Current Issue 61
December 2021
Mail & Door Drops
Sound Mind, Sound Body Neil A Dawson & Co ASICS global positioning statement, ‘Sound
mind, sound body’, has been at the heart of
the brand since its inception in 1949
Xbox Equality Controller Serviceplan Group Women make up approximately half of the
gaming communityOnline & Digital
A little space to think Dig An Omnipoll survey of 1,215 people
commissioned by Post-it found working
and studying from home was having a
detrimental effect on energy and creativity
levels
A New Type of Gold VCCP London For the first time in nearly 20 years, Cadbury
were about to release a new variant of the
popular Wispa bar
Background Blindspot Performics Mercerbell According to the Australian Bureau
of Statistics (June 2021), one in five
Australians reported high levels of
psychological distress between June
2020 to June 2021
Bejby Blue This Is Locco On the strength of its annual student
acquisition campaigns, Tatra Bank had
won awards as “the world’s most innovative
digital bank
David's Unusables Special Group Motor Neurone Disease gradually causes
the muscles that enable people to move,
speak, swallow and breathe to stop working
– and as they do, people living with MND
lose their ability to use everyday items
Hungry Internet Thinkerbell The Internet is normally a highly-tuned,
efficient and productive machine
KFCopypaste PS21 There were 516,000 recipe videos on
YouTube that promised to teach viewers
how to cook chicken to Colonel Sanders’
original recipe
Lullabies Innocean Australia No Ugly is a range of New Zealand wellness
tonics with ‘No Ugly’ Ingredients
Music in Color TBWA\Chiat\Day LA To exploit the notion that music and colour
are connected, Behr created an interactive
tool at www
PETernity Eleven PR PetCulture is an online, subscriptionbased
petcare business providing member
benefits across insurance, products and
veterinary services
Smile Master Class series VMLY&R France and RedFuse The pandemic made life difficult for many
people
Sound of Spending Zulu Alpha Kilo Interac was used by 30 million Canadians
a day for sending money electronically
but was perceived as a functional brand
and had little top-of-mind awareness
The Youngest Headhunters In The World Publicis Worldwide Poland The K.I.D.S. foundation wanted to
modernise children’s hospitals in Poland.Free
Trapped in the 90’s McCann Madrid IKEA wanted to celebrate their 25th
anniversary in Spain
Whiskas Purr More AMV BBDO WHISKAS® believe that a happy cat makes
a happy human
Outdoor & Events
Everything has an origin TRUE 70% of the ingredients used by McDonald's
to make hamburgers in Spain come
from local suppliers
Notes IPA Zulu Alpha Kilo Notes IPA was the latest brew to be
released by SingleCut Beersmiths, an NYC
craft brewery that was inspired by rock ’n’
roll
Outlaw Runners BETC On August 31st 2021, a new law was
enacted in France reducing the speed limit
for vehicles in Paris to just 30kmh (18 mph),
bringing the French capital to a standstill
The Fridge O-Doption Program Dig The brief was to drive acquisition to Bottle-
O’s mailing lists by incentivising people to
sign up
The Plastic Museum Shackleton Because of the effect the misuse of plastic
has had on the environment, legislation
is being considered by the Spanish
government which could have serious
business consequences
Integrated
Brahma beer Africa Brahma beer had always been part of
Brazilian football but beer brands had been
banned by law from sponsoring players’
shirts
Ford Good BBR Saatchi & Saatchi and Leo Burnett Israel 29.3% of households in Israel were
suffering from food insecurity, up from
20.1% before COVID-19.
Innocent Truth IMPACT BBDO Beirut On August 4th 2020, the world’s thirdlargest
explosion killed 220 people and
injured or maimed over 7,000 othersFree
Steinlager Alt Blacks DDB Group New Zealand Steinlager had proudly sponsored the
world-famous All Blacks for nearly 30
yearsFree
The Wish // PENNY Christmas 2021 Serviceplan Campaign 3 GmbH In 2021, young people, especially,
continued to put aside their own
interests to protect older people from the
consequences of the pandemic
Air Heroes ENGINE E.ON is committed to renewable electricity and low-carbon energy solutions.
Bad Movie Index Forsman & Bodenfors What happens if you compare the streaming giants’ top movies with their ratings on major movie rating sites? The “Bad Movie Index”, created by Draken Film, Sweden’s leading streaming service for quality cinema, inspires people to broaden their film taste with the first-ever moving subscription price
Burger King® launch a limited edition of candy shaped Mini Whoppers Jr. to celebrate Halloween Ogilvy – De la Cruz Halloween is coming, one of the favorite times of the year to wear costumes
Change their diaper before it changes them BBDO Guerrero & BBDO Indonesia There are still many parents in Indonesia who believe in myths and superstitions
ReStory Happiness, Brussels July 2021, Belgium experienced the most destructive floods in its history
Tune Out Pain McCann London Music can help people better tolerate acute pain, according to a new experiment supported by pain experts Nurofen
Innovation
GT-R NFT Juniper Park\TBWA Janssen is the medical research and
pharmaceuticals division of Johnson
& Johnson
Time Keeper Edelman Janssen is the medical research and
pharmaceuticals division of Johnson
& Johnson
Tough Turban Zulu Alpha Kilo All Sikh men are required by their religion to
cover their headsFree