Hyundai Electric Air

Mirrors were placed in public places and photographs were taken of the room in their reflections. These were printed and stuck onto the mirrors so that passers-by, looking at themselves in the mirror saw the washroom behind them but they themselves were invisible.

11 radio stations in Sao Paulo were persuaded to run a radio spot at exactly the same time one morning, in the middle of the rush-hour.

Women can do most things on their own but no matter how independent they are, they all struggle with the zipper. This insight led to JDate approaching Mango, the popular fashion store chain, to use their dresses’ zippers as an advertising medium.

The first-ever pop-up billboard was created, which could be taken to places James Ready drinkers congregate, to offer them deals on things they need and save money for beer.

The Lazy Ad Guy was created as a metaphor for all the under-performing online ads out there. He lived in a banner, thus using the medium to showcase the medium. He was a slob with no desire to interact or communicate, just like a banner if it hasn’t had the Fairfax Digital Workout.

The Christchurch earthquake changed the definition of ‘community’ for many young Kiwis, when the whole country responded as one to the tragedy of the stricken city. Many young people had wanted to help but had found themselves only able to stand by on the sidelines.

Innocent created their very own Pop-Up Café for a week in Shoreditch, East London with a giant lettuce wall, much greenery, reclaimed tables and original art-works bringing innocent values to life in a memorable experience.

What usually happens is the CEO stands on a stage and tells the workforce what the plans are. But in this instance, Brendan Tansley asked the staff to become active participants in the drive to move Wunderman ‘from good to great’.

Over a weekend two holiday-makers began broadcasting live from a secret Caribbean island, their broadcasts beamed live across the world to a digital poster in West London. Passers-by were challenged to guess where they were – identify the secret location - for a chance to win a holiday to the same island.

Pause is a small player in the dog-eat-dog world of Hi-Fi retailing in Scandinavia with its big chains and their big media budgets. So the task was to make as much noise as possible with a story that would interest and intrigue people. The target audience, then, became the people who could help Pause reach The People – journalists and bloggers.

Many young people in Denmark are uncertain about their possibilities on the labour market. And they are not aware of the training possibilities that the Danish Defence offers and that it is a career option that allows them to develop and use their skills.

Late in 2010, The Zimbabwean carried reports that Mugabe’s notorious Central Intelligence Organisation had raided a small exhibition of photography in Harare. A number of photojournalists were arrested, and their hard-drives were confiscated. It became clear that anything the regime wanted to suppress, was exactly what the Zimbabwean needed to show.

To prove that Parque Arboleda really did have absolutely anything and everything you might need, Sebastián Giraldo set up home there and lived in store #126 for two months. He bought his groceries there, bought everything he needed and ate in the restaurants, becoming a friend to all the mall’s many visitors.

adiZero™ Gram Challenge was an innovative way to showcase adidas’ latest lightweight running shoe, the adiZero™ Aegis.

‘Anything Goes’ is la Redoute’s philosophy about fashion. It was also the theme of its 2010 campaign, which had two distinct parts to it. Part One was a ‘teaser’ campaign, in which la Redoute created the National Style Police. In official-looking uniforms, the National Style Police paytrolled shopping centres across France, arresting and reporting anyone they came across displaying hideous taste or horrible fashion sense.

Here’s a fact. Indigenous Australians make up just 2.5% of the population but an amazing 11% of AFL professionals. So leading Indigenous players were asked to donate a pair of their playing boots to be painted by prominent Indigenous artists.

Storage is dull. Wardrobes, shelves and wire baskets live in a remote corner of people's hearts. But the stuff they put inside wardrobes, like their clothes, shoes, hats, jewellery, now that is all highly emotional. But IKEA is not really a fashion brand, is it? Well, why not?

A real-size catwalk was installed outside the exit of one of Oslo’s main subway stations and the unsuspecting passengers were used as models. As they emerged from the station, they were wearing the clothes today which will turn up at Fretex tomorrow.

The solution was to invent a new kind of Lawn Bowls game as a perfect way to experience the global brand positioning of ‘Try a different angle’.

To create relevance and excitement, Colenso BBDO brought the reality of the Pacific war to life in a most authentic and emotionally powerful way, by sourcing genuine letters written by soldiers themselves at the time. These were used in direct mail, outdoor and adshels.

To create relevance and excitement, Colenso BBDO brought the reality of the Pacific war to life in a most authentic and emotionally powerful way, by sourcing genuine letters written by soldiers themselves at the time. These were used in direct mail, outdoor and adshels.

To show a fashion-crazy audience the ugly side of glamour, posters were created showing fictitious high-fashion products being sold at ‘amazing prices’ because if there’s one thing that trendy Asians love more than the latest styles, it’s a bargain.

To launch the new energy shot from V called Pocket Rocket, the agency started placing traffic cones on various landmarks and hard-to-reach places round Auckland, culminating in the placement of a cone on the top of the 328-metre tall Sky Tower by a man with a hydrogen-powered rocket-pack on his back.

Masks to protect the wearer from swine flu were distributed for free across Mumbai. Each mask came with the message, ‘126 people succumb to swine flu and you wear a mask. 25 million have died of AIDS. Do you use a condom?’

From previous campaigns, the NZ Fire Service knew that hard-hitting consequence-based messaging was more likely to change behaviour. They wanted to focus on the possibility of death and the proposition that “smoke alarms save lives”. On a production and media budget of 40K.

In both the spoken and the written word, most sentences in Arabic are constructed using a male vocative. In other words, it is assumed that the listener or reader is male. This can be changed to a female vocative simply by adding an accent line or ‘kasra’ below the words.

The idea was not to do anything. A press release told the 40,000 crowd to look to the skies at 3pm, the same time as the previous years’ stunts. But nothing happened.

When the speeding motorists received their fines - with photographic evidence – there in the background was Xbox's Need For Speed message, reminding them of driving games like 'Need for Speed Carbon'.