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Mail & Door Drops
654 Articles
 

IKEA Catalogue

Ogilvy Social.Lab Brussels

Issue 58 | March 2021

Destination Japan

GOSS
Issue 3 | June 2007

A mail pack in the form of a miniature ski bag containing a pair of chopsticks to promote skiing trips to Japan.
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Double Soul

Rapp Collins
Issue 3 | June 2007

A double-sided envelope, letter and leaflet to communicate that the EOS has two souls in one body.
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Erase This Letter

I DO
Issue 3 | June 2007

A mailing to art schools to reinforce Staedtler’s image as a manufacturer of premium stationery products. A letter entirely hand-written in pencil invites the recipient to use the enclosed eraser to erase the letter after they have read it and if convinced of the quality of the eraser to call the number on its sleeve to place an order.
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Get Real - Pirates Of The Corporation

MRM Worldwide
Issue 3 | June 2007

A targeted campaign to raise awareness and understanding of using genuine Microsoft software - and the benefits it brings over unlicensed and counterfeit software - amongst Microsoft Partners and customers. The campaign features a comic book style A5 DM, starring a heroic IT Manager, Ian Cook. By encountering a different piracy problem in each chapter, the book delivers complex piracy messages in an engaging and readable format.
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GS Series ‘Hideaways’ DM

Partners Andrews Aldridge
Issue 3 | June 2007

A mail pack to Lexus prospects in the style of a 1950s adventure book - A Compendium Of Dens, Hideaways And Other Thinking - to connect with its audience of men in their 50s on an emotional level and underpin the GS’ positioning as ‘the antidote to the modern chaotic world’.
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Half Shredded Letter

Rodgers Townsend
Issue 3 | June 2007

A mailing in the form of a paper shredder containing a half-shredded letter to alert IT managers that a half-hearted approach to security provides no security at all.
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Hard Letter

Rapier
Issue 3 | June 2007

A letter mounted on sturdy cardboard to dramatise the Vito’s superior build quality in a way people just can’t ignore. The letter then goes on to explain the other rational benefits of buying a Vito.
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It's Tasteless Without You

Lead - Grey Direct
Issue 3 | June 2007

A mail pack containing a piece of lawn with a personalised ‘reserved’ sign to remind Tel Aviv’s leading restaurants to book their place in Hayarkon Park for the 12th Ha-Ir ‘Taste the city’ event.
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Joint Benefits

Swordfish Advertising
Issue 3 | June 2007

A mailing to doctors to promote the benefits of the anti-arthritis drug Diclomax, which improves joint mobility but has the added benefit of not upsetting the stomach, which many competitors are apt to do. The mailing, headlined ‘Joint benefits’, is in the form of a figure of a man, each of whose joints have ‘here’ printed on them and are articulated by means of a rivet. Pulling a string causes his arms and legs to dance and the words ‘and here’ to appear through a window in the man’s stomach.
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Land Rover Defender ‘Pull’ campaign

Craik Jones Watson Mitchell Voelkel Ltd.
Issue 3 | June 2007

A new DM and online drive to launch Land Rover’s New 2007 Defender model, focusing on the vehicle’s improved pulling power. The mail pack features a robust, magnetised metallic leaflet, which must be pulled apart for the pack to open.
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Luxury Mailer

Claydon Heeley
Issue 3 | June 2007

A high quality mailer in the form of a leather embossed envelope with a chrome plate inner.
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Paper Cutter

Leo Burnett India
Issue 3 | June 2007

A CD in the form of a revolving blade containing information about the state of the rainforests and tips on how to cut paper consumption and costs.
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Prickle Mailing

Tribal DDB Germany
Issue 3 | June 2007

A mail pack containing a pronged head massager that, when rubbed on the back of the head, delivers the same goose bumps as felt when accelerating a Golf R32 from 0 to 100 km/h in 6.2 seconds, enabling the recipient to experience the engine power of the car.
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S,M,L

OgilvyOne Worldwide Malaysia
Issue 3 | June 2007

An invitation to IBM’s one-day conference and exhibition event IBM Solutions Day 2006. The mailing, comprised of three overlapping letters of small, medium and large sizes reading either as one letter or three separate ones, aimed to convey that ‘Big Blue wasn’t just for the big boys’.
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S.P.E.M

AIM Proximity
Issue 3 | June 2007

A two-part mailer for the services of Haunui stud farm. The first purports to be from an organisation (S.P.E.M) dedicated to the protection of equine morality and warning recipients to protect their mares against Haunui’s ‘hot-blooded males’. The follow-up letter is an apology from Haunui Farm admitting to their horses’ fertility and offering a free service as a gesture of goodwill to those agreeing to a contract with either stallion.
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The Greatest Show on Earth

Arc Worldwide Malaysia
Issue 3 | June 2007

A call-for-entries for the DMAM 2006 Awards based on the theme of the Awards - ‘The Greatest Show On Earth’. The entry kit came in the form of a bright, showy circus caravan, personalised to each agency. From miniature model circus animals right down to a mini whip on the letter, the pack challenged agencies to round up their troupe, whip their entries into shape and put on their best act at the upcoming awards show.
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Thesis

AIM Proximity
Issue 3 | June 2007

A campaign in the form of a spoof PhD thesis with a first page composed entirely of Hollywood gossip to persuade students to stop reading tabloid rubbish and subscribe to The Press.
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Try Living the Life of a Landmine Victim

Clemenger BBDO Direct
Issue 3 | June 2007

A one-armed T-shirt to raise funds on behalf of child landmine victims.
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‘Just don’t expect any thanks, all right?’

cchm:ping
Issue 2 | March 2007

A letter and brochure about a long-terms savings scheme for parents to invest in for their children, based on the idea that though you do the right thing for your children, you can’t expect them to thank you.
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‘On a plate’

Proximity London
Issue 2 | March 2007

A step-by-step direct mail campaign that builds on the new Sainsbury’s proposition ‘Try Something New Today’ to make online grocery shopping fun, inspiring and even emotional.
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‘Penny Drop’ and Science ‘Clone’ DM packs

DraftFCB London
Issue 2 | March 2007

Two mail packs designed to encourage teaching applications in Physics and Science. Both packs bring the subject to life and reinforce the message through a clever use of envelope format. The first asks, ‘How fast does a penny drop?’ and contains a real penny in a transparent slot. The second dramatises cloning by repeating the address window over and over again on the envelope, before challenging the recipient, ‘could you explain cloning?’
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aQa Pickwick ‘Water Tank Reintegration Program’

Proximity Amsterdam
Issue 2 | March 2007

To introduce aQa Pickwick’s water system, prospects were sent ‘the Water tank reintegration program’, consisting of a plastic water tank, which can be reused as a wastepaper basket or vase, as well as an instruction manual outlining other recycling ideas for the now defunct water tank. The accompanying letter proposes a free trial of aQa Pickwick’s system and gives a unique code, which recipients can check on the website to see whether they have won one of 20 aQa Pickwick systems.
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Armband

DDB WWAV Rapp Collins
Issue 2 | March 2007

A box mailer containing a David Beckham Academy and Volkswagen co-branded captain’s armband. This mailer kicked off a wider integrated campaign that also featured the competition on posters, press, radio and point of sale.
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Baileys Welcome Pack

Chemistry Group
Issue 2 | March 2007

A welcome pack activity that embraces the ‘co-creation’ trend by getting existing members of the Baileys RM Programme, The Baileys Lounge, to send in postcards illustrating their ‘simple pleasures’, resulting in a coffee table-style book that is sent to every new member.
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Balloon

Tullo Marshall Warren
Issue 2 | March 2007

A mailing to encourage housing associations to contribute to the Government's CO2 reduction targets, in the form of a blown-up helium balloon, demonstrating how much CO2 is released into the air by leaving a light on for just 40 minutes.
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Bent Double

Publicis Dialog Worldwide
Issue 2 | March 2007

A simple door drop dramatising the problem of back pain and offering a discount on a course of treatment to solve it.
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Dad’s Pack

BMF
Issue 2 | March 2007

An insert used in the hospital take-home bags given to mothers in Australia after the birth of a new child. An innovative use of an existing channel to reach new dads, the pack included items that they might find useful at this key moment in their lives.
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Enjoy Your Trip

Stephens Francis Whitson
Issue 2 | March 2007

A personalised piece for recent flight bookers, giving them tips on their destination, recommendations on places to stay, visit and eat, as well as a fold out map with their name on it.
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Goodbye Landlord

TEQUILA Auckland
Issue 2 | March 2007

With escalating house prices in New Zealand, the ability to save for a deposit was becoming a pipedream for many. But when ASB Bank became one of the first to offer 100% home loans it gave tenants a chance to get off the rental treadmill and say goodbye to their landlord forever. Tenants received a ready-written ‘Goodbye Landlord’ letter, in a reusable envelope, with the compliments of ASB. The bank had made it so easy for them to move into a home of their own, even giving notice to the landlord was a breeze.
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Guinness Insider Relationship Marketing Program

OgilvyOne Worldwide Kuala Lumpur
Issue 2 | March 2007

The Guinness Insider Relationship Marketing Program was created to build brand loyalty and affinity among high value drinkers. It drew on insights to deliver relevant, compelling communications and give a sense of belonging among its members, a group of fiercely loyal and staunch Guinness drinkers who are deeply rooted in their Chinese heritage. Building on the understanding that newspapers are valued as essential brain food by this group, who are interested in insightful news presented from an independent angle as compared to the local newspapers, the core communication of the program centred on the Guinness Insider Newspaper.
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