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Current Issue 52
September 2019
The Impero Report
The Creative Director’s view
The Marketing Director's view
The President’s point of view
The Regular Visitor’s view
From the pulpit
Mail & Door Drops
Life Lolli
BBDO Duesseldorf GmbH
Every day in Germany, two children are diagnosed with leukemia
Online & Digital
#ThroughTheNight
TBWA\Singapore
There had been a sharp increase in the number of calls made by teens to the Samaritans of Singapore (SOS) helpline between 12am and 3 am
“EVA STORIES”
Leo Burnett Israel
It has been 80 years since the Holocaust
Beer Heroes
McCann Milan
UBREW is a craft brewery based in London where beer aficionados can brew their own beer
Burn Racist Giga
Serviceplan Milan
Rolling Stone Italy had made its anti-racism stance clear with a cover declaring ‘We are not with Salvini’, a special issue challenging the racist views of the right-wing minister Matteo Salvini
Instant Story Race
BBDO New York
M&M’s was launching three new flavours to appeal to the adventurous tastes of their millennial audience
Internet’s Residency Exam
McCann Bucharest, McCann PR
Regina Maria is one of the leading players in the Romanian healthcare market with 100 medical facilities and over 2,300 doctors
News
Artplan, Sa~o Paulo
Fake news has become a major issue worldwide
Our Shirt, Our Hood
BETC
Red Star is the second oldest football club in France and is currently in the Championnat National
The Lift
&Co. / NoA
Bianco is a Danish shoe brand with stores all over Scandinavia and Germany
The Search of a Lifetime
Glickman Shamir Samsonov Publicis
Coca-Cola has always championed young people and while being young is mostly perceived as being carefree, the reality is that the average person makes over 30,000 choices a day
A1 Lappsus
Bruketa & Žinic & Grey
Owners of Android mobile devices view their phone screen on average even up to 150 times a day
It Wasn't Me
Leo Burnett Dubai
Cyber-criminals have siphoned off billions from complacent customers in the UAE
Nightshifters: The Dinner Egg Phenomenon
Energy BBDO
Americans love eggs
Nissan Altima Bio-Color Project
TBWA\RAAD
Now, your DNA can help you select the color of your new car
Power to the People
DDB Canada
While most car companies use exotic backgrounds, slick camerawork and elaborate CGI to prove their car’s driving dynamics, Volkswagen Canada (VW) knows it doesn’t require all that to demonstrate the high-end performance of the All-New 2019 Jetta GLI
Still Making Memories
Energy BBDO
The in home-care category has long been dominated by functional and unrealistic portrayals of aging
The Boardwalk Store
TBD Advertising
Havaianas, the famous Brazilian flip-flop brand, needed to raise awareness of their product in the U
Outdoor & Events
#electricitytalks
Grabarz & Partner
Porsche was about to launch the all-new, all-electric Taycan
Hashtags of Arts
NBS
Only 7.5% of Brazilians are in the habit of going to museums
Made in Fukushima
Serviceplan, Germany
On March 11, 2011, a tsunami hit the Fukushima Daiichi Power Plant, triggering the meltdown of the nuclear reactors
No More Mayo
VaynerMedia
Americans spend $2 billion a year on mayonnaise
Real Time Mic
Leo Burnett Tailor Made
Metropoles.com reports on the news as it happens
The Book Grown from Grass
Rothco
AIB has a business relationship with almost 35% of farmers in Ireland and is committed to helping them grow their business through the latest scientific techniques
The Occupied Passport
Giovanni Morra
In 2008 Russia invaded Georgia
Welcome Station
Buzzman
Mediagares is the advertising network owned by French railway companies SNCF and RFF with 837 stations and 20,000 passengers a day
Billy’s Donuts
FRASER GmbH
In a market that historically didn't get along very well with the platform (Germany), Twitter wanted to make a splash and be seen by media planners and marketers, to make them aware of the true value of their audience
Calçada é Muro (Sidewalk Is Wall)
Z+
Graffiti art shows that sidewalk curbs without ramps become walls for wheelchair users
Create #ForTheThrone
360i
Over the past eight years, Game of Thrones has become a global phenomenon, amassing an army of over 30 million fans
Finally, the end of public urination in the corners of French train stations?
Ogilvy Paris
Far from their glamorous and chic image, Parisians are also known for a habit they’ve adopted through the ages: peeing in public
mortierbrigade turn every car key into a ticket for metro, tram or bus in Brussels
mortierbrigade
Public transportation is still the best way to get around in Brussels
Safety Waves
Ogilvy Mexico
Mexican beaches are a paradise for surfers because they have very high waves, but this is also a great danger for tourists who do not pay much attention to the danger signs, specially the red flags, and for this reason more than 2,000 people die from drowning every year in the country
The House of Cars
DDB Group New Zealand
There is an assumption that someone who is homeless got there by drug addiction or laziness
The Vampire Poster
BETC, Havas
“The Passage”: Fox Channel brings posters vulnerable to sunlight to the streets In partnership with BETC/Havas, "The Vampire Poster" promotes the channel's new series and showcases innovation in outdoor media posters
Integrated
Curing Homesickness
CHE Proximity
50% of hospitalised children suffer from moderate to severe levels of homesickness, which can lead to social and behavioural problems
Fly with Us
Grey Argentina
Flybondi was Argentina’s first low- cost airline, launching in late 2018
Half-Full
MRM//McCann Romania and McCann Bucharest
Romania ranked amongst the top 10 unhappiest countries in Europe, according to the UN’s 2018 World Happiness Report
Insurance for too busy lives
Colenso BBDO
Busy people need insurance more than anyone
STOP
LO:LA Los Angeles
GRRRL is a sportwear brand for women with the mission statement, ‘It’s time to change the game’
The Foolitzer Prizes
Leo Burnett Tailor Made
Fake news is a real issue in Brazil, where the manipulation and misuse of data is feared to influence elections that affect the direction of travel of the entire country
Printed by Parkinson’s
Innocean Berlin
Printed by Parkinson’s was a moving art collection made by the first machine affected with a human disease
The First Ad Campaing made from a Jail
Ogilvy Colombia
Those who value freedom the most are those who lost it
Innovation
Desperta
Havas Health & You
In Brazil, one woman is raped every ten minutes
EXTRA® Reminder
Clemenger BBDO Sydney
Sales of chewing gum have declined because people are now distracted by their smartphones at the checkout and don’t notice it, even though gum had the best position in the store, right beside the till
Lost&Sound
Wildbytes
SEAT had been investing significantly in the music festival scene, because it gave them the opportunity to be culturally relevant to their core target audience One of the problems with festivals, though, is losing your friends in among the tens of thousands of others there
Broadcast, Press & Inserts
Programmatic Ad
Isobar Brasil
O Estado de Sa~o Paulo is the second largest newspaper published in Sao Paulo
The Journey
Airborne
As a pioneering airline KLM Royal Dutch Airlines was always looking for new ways to connect with its audiences
Timeline Radio
Leo Burnett Tailor Made
FOMO, or the fear of missing out, is a problem in Brazil