Agency self-Promotion

Simple and humorous piece that plays on the idea and imagery of 'peeing in the wild' to persuade the target audience to invest in portaloos.

A stunt involving a box containing $100,000 in cash positioned in a park with nobody to watch over it - except 10 hidden cameras. The idea was to show that while a lot of people are attracted to $100K, TheLadders.com helps companies find the right people.

In order to promote O2’s new free bill analyser service, archibald ingall stretton created a colouring book styled mailer – giving customers something to do with their now redundant highlighter pens.

A simple mailing for the NSPCC containing a crayon and heartfelt letter from a young woman helped by the charity.

A damaged envelope containing a brand new envelope inside to highlight the fact that Zurich Office Insurance replaces all damaged and stolen goods with new ones.

A personalised glass bottle of water to invite partners to Insurance company CIGNA’s 2008 conference - ‘Refined Learnings from CIGNA’ - at the Clearwater Resort in Christchurch.

A visual twist on the ordinary window envelope designed to make recipients think about their eyes and see Eyelevel as an optician they can develop a relationship with.

To showcase the duality of the Land Rover brand, Wunderman created a branded newspaper polybag that could also serve as a pooper-scooper.

A mailing in the style of an instantly recognisable ticket stub – reminding recipients of the top-notch sport and movies available through SKY TV.

In order to exemplify the quality difference between two seemingly similar products, Proximity Istanbul sent out a package containing a real and a fake apple, and asked recipients which they prefer.

To raise awareness of the plight of Sydney’s homeless, high-profile journalists were sent an ‘Invisible Suit’ (the clothes of a homeless person) and invited to experience what it was like to go unseen.

A door drop spoofing a takeaway menu for a Korean restaurant but putting dog on the menu to encourage signatures for a petition against the legalisation of the dog meat trade in Korea.

Branded PSPs loaded with Stella Artois films and artwork to help the Stella Artois sales team sell the beer to pub and bar managers.

A satirical subscription mailer portraying Australia’s BRW as the magazine that goes beyond the meaningless jargon that’s so prevalent in the corporate world.

A flip-book calendar showing a black spot - or melanoma - growing over time to highlight the benefits of early detection of skin cancer.

A mail pack that challenges recipients to test their strength by pulling it apart at either end, in order to excite their interest in the Ford Ranger – a tough, go anywhere pick up truck – and the forthcoming Ranger Challenge activities.

An online consumer generated campaign to launch the new longneck TED696ml Tooheys Extra Dry. Street artists, designers and the target market were invited to design the brown paper bags that longneck bottles are traditionally sold in.

A three dimensional mailing in the form of an architect’s model using the device of a pull tab to demonstrate how easy it is to install Kalpakian’s new wooden flooring.

To advertise the 'Spier Liquid on Canvas Challenge', Joe Public sent out a mailer that encouraged the recipient to paint with the brand’s own wine.

In order to sell media space for the upcoming TV2 Saturday night movie, 'Around the World in 80 Days', TVNZ sent head TV buyers of key media agencies a rate card that had been around the world in 80 days.

An anti-slavery campaign that used the verbal and visual language of business to set up the idea that slaves are really just commodities that can be traded.

A letter highlighting the problems of using low quality fakes via the conceit of a post office 'incorrect postage' message over a fake Chinese frank and redelivery using an original German stamp.

A recruitment mailing from the RAF to young men aged 18 to 24, inviting them to an event day in Manchester to find out more about the Regiment, the RAF’s all male infantry unit. The mailing contained a condom, and showed all the different ways it could be put to use in the army.

To make companies aware of their invisible print costs, Consept sent a mailing in which some of the text was only visible when shined on by an enclosed pen torch.

A mailing to the top 3,000 customers of the store, designed to bring back childhood memories, initiate playful do-it-yourself craft and generate visits to the stores.

A DM campaign that used the conceit of a doctor’s notes and prescription to encourage prospects to take a test drive of the Passat Highline as a cure for their commuting ills.

An integrated campaign based on the idea that Wonder Performance bread has transformational powers that can make ducks do very strange things, like surfing and riding on escalators.

A humourous mailing replacing batteries with baby carrots to invite high representatives of the State and environmental organisations to the inauguration of the new Valorsul Reprocessing Plant, which is able to collect organic waste and transform it into electricity.

A solar-powered mailing from BES to inform relevant homeowners of the financial opportunities of installing solar panels, and to advertise their linked finance plan.

A ‘freshly painted’ mailing to invite people to the opening of Lisbon Airport’s newly refurbished Free Shop area.