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#SafetyForSafekeeper

Leo Burnett Beirut

Issue 59 | June 2021

Cost-Benefit Campaign

Africa
Issue 10 | March 2009

Africa developed the concept “Itaú, made for you”, by inserting personalized ads in 1.2 million issues of the widest-circulated magazine in the country – Veja. In addition Africa positioned the bank’s ‘best cost-benefit’ concept by developing a two-pointed pencil, where one point represented Itaú, and the other its clients, thus showing the perfect balance between the two points.
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Dance

Saatchi & Saatchi
Issue 10 | March 2009

As part of the wider ‘Life’s for Sharing’ campaign, T-Mobile planted hundreds of dancers and 10 hidden cameras at Liverpool Street Station in London. The event, choreographed by one of Britain’s leading choreographers, Ashley Wallen, left commuters stunned and surprised.
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Log Fire

Tullo Marshall Warren
Issue 10 | March 2009

Part of the innovative Matterbox mailing, a box was sent to subscribers with ten ‘objects’ from ten different brands. To reflect the season, DIAGEO wanted to include something autumnal to encourage people to drink spirits at home.
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My Greatest Feat

RAPP New Zealand
Issue 10 | March 2009

‘My Greatest Feat’ was a two-week school activity programme to advertise McDonald's commitment to combating obesity.
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No Hunger

Shackleton
Issue 10 | March 2009

Action Against Hunger launched its international campaign 'No Hunger' in order to ask Al Gore to use his powerful media profile to present a documentary aimed at raising awareness and engaging public opinion around childhood malnutrition, just as he did with climate change.
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Priority New Year's Eve

archibald ingall stretton…
Issue 10 | March 2009

Priority and the O2 blueroom are all about giving extra privileges to O2 customers. Using image-recognition technology, the agency virtually hid NYE tickets in the real world. They then encouraged customers to find one of the existing Priority ads, snap a photo of it on their mobile and send it to O2 via MMS. O2 then sent back the same image to show whether they’d won a prize hidden behind the Priority door.
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Scrap Book

Tullo Marshall Warren
Issue 10 | March 2009

Persil wanted to create a campaign to increase activity and awareness of the importance of unstructured play in a child’s development. TNW did this by inspiring and equipping mums with the tools to embrace the cause and to encourage children to get out there, have fun and play.
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The Tree House Restaurant

Aim Proximity/Colenso BBDO
Issue 10 | March 2009

In New Zealand, Yellow Pages is seen as an old fashioned book. The agency wanted to show the opposite by building a restaurant. In a tree.
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Time Management Launch Campaign

Partners Andrews Aldridge
Issue 10 | March 2009

A campaign to dramatise how much time is wasted as a result of small interruptions in the work environment. This was supported by a bespoke landing page hosting an online preview video of the new programme.
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100k Experiment

Fallon Minneapolis
Issue 9 | December 2008

A stunt involving a box containing $100,000 in cash positioned in a park with nobody to watch over it - except 10 hidden cameras. The idea was to show that while a lot of people are attracted to $100K, TheLadders.com helps companies find the right people.
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TED696 Project

BMF Sydney
Issue 9 | December 2008

An online consumer generated campaign to launch the new longneck TED696ml Tooheys Extra Dry. Street artists, designers and the target market were invited to design the brown paper bags that longneck bottles are traditionally sold in.
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Anti-Slavery

JWT London
Issue 8 | September 2008

An anti-slavery campaign that used the verbal and visual language of business to set up the idea that slaves are really just commodities that can be traded.
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Do It With A Car That’s Not Yours

JWT Costa Rica
Issue 8 | September 2008

An integrated approach for a rental car company that tapped into the local market using the idea: ‘the roads are so bad – drive someone else’s car’.
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Ducks

BMF
Issue 8 | September 2008

An integrated campaign based on the idea that Wonder Performance bread has transformational powers that can make ducks do very strange things, like surfing and riding on escalators.
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HarvesTED – The Trials

BMF
Issue 8 | September 2008

A series of 'prequels' to the most recent TED campaign, showing the farmer’s earlier failed experiments at creating the perfect clean, crisp taste of TED. These were made available to view and download via specially created outdoor sites.
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Lead India

JWT India
Issue 8 | September 2008

A campaign that started with a single press ad to become a mass movement to find the future leader of India.
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Considerate Behaviour

M&C Saatchi London
Issue 7 | June 2008

An integrated campaign using a set of characters called ‘The Londoners’ to encourage considerate behaviour and get Londoners to think about fellow passengers in order to make everyone’s journey – and ultimately life in London – better.
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Dodge Daredays

Proximity BBDO Belgium
Issue 7 | June 2008

Dodge wanted to introduce the brand name and three new car models to the Belgian market without placing a single ad, without broadcasting a single television commercial and without sending out a single direct mail piece. Since showrooms have lost their attraction, the agency chose to bring the showroom to the street, in a way that had never been seen before - The Dodge Dare Days.
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FOCUS Typewriter

OgilvyInteractive / OgilvyOne Frankfurt
Issue 7 | June 2008

An online typewriter and offline posting mechanism to draw attention to FOCUS magazine’s traditional, fact based journalism.
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Know Your Enemy

Rapier
Issue 7 | June 2008

To mark MessageLabs out from a market of bland faceless IT companies, Rapier created a campaign in which various computer viruses and trojans were converted by an artist into images.
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Oyster iTunes

Chemistry Communications Group
Issue 7 | June 2008

An integrated campaign designed to get Londoners with Oyster cards to go online and set up the auto top up service by offering them free iTunes downloads. The marketing campaign adds musical names to famous London stations, such as Eric Clapham, Lionel Richmond and Lily Balham. Online advertising for the campaign also allows consumers to come up with their own creations.
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Perpetual Card

Rapp Collins and Tribal DDB, New Zealand
Issue 7 | June 2008

The last thing a 'junk mail' agency wanted to do was create more junk at Christmas, a time when the world’s rubbish output spikes massively. (1bn Christmas cards - 17 for every man, woman and child - in the UK alone). So Rapp Collins New Zealand created a world-first: a trackable greeting card designed for re-use. Featuring a detachable cover design and replacement graphics for any occasion – and an erasable whiteboard space inside – you can send it on and track its global adventures via www.perpetualcard.com.
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Road Kill

Clemenger Proximity Melbourne
Issue 7 | June 2008

A campaign using the idea of roadkill to encourage tourists to get off the beaten track to see the best of Australian wildlife.
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Subaglue

Elvis and MCBD
Issue 7 | June 2008

Elvis and MCBD were tasked with communicating the Symmetrical All Wheel Drive feature of the new Subaru Impreza. An overall campaign theme of Subaglue was developed and communicated via print, direct mail, online and POS initiatives.
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At The Foot Of The Slopes

Proximity BBDO Paris
Issue 6 | March 2008

An integrated campaign highlighting the benefits of the Ski-Train, with extensive ambient activity in railway stations.
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BMW Aftersales Program

Shackleton
Issue 6 | March 2008

A three-pronged DM program to keep BMW car buyers from migrating to non-affiliated service providers after their warranty period ended.
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Crime Doesn’t Pay

Proximity BBDO Canada
Issue 6 | March 2008

An integrated campaign from Royal Bank of Canada targeting university students with one simple idea: it’s better to sign up for their fee-free banking than to commit petty theft due to poverty. Using a mock law-enforcement agency, the campaign targeted students at every imaginable touchpoint, from the net to the washroom – they just couldn’t escape the long arm of the law!
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Lopetegui Deposit 'Lopetegui Faints'

Shackleton
Issue 6 | March 2008

In order to advertise its new interest rate on deposits, Banco Gallego produced an integrated campaign around a viral video revealing the reason for ex-Spanish national goalkeeper Julen Lopetegui live on-air faint.
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Send a Singer

WWAV Rapp Collins
Issue 6 | March 2008

An international, integrated campaign to encourage companies to donate their Christmas card budget to Crisis and send a Christmas e-card instead.
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Tea Party

Wunderman/YR Brands
Issue 6 | March 2008

A mailing/poster campiagn for Land Rover using an iconic event in history to simplify a rather dull and complicated subject, the business tax code, targeting small business owners and persuading them to purchase.
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