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Current Issue 59
June 2021

Online & Digital
3 Mins Escapes VCCP London One of the many reasons people love to travel is to get away from the stress of daily life and discover new places
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Angel’s Souls BBDO Group Germany GmbH The launch of the new PlayStation5 got more media coverage than 26 humanitarian causes combined Bonds Unplugged Leo Burnett Australia The task was to get teenage Aussie females, for whom tampons are the go-to period product, to switch to new Bonds Bloody Comfy Period Undies, a more natural, liberating way to period Eat Your Words Leo Burnett Sydney How do you launch a vegan burger when you are Australia’s most famous chicken brand? People are sceptical about vegan food even though Oporto knew that when they tried their new vegan burger they loved it Epic Win Sancho BBDO Colombia Mobil wanted to bring its important target audience of truckers closer to them Expedition Baikal Build in Amsterdam Mammut is a Swiss company that manufactures and sells alpine and outdoor products for mountaineers and outdoor enthusiasts Orchestra Game Changer Hungry Man Sinfonica Heliopolis was founded by Silvio Baccarelli in one of the poorest districts of Sao Paulo in 1996 Roadside Market McCann Bucharest & MRM Romania All over the world, roadside vendors are often at the roadside because they simply can’t reach larger consumer markets to sell their products Shift+K+F+C TBWA\RAAD KFC had dabbled with gamers and gaming, even designing a chicken-heating console Spicy Profile Pics VMLY&R Wendy’s decided to update its signature 4 for $4 value meal (a sandwich, fries, chicken nuggets, and drink for $4), introducing a new spicy chicken sandwich as an option The Big Danish Bacon Pre-roll Hjaltelin Stahl (Part of Accenture Interactive) Danish Crown, one of the world’s biggest exporters of meat (Pork/Beef), was successful in the UK through B2B sales We Did it First Leo Burnett When fashion icon Alexander Wang drew inspiration from McDonald’s paper bag to launch his new handbag, McDonald’s needed to make sure that their bag was recognised as the original and that people directly associated it with his Wild Wild Web TBWA\Helsinki Opera is a web browser that has been around since 1995 #Fight4OurPlanet Leo Burnett Kuala Lumpur According to Global Forest Watch, Malaysia has lost nearly 30% of forests since 2000 Insights Improve Just Global The full-service B2B agency, forged by independents JUST and Enigma only three months ago, has launched an international brand campaign to promote their agency model purpose-built to grow the world’s most impactful brands during this time of digital transformation Internet Learns Romani MRM Romania One of the largest minorities in Europe do not have their language translated by Google The Roma minority is one of the largest ethnic minorities in Europe Nipplevision MRM Mum believes her breast is best Offline Hour M&C Saatchi UAE As the UAE geared up to join millions of people across the world in raising awareness of the issues facing the planet, Pizza Hut offered customers an alternative, but just as impactful, way to get involved – other than just having to turn off their lights Testicular Cancer NZ, FCB NZ, Jockey and Farmers Team Up on “Remundies”: The Life-Saving Undies that Txt You Monthly FCB New Zealand Testicular Cancer, the most common form of cancer affecting men aged between 18 and 39, gets a kick in the proverbials with the creation of Remundies
Integrated
Cadbury Heroes League VCCP London Cadbury Heroes were positioned as chocolates to share, unlocking little connections within families
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Non-Bob Happiness Brussels, an FCB Alliance In Belgium ‘Bob’ is a first name Safe Waze 2 Shop McCann Poland and McCann Toronto According to PHE test and trace data, especially in the beginning of the pandemic, shops were the #1 place to be exposed to Covid 19 Sheba Hope Reef AMV BBDO Scientists estimate that if the world does nothing, 90% of the world’s tropical reefs will be gone by 2043, impacting nearly 500 million people who depend on them The Warmest Gesture darwin BBDO There are over 500,000 deaf and hard of hearing people in Flanders #SafetyForSafekeeper Leo Burnett Beirut With all that’s going on in Lebanon, the country has become totally unsafe for everyone Backdoors PS21 The creative company PS21, based in Madrid, launches 'Blackdoors', a KFC campaign that allows competitor’s employees to get 'La Infame', the new burger that replaces bread with fried chicken, for free Cadbury Secret Santa Postal Service VCCP London Since 2018 Cadbury has delighted the nation at Christmas with its touring Secret Santa Postal Service Discover the shocking truth behind ‘free’ prescription glasses BETC Paris By law, French opticians are required to offer free glasses to their customers, with the price of the medical equipment being taken care by the Social Security Lost in Translation VMLY&R Melbourne The Australian Defence Force is one of the largest recruiters in Australia Pizza with Pixel VMLY&R The smartphone category was suffering from years of underwhelming upgrades Slow Road Cheil Worldwide Cheil Worldwide is proud to announce ‘Slow Road’ – a new navigation service which instead of offering the fastest route to a destination, offers the most beautiful route instead The Climate Crisis Font TBWA\ Helsinki The Nordics’ largest newspaper releases a free font visualizing the urgency for climate action Last spring when the whole world went into lockdown, carbon dioxide emissions quickly plummeted The Nature of Plastic Cheil Central America STUNNING IMAGES OF CHILE CREATED FROM PLASTIC BAGS IN CHEIL’S NEW GREENPEACE CAMPAIGN TO DRIVE BEHAVIOURAL CHANGE Cheil Central America has created a striking campaign for Greenpeace Chile – ‘The Nature of Plastic’ – in which five of Chile’s iconic locations are re-imagined in plastic for print, outdoor and social to express the impact of pollution, even in protected environments, and highlight the need for behavioural change TV Live Event, Hijacking of a TV programme Serviceplan France, House of Communication France In France today, 1.7 million women do not have the financial means to buy intimate hygiene products VB Solar Exchange Clemenger BBDO Melbourne Victoria Bitter and Clemenger BBDO Melbourne have launched the VB Solar Exchange – a new program that enables beer lovers to trade their excess solar energy for slabs of Victoria Bitter What’s the Craic? YoungShand It’s been a tough year for small businesses and the hospitality industry as a whole