Agency self-Promotion

Two-part bookmark mailer from JWT Beirut to its clients for Christmas / Adha / New Year, with a special message of peace for Lebanon.

A two-part mailing to German businesses already active in Bulgaria to raise financial support for the new charity Prijateli, which supports abandoned children in Sofia. The first mailing involved a mobile kit, whose parts were anything but child-friendly. This was followed up by a letter from the Bulgarian consulate including a brochure and money transfer form.

A mail piece in the form of a ‘do-it-yourself’ transistor radio kit to raise awareness of the country’s first-ever radio-specific advertising awards and encourage agency creatives to enter their work.

A door drop in aid of an organisation for abandoned dogs. The picture shows a cute dog looking up at you from your doormat and asking you to pick him up.

A totally blank letter enclosing BES’s new concept credit card – the White Card – to convey the idea of ‘giving someone a white letter’ (Portuguese equivalent of ‘the green light’) when it comes to making credit card purchases.

An eye-catching mailing in the form of a recycling bin made out of recycled material to announce the relaunch of Fuji Xerox’s 60% recycled paper.

Challenger brand Woosh tackles market leader Telecom head-on in this mailing where they literally ‘cut out the big guy’, apparently cutting out their competitor’s logo from the envelope. The later unaddressed mailpiece targeting households in key Woosh network zones comprised of half a letter, to show prospects that they could get half their monthly phone bill if they switched to Woosh.

Part of a daring and original launch campaign for SEAT as they actively marketed to the Fleet market for the first time. A mailing in the form of an A1 ‘brainstorming’ flipchart based on the idea of the ‘crap’ people have to put up with at work, and the positioning of a SEAT car as the perfect antidote.

A portrait of Robbie Burns wearing sunglasses sent to journalists and Foreign and Commonwealth Offices worldwide to promote Scotland internationally as a modern, confident and forward-thinking country.

A direct mail piece for a playschool containing six packs of play doh and an instructional booklet with diagrams of animals.

A mailpack sent to pre-retirees containing the Federal Treasurer’s budget speech with its proposed changes to superannuation, tax and pension laws and inviting the recipient to call ClearView to request a copy of their book that clarifies the changes, or to make an appointment with one of their financial advisers.

A mail pack in the form of a miniature ski bag containing a pair of chopsticks to promote skiing trips to Japan.

A double-sided envelope, letter and leaflet to communicate that the EOS has two souls in one body.

A mailing to art schools to reinforce Staedtler’s image as a manufacturer of premium stationery products. A letter entirely hand-written in pencil invites the recipient to use the enclosed eraser to erase the letter after they have read it and if convinced of the quality of the eraser to call the number on its sleeve to place an order.

A targeted campaign to raise awareness and understanding of using genuine Microsoft software - and the benefits it brings over unlicensed and counterfeit software - amongst Microsoft Partners and customers. The campaign features a comic book style A5 DM, starring a heroic IT Manager, Ian Cook. By encountering a different piracy problem in each chapter, the book delivers complex piracy messages in an engaging and readable format.

A mail pack to Lexus prospects in the style of a 1950s adventure book - A Compendium Of Dens, Hideaways And Other Thinking - to connect with its audience of men in their 50s on an emotional level and underpin the GS’ positioning as ‘the antidote to the modern chaotic world’.

A mailing in the form of a paper shredder containing a half-shredded letter to alert IT managers that a half-hearted approach to security provides no security at all.

A letter mounted on sturdy cardboard to dramatise the Vito’s superior build quality in a way people just can’t ignore. The letter then goes on to explain the other rational benefits of buying a Vito.

A mail pack containing a piece of lawn with a personalised ‘reserved’ sign to remind Tel Aviv’s leading restaurants to book their place in Hayarkon Park for the 12th Ha-Ir ‘Taste the city’ event.

A mailing to doctors to promote the benefits of the anti-arthritis drug Diclomax, which improves joint mobility but has the added benefit of not upsetting the stomach, which many competitors are apt to do. The mailing, headlined ‘Joint benefits’, is in the form of a figure of a man, each of whose joints have ‘here’ printed on them and are articulated by means of a rivet. Pulling a string causes his arms and legs to dance and the words ‘and here’ to appear through a window in the man’s stomach.

A new DM and online drive to launch Land Rover’s New 2007 Defender model, focusing on the vehicle’s improved pulling power. The mail pack features a robust, magnetised metallic leaflet, which must be pulled apart for the pack to open.

A high quality mailer in the form of a leather embossed envelope with a chrome plate inner.

A CD in the form of a revolving blade containing information about the state of the rainforests and tips on how to cut paper consumption and costs.

A mail pack containing a pronged head massager that, when rubbed on the back of the head, delivers the same goose bumps as felt when accelerating a Golf R32 from 0 to 100 km/h in 6.2 seconds, enabling the recipient to experience the engine power of the car.

An invitation to IBM’s one-day conference and exhibition event IBM Solutions Day 2006. The mailing, comprised of three overlapping letters of small, medium and large sizes reading either as one letter or three separate ones, aimed to convey that ‘Big Blue wasn’t just for the big boys’.

A two-part mailer for the services of Haunui stud farm. The first purports to be from an organisation (S.P.E.M) dedicated to the protection of equine morality and warning recipients to protect their mares against Haunui’s ‘hot-blooded males’. The follow-up letter is an apology from Haunui Farm admitting to their horses’ fertility and offering a free service as a gesture of goodwill to those agreeing to a contract with either stallion.

A call-for-entries for the DMAM 2006 Awards based on the theme of the Awards - ‘The Greatest Show On Earth’. The entry kit came in the form of a bright, showy circus caravan, personalised to each agency. From miniature model circus animals right down to a mini whip on the letter, the pack challenged agencies to round up their troupe, whip their entries into shape and put on their best act at the upcoming awards show.

A campaign in the form of a spoof PhD thesis with a first page composed entirely of Hollywood gossip to persuade students to stop reading tabloid rubbish and subscribe to The Press.

A one-armed T-shirt to raise funds on behalf of child landmine victims.

A letter and brochure about a long-terms savings scheme for parents to invest in for their children, based on the idea that though you do the right thing for your children, you can’t expect them to thank you.