Current Issue 47
June 2018

Posts into Letters Area 23 – An FCB Health Company After the mass shooting at Marjory Stoneman Douglas High School in Parkland, Florida, on February 14th 2018, there was an outpouring of social media posts. The Cleanest Uniform in Australia Y&R Melbourne Cotton is the most important crop in the global textile industry, yet most households that grow it are living in poverty. Washable Book McCANN HEALTH JAPAN According to UNICEF, 6000 children die every day in developing countries from infections diseases – often transmitted through dirty hands.

Classico PSG-OM, It’s going to hurt BETC Some people might call it a ‘derby’, others a grudge match, some ‘the classico’, but make no bones about it, Olympique de Marseille versus Paris Saint Germain is a game that inspires great passions. Give a Minute of Your Time The Monkeys UNICEF is one of the world’s most successful charities and yet in Australia UNICEF had a donation problem. IKEA Matchers Keepers 72andSunny Amsterdam Choosing furniture is often a classic source of tension for people living together. Invisible Friends whiteGREY Australia The Missing Persons Advocacy Network (MPAN) was founded by Loren O’Keeffe after her brother went missing. Live Moment of Silence BBDO New York Sandy Hook Promise is an organisation started by some of the parents of the victims of the Sandy Hook Elementary School shooting. Pay With Views J. Walter Thompson Amsterdam In January 2017, Opel Netherlands introduced a new trim level in several models in what they called The Online Edition. Re:scam DDB Group New Zealand Netsafe is a cyber-security company. Repicturing Homelessness Havas Dusseldorf fifty-fifty is a street magazine in Du¨sseldorf, which is sold by homeless people in order to raise the funds they need not just for sheltered housing but for rehabilitation. Ricky Brasil Ogilvy Brazil Corruption in Brazil is a multi-billion- dollar business. smart electric drive Carsino BBDO Berlin GmbH Smart was the first high-volume car manufacturer to electrify its whole range. Stop Downloadkill Cheil Worldwide, Seoul Hidden camera sex crime is a serious issue in South Korea. Strellson Like Shop. The first fashion webshop where you could pay with likes. Serviceplan Campaign X Digital natives are in constant pursuit of likes. The Buzz BOOTLEG (BBDO Group) Rostelecom is the largest telecom services provider in Russia. The cheapest Christmas ad. Proximity Worldwide GmbH In Germany in the countdown to Christmas, all the supermarket brands were trying to outdo each other with costly, emotional Christmas ads. The Ford Handicab Ogilvy Amsterdam Founder Henry Ford famously stated that Ford was a company that was ‘Opening the highways to all mankind’. The Promoticon TBWA\RAAD After its launch in the Gulf region, the McDelivery app faced a real challenge with a multitude of generic delivery apps Unbox Before They Drop BBDO New York ‘Unboxing’ videos of limited release sneakers are watched by millions. ExamAlert Contrapunto BBDO Specific Language Impairment (SLI) prevents a child with normal intellectual abilities from learning or understanding language. Give Nothing to Racism Clemenger BBDO Wellington New Zealanders don’t consider themselves racist, because their racism isn’t as extreme as what is seen happening overseas. Giving Gene J. Walter Thompson Canada 5.3 million Canadians live with a disability Greatness Does Good BBDO New York A “sneakerhead” is essentially a die-hard sneaker fan whose collections can range from hundreds to thousands of shoes. Hitler goes Social. Wake-up call of the non-profit organisation "Gesicht Zeigen!" ("Show Your Face!") against racist propaganda on the internet. Ogilvy Germany It looks downright spooky. Adolf Hitler conquers social media. Ida, The World's First Chatbot for Good BBDO New York Idealist has been connecting people with opportunities to do good for over 20 years. Invisible Man DDB Spain Audi piloted driving was the official car of the San Sebastian International Film Festival. Non, C’est Non Ogilvy Paris If you are a woman, being sexually harassed on the streets is, unfortunately, a situation that is all too familiar. Priceless Finland McCann Stockholm When Finland celebrated 100 years of independence, on 6 December 2017, celebrations took place all over the country Scandalizer TBWA\Helsinki New reusable package gives online shoppers an alternative to single-use packaging Stories Are Everywhere Wieden+Kennedy Amsterdam Instagram, the visual storytelling app that your mum has probably heard of, is a global phenomenon. Sunshine BBDO New York Day One is a NYC-based organization dedicated to reducing the prevalence of sexual abuse and violence as well as supporting and advocating for those affected by it. The Woman Behind The Veil FP7/RUH (A part of McCann Worldgroup) Brief: Al Rajhi Bank – a leading Islamic bank - was launching its first card exclusively for women, with personalized benefits for women. The world's most successful recruitment video Ogilvy New Zealand is one of the most multicultural countries in the world, but sadly it’s not reflected in their police.

#bodycantwait Herezie Group Paris There are 100 million people around the world in need of artificial limbs. Book of Broken Silence McCann Vilnius The World Health Organization recently announced that Lithuania ranks eighth in the world for suicides. Highway Gallery TBWA\RAAD Dubai Museum culture was not part of the way of life in the United Arab Emirates.

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International Women's Day: The Flip We Are Unlimited From employees and franchisees, to suppliers, community partners and customers, millions of women have chosen McDonald's to be part of their story. Knockout Infections No, No, No, No, No, Yes Hospital-acquired infections (HAI) are a major, yet often preventable, threat to patient safety The Most Prosperous ATM Colenso BBDO Every Chinese New Year, millions of crisp, new notes in hong bao envelopes are gifted all over the world. Writing the Wrongs The PatientSafe Network and Host/Havas It was reported by the British Medical Journal that medical error was the third biggest cause of death, after heart disease and stroke. Bike Light Lane mortierbrigade 1 cyclist in 4 rides without a bike light in Brussels Em Khalil J. Walter Thompson Beirut Women in Lebanon don’t have equal rights. Made You Look FCB Chicago The Museum of Contemporary Art Chicago (MCA) officially kicked off its first major ad campaign in 20 years. Queen Rules FCB Inferno On International Women's Day, FCB Inferno, the agency behind Sport England's 'This Girl Can', launched Queen Rules They Call Us Leeuwinnen Wieden+Kennedy Amsterdam Dutch football may be experiencing it’s darkest times, well at least the men’s team. Unforgettable Bags Grey Group Malaysia Tesco Malaysia has launched ‘The Unforgettable Bag’

Australian As It Gets The Monkeys CGU Insurance embarked on their first awareness campaign in 160 years wanting to be seen as a progressive force in Australia. Don’t Believe In Never Clemenger BBDO Melbourne The Australian Football League (AFL) was Australia’s national game but was most popular in the state of Victoria. Lacta, The Taste of Love OgilvyOne Worldwide Athens Over the last ten years, Lacta chocolate has established a tradition of long-form storytelling Never Before Barbie Clemenger BBDO Melbourne Since she made her first appearance in 1959, she has been at the forefront of fashion, career, and social movements. Salaam Loans Leo Burnett Mumbai In India, 40% of the people don’t have access to any organised financial system. #notwintergames DEC BBDO Canary Islands surprised 100 million Europeans during the Korea Games with an innovative campaign devised by DEC BBDO. BIHOR COUTURE McCann Bucharest Big fashion houses have been using inspiration from the local cultures of many countries without acknowledging that culture or giving credit to the original creators. The Missing Poster Child Wunderman Antwerp In almost every kitchen cupboard in Belgium, you will find the same familiar face. Untapped GOOD Agency WaterAid aimed to raise more than ever before

Adoptify Serviceplan Campaign X The Munich Animal Shelter is one of the largest shelters in Europe. AutoAds CHE Proximity carsales is Australia’s leading online car classified platform. Palau Pledge Host/Havas Palau, a Western Pacific island-nation, had seen a massive growth in tourist numbers, particularly in the previous three years. Pedigree SelfieSTIX Colenso BBDO PEDIGREE® DentaStixTM are dental sticks for dogs, which help reduce tartar and plaque. The Dress for Respect Ogilvy Brazil 86% of Brazilian women say they have been harassed in nightclubs. Trash Isles AMV BBDO Eight million tons of plastic are dumped in the ocean each year.

2"45 Without Breathing DDB Worldwide Colombia On July 7th, 2017, Sofi´a Go´mez, a Colombian athlete sponsored by BBVA, dived 84 meters down into the sea to establish the new apnea world record Vent Inspection Ad Grey Group Poland Every year, more than a hundred people died of carbon monoxide poisoning in Poland, and nearly two thousand became seriously ill. Jade J. Walter Thompson Amsterdam Only 4% of car salespeople in the Opel dealership network are female, while almost half of all cars are bought by women. Light Therapy Display Wenderfalck Winters in Northern Europe are long and dark.