Menu
Outdoor & Events
573 Articles
 

Data Pro Quo

Shackleton

Issue 59 | June 2021

1 cent each for 100,000 Portuguese people

TORKE
Issue 24 | September 2012

Forreta in Portuguese means ‘cheapskate’ and Forretas.com promises a wide variety of consumer goods and experiences at incredibly cheap prices because it aggregates all the discounts of thousands of other discount websites.
Read

A modern fairy tale

OgilvyAction Kuala Lumpur
Issue 24 | September 2012

Shoes Shoes Shoes is a Malaysian independent shoe label with a niche clientele of career women. The company wanted to build a distinctive brand image for itself and drive footfall into its two small boutiques.
Read

Bin the worst of 2011

Shackleton
Issue 24 | September 2012

FCC is a Spanish company that manages municipal services provided by the city, including waste collection.
Read

Clothesline

McCann Worldgroup India
Issue 24 | September 2012

Washing machines is a crowded category in India. Product differentiation is hard to come by. However, Onida’s big difference was that being a top-loading machine it could take a larger wash.
Read

Delite-o-matic

Clemenger BBDO Adelaide
Issue 24 | September 2012

How far will people go for a pack of Fantastic Delites? The answer, it appeared, is that they would go to remarkable lengths to get their hands on one.
Read

Fashion Like

DDB Brasil
Issue 24 | September 2012

DDB Brazil’s planners had noted that when women go shopping, they like to ask their friends’ opinions about the clothes they are thinking of buying.
Read

James Ready Drinkers of Awesomeness Bottles/Beer Grams

Leo Burnett Toronto
Issue 24 | September 2012

James Ready Beer is always looking for ways to use its drinkers to recruit newcomers to the brand.
Read

The bar, your second home

JWT Brazil
Issue 24 | September 2012

Alcohol is the third leading cause of death in the world. The Alcoholics Anonymous decided to do something about it.
Read

The Unfinished Concert

Jung von Matt Hamburg
Issue 24 | September 2012

Dortmund Concert Hall celebrated its tenth anniversary in May 2012 at the same time of another anniversary. It was exactly 100 years ago that the Titanic went down.
Read

Toohey’s New Crew

BMF advertising
Issue 24 | September 2012

Mateship: The ultimate form of friendship. It’s the strongest bond you can have with a person, calling them a mate. And in the world of Tooheys New, it’s that real & meaningful bond that the brand is here to champion across Australia.
Read

Ariel Fashion Shoot

Saatchi & Saatchi Stockholm
Issue 23 | June 2012

P&G Nordic wanted to launch the new formula Ariel Actilift liquid detergent by proving its stain-fighting power.
Read

Car creation

Whybin\TBWA\Tequila
Issue 23 | June 2012

Insurance is a grudge purchase which many people choose purely on price. NRMA, however, was not a cheap option, nor was it ever going to be. The company believed the quality of the cover they offered would be compromised by discounting its price.
Read

Cut

Ogilvy Sydney
Issue 23 | June 2012

IBM Australia is able to offer pressurised Australian companies high-quality IT outsourcing. However, there was very little awareness of this in IT Departments, where CIO’s had been finding themselves increasingly forced to cut back on their resources.
Read

Emicida Creators

DDB Brazil
Issue 23 | June 2012

Intel was a world leader in innovation. The company designed and manufactured the essential technology that was the basis for computer devices around the world.
Read

Juan Time - Pizza Hut Thematic Campaign

BBDO Guerrero/Proximity Philippines
Issue 23 | June 2012

The Philippines was notorious for starting the New Year at a range of different times. Since Pizza Hut had a commitment to punctuality with the long-running "Hate Late?" campaign, this year they were determined the country should start 2012 on time.
Read

Portraits - Corporate Sponsorship

Wunderman Sydney
Issue 23 | June 2012

The Art Gallery NSW, Australia’s premier art gallery since 1874, has always relied on donations and corporate sponsorships. They wanted the key decision-makers of major Australian corporations to attend the gallery to hear about corporate sponsorship and convince them to become a sponsor.
Read

Rescue shelter - Limited Edition

M&C Saatchi
Issue 23 | June 2012

Many people who were looking for a new pet regarded abandoned animals in shelters as being inferior. And because Australian law stated that animal shelters are only required to keep them for 14 days, many healthy animals were put down simply because of lack of funds.
Read

The Heist - HiFi Chain

Akestam Holst
Issue 23 | June 2012

Prove that Pause delivers the best home-cinema experience.
Read

Wi--Fiction

JWT Melbourne
Issue 23 | June 2012

Every year hundreds of writers and thousands of visitors attend the Melbourne Writers Festival.
Read

Yellow Local

Colenso BBDO
Issue 23 | June 2012

In the new digital age, Yellow Pages books had begun to lose relevance. They needed to move users and Yellow advertisers onto Yellow digital platforms.
Read

FLUXe

Capital C
Issue 22 | March 2012

Contagious is such a brilliant word to describe how the most engaging advertising ideas work in the digital age. Full credit to Paul Kemp-Robertson for seizing on it as the name for his magazine.
Read

Give The Dog A Bone

Pool
Issue 22 | March 2012

All kinds of people have dogs and the challenge was how to reach this specific, but diverse group. The insight was not to target owners but the dogs themselves.
Read

Hello Boobs

Archibald Inglass Stretton/Arena Media/Blipper
Issue 22 | March 2012

On a negligible budget, CoppaFeel! wanted the audience to get to know their boobs better. Part of getting to know them was by giving them nicknames. The campaign was launched by using the old and famous Wonderbra poster, hello Boys, but changed on 48-sheets around London to Hello Boobs.
Read

Metrobook

Ogilvy Mexico
Issue 22 | March 2012

One railway carriage from Mexico City's subway system was painted bright yellow, Gandhi’s brand colour. A Franz Kafka short story was then divided in 13 parts, and each part placed on a billboard at each of the 13 stations on the subway system’s Yellow Line.
Read

Rankin Spirit of Ecstasy Collection

Partners Andrews Aldridge
Issue 22 | March 2012

The idea was to commission a contemporary artist to create one hundred individual pieces of art, each one inspired by the Spirit of Ecstasy. Rankin, one of the world’s leading photographers accepted the commission and collaborated with the agency on the project.
Read

The Gnome Protest

OgilvyAction Düsselfdorf
Issue 22 | March 2012

Who would be most saddened by a neglected garden, allowed to become overgrown and filled with rubbish? The people who live there, the garden gnomes. The creative idea was to get the gnomes of Düsseldorf out onto the streets in protest.
Read

Vuilgebekt Kinderkoor

Duval Guillaume Modem
Issue 22 | March 2012

In 2010, De Opvoedingslijn had run a campaign in shopping malls in Ghent with a humorous series of intercom announcements concerning Little Robin. For 2011, they wanted a sequel, which would build on its success and help get them established as a brand.
Read

Carmonica

DRAFTFCB Auckland
Issue 21 | December 2011

What the agency came up with was an idea that pushed Mini’s customisation promise to the fullest. Introducing 'Carmonica’.
Read

Eye Contact Installation

BBDO New York
Issue 21 | December 2011

An interactive screen showed a life-size little girl who would avoid eye contact, no matter how hard you tried. The “Kinect” motion-sensitive technology was able to read your head and body movements, so she always looked in the opposite direction.
Read

Infected

Publicis Brazil
Issue 21 | December 2011

Posters were created, which invited viewers to rip off the skin of the young man in the photo to reveal the infected zombie within.
Read
< | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13 | 14 | 15 | 16 | 17 | 18 | 19 | 20 | >

Submit Your Work

Send us your work for the next issue of Directory using our submissions form

Newsletter

Inspiration monthly via Email

Sign Up

Current Issue

Issue 59
Buy

SUBSCRIPTION DEALS

We have subscription packages for freelancers, for small teams and for large groups.