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Current Issue 47
June 2018
Lessons for the skippable world
Cannes Contenders 2018
From the pulpit
Mail & Door Drops
Posts into Letters
Area 23 – An FCB Health Company
After the mass shooting at Marjory Stoneman Douglas High School in Parkland, Florida, on February 14th 2018, there was an outpouring of social media posts.
The Cleanest Uniform in Australia
Y&R Melbourne
Cotton is the most important crop in the global textile industry, yet most households that grow it are living in poverty.
Washable Book
McCANN HEALTH JAPAN
According to UNICEF, 6000 children die every day in developing countries from infections diseases – often transmitted through dirty hands.
Online & Digital
Classico PSG-OM, It’s going to hurt
BETC
Some people might call it a ‘derby’, others a grudge match, some ‘the classico’, but make no bones about it, Olympique de Marseille versus Paris Saint Germain is a game that inspires great passions.
Give a Minute of Your Time
The Monkeys
UNICEF is one of the world’s most successful charities and yet in Australia UNICEF had a donation problem.
IKEA Matchers Keepers
72andSunny Amsterdam
Choosing furniture is often a classic source of tension for people living together.
Invisible Friends
whiteGREY Australia
The Missing Persons Advocacy Network (MPAN) was founded by Loren O’Keeffe after her brother went missing.
Live Moment of Silence
BBDO New York
Sandy Hook Promise is an organisation started by some of the parents of the victims of the Sandy Hook Elementary School shooting.
Pay With Views
J. Walter Thompson Amsterdam
In January 2017, Opel Netherlands introduced a new trim level in several models in what they called The Online Edition.
Re:scam
DDB Group New Zealand
Netsafe is a cyber-security company.
Repicturing Homelessness
Havas Dusseldorf
fifty-fifty is a street magazine in Du¨sseldorf, which is sold by homeless people in order to raise the funds they need not just for sheltered housing but for rehabilitation.
Ricky Brasil
Ogilvy Brazil
Corruption in Brazil is a multi-billion- dollar business.
smart electric drive Carsino
BBDO Berlin GmbH
Smart was the first high-volume car manufacturer to electrify its whole range.
Stop Downloadkill
Cheil Worldwide, Seoul
Hidden camera sex crime is a serious issue in South Korea.
Strellson Like Shop. The first fashion webshop where you could pay with likes.
Serviceplan Campaign X
Digital natives are in constant pursuit of likes.
The Buzz
BOOTLEG (BBDO Group)
Rostelecom is the largest telecom services provider in Russia.
The cheapest Christmas ad.
Proximity Worldwide GmbH
In Germany in the countdown to Christmas, all the supermarket brands were trying to outdo each other with costly, emotional Christmas ads.
The Ford Handicab
Ogilvy Amsterdam
Founder Henry Ford famously stated that Ford was a company that was ‘Opening the highways to all mankind’.
The Promoticon
TBWA\RAAD
After its launch in the Gulf region, the McDelivery app faced a real challenge with a multitude of generic delivery apps
Unbox Before They Drop
BBDO New York
‘Unboxing’ videos of limited release sneakers are watched by millions.
ExamAlert
Contrapunto BBDO
Specific Language Impairment (SLI) prevents a child with normal intellectual abilities from learning or understanding language.
Give Nothing to Racism
Clemenger BBDO Wellington
New Zealanders don’t consider themselves racist, because their racism isn’t as extreme as what is seen happening overseas.
Giving Gene
J. Walter Thompson Canada
5.3 million Canadians live with a disability
Greatness Does Good
BBDO New York
A “sneakerhead” is essentially a die-hard sneaker fan whose collections can range from hundreds to thousands of shoes.
Hitler goes Social. Wake-up call of the non-profit organisation "Gesicht Zeigen!" ("Show Your Face!") against racist propaganda on the internet.
Ogilvy Germany
It looks downright spooky. Adolf Hitler conquers social media.
Ida, The World's First Chatbot for Good
BBDO New York
Idealist has been connecting people with opportunities to do good for over 20 years.
Invisible Man
DDB Spain
Audi piloted driving was the official car of the San Sebastian International Film Festival.
Non, C’est Non
Ogilvy Paris
If you are a woman, being sexually harassed on the streets is, unfortunately, a situation that is all too familiar.
Priceless Finland
McCann Stockholm
When Finland celebrated 100 years of independence, on 6 December 2017, celebrations took place all over the country
Scandalizer
TBWA\Helsinki
New reusable package gives online shoppers an alternative to single-use packaging
Stories Are Everywhere
Wieden+Kennedy Amsterdam
Instagram, the visual storytelling app that your mum has probably heard of, is a global phenomenon.
Sunshine
BBDO New York
Day One is a NYC-based organization dedicated to reducing the prevalence of sexual abuse and violence as well as supporting and advocating for those affected by it.
The Woman Behind The Veil
FP7/RUH (A part of McCann Worldgroup)
Brief: Al Rajhi Bank – a leading Islamic bank - was launching its first card exclusively for women, with personalized benefits for women.
The world's most successful recruitment video
Ogilvy
New Zealand is one of the most multicultural countries in the world, but sadly it’s not reflected in their police.
Outdoor & Events
#bodycantwait
Herezie Group Paris
There are 100 million people around the world in need of artificial limbs.
Book of Broken Silence
McCann Vilnius
The World Health Organization recently announced that Lithuania ranks eighth in the world for suicides.
Highway Gallery
TBWA\RAAD Dubai
Museum culture was not part of the way of life in the United Arab Emirates.
Free
International Women's Day: The Flip
We Are Unlimited
From employees and franchisees, to suppliers, community partners and customers, millions of women have chosen McDonald's to be part of their story.
Knockout Infections
No, No, No, No, No, Yes
Hospital-acquired infections (HAI) are a major, yet often preventable, threat to patient safety
The Most Prosperous ATM
Colenso BBDO
Every Chinese New Year, millions of crisp, new notes in hong bao envelopes are gifted all over the world.
Writing the Wrongs
The PatientSafe Network and Host/Havas
It was reported by the British Medical Journal that medical error was the third biggest cause of death, after heart disease and stroke.
Bike Light Lane
mortierbrigade
1 cyclist in 4 rides without a bike light in Brussels
Em Khalil
J. Walter Thompson Beirut
Women in Lebanon don’t have equal rights.
Made You Look
FCB Chicago
The Museum of Contemporary Art Chicago (MCA) officially kicked off its first major ad campaign in 20 years.
Queen Rules
FCB Inferno
On International Women's Day, FCB Inferno, the agency behind Sport England's 'This Girl Can', launched Queen Rules
They Call Us Leeuwinnen
Wieden+Kennedy Amsterdam
Dutch football may be experiencing it’s darkest times, well at least the men’s team.
Unforgettable Bags
Grey Group Malaysia
Tesco Malaysia has launched ‘The Unforgettable Bag’
Integrated
Australian As It Gets
The Monkeys
CGU Insurance embarked on their first awareness campaign in 160 years wanting to be seen as a progressive force in Australia.
Don’t Believe In Never
Clemenger BBDO Melbourne
The Australian Football League (AFL) was Australia’s national game but was most popular in the state of Victoria.
Lacta, The Taste of Love
OgilvyOne Worldwide Athens
Over the last ten years, Lacta chocolate has established a tradition of long-form storytelling
Never Before Barbie
Clemenger BBDO Melbourne
Since she made her first appearance in 1959, she has been at the forefront of fashion, career, and social movements.
Salaam Loans
Leo Burnett Mumbai
In India, 40% of the people don’t have access to any organised financial system.
#notwintergames
DEC BBDO
Canary Islands surprised 100 million Europeans during the Korea Games with an innovative campaign devised by DEC BBDO.
BIHOR COUTURE
McCann Bucharest
Big fashion houses have been using inspiration from the local cultures of many countries without acknowledging that culture or giving credit to the original creators.
The Missing Poster Child
Wunderman Antwerp
In almost every kitchen cupboard in Belgium, you will find the same familiar face.
Untapped
GOOD Agency
WaterAid aimed to raise more than ever before
Innovation
Adoptify
Serviceplan Campaign X
The Munich Animal Shelter is one of the largest shelters in Europe.
AutoAds
CHE Proximity
carsales is Australia’s leading online car classified platform.
Palau Pledge
Host/Havas
Palau, a Western Pacific island-nation, had seen a massive growth in tourist numbers, particularly in the previous three years.
Pedigree SelfieSTIX
Colenso BBDO
PEDIGREE® DentaStixTM are dental sticks for dogs, which help reduce tartar and plaque.
The Dress for Respect
Ogilvy Brazil
86% of Brazilian women say they have been harassed in nightclubs.
Trash Isles
AMV BBDO
Eight million tons of plastic are dumped in the ocean each year.
Broadcast, Press & Inserts
2"45 Without Breathing
DDB Worldwide Colombia
On July 7th, 2017, Sofi´a Go´mez, a Colombian athlete sponsored by BBVA, dived 84 meters down into the sea to establish the new apnea world record
Vent Inspection Ad
Grey Group Poland
Every year, more than a hundred people died of carbon monoxide poisoning in Poland, and nearly two thousand became seriously ill.
Jade
J. Walter Thompson Amsterdam
Only 4% of car salespeople in the Opel dealership network are female, while almost half of all cars are bought by women.
Light Therapy Display
Wenderfalck
Winters in Northern Europe are long and dark.