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#Fight4OurPlanet

Leo Burnett Kuala Lumpur

Issue 59 | June 2021

Honda H2O

Leo Burnett Melbourne
Issue 32 | September 2014

A wall-sized, 1966 quote from Soichiro Honda greeted visitors to Honda's head office. It simply stated, "Leave blue skies for our children".
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I am the one

Saatchi & Saatchi Thailand
Issue 32 | September 2014

The campaign was released the day before Argentina's Lionel Messi set foot on the world stage at the FIFA World Cup in Brazil, and celebrates the idea that through FIFA Online 3 anyone can 'be the one'.
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Meeting Reminder

Y&R South Africa, Johannesburg
Issue 32 | September 2014

Y&R South Africa had the challenge of getting interested potential drivers to book a Land Rover test drive.
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Messi

Tiempo BBDO
Issue 32 | September 2014

The campaign starred Leo Messi and involved a TV ad, digital actions and a 20" joint ad for Lay's and Pepsi, also stared the football player.
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New Friend Request video

CP+B LA
Issue 32 | September 2014

The makers of A.1 Steak Sauce had discovered that people were not just eating it with steak but with chicken, pork and vegetables too. So they dropped the word 'steak' from the name and redesigned the label.
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Next American Hero

Wieden + Kennedy Amsterdam
Issue 32 | September 2014

The FIFA World Cup™ turned every sports fan on the planet into a patriot, especially in the United States of America where soccer's popularity was booming and millions were getting behind the US Men's National Team.
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Pharrell's Hat

Leo Burnett, Toronto
Issue 32 | September 2014

Gain Laundry Detergent launched its newest product at the 2014 Grammy's, the same time music superstar Pharrell launched his big hat.
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Radar for Good

McCann Erickson Romania. MRM Romania, McCann PR, UM
Issue 32 | September 2014

Coca-Cola's global strategy was based on the idea of 'Open Happiness'. One of the things that made people happy was being able to help other people. The strategy was based on the belief that wanting to do good was something most young Romanians wanted to be able to do. However, converting that desire into an action was not easy.
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Strobe

Chi & Partners
Issue 32 | September 2014

'Strobe' was the third in a series of projects around the theme of 'Amazing in Motion'. It followed 'Steps', a choreographed stunt using puppets 11-feet tall, and 'Swarm', footage of a swarm of quadcopter robots exploring night-time Vancouver.
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The Big Punch

Independencia, Peru
Issue 32 | September 2014

Everlast is the global brand leader in the design, manufacture and marketing of authentic boxing, martial arts and fitness gear.
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The Happiest Mother’s Day Card: how love for our mums helped mothers around the world

Proximity London
Issue 32 | September 2014

Oxfam's Motherhood Appeal is an annual event, which celebrates mums around the world.
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Then came a lot of sheep

Ogilvy Brussels
Issue 32 | September 2014

The elections to the European Parliament were just around the corner.
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Tipp-Ex The Socialbook

Buzzman
Issue 32 | September 2014

Bic had enjoyed great success with their two previous YouTube appearances, 'A Hunter Shoots a Bear' and 'The Hunter and the Bear Birthday Party'. They wanted to include the viewer in the creative process to create a world first on the internet.
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Unload Your 401k

Grey New York
Issue 32 | September 2014

A 401k was a retirement savings plan, named for the section of the tax code that governed them. Most plans offered a spread of stocks, bonds and money market investments.
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Animal Strike

DDB New Zealand
Issue 31 | June 2014

In 2013 the New Zealand government passed a law that pushed the producers of legal party drugs to safety test them on dogs.
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Beautiful Ending

Ogilvy & Mather Amsterdam
Issue 31 | June 2014

A website was created, where couples could share their love in a unique way.
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BP Bingo at the Pump

Ogilvy & Mather Amsterdam
Issue 31 | June 2014

For world's first BINGO AT THE PUMP the task was to catch the attention of every customer who drove into the BP petrol station.
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Don’t Fear Smoking

Deportivo
Issue 31 | June 2014

The organisation A Non Smoking Generation wanted to talk young smokers out of the habit.
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Hidden Truth

Cheil Spain
Issue 31 | June 2014

With the evolution on communication and the easier access to online images to the general user, Latin Stock and Corbis wanted to reach both, editorial and creative targets, and highlight the unlimited possibilities that only Corbis/LatinStock images could offer.
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JUST ROO IT!

Cheil Germany GmbH
Issue 31 | June 2014

KangaROOS was founded in 1979 on the simple premise: that running should be fun. And to free runners from all distractions, KangaROOS created a little pouch for storing their keys.
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Kate's Advent Calendar

MRM Stockholm
Issue 31 | June 2014

Each Christmas all major grocery stores and supermarkets launch their Christmas campaigns.
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Porsche Blind Trade

ACHTUNG!
Issue 31 | June 2014

Porsche was launching the new Macan in The Netherlands. A small SUV, it might not have been everyone's idea of what a Porsche should be.
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Seeing MS – Exposing the invisible disease

Grey Melbourne
Issue 31 | June 2014

Most symptoms of multiple sclerosis go unnoticed by everyone except the person living with them.
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Share for Dogs

Colenso BBDO
Issue 31 | June 2014

There was a growing trend online of 'slacktivism'.
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Sweetie

Lemz
Issue 31 | June 2014

Terre des Hommes was an international charity founded in Switzerland in 1960 to promote the rights of children. The Netherlands branch had established nearly 300 projects in 22 countries to defend children.
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Thankful Experiential Activation

CUBED Communications
Issue 31 | June 2014

Thankful is a worldwide social project with the mission to help make every day and every experience count.
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The Detour

Critical Mass, Calgary
Issue 31 | June 2014

The new Nissan Rogue was positioned as a car that made everyday driving more exciting. Nissan wanted to bring that stirring experience to anyone.
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The Game Report

serviceplan
Issue 31 | June 2014

BytroLabs was a German startup that specialised in producing innovative browser games.
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The Google Map Demonstration

Herezie and Angstrom
Issue 31 | June 2014

In the summer of 2013, Taksim Square in Istanbul, Turkey, became the crucible for weeks of protest against Government plans to build over Taksim Gezi Park.
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The Most Detailed Test Drive

These Days Y&R
Issue 31 | June 2014

The new Mazda3 was designed around a number of innovations, which meant it used less fuel, emitted less CO2 and performed better than other cars in its class.
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