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Mail & Door Drops
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IKEA Catalogue

Ogilvy Social.Lab Brussels

Issue 58 | March 2021

Menu

Clemenger Proximity Melbourne
Issue 9 | December 2008

A door drop spoofing a takeaway menu for a Korean restaurant but putting dog on the menu to encourage signatures for a petition against the legalisation of the dog meat trade in Korea.
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PSP

Rivet Australia
Issue 9 | December 2008

Branded PSPs loaded with Stella Artois films and artwork to help the Stella Artois sales team sell the beer to pub and bar managers.
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Ready To Push The Envelope?

Lavender
Issue 9 | December 2008

A satirical subscription mailer portraying Australia’s BRW as the magazine that goes beyond the meaningless jargon that’s so prevalent in the corporate world.
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Skin Cancer Calendar

Y&R Germany
Issue 9 | December 2008

A flip-book calendar showing a black spot - or melanoma - growing over time to highlight the benefits of early detection of skin cancer.
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Strength Test

Wunderman
Issue 9 | December 2008

A mail pack that challenges recipients to test their strength by pulling it apart at either end, in order to excite their interest in the Ford Ranger – a tough, go anywhere pick up truck – and the forthcoming Ranger Challenge activities.
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TED696 Project

BMF Sydney
Issue 9 | December 2008

An online consumer generated campaign to launch the new longneck TED696ml Tooheys Extra Dry. Street artists, designers and the target market were invited to design the brown paper bags that longneck bottles are traditionally sold in.
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The Model

OgilvyOne Worldwide
Issue 9 | December 2008

A three dimensional mailing in the form of an architect’s model using the device of a pull tab to demonstrate how easy it is to install Kalpakian’s new wooden flooring.
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Turn Wine Into Art

Joe Public
Issue 9 | December 2008

To advertise the 'Spier Liquid on Canvas Challenge', Joe Public sent out a mailer that encouraged the recipient to paint with the brand’s own wine.
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TV2 Around The World In 80 Days

Saatchi & Saatchi NZ
Issue 9 | December 2008

In order to sell media space for the upcoming TV2 Saturday night movie, 'Around the World in 80 Days', TVNZ sent head TV buyers of key media agencies a rate card that had been around the world in 80 days.
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Anti-Slavery

JWT London
Issue 8 | September 2008

An anti-slavery campaign that used the verbal and visual language of business to set up the idea that slaves are really just commodities that can be traded.
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Chinese Mailing

Gregor Aigner Werbeagentur
Issue 8 | September 2008

A letter highlighting the problems of using low quality fakes via the conceit of a post office 'incorrect postage' message over a fake Chinese frank and redelivery using an original German stamp.
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Condom

Tullo Marshall Warren
Issue 8 | September 2008

A recruitment mailing from the RAF to young men aged 18 to 24, inviting them to an event day in Manchester to find out more about the Regiment, the RAF’s all male infantry unit. The mailing contained a condom, and showed all the different ways it could be put to use in the army.
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Consept Lighting

Proximity Istanbul
Issue 8 | September 2008

To make companies aware of their invisible print costs, Consept sent a mailing in which some of the text was only visible when shined on by an enclosed pen torch.
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Discover Autumn!

Jahns and Friends AG
Issue 8 | September 2008

A mailing to the top 3,000 customers of the store, designed to bring back childhood memories, initiate playful do-it-yourself craft and generate visits to the stores.
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Doctor’s Notes

Proximity London
Issue 8 | September 2008

A DM campaign that used the conceit of a doctor’s notes and prescription to encourage prospects to take a test drive of the Passat Highline as a cure for their commuting ills.
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Ducks

BMF
Issue 8 | September 2008

An integrated campaign based on the idea that Wonder Performance bread has transformational powers that can make ducks do very strange things, like surfing and riding on escalators.
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Electric Carrots

Wunderman Portugal
Issue 8 | September 2008

A humourous mailing replacing batteries with baby carrots to invite high representatives of the State and environmental organisations to the inauguration of the new Valorsul Reprocessing Plant, which is able to collect organic waste and transform it into electricity.
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Fluorescent

Proximity Portugal
Issue 8 | September 2008

A solar-powered mailing from BES to inform relevant homeowners of the financial opportunities of installing solar panels, and to advertise their linked finance plan.
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Fresh Paint

Proximity Portugal
Issue 8 | September 2008

A ‘freshly painted’ mailing to invite people to the opening of Lisbon Airport’s newly refurbished Free Shop area.
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Huge Reply Card

Elvis Communications
Issue 8 | September 2008

A huge reply card with multiple tick box options, demonstrating that with Virgin Holidays, you can ask for the world.
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Leaving Card

archibald ingall stretton…
Issue 8 | September 2008

A highly personalised ‘Leaving Card’ aimed at encouraging departing O2 customers to reconsider their decision and stay with the network.
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Printed Statements Waste More Than Just Paper

BMF
Issue 8 | September 2008

To promote its online bill statement and payment service, BPAY sent out a highly targeted piece in the form of a metal bin and screwed up globe to key decision makers within Australia’s top companies in order to encourage them to promote BPAY View to their own customers.
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T-shirt

Tullo Marshall Warren
Issue 8 | September 2008

A T-shirt mailing to raise awareness and funds for CALM amongst record companies. The T-shirt masqueraded as concert merchandising for ‘The Ultimate Comeback Tour’ - a roll call of famous musicians, all now dead as a result of suicide.
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Thread

TIEMPO BBDO
Issue 8 | September 2008

In order to ask members for donations to counter Spanish company Endesa's plans for a hydroelectric project in Chile, Greenpeace sent out a mailing with an embroidered pylon that could be removed by the recipient by pulling a thread.
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UGM (User Generated Mailing)

CP Comunicación Proximity
Issue 8 | September 2008

An innovative campaign to sell water heaters for large swimming pools that used Google Earth to identify prospects and then sent them a mailing as if from a neighbour thanking them for heating the pool.
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What’s Hot?

The Leith Agency
Issue 8 | September 2008

A fire prevention piece targeting people who had recently moved into a new home, aping the look and feel of a style magazine.
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AAMI Whistle Blowers

Rapp Collins Melbourne
Issue 7 | June 2008

A tongue-in-cheek campaign leveraging AAMI’s sponsorship of the National Rugby League referees to build relationships with existing CTP (Compulsory Third Party Motor Insurance) customers and cross sell other motor vehicle insurance products.
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Coaster

M&C Saatchi/Mark
Issue 7 | June 2008

A mailing of a beer mat, on which a scribbled number has been smudged by the ring marks of the glass, to demonstrate the benefits of Optus’s SIM Backup service.
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Coin On The Floor

Proximity Portugal
Issue 7 | June 2008

In order to encourage clients to use their loyalty cards, Intermarché sent out a mailer from which a cent falls to the floor – the moral being that if you bother to pick up a single cent why waste the discounts you’ve accumulated on your card.
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FOCUS Typewriter

OgilvyInteractive / OgilvyOne Frankfurt
Issue 7 | June 2008

An online typewriter and offline posting mechanism to draw attention to FOCUS magazine’s traditional, fact based journalism.
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