Current Issue 36
- The Pendulum Has Swung Too Far
- Cannes Rejects
- Cannes rescues the World. Who rescues Cannes? A Winner’s Perspective
- There Are Two Festivals Going On Here. A View From The Press Room
- Our Industry Has Lost Its Way A Titanium & Integrated Juror’s Perspective
- The Best Week Of My Career A Juror’s Perspective
- Rocking when others roll. A first time visitor’s perspective
- A Perspective From The Cannes Lions Festival Office
- Cannes Perspectives
- From the pulpit, The Editor’s introduction
Mail & Door Drops
#the cube 37 days Leo Burnett Paris Groupe Atlantic wanted to show how important heat is for life in order to strengthen their position as France's leading provider of heating from electricity. Ashes McCann Madrid Every year at Christmas, Campofrio had talked to consumers about the everyday problems of life in Spain, urging them to "Let nothing and no one deprive us of our way of enjoying life". Families on the verge of extinction Famous Worldwide, there were just 3,200 tigers left in the wild. Adventures of Penny; Itau’s Piggy Bank Book DM9DDB The story of a young boy with many dreams who received a present from his father to help him achieve those dreams Soap Bus Ticket Leo Burnett Solutions Inc To stop the spread of germs on Sri Lanka's crowded buses, Asiri Hospitals, one of the country's largest healthcare providers, created the Soap Bus Ticket. The Safe Wunderman Portugal The task was to launch the new NIVEA MEN Crème, a revolutionary product for men's skin care — it's the famous NIVEA blue tin, but now for men
Online & Digital
Almost a Dodo NBS/ Dentsu Aegis Network Every year for the last ten years, at least one species of animal has become extinct. Aruba Image Bank Grey Brazil Aruba is a tiny island off the coast of Venezuela with beautiful beaches, sunny weather and dry cool breezes. Back in the Game MercerBell Foxtel Access was a programme designed to recognise and reward customers of Foxtel, Australia's leading pay TV provider. BASE PhoneAddressTM DDB Brussels BASE was not one of the larger Mobile Services providers and needed ideas to strengthen its challenger image. Blind Coffee Peanuts&Monkeys, Madrid, Spain Having a biscuit with a cup of coffee is where many great conversations have begun. Deforested Desktop Grey Brazil Green Nation was one of the most important NGOs in Brazil promoting the responsible use of natural resources to protect the environment. Heads Up! plan.net/serviceplan AOK was Germany's largest provider of health insurance. Hungry Swipes BBDO New York People made bad decisions when they were hungry. LifeSkills Maxus UK Confidence in banks had hit an all-time low and Barclays needed to do something about its brand image. Man vs Network Ogilvy Malaysia All the telcos in Malaysia were making the same claims about being "the fastest". Mortal Timeline BBDO Russia Group, Proximity Russia Every year in Russia, around 200,000 people were injured or killed in traffic accidents. Mynewsdesk NOW Edelman Deportivo MyNewsDesk is an multimedia platform that allows companies and brands to have their own newsrooms, publishing their news stories on their own websites as well as across social media. Offical Non-Sponsor Of FIFA BBD Perfect Storm Rampant FIFA corruption was ruining football. But until someone dethroned Sepp Blatter, nothing would ever change. Print For Help FCB Brasil 8 out of 10 printers sold in Brazil were HP. And most of those had the ePrint facility, which allowed people to print from that printer wherever they were. Restart DM9Sul Even though the number of donors had increased in Brazil, there were still over 66,000 people waiting for organs and the number of transplant operations had fallen. The Ad Filter BETC D&AD wanted to engage people in the creative industry all year round, not just when the annual awards results came out. The Banner That Makes You Like Banners BBDO Russia Group, Proximity Russia Post-it® is one of the most analogue brands in the world The Ingress AXA Shield Publicis Conseil AXA wanted to talk to a tech-savvy audience about what, on the surface of it, is boring – insurance. The Match serviceplan Werder Bremen vs Hamburger SV was a major event in the football year. The Other Letter McCann Madrid IKEA wanted to remind their core target audience of the real importance of Christmas in family life The SoftTest Ogilvy & Mather Singapore The fabric softener market in the region was mainly about fragrance. Tilibra Selfie, Those Who Are Fans Use Tilibra Talent Comunicacao e Planejamento Ltda Tilibra was the market leader for school supplies in Brazil, manufacturing and supplying notebooks. Views for the blind Y&R Italy Technology developed by Horus looked as if it could help 285 million blind people overcome the disability. Vodafone Sunday Grannies McCann Erickson Bucharest Vodafone wanted to democratise the ownership of smartphones by showing how useful they could be especially now 4G was moving from a premium service to market standard. Donate Locate Soul Homelessness charities often told the public not to give money to people on the street, because it's too frequently spent on alcohol and drugs and only sustains the person's homelessness. Emoji Turns Real MRM//McCann Stockholm Vi Agroforestry was a Swedish charity organisation that fought poverty and starvation in eastern Africa – through tree planting. Esurance #EqualDreams Leo Burnett Chicago Esurance created "#EqualDreams," an online video that took a position that all people's dreams should be equal. Interception Grey New York This campaign was centered around an online competition, one with a direct, time-sensitive call to action Raising eyebrows. And subscriptions. The Economist The Economist needed a new base of younger subscribers. Turbo Fries DM9DDB To spread a new promotion at McDonald's: "Turbo your Meal".
Outdoor & Events
Car Caps Grey Argentina In Argentina, one in four road accidents was as the result of drinking. Father’s Day McCann Madrid Navidul wanted to expand the target audience for its products to those who yearned for and were entitled to a good ham. Hidden Sugar Receipt Red Fuse Communications [Y&R] To support the launch of their new sugar acid neutraliser toothpaste, Colgate wanted to educate shoppers on the real threat to their teeth from the surprising amounts of sugar that could be found in everyday foods. Plane to Product DDB & Tribal Amsterdam In 2013, KLM introduced its new World Business Class (WBC) cabin interior, stripping out all the old seats, seatbelts, TV screens and carpets. Signs of Progress Ogilvy & Mather Costa Rica Claro wanted to grow market share in rural areas. Street Taps BBDO New York Fewer people carry spare change with them these days, which makes it hard for street musicians. The Face of Litter Ogilvy Hong Kong A staggering 16,000 tons of waste was dumped in Hong Kong each day. The Parking Billboard Leo Burnett Frankfurt Park assist systems were increasingly common in expensive cars. Ticket Books Africa L&PM Pocket Books was Brazil's biggest publisher of pocket books with thousands of titles small enough to be taken anywhere. Done In One George Patterson Y&R Washing machines are a big part of the modern laundry. Fresh vs, Rotten Alma Ad Glad Cling Wrap was a product designed to keep your food fresh for longer. Looking For You OgilvyOne London Battersea Dogs Home was founded in 1853 and was a famous organisation in the UK. Nazis against Nazis – Germany’s most involuntary charity walk Grabarz und Partner, GGH Lowe Right-wing extremism was still a predominant problem in Germany. The Gun Shop Grey New York AMERICA HAS A GUN PROBLEM. Every year, 30,000 Americans are killed with guns.
Living Memories Y&R NZ On average each week in New Zealand, five families are told the devastating news that someone they love is someone they will never see again. The Art of Waiting Grey Brazil Reclame Aqui was Brazil's leading consumer protection group with more than 15m users of its platforms each month and 7m complaints. The Les Paul Skill Check serviceplan Epiphone by Gibson made guitars including the legendary Les Paul, played by legends like Slash, Jimmy Page and John Lennon. Tuvalu Grey Argentina Every other electronics company was talking about the features and the technology of their Smart TV's. Whopper Move Out Buzzman When Burger King announced they were returning to France, there was a lot of clamour in social media for the chain to open a restaurant in their city. Better For It Wieden + Kennedy Amsterdam Building on Nike Women's global 'Better For It' platform, Nike Russia launched a national campaign to celebrate the girls who are breaking stereotypes and embracing sport as a part of their everyday life. The Message from the Lungs BBDO Bangkok In Thailand, 142 people died from smoking every day.
Beer Beauty CP+B Scandinavia A survey conducted by Epinion about men's grooming habits in the UK showed that 65% of men are daily groomers. DB Export Brewtroleum Colenso BBDO New Zealand was once a nation of proud, beer drinking men but over the past few years, mainstream beer consumption had slumped.
FreePay Per Love The Cyranos McCann In 2014, when the government of Spain put VAT on theatre tickets up to 21%, audience numbers fell dramatically. SKY SQREENING serviceplan Sky Go was a subscription-based mobile app that provided sports fans with exclusive live football content. Smart Sentry Ogilvy Hong Kong Malaysia was experiencing a crime Client epidemic. Sound Bite Interactive Record Table Gloo@Ogilvy The task was to help KFC increase the relevance of its offering and drive an exciting in-store experience creating brand love, word of mouth and return visits in the urban youth market. Speaking Images 2015 serviceplan The World Press Photo awards had honoured the world's best photojournalism since 1955. The Can’s Prediction Leo Burnett Today even though both creatives and clients had access to a huge number of creative databases, they still hadn't figured out a useful way to harness their power. Turkcell Healthmetre R/GA London Diabetes was a global epidemic. In Turkey it affected one in seven adults and contributed to one in three deaths. Life Saving Dot Grey Group Asia Pacific Millions of women across rural India suffered from breast cancer, fibrocystic breast disease and complications during pregnancy.
Broadcast, Press & Inserts
A Sirious Safety Message Saatchi & Saatchi Sweden Android and Apple had both introduced features that allowed their users to talk to their phones without touching them. The Performer Publicis Dubai In the Middle East, Chrysler had a young ownership profile. Write a different story Y&R Team Red Istanbul Eastern Turkey was the poorest side of Turkey.