Current Issue 61
December 2021

Sound Mind, Sound Body Neil A Dawson & Co ASICS global positioning statement, ‘Sound mind, sound body’, has been at the heart of the brand since its inception in 1949

Free

Xbox Equality Controller Serviceplan Group Women make up approximately half of the gaming community

A little space to think Dig An Omnipoll survey of 1,215 people commissioned by Post-it found working and studying from home was having a detrimental effect on energy and creativity levels A New Type of Gold VCCP London For the first time in nearly 20 years, Cadbury were about to release a new variant of the popular Wispa bar Background Blindspot Performics Mercerbell According to the Australian Bureau of Statistics (June 2021), one in five Australians reported high levels of psychological distress between June 2020 to June 2021 Bejby Blue This Is Locco On the strength of its annual student acquisition campaigns, Tatra Bank had won awards as “the world’s most innovative digital bank David's Unusables Special Group Motor Neurone Disease gradually causes the muscles that enable people to move, speak, swallow and breathe to stop working – and as they do, people living with MND lose their ability to use everyday items Hungry Internet Thinkerbell The Internet is normally a highly-tuned, efficient and productive machine KFCopypaste PS21 There were 516,000 recipe videos on YouTube that promised to teach viewers how to cook chicken to Colonel Sanders’ original recipe Lullabies Innocean Australia No Ugly is a range of New Zealand wellness tonics with ‘No Ugly’ Ingredients Music in Color TBWA\Chiat\Day LA To exploit the notion that music and colour are connected, Behr created an interactive tool at www PETernity Eleven PR PetCulture is an online, subscriptionbased petcare business providing member benefits across insurance, products and veterinary services Smile Master Class series VMLY&R France and RedFuse The pandemic made life difficult for many people Sound of Spending Zulu Alpha Kilo Interac was used by 30 million Canadians a day for sending money electronically but was perceived as a functional brand and had little top-of-mind awareness The Youngest Headhunters In The World Publicis Worldwide Poland The K.I.D.S. foundation wanted to modernise children’s hospitals in Poland.

Free

Trapped in the 90’s McCann Madrid IKEA wanted to celebrate their 25th anniversary in Spain Whiskas Purr More AMV BBDO WHISKAS® believe that a happy cat makes a happy human

Everything has an origin TRUE 70% of the ingredients used by McDonald's to make hamburgers in Spain come from local suppliers Notes IPA Zulu Alpha Kilo Notes IPA was the latest brew to be released by SingleCut Beersmiths, an NYC craft brewery that was inspired by rock ’n’ roll Outlaw Runners BETC On August 31st 2021, a new law was enacted in France reducing the speed limit for vehicles in Paris to just 30kmh (18 mph), bringing the French capital to a standstill The Fridge O-Doption Program Dig The brief was to drive acquisition to Bottle- O’s mailing lists by incentivising people to sign up The Plastic Museum Shackleton Because of the effect the misuse of plastic has had on the environment, legislation is being considered by the Spanish government which could have serious business consequences

Brahma beer Africa Brahma beer had always been part of Brazilian football but beer brands had been banned by law from sponsoring players’ shirts Ford Good BBR Saatchi & Saatchi and Leo Burnett Israel 29.3% of households in Israel were suffering from food insecurity, up from 20.1% before COVID-19. Innocent Truth IMPACT BBDO Beirut On August 4th 2020, the world’s thirdlargest explosion killed 220 people and injured or maimed over 7,000 others

Free

Steinlager Alt Blacks DDB Group New Zealand Steinlager had proudly sponsored the world-famous All Blacks for nearly 30 years

Free

The Wish // PENNY Christmas 2021 Serviceplan Campaign 3 GmbH In 2021, young people, especially, continued to put aside their own interests to protect older people from the consequences of the pandemic Air Heroes ENGINE E.ON is committed to renewable electricity and low-carbon energy solutions. Bad Movie Index Forsman & Bodenfors What happens if you compare the streaming giants’ top movies with their ratings on major movie rating sites? The “Bad Movie Index”, created by Draken Film, Sweden’s leading streaming service for quality cinema, inspires people to broaden their film taste with the first-ever moving subscription price Burger King® launch a limited edition of candy shaped Mini Whoppers Jr. to celebrate Halloween Ogilvy – De la Cruz Halloween is coming, one of the favorite times of the year to wear costumes Change their diaper before it changes them BBDO Guerrero & BBDO Indonesia There are still many parents in Indonesia who believe in myths and superstitions ReStory Happiness, Brussels July 2021, Belgium experienced the most destructive floods in its history Tune Out Pain McCann London Music can help people better tolerate acute pain, according to a new experiment supported by pain experts Nurofen

GT-R NFT Juniper Park\TBWA Janssen is the medical research and pharmaceuticals division of Johnson & Johnson Time Keeper Edelman Janssen is the medical research and pharmaceuticals division of Johnson & Johnson Tough Turban Zulu Alpha Kilo All Sikh men are required by their religion to cover their heads

Free