Spain wanted to demonstrate Product to potential clients how innovative and creative they could be as an agency.
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The melting machine

BBDO Argentina
Issue 28 | September 2013

Summer in the city was tough for those who were unable to get away for the holidays.
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The World’s First Really Live Pig Feed

Elvis Communications
Issue 28 | September 2013

Compassion in World Farming aimed to replace cruel factory farming with higher welfare free-range farming.
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Bad News Bag

Eleven Brandworks Gurgaon India
Issue 27 | June 2013

The number of drunken driving cases increased drastically on occasions like New Year Eve. This resulted in many accidents and a number of people losing their lives.
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Be good with money

Colenso BBDO/Proximity New Zealand
Issue 27 | June 2013

Bank of New Zealand was one of New Zealand’s ‘big’ four banks.
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