Hyundai Electric Air

Building on the patriotic campaigns of the recent past, ROM, Romania's leading chocolate-bar, wanted to remind Romanians that the brand was as Romanian as they were.

Coca-Cola wanted to create a moment of real joy for people to forge an emotional connection with the brand.

Yellow Pages is considered a dusty old phone book rather than a valuable search app. A city-wide, multimedia campaign was launched to demonstrate local expertise.

Jamaica is more than just a holiday destination; it's a feeling, an experience and a state of mind.

The challenge was to raise awareness for The Economist while driving differentiation of the brand within the category.

British Airways wanted to raise awareness of destinations, new routes and frequency of flights.

Solo has been sold in Norway since 1934 and is considered something of a national soft drink.

On November 8, 2013, Typhoon Haiyan hit the seaside city of Tacloban in the Philippines with a force considered to have been one of the strongest in recorded history.

Studies showed that 50% of Romanians had not read a book in 2012. Also, Bookfest, the Bucharest International book fair was going through a tough period.

JamesonNotodofilmfest was Spain's premier Short Film Festival.

As the brand that stands for "Open Happiness", Coca-Cola believed there was no better time to open happiness than at Christmas.

The Walking Dead, one of AMC's most popular TV shows, was set in a world overrun by zombies.

Christmas is the most dangerous period on Australian roads.

The Lexus IS 300h was a luxury car that looked forward to the future with its hybrid technology, combining a 2.5-litre petrol engine with a high-output electric motor delivering high performance but at a claimed 67.5mpg.

For years, Coke had encouraged people to share happiness and had given them lots of surprising ways to share a Coke.

When Google launched their updated mobile software, Android 4.4, they chose to call it KITKAT after the confectionary brand.

MINI's 'Not Normal' campaign was based on the insight that MINI drivers have a unique relationship with their car, which extends to a Not Normal relationship with the MINI community.

In their rivalry, both Pepsi and Coca Cola still relied on sampling to get their products into the hands of their core target audience, 16 – 25 year-olds.

Despite the fact that Peru's economy is growing, there was a growing trend of indifference in the country towards charities.

Popaganda was one of Sweden's biggest indie music festivals, but it was also the last one to take place in an overcrowded summer.

Rexona was into its 4th year as a Tier 2 sponsor of the New Zealand All Blacks but with a much smaller budget than other big players like AIG, Adidas, Ford and Coke.

The Samsung Galaxy S4 was an Android smartphone launched in late April 2013.

The Polish Red Cross had been raising money to feed the children of impoverished families since 2001.

The Reflection Project is a non-profit organisation in Japan which is dedicated to raising awareness for environmental protection.

Bad drivers cost people a lot. There is a strong, shared feeling of having to pay more for insurance premiums because of other people's poor driving behaviour.

Kyalin is a diet brand. For years now, they had been creating campaigns that focussed on the fact that Kyalin worked with coaches that helped you lose weight. So they wanted to do something extra for the coaches.

Cloud 9 Frozen Yoghurt was a new, indulgent super premium frozen yoghurt dessert.

TEDx Talks and events were planned and put on independently of TED Conferences on a community-by-community basis.

Spectacular guerrilla promotion: at the Hamburg Marathon, Grabarz & Partner made use of an unusual tool to publicise the ‘Antivirus’ disinfectant: people’s hands.

The story behind a painting can be as fascinating as the painting itself. That's what the ad and poster campaign created by DDB Brasil for MASP's (São Paulo Museum of Art) guided tours shows.