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#SafetyForSafekeeper

Leo Burnett Beirut

Issue 59 | June 2021

Hungry Jack's Brekk-e-tag

Clemenger BBDO Sydney
Issue 43 | June 2017

Hungry Jack's, Australia's version of Burger King, is famous for burgers, not breakfast.
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Korama

DDB Sydney
Issue 43 | June 2017

Volkswagen was about to introduce the Amarok V6, the most powerful pick-up truck in its class.
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Mini Legends

Clemenger BBDO Melbourne
Issue 43 | June 2017

Everyone loves the footy, but hates the ads. Until now.
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One Source

VML South Africa
Issue 43 | June 2017

bsolut Vodka is “the world’s only One Source vodka”.
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Snap Your Way In

VML Kansas
Issue 43 | June 2017

Despite several years of record-breaking tourism numbers, the state of Tennessee was seeing the number of millennial visitors decreasing.
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The first bag that gives life

Cheil Germany GmbH
Issue 43 | June 2017

There are plenty alternatives to plastic shopping bags, but the thin plastic bags for fruits and vegetables are still used by the billions. Each of them pollutes our nature up to 500 years.
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The Ripple Doughnut

Droga5
Issue 43 | June 2017

To launch the Chase Ink Business Preferred card, the task was to prove to business owners how valuable the reward points could be when invested back in their businesses.
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Time With Mum

303 MullenLowe
Issue 43 | June 2017

The target audience was predominantly 17-29 year old males living in metro areas, a group of drivers more inclined than others to drink drive, use their mobile phones while driving and not wear their seatbelts.
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Tough Tap

Clemenger BBDO Melbourne
Issue 43 | June 2017

Mercury Cider was first brewed in Tasmania, 1911. Times were harder back then, which is why it has a higher alcohol content than other ciders.
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Until we all belong

Clemenger BBDO Melbourne
Issue 43 | June 2017

Airbnb’s core focus is to create a world where people can belong anywhere.
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V Skills

TKT Sydney
Issue 43 | June 2017

V was a popular energy drink in Australia, so popular that Australia is one of the few countries where Red Bull was not the market leader.
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Versailles for Kids

BETC Paris
Issue 43 | June 2017

In 2015, the French entertainment channel CANAL+ launched 'Versailles', a blockbuster TV series that traced the reign of Louis XIV, the raunchy and unpredictable King of France.
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Weis Juicy Cuts

Clemenger BBDO Brisbane
Issue 43 | June 2017

Weis is a well-loved Australian ice cream brand with a 60 year heritage.
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#BreakTheMould

Y&R South Africa
Issue 42 | March 2017

Cape Talk Radio, a leading radio talk station in the Western Cape province, known for starting meaningful debates, wanted to increase their commercial value and enhance their relevance in today's ever changing competitive market.
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6 intellectually disabled athletes boldly challenge sport stars to bring it on.

LDV United
Issue 42 | March 2017

Social Isolation is still the nr 1 problem for people with an intellectual disability.?
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All I want for Christmas is a goat

Wenderfalck
Issue 42 | March 2017

In December 2015, ActionAid had a huge success with their 'Singing Goats' campaign, which collected over 700 million media impressions and won a lot of awards.
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AXA Health Germany. The most expensive everyday items ever.

Publicis Conseil
Issue 42 | March 2017

33 million German people didn't bother with complementary health insurance because they believed that, should they need medical treatment, the full costs would be covered by the state. But they weren't.
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Boost Your Voice

180LA
Issue 42 | March 2017

Boost Mobile was a prepaid wireless carrier with a brand mission to help their customers be heard, primarily urban, working-class minorities, a demographic that was particularly challenged when there were elections.
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Break The Routine

J. Walter Thompson London
Issue 42 | March 2017

Domestic Abuse remains a huge problem, but one that, due to its difficult nature, is often ignored or overlooked.
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Earth7

W+K Amsterdam
Issue 42 | March 2017

Only 23% of Russians have ever flown.
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OMG! I’m in S.M.A.K!

mortierbrigade
Issue 42 | March 2017

Culture Club was a new show on Belgian TV channel 'Canvas'. It sought connections between high art and pop culture.
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The Breast Cancer Screenings

DDB Group New Zealand
Issue 42 | March 2017

Rialto Channel, the home of serious cinema, wanted to show that their films connected with audiences on a much deeper level.
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The Give Registry

Clemenger BBDO Melbourne
Issue 42 | March 2017

In 2014/15 corporate giving in Australia amounted to $3.3billion with over 81% of all corporates making donations
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We Hate Waste

M&C Saatchi Milan
Issue 42 | March 2017

M&C Saatchi Milan has created an innovative campaign for E.ON Italy, aiming to increase the energy company's presence in the country.
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Backyard Burger King

Colenso BBDO
Issue 41 | December 2016

New Zealand was a fairly unique market for Burger King. For one, New Zealand had the highest penetration of fast food restaurants per capita of any country in the world.
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Countdown To Kit Off

AMV BBDO
Issue 41 | December 2016

The Walkers brand originated in the town of Leicester. They had been a sponsor of Leicester City football club for many years. Their ambassador, Gary Lineker, was both a former Leicester City player and the host of the UK's largest TV football show.
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FNV // FNV Live

Victors & Spoils
Issue 41 | December 2016

America was one of the unhealthiest nations on earth, with 12 million kids classified as obese.
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Give a Beep

Edelman Deportivo
Issue 41 | December 2016

Hövding, an innovative bicycle helmet brand, wanted to do an engaging brand building campaign in London, demonstrating curiosity, innovation and care for London cyclists.
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Hello

Clemenger BBDO New Zealand
Issue 41 | December 2016

In New Zealand it was established that driver distraction was a factor in up to 30% of crashes. 98% of young people thought that using a mobile phone while driving was dangerous yet 75% admitted to still doing it.
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Hendrick's Ministry of Marginally Superior Transport

Gravity Thinking
Issue 41 | December 2016

Hendrick's was the world's first unusual gin, oddly infused with rose and cucumber.
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