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Use Your Vote

Levi Strauss & Co.

Issue 51 | June 2019

Background

Young Americans are apathetic when it comes to voting. They've forgotten it's a freedom and only see it as a chore. The task was to remind America's youth that voting is a powerful form of self-expression. In the voting booth, it doesn't matter how rich you are, who you love, or what you look like, every voice counts the same.

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