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Beach Guardians

Wunderman Thompson Hong Kong

Issue 58 | March 2021

Toohey’s New Crew

BMF advertising
Issue 24 | September 2012

Mateship: The ultimate form of friendship. It’s the strongest bond you can have with a person, calling them a mate. And in the world of Tooheys New, it’s that real & meaningful bond that the brand is here to champion across Australia.
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Ariel Fashion Shoot

Saatchi & Saatchi Stockholm
Issue 23 | June 2012

P&G Nordic wanted to launch the new formula Ariel Actilift liquid detergent by proving its stain-fighting power.
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Car creation

Whybin\TBWA\Tequila
Issue 23 | June 2012

Insurance is a grudge purchase which many people choose purely on price. NRMA, however, was not a cheap option, nor was it ever going to be. The company believed the quality of the cover they offered would be compromised by discounting its price.
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Cut

Ogilvy Sydney
Issue 23 | June 2012

IBM Australia is able to offer pressurised Australian companies high-quality IT outsourcing. However, there was very little awareness of this in IT Departments, where CIO’s had been finding themselves increasingly forced to cut back on their resources.
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Emicida Creators

DDB Brazil
Issue 23 | June 2012

Intel was a world leader in innovation. The company designed and manufactured the essential technology that was the basis for computer devices around the world.
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Juan Time - Pizza Hut Thematic Campaign

BBDO Guerrero/Proximity Philippines
Issue 23 | June 2012

The Philippines was notorious for starting the New Year at a range of different times. Since Pizza Hut had a commitment to punctuality with the long-running "Hate Late?" campaign, this year they were determined the country should start 2012 on time.
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Portraits - Corporate Sponsorship

Wunderman Sydney
Issue 23 | June 2012

The Art Gallery NSW, Australia’s premier art gallery since 1874, has always relied on donations and corporate sponsorships. They wanted the key decision-makers of major Australian corporations to attend the gallery to hear about corporate sponsorship and convince them to become a sponsor.
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Rescue shelter - Limited Edition

M&C Saatchi
Issue 23 | June 2012

Many people who were looking for a new pet regarded abandoned animals in shelters as being inferior. And because Australian law stated that animal shelters are only required to keep them for 14 days, many healthy animals were put down simply because of lack of funds.
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The Heist - HiFi Chain

Akestam Holst
Issue 23 | June 2012

Prove that Pause delivers the best home-cinema experience.
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Wi--Fiction

JWT Melbourne
Issue 23 | June 2012

Every year hundreds of writers and thousands of visitors attend the Melbourne Writers Festival.
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Yellow Local

Colenso BBDO
Issue 23 | June 2012

In the new digital age, Yellow Pages books had begun to lose relevance. They needed to move users and Yellow advertisers onto Yellow digital platforms.
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FLUXe

Capital C
Issue 22 | March 2012

Contagious is such a brilliant word to describe how the most engaging advertising ideas work in the digital age. Full credit to Paul Kemp-Robertson for seizing on it as the name for his magazine.
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Give The Dog A Bone

Pool
Issue 22 | March 2012

All kinds of people have dogs and the challenge was how to reach this specific, but diverse group. The insight was not to target owners but the dogs themselves.
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Hello Boobs

Archibald Inglass Stretton/Arena Media/Blipper
Issue 22 | March 2012

On a negligible budget, CoppaFeel! wanted the audience to get to know their boobs better. Part of getting to know them was by giving them nicknames. The campaign was launched by using the old and famous Wonderbra poster, hello Boys, but changed on 48-sheets around London to Hello Boobs.
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Metrobook

Ogilvy Mexico
Issue 22 | March 2012

One railway carriage from Mexico City's subway system was painted bright yellow, Gandhi’s brand colour. A Franz Kafka short story was then divided in 13 parts, and each part placed on a billboard at each of the 13 stations on the subway system’s Yellow Line.
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Rankin Spirit of Ecstasy Collection

Partners Andrews Aldridge
Issue 22 | March 2012

The idea was to commission a contemporary artist to create one hundred individual pieces of art, each one inspired by the Spirit of Ecstasy. Rankin, one of the world’s leading photographers accepted the commission and collaborated with the agency on the project.
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The Gnome Protest

OgilvyAction Düsselfdorf
Issue 22 | March 2012

Who would be most saddened by a neglected garden, allowed to become overgrown and filled with rubbish? The people who live there, the garden gnomes. The creative idea was to get the gnomes of Düsseldorf out onto the streets in protest.
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Vuilgebekt Kinderkoor

Duval Guillaume Modem
Issue 22 | March 2012

In 2010, De Opvoedingslijn had run a campaign in shopping malls in Ghent with a humorous series of intercom announcements concerning Little Robin. For 2011, they wanted a sequel, which would build on its success and help get them established as a brand.
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Carmonica

DRAFTFCB Auckland
Issue 21 | December 2011

What the agency came up with was an idea that pushed Mini’s customisation promise to the fullest. Introducing 'Carmonica’.
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Eye Contact Installation

BBDO New York
Issue 21 | December 2011

An interactive screen showed a life-size little girl who would avoid eye contact, no matter how hard you tried. The “Kinect” motion-sensitive technology was able to read your head and body movements, so she always looked in the opposite direction.
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Infected

Publicis Brazil
Issue 21 | December 2011

Posters were created, which invited viewers to rip off the skin of the young man in the photo to reveal the infected zombie within.
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The Drunk Cam

Forsman Bodenfors
Issue 21 | December 2011

The idea was all about getting people to know their “drunken selves”. Most people enjoy partying and assume that it is as much fun for others seeing them drunk as it being in this state.
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The Guinness QR Glass

BBDO New York
Issue 21 | December 2011

Guinness has always been a brand that inspires people to talk. About Guinness itself as well as every other topic under the sun. To encourage conversation in bars, the brewer wondered if the pint glass itself could not become a communications medium.
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A journey of Faith – The Return of Ferrorama

DDB Brazil
Issue 20 | September 2011

Cannes Direct Gold
Direct Response Digital
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a little accident

Ogilvy Amsterdam
Issue 20 | September 2011

An old Volvo was taken apart and put back together again upside down on the chassis of a forklift truck.
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Burma

JWT New York
Issue 20 | September 2011

Cannes Direct Gold
Ambient Media
Gold also for Charities & Public Awareness Messages
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Homeplus Subway Virtual Store

Cheil Worldwide, Seoul, Korea
Issue 20 | September 2011

Cannes Direct Gold
Outdoor
Gold also for Retail and E-Commerce
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Mirrors

Draftfcb Mexico
Issue 20 | September 2011

Mirrors were placed in public places and photographs were taken of the room in their reflections. These were printed and stuck onto the mirrors so that passers-by, looking at themselves in the mirror saw the washroom behind them but they themselves were invisible.
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Smile Advertiser

DDB Brazil
Issue 20 | September 2011

11 radio stations in Sao Paulo were persuaded to run a radio spot at exactly the same time one morning, in the middle of the rush-hour.
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Someone to zip you up

McCann Erickson Israel
Issue 20 | September 2011

Women can do most things on their own but no matter how independent they are, they all struggle with the zipper. This insight led to JDate approaching Mango, the popular fashion store chain, to use their dresses’ zippers as an advertising medium.
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