1000 Bathursts

Subliminal

CP+B
Issue 48 | September 2018

The insight to this campaign was that people seldom notice advertising, a fact which chimed in with the core proposition for new Fruit of the Loom Everlight underwear

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The journey towards the star

MUST ApS
Issue 48 | September 2018

Shipping company sets course for Michelin star The shipping company DFDS has launched an ambitious new campaign with the ultimate goal of being rewarded with a Michelin star

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WhoppHER

Grabarz & Partner Werbeangentur GmbH
Issue 48 | September 2018

One of Crown Prince Mohammed bin Salman’s reforms in Saudi Arabia was to issue driving licences to women

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#notwintergames

DEC BBDO
Issue 47 | June 2018

Canary Islands surprised 100 million Europeans during the Korea Games with an innovative campaign devised by DEC BBDO.

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Australian As It Gets

The Monkeys
Issue 47 | June 2018

CGU Insurance embarked on their first awareness campaign in 160 years wanting to be seen as a progressive force in Australia.

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BIHOR COUTURE

McCann Bucharest
Issue 47 | June 2018

Big fashion houses have been using inspiration from the local cultures of many countries without acknowledging that culture or giving credit to the original creators.

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Don’t Believe In Never

Clemenger BBDO Melbourne
Issue 47 | June 2018

The Australian Football League (AFL) was Australia’s national game but was most popular in the state of Victoria.

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Lacta, The Taste of Love

OgilvyOne Worldwide Athens
Issue 47 | June 2018

Over the last ten years, Lacta chocolate has established a tradition of long-form storytelling

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Never Before Barbie

Clemenger BBDO Melbourne
Issue 47 | June 2018

Since she made her first appearance in 1959, she has been at the forefront of fashion, career, and social movements.

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Salaam Loans

Leo Burnett Mumbai
Issue 47 | June 2018

In India, 40% of the people don’t have access to any organised financial system.

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The Missing Poster Child

Wunderman Antwerp
Issue 47 | June 2018

In almost every kitchen cupboard in Belgium, you will find the same familiar face.

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Untapped

GOOD Agency
Issue 47 | June 2018

WaterAid aimed to raise more than ever before

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#hondanextdoor

SID LEE Paris
Issue 46 | March 2018

Honda in France had a problem in that it did not have as many dealerships as it would have liked.

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#whatmakesgreat

OgilvyOne London
Issue 46 | March 2018

Integral to IBM's business strategy was gaining share in AI (Artificial Intelligence).

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Breakpoint

Clemenger BBDO Melbourne
Issue 46 | March 2018

30% of road deaths are due to driver fatigue.

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Christmas Campaign

mortierbrigade
Issue 46 | March 2018

Two years after its first end-of-year campaign for the Belgian National Lottery, mortierbrigade and Blinkink are back with a new animated film.

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Code Strike

Saatchi & Saatchi London
Issue 46 | March 2018

61% of teenagers in the UK game and snack when they get home from school.

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La Forêt. The first TV series where anyone can bet on the murderer’s identity.

Publicis Conseil, Paris
Issue 46 | March 2018

La Forêt was a new TV series on France 3 that told the story of a small and quiet village in the Ardennes.

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Life For Life

Leo Burnett Beirut
Issue 46 | March 2018

In Lebanon, 49% of rape survivors have been assaulted by someone from their direct family.

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Meep

Wirz / BBDO
Issue 46 | March 2018

The Migros Christmas campaign reminds us with the story of little Finn to never leave anyone all alone.

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NAB Mini Legends Draft

Clemenger BBDO Melbourne
Issue 46 | March 2018

NAB has a long history supporting the Australian football community, from its grassroots program, Auskick, right through to the big time with programs like NAB Rising Star – along with its 15-year sponsorship of AFL.

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The Economist – British Election

Proximity London
Issue 46 | March 2018

When the UK was thrown into a snap election, The Economist had to react.

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The Hungry TV Channel

AMV BBDO
Issue 46 | March 2018

SNICKERS® is a bar of substance which helps solve any issues caused by hunger.

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The Talk

BBDO New York
Issue 46 | March 2018

It's highly risky for any brand to take on a social issue.

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Beautiful Pathogens

TBWA\Hunt Lascaris Johannesburg
Issue 45 | December 2017

Malaria killed more people in Mozambique than anywhere else.

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Betiquette

Y&R SYD
Issue 45 | December 2017

Factors such as digital money, access to credit, 24/7 online availability and high-profile promotions were boosting exposure to sports betting.

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Beware the Dangers of Almost the Same

Saatchi & Saatchi New Zealand
Issue 45 | December 2017

The aim of the campaign was to prompt drivers of second-hand Toyotas to ask themselves “what do I want my car repaired with”?

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Goulburn Valley Food Tours

Leo Burnett Melbourne
Issue 45 | December 2017

At a time when Australian consumers were coming to mistrust the origins of their food, fruit brand Goulburn Valley needed to prove its authenticity.

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GPS Cassette

Wieden+Kennedy Portland
Issue 45 | December 2017

The agency was always looking for quirky ways for the KFC brand to appear in pop culture.

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Heinz: Geoff The Film

Y&R NZ
Issue 45 | December 2017

Late last year, the team at Heinz briefed the agency to launch a range of new Beanz can sizes (130g, 220g, 300g, 555g) to the Australian market.

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