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#SafetyForSafekeeper

Leo Burnett Beirut

Issue 59 | June 2021

The Imaginary Friend Collection

AMV BBDO
Issue 39 | June 2016

The Victoria and Albert Museum of Childhood, an offshoot of the main V&A, was based in East London.
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The Naked Ute

DDB Sydney
Issue 39 | June 2016

In an automotive category where owners were extremely brand loyal, the objective was to overcome negative perceptions of the Volkswagen Amarok.
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Valentine's Insurance

Barnes, Catmur & Friends Dentsu
Issue 39 | June 2016

TOWER Insurance wanted to communicate to the public they weren't just another faceless, heartless corporation.
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#Study with Roland-Garros

Publicis Conseil
Issue 38 | March 2016

In France, certainly in the financial category, branded content was mostly short videos made by YouTubers, which everyone knew was just old-fashioned endorsement advertising with new faces.
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Actual Reality

Y&R New Zealand
Issue 38 | March 2016

Jaguar needed to refresh its image as a marquee for old, rich white guys.
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Breast Milk

Y&R NZ
Issue 38 | March 2016

New Zealand had the highest rate of breast cancer in the world per capita, and Breast Cancer Cure were a single-minded charity committed to funding research to find a cure.
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Brewniversity

Barnes, Catmur & Friends
Issue 38 | March 2016

The craft beer industry was growing significantly though the overall beer market in New Zealand was experiencing difficulty.
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Choose your olymPIC

Famous Brussels
Issue 38 | March 2016

In November 2015 BOIC, the Belgian Olympic and Interfederal Committee, launched a national campaign not just to raise awareness of the Belgian athletes who would be going to compete at Rio in 2016 but to raise funds as well.
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KT life saving TV

Cheil Worldwide
Issue 38 | March 2016

In the last ten years, the number of senior citizens living alone has doubled in South Korea, reaching 1.38 million in 2015, leaving just one social worker for every twenty-seven senior citizens.
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Pirates of the High Fees

MercerBell
Issue 38 | March 2016

The big 4 banks of Australia have long held a monopoly on international money transfers.
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Plaster the Silence

TBWA\Group Singapore
Issue 38 | March 2016

Every day, more than one person commits suicide in Singapore.
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Secrets of Bahia

Publicis Conseil
Issue 38 | March 2016

Planet Ushuaia was a new range of personal-care products from l'Oreal aimed at men and women under 35, a group reckoned to be more in touch with nature and ethnicity.
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The Last Wish

Cheil Worldwide
Issue 38 | March 2016

Korea is the world's only divided country.
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Blend test

BBDO Belgium
Issue 37 | December 2015

Lidl was an official sponsor of the electronic music festival Tomorrowland.
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Don’t Trade Me - Anti Auctions

DDB New Zealand
Issue 37 | December 2015

Trade Me was New Zealand's version of eBay. In fact, it was so big that New Zealand didn't even have eBay.
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Hunger Cry

Naked Communications
Issue 37 | December 2015

With increased competition from supermarket own labels and new products in the yogurt market (strained, Greek, protein), danio was losing relevancy, visibility and share.
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Lost Memories

McCann Madrid
Issue 37 | December 2015

When someone was diagnosed with Alzheimer´s, the first thing that person would like to protect was the most important memories of his/her life.
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Perspectives

FP7/DXB Part of McCann Worldgroup
Issue 37 | December 2015

The Middle East had an unacceptably high number of special needs children, who were not accepted in society because of social stigma.
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The McWhopper proposal

Y&R New Zealand
Issue 37 | December 2015

The campaign objective was to raise awareness of Peace Day on 21st September, an annual day of ceasefire and non-violence created by the United Nations General Assembly to strengthen the ideals of peace with and among all nations.
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Whipped

OwenKessel Leo Burnett, Johannesburg
Issue 37 | December 2015

Every year, the Salvation Army tried to create awareness about human trafficking.
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Winning Shot

BBDO New York
Issue 37 | December 2015

For most New Yorkers, the US Open was one of the summer's most anticipated events.
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Better For It

Wieden + Kennedy Amsterdam
Issue 36 | September 2015

Building on Nike Women's global 'Better For It' platform, Nike Russia launched a national campaign to celebrate the girls who are breaking stereotypes and embracing sport as a part of their everyday life.
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Living Memories

Y&R NZ
Issue 36 | September 2015

On average each week in New Zealand, five families are told the devastating news that someone they love is someone they will never see again.
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The Art of Waiting

Grey Brazil
Issue 36 | September 2015

Reclame Aqui was Brazil's leading consumer protection group with more than 15m users of its platforms each month and 7m complaints.
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The Les Paul Skill Check

serviceplan
Issue 36 | September 2015

Epiphone by Gibson made guitars including the legendary Les Paul, played by legends like Slash, Jimmy Page and John Lennon.
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The Message from the Lungs

BBDO Bangkok
Issue 36 | September 2015

In Thailand, 142 people died from smoking every day.
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Tuvalu

Grey Argentina
Issue 36 | September 2015

Every other electronics company was talking about the features and the technology of their Smart TV's.
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Whopper Move Out

Buzzman
Issue 36 | September 2015

When Burger King announced they were returning to France, there was a lot of clamour in social media for the chain to open a restaurant in their city.
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70 Guardians of Winter

Proximity Barcelona
Issue 35 | June 2015

Eighty years ago, 1,470 people lived in Valdelinares, the highest town in Spain.
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Add a real friend

CLM BBDO
Issue 35 | June 2015

PEDIGREE and CLM BBDO took the floor in France with a print and digital campaign that demonstrated that our most loyal friends were not on Facebook.
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