Current Issue 62
March 2022
Mail & Door Drops
Agency self-Promotion Shackleton In Spain, the cost of electricity had skyrocketed
Cadbury Secret Santa VCCP London At Christmas, Cadbury wanted to remember
its Quaker roots by supporting The Trussell
Trust, a network of over 1,200 food banks
fighting to end food poverty in the UK
Chocapologies MullenLowe MENA Karim Bourgi is a Lebanese influencer
chef, a known name in pastry-making and
a famous chocolatier
Managed Isolation dentsu New Zealand Every year since its inception, dentsu New
Zealand had created an alcohol-based
product as their client Christmas gift
The Christmas Restraining Order Colenso BBDO Auckland Every year, advertising agencies give their
clients Christmas giftsFree
Online & Digital
AI Car Recognition app FamousGrey, Dilbeek Belgium When the Brussels Motorshow, a crucial
sales touchpoint for car brands, was
cancelled because of Covid-19, Volvo
needed to do something else
Bodyright Edelman Globally, 85% of women have reported
witnessing online violence and nearly 40%
have experienced it personally – and the
problem is growingFree
Calling All Emilys! BETC ‘Emily in Paris’ was a Netflix series
following Chicago marketing executive
Emily Cooper’s move to a new job and a
new life in Paris
Discover the Originals Forsman & Bodenfors Bolmen, J rvfj llet, Sk rhamn, Kallax and
Toftan
Myrsky Virtual Influencer Bob the Robot Mental health problems and anxiety have
been increasing among young people
for the past 20 years
Ready. Set. Quit Uncle Grey According to research by the World
Economic Forum earlier in 2021, 40% of
people were considering quitting their jobs
to find work with more meaning
Shot on iPhone 13 Pro ‘The Comeback’ TBWA\Media Arts Lab Apple wanted to mark the arrival of the
Chinese New Year for the fifth consecutive
year by making a film shot on the new
iPhone 13 Pro and iPhone 13 Pro Max
Swipe Night: Killer Weekend 72andSunny Los Angeles Tinder’s Swipe Night was a groundbreaking
and highly-acclaimed interactive
entertainment platform designed to give
Gen Z new pathways to pair up through
contentFree
The Hypnotic Cinema Stendahls A conflict at home, trouble at work, a
pending Tinder date, all of these can affect
how you watch films at the cinema
The Unseen Stats Wunderman Thompson UK In 2021, society, and sport, had reached a
tipping point in the battle against inequality
Tune Out Pain McCann London Nurofen wanted to position the brand as
committed to better pain management
through holistic approaches
Expo Dubai Xplorer Magnopus The Magnopus team flew to Dubai in 2018 and was briefed to make Expo 2020 Dubai a unified experience across the digital and physical worlds
TimbsTrails R/GA Australia Launching today, R/GA Australia and Timberland in collaboration with plai are proud to present TimbsTrails, an immersive digital experience that invites Timberland fans on a captivating journey through the brand's past, present, and future
Outdoor & Events
Hyundai Electric Air Innocean Worldwide Australia In Australia, surfing is a competitive
sport which attracts sponsorships from
competing brands vying for exposure
Indoor Ads Lola Mullenlowe In 2020 social media was vital in helping the
UK connect with friends and family, and in
the process, Instagram, TikTok, and Zoom
became the virtual windows of our lives
My Helsinki Airport TBWA\Helsinki Finavia Corporation was responsible for
managing and developing Finland’s airport
network
Taste of Europe Wunderman Thompson Since 2014 more than 30,000 migrants
have died trying to cross the Mediterranean
Sea to reach EuropeFree
The Emirates Constellation FP7 McCann Dubai In the past decade, the United Arab
Emirates has progressed at an exponential
pace
The Irukandjis BWM isobar Surfing Australia needed a new identity to
help galvanise the Australian surfing team
and give them a competitive edge in their
first-ever Olympic Games
The Unclosable Store CHEP Network In November 2021, Samsung started to
renovate their Sydney Experience store
Unfiltered History Tour Dentsu Webchutney Some say the British Museum is the world’s
largest receiver of stolen goods
Whopper Heist We Believers ‘Money Heist’ was a Spanish Netflix crime
drama
Integrated
1000 Bathursts The Monkeys, part of Accenture Interactive After 16-years of partnership, Australia's
biggest racing event, the Bathurst 1000,
decided to replace Supercheap Auto as the
official sponsor
Dream Transfer McCann London In recent times the ‘Beautiful Game’
has become ugly
Heinz Hidden Spots GUT SAO PAULO Gamers know that eating while playing
games is a problem
Helmet has always been a good idea &Co./NoA Danes love their bikesFree
Jetstar Jetsocks dentsu New Zealand The end of the year sees social newsfeeds
clogged with smiley-huggy-Christmasstuff
Life Between Islands Stink Studios Life Between Islands was an exhibition
at Tate Britain of Caribbean-British art
The Art of Stealing Gong ‘Lupin’ was a hit series on Netflix, a Frenchmade
drama about Assane Diop, who,
obsessed by the adventures of gentleman
thief Ars ne Lupin as recounted in a book
published in 1907, sets out to avenge the
injustice committed against his father
The Black Elevation Map Performance Art In 2019, travel company Black & Abroad
rehashed the insult ‘Go back to Africa’ to
encourage black Americans to visit the
African continent
The Middle East Explained MRM UK The National is an English language Middle
Eastern news publication
Type Donation White Rabbit Budapest During the pandemic, the number of
organ transplants fell dramatically around
the world
Walkinshaw Station ‘Reared For The Road’ DDB Group Sydney The Volkswagen Amarok V6 is the
most powerful 4x4 pick-up truck (ute)
in Australia, renowned for its off-road
performance
Christmas Wildfire MullenLowe MENA Wildfires are more destructive than ever
OREO x Pokémon 360i Both OREO and Pokémon are centered on discovery and adventure
Innovation
Joytopia Jung von Matt With physical world brand contacts
proving tricky in 2021 and modern target
audiences demanding individualized
experiences in the digital space, BMW
unveiled its own unique virtual world,
Joytopia, in September 2021
NRMA Boat you’ve got this Thinkerbell Boat ramps are sloping slipways used to
launch boats into the water
Water Harp ONIRIA\TBWA The world has a water crisisFree