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177 Articles
 

Seven Fennels and Raspberries

BBDO Belgium

Issue 59 | June 2021

The SOHO Galaxy

Ogilvy Shanghai and Ogilvy Beijing
Issue 27 | June 2013

SOHO China was one of the country’s largest real estate developers, owned and managed by Pan Shiyi and his wife Zhang Xin.
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Young Lions 2013

WMcCann
Issue 27 | June 2013

The Young Lions Brazil Program selected the best young advertising professionals to win an all-expenses-paid trip to Cannes. Every year, the competition got fiercer and the talents had to excel to be chosen.
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Christmas 2012

WMcCann
Issue 26 | March 2013

For most large city dwellers, Christmas has been losing its magic. They needed to create a campaign that would rescue the special date’s essence and magic. A date that values togetherness, caring and love for others.
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Christmas Gift Chore Guide

McCann Sydney
Issue 26 | March 2013

Christmas was approaching, and the price of an Xbox360 was dropping. So the primary objective of the door drop catalogue was to announce the new low price, just $199! Microsoft Australia also wanted to emphasise that the Xbox360, equipped with Xbox Live, was something that the whole family could benefit from.
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Days of Hope

Saatchi & Saatchi Berlin, Romania, Russia and Serbia
Issue 26 | March 2013

Originating from Saatchi & Saatchi Berlin, the Saatchi & Saatchi network collaborated to make this campaign happen across several countries in Europe, partnering with the relevant charity for the homeless in each and involving local TV stations.
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Groundhog Dates

MercerBell
Issue 26 | March 2013

Online dating has become the norm. Unlike the competition, RSVP gives online daters more control by offering different ways to date depending on the experience they want – via search, matching and compatibility reports.
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HP Z1 Workstation: The Buildism Movement

GOODSTUPH Private Limited
Issue 26 | March 2013

With consumers’ workspaces shrinking, the HP Z1 Workstation was born to deliver performance without compromise to space.
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Made to thrill

Drive Dentsu Dubai
Issue 26 | March 2013

The Japanese have a saying ‘Waku-Doki’ – to increase ones heartbeat. It is this sentiment that Toyota is applying to every stage of the design and engineering process of their vehicles now and in the future. The all new Toyota 86 is the first vehicle by Toyota to benefit from this approach.
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Pet Project

Rapp London
Issue 26 | March 2013

Virgin Media is one of the biggest and best entertainment providers around. Because of this, they’re constantly looking at ways of improving their customer experience.
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Stina – wine for inspiration

Bruketa&Zinic
Issue 26 | March 2013

Stina is a brand of wine from the island of Brac (Dalmatia, Croatia). Croatia has a variety of wines whether from the continental part or Dalmatian and Istrian regions, but Brac is not that well known for wine even though it has excellent conditions for growing it.
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Student Code Developer

JWT Dubai
Issue 26 | March 2013

Nokia wanted to recruit the region’s brightest tech graduates by encouraging them to register for an app development competition.
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#YOUDRIVE / Brand and A-Class

AMVBBDO
Issue 25 | December 2012

A belief that Mercedes-Benz cars are for rich, middle aged executives was preventing young drivers from considering the brand.
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Administrator of pension savings / Letter Stories

Jung von Matt Stockholm
Issue 25 | December 2012

Every March, Collectum sent out red envelopes to one and a half million Swedes. The envelope contained information on how they could maximize their personal pensions.
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Amplificador / Coca-Cola FM

JWT Brazil
Issue 25 | December 2012

In 2011, Coca-Cola Brazil launched its Coca-Cola FM platform at the Rock in Rio Festival.
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Belgium at the John Caples Awards: From Zero to Hero

Proximity BBDO Belgium & TBWA/Belgium & Dallas Belgium & Ogilvy Belgium
Issue 25 | December 2012

In 2011, bpost (the Belgian Postal Service) and ACC (Belgian association of communication companies) realized DM was no longer top-of-mind in the Belgian advertising industry.
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Font me I'm famous

Proximity BBDO Paris
Issue 25 | December 2012

Context : With 150.000 fonts, Fontshop is the first font retailer. Problem : Like most font stores its design is strict and impersonal. But the people who use Fontshop are mostly Art Directors & Web Designers
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Lady Rebel Rock Deluxe

CONTRAPUNTO BARCELONA
Issue 25 | December 2012

Launched the new Mango´s fragance Lady Rebel Rock Deluxe by building an on line territory to engage with young cool ladies in Spain: THE COOLHUNTING EXPERIENCE.
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Meet the meat of your dreams

Draftfcb NZ
Issue 25 | December 2012

PAK’nSAVE is New Zealand’s cheapest supermarket chain. Their low prices are a hit with Kiwis and so was their low priced advertising
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Donation Glasses

Colenso BBDO
Issue 24 | September 2012

The PEDIGREE Adoption Drive offers support to thousands of abandoned dogs across the country. While the numbers hadn’t dropped, unfortunately public interest had.
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Face-to-face Seller Training Aid - Global Tour

CUBED Communications
Issue 24 | September 2012

Face-to-face recruiters are the most successful channel of recruitment for Save The Children and account for 90% of all new supporters.
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Fresh Radio

Horizon DraftFCB Dubai
Issue 24 | September 2012

Just Falafel is a new fresh food chain, launched in the UAE and selling franchises at an exceptional rate in the region and beyond.
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Predicting the future is hard

Wunderman London
Issue 24 | September 2012

Many businesses were looking to future-proof themselves via cloud computing. Microsoft’s Private Cloud solutions were more cost-efficient and more flexible than their competitors, meaning businesses could be more prepared for whatever the future held.
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PSA - Hate

JWT Milano
Issue 24 | September 2012

The client asked them to create a campaign to raise awareness and funds on a dramatic children disease.
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Rescue Radio

Ogilvy Action/Memac Ogilvy
Issue 24 | September 2012

In Lebanon, there are over 200,000 foreign domestic workers from countries like the Philippines, Sri Lanka and Ethiopia, there to support families back home.
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Toohey’s New Crew

BMF advertising
Issue 24 | September 2012

Mateship: The ultimate form of friendship. It’s the strongest bond you can have with a person, calling them a mate. And in the world of Tooheys New, it’s that real & meaningful bond that the brand is here to champion across Australia.
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Where the cold is cool

Leo Burnett Moscow
Issue 24 | September 2012

There are many stereotypes about Russia – bears on the streets, vodka, nuclear power plants, unfriendly people and many others, which often scare off foreigners.
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Car creation

Whybin\TBWA\Tequila
Issue 23 | June 2012

Insurance is a grudge purchase which many people choose purely on price. NRMA, however, was not a cheap option, nor was it ever going to be. The company believed the quality of the cover they offered would be compromised by discounting its price.
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Everyday Settlement Speed Challenge

BMF
Issue 23 | June 2012

Commonwealth Bank needed to raise awareness of their industry-first technology, Everyday Settlement, which allowed business owners to receive money from credit card sales the same day, everyday.
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Grazed on Greatness - Tailored suits

Whybin\TBWA\Tequila
Issue 23 | June 2012

M.J. Bale was a relatively new Australian men’s fashion brand. The objective was to build awareness and drive sales by targeting journalists and opinion leaders.
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Yellow Local

Colenso BBDO
Issue 23 | June 2012

In the new digital age, Yellow Pages books had begun to lose relevance. They needed to move users and Yellow advertisers onto Yellow digital platforms.
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