Current Issue 45
December 2017
Mail & Door Drops
Irresistible Posts Africa Instagram changed how people eat. One in five people shared a photo of food at least once a month. Food had become social currency, as The Guardian noted.
La Gomme à Mâcher, Air France Chewing Gum BETC Paris As all travellers know, take-off and landing can sometimes cause pain in the ears. The cabin pressure varies and can block passengers' ears.
Welly Beans Colenso BBDO Auckland Visa sponsored the annual gastronomic festival 'Wellington On A Plate'.
Online & Digital
Energy that changes the world, Kind Words Ringback Tone AdQUA Interactive Seoul In call centres everywhere, including Korea, the operators were often subjected to obscenities and abuse from angry customers.
Her Street View J. Walter Thompson Brussels In 2012, Sofie Peeters made a film called "Women of the Street", which showed the degree of abuse to which women in Belgium were subjected, when out and about.
Open Your World – Worlds Apart Publicis London 2016. The year of Brexit. The year of Trump. A year where the divisive and polarising forces in the world were closing down on communities rather than keeping them open.
Stop Oversharing MRM//McCann Romania According to the Urban Dictionary, an "oversharer" was a person who gave far too much information without request.
Sweden on Airbnb Forsman & Bodenfors Gothenburg Today, travellers actively avoid tourist destinations and prefer to search for authentic experiences.
The Email Lure Clemenger BBDO Brisbane BCF (boating, camping, fishing) was one of Australia's largest outdoor leisure retailers.
The LFC Red Hops Experiment CP+B Copenhagen Carlsberg wanted to do something special to celebrate its 25 year-long partnership with Liverpool FC, which was effectively the longest partnership in premiership football history.
TOMMYNOW SNAP MediaMonks Tommy Hilfiger referred to its seasonal fashion show as an "innovation incubator", an opportunity to create new experiences for its customers by mixing digital technology with entertainment.
Toyota Safe & Sound App Saatchi & Saatchi London Research showed young drivers were at a much higher risk of crashing than older drivers and one in four 18-24 year olds crashed within two years of passing their driving test.
VRecruitment Havas Sydney To maintain its capabilities in line with innovations in technology, the Australian Defence Force (ADF) needed to keep recruiting smart, young people.
Why it's okay to play Happiness Brussels, an FCB Alliance agency Slotomania was a mobile casino simulation game. But unlike other slot games, players didn't win actual money.
Diane Morgan is trying new things We Are Social With other competitor banks on the market offering better apps, services and incentives to switch, first direct was struggling to remain relevant amongst 25-34 year olds who they were keen to attract.
Keeping it Real Clemenger BBDO Sydney Hungry Jack’s (Australia's Burger King) have always celebrated being the home of Big Burgers and flame grilling but the category isn’t credibly known for real food, and is often seen as the guilty choice.
Magic Butterfly REWIND Welsh National Opera wanted to take two of the most beloved operas in history and use cutting edge technology to reinvigorate them for a new generation of viewers and fans.
Rewind F/Nazca Saatchi & Saatchi Guaraná Antarctica, the Brazilian soft drink brand, launched a new surfboard 80% manufactured from PET (Polyethylene terephthalate) plastic.
Skip A Meal BBR Saatchi & Saatchi It's September and the High Jewish Holiday season was here.
The World's First Baby Marathon Ogilvy & Mather Johannesburg Turns out babies move around way more than anyone has ever realised.
Unmute Cummins & Partners Melbourne Men will share just about anything online.
Outdoor & Events
BK LOVING ‘IT’ Grabarz & Partner Hamburg "It" was a book written by Stephen King in 1986 and turned into a film, which was premiered in September 2017.
Change Please FCB Inferno London In 2015, Change Please launched a new way of helping the homeless of London.
Logo Switch Åkestam Holst Stockholm Audi had been a big fan and a proud sponsor of alpine racing for 20 years.
More Music You Love Halo Advertising Johannesburg Jacaranda FM wanted to attract more listeners to the station by bringing their new #MoreMusicYouLove proposition to life.
POSSIBLE Interns Programme POSSIBLE Cincinnati/Seattle Possible is a WPP network of 21 agencies, eight of them in the United States. The agency culture is one in which a local view of the world at large is nurtured.
Probably TEDx Happiness Brussels, an FCB Alliance agency Beer consumers were increasingly looking for authentic brands.
Specimens With Something To Say Leo Burnett Chicago Chicago's Field Museum had more than 30 million plant, animal and mineral specimens in its archives; yet only about 1% were ever put on display.
Take Action Now Shackleton Madrid In 2017, the figures showed that the number of people going hungry was on the rise for the first time in 20 years.
The Virtual Crash Billboard serviceplan France In France, and particularly in Paris and its suburbs, pedestrians could be careless when crossing the road.
Unseen Stars BBDO New York Women made up 47% of the workforce but only accounted for 14% of engineers.
Floating Passengers DDB & Tribal In 2017 Volkswagen introduced the Tiguan Allspace.
Paraíso Secreto W+K Amsterdam Corona is on a mission to encourage people around the world to reconnect with nature and the outdoors because we spend on average 90% of our time inside
Remission Bell J. Walter Thompson Canada The task was to raise awareness of St. Louis Children's Hospital's new oncology wing known as Siteman Kids.
Skydiving Car Wunderman Brazil The Shell Helix brand, Shell's line of engine oils and lubricants for cars, continues the “Unlimited Partnership” campaign, which takes consumers' bond with their cars to the extreme, and launches the "Skydiving Car" video.
The Invitation you can see with your ears BBDO Dusseldorf A superb sound for the Soundlounge get- together: The CraftWork, Proximity Worldwide and BBDO Düsseldorf agencies have created a striking invitation poster which can easily be transformed into a flute.
Integrated
Beautiful Pathogens TBWA\Hunt Lascaris Johannesburg Malaria killed more people in Mozambique than anywhere else.
Goulburn Valley Food Tours Leo Burnett Melbourne At a time when Australian consumers were coming to mistrust the origins of their food, fruit brand Goulburn Valley needed to prove its authenticity.
GPS Cassette Wieden+Kennedy Portland The agency was always looking for quirky ways for the KFC brand to appear in pop culture.
Sting, Remake The Boxer BBDO Pakistan Sting was an energy drink with an image problem: it was being considered by consumers as a 'soft' drink.
Swann Insurance ‘Inconvenient Stores’ CHE Proximity Melbourne Swann Insurance specialised in motorcycle insurance, helping bikers get out onto the road.
The Billion Point Giveaway CHE Proximity Velocity Frequent Flyer, Virgin Australia's loyalty program, wanted to tap into the 'everyday spend' that approximately seven million Australian's (roughly 45% of Aussie consumer card holders) put on a credit card that earned rewards points.
UK'shona Kwelanga - WhatsApp Drama Series King James Group Johannesburg Many South Africans did not have funeral cover. This could cause major drama among family members when a loved one passed away.
Betiquette Y&R SYD Factors such as digital money, access to credit, 24/7 online availability and high-profile promotions were boosting exposure to sports betting.
Beware the Dangers of Almost the Same Saatchi & Saatchi New Zealand The aim of the campaign was to prompt drivers of second-hand Toyotas to ask themselves “what do I want my car repaired with”?
Heinz: Geoff The Film Y&R NZ Late last year, the team at Heinz briefed the agency to launch a range of new Beanz can sizes (130g, 220g, 300g, 555g) to the Australian market.
The Lotto Bucket List 5D Experience King The Swedish Lottery was on a mission to make everyone contemplate more on what their bucket list look like, and what they would do if they win the jackpot.
Your ad on my prosthesis Air Brussels Cap48 is a Belgian non-profit organisation that fights for a better integration of people with a handicap.
Innovation
Amateur Replay Ogilvy & Mather Singapore Football was a pretty big deal for Allianz. They sponsored some of the biggest stadiums in the world, from the Allianz Arena in Munich and the Allianz Park in London to the Allianz Riviera in Nice.
Castorama Magic Wallpaper TBWA\Paris Castorama's goal was to make home improvement accessible to everyone.
Electric Story POL Norway Audi knew that the future of their business was electric and they began preparing the way with two new e-tron models, cars with two motors, electric and conventional, working in tandem to provide speed and economy.
PG Morning Moods AnalogFolk London PG Tips wanted to raise awareness of some of the speciality teas it sold as well as its regular teabags.
Quest to LEGOLAND VML New York In America, when it came to family vacations, parents preferred road travel because it gave them more control and quality time as a family.
Renault Sport - 40 Years of Passion, The Yellow Teapot Publicis Conseil When Renault started in Formula One in 1977, 40 years ago, they equipped their car, the RS01, with a revolutionary turbo-charged engine.
The first AI jury DDB Brussels Advertising had become obsessed with Artifical Intelligence.
The Nike NBA Connected Jersey AKQA New York Every Nike NBA Connected Jersey was made to give its owner a personalised digital experience
The Voice Is Your Stamp MRM/McCann New York For centuries, the United States Postal Service had been quietly innovating better ways to move mail.