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Data Pro Quo

Shackleton

Issue 59 | June 2021

Bronze - AIDS Mask

Grey Mumbai
Issue 17 | December 2010

Masks to protect the wearer from swine flu were distributed for free across Mumbai. Each mask came with the message, ‘126 people succumb to swine flu and you wear a mask. 25 million have died of AIDS. Do you use a condom?’
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Death Trap

Executive Creative Director: Dave King; Copywriter: Dave King, Nicci Doak; Art Director: James Bowman; Finished Art: Woody; Photographer: Leon Rose, Lindsay Keats
Issue 17 | December 2010

From previous campaigns, the NZ Fire Service knew that hard-hitting consequence-based messaging was more likely to change behaviour. They wanted to focus on the possibility of death and the proposition that “smoke alarms save lives”. On a production and media budget of 40K.
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Gold - Khede Kasra

Leo Burnett, Beirut
Issue 17 | December 2010

In both the spoken and the written word, most sentences in Arabic are constructed using a male vocative. In other words, it is assumed that the listener or reader is male. This can be changed to a female vocative simply by adding an accent line or ‘kasra’ below the words.
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Gold - The stunt that never was

DDB Auckland
Issue 17 | December 2010

The idea was not to do anything. A press release told the 40,000 crowd to look to the skies at 3pm, the same time as the previous years’ stunts. But nothing happened.
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Need for Speed?

nnY&R Johannesburg
Issue 17 | December 2010

When the speeding motorists received their fines - with photographic evidence – there in the background was Xbox's Need For Speed message, reminding them of driving games like 'Need for Speed Carbon'.
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Reality Billboard

Shalmor Avnon Amichay Y&R Tel Aviv
Issue 17 | December 2010

"Big Brother" winner versus the winner of "Survivor". All assignments and tasks during the reality game were performed using only the different interfaces of Yellow Pages: Smart-phone app, website, Facebook and a special minisite.
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See The Love

Ogilvy & Mather (Taiwan)
Issue 17 | December 2010

Invited to ‘make invisible love visible’, advertising invited pairs of people (family, married couples, lovers, friends) to take part in an experiment in which their brainwaves and heartbeats were recorded as they looked at each other.
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Silver - Volcano

Saatchi & Saatchi NZ
Issue 17 | December 2010

While mintshot.co.nz was hosting a champagne breakfast to launch the website, Auckland’s largest volcano, Rangitoto Island, erupted. At the launch, and all over the city, people dropped what they were doing to stop and stare.
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Speed Camera

Proximity BBDO Belgium
Issue 17 | December 2010

Deliberately hoping for an idea that would cause buzz and press coverage, the agency opted to bring a new perspective to the issue of speeding. They wanted to reward those Makro shoppers who drive thoughtfully and safely to the store by setting up Makro Speed Cameras.
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Stamp

Opus Multipla Brazil
Issue 17 | December 2010

Rather than a conventional business card, a special stamp was created that simulates a lipstick mark. The stamp may be applied to any material, such as napkins, paper sheets, tissues etc
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The Big Mosquito Party

Akestam Holst Sweden
Issue 17 | December 2010

Every summer, Sweden is invaded by nasty mosquitoes. They are indiscriminate about who they bite, both ‘outdoors professionals’ and anyone who spends any time outside.
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The Big Picture

BBDO New York
Issue 17 | December 2010

On March 18 – 19, in New York, they created a massive event where thousands of people traded in their paper cups for reusable mugs. Artists used the individual cups to create a mosaic image of a sequoia tree. The image was symbolic of the larger impact we can have if we all do our part.
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Tim Burton Pie Bag

DDB Group Richmond Victoria
Issue 17 | December 2010

In Melbourne there was a pie shop called Pie Face. The idea was to use their bags, complete with red-hot contents, as media. Marked 100% Human Meat, the bags not only drew attention to the exhibition but acted as a 2-for-1 ticket pass.
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$73,000 Bar Tab

Ogilvy & Mather Brazil
Issue 16 | September 2010

When customers paid their bar tabs at Bar Aurora or Boteco Ferraz, they were shocked by the sums they were being asked to pay, often as much as 79,000 Reals or $73,000 USD.
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A journey of Faith – The Return of Ferrorama

DDB Brazil
Issue 16 | September 2010

The president of Estrela posted a video speaking directly the leader of the Orkut fan-group, Marcos Markora. If the company was to bring back the Ferrorama, he said, he wanted proof of the fans’ faith. They should get the train to run the last 20 km of the famous pilgrim’s way from Padron to the cathedral of St. James in Santiago de Compostela in Spain.
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AIDS Mask

Grey Mumbai
Issue 16 | September 2010

Masks to protect the wearer from Swine Flu were distributed for free across Mumbai. Each mask came with the message, ‘126 people succumb to swine flu and you wear a mask. 25 million have died of AIDS. Do you use a condom?’
Read

Beach Blaster

George Patterson Young & Rubicam Melbourne
Issue 16 | September 2010

The solution was to transform the plastic Cottee’s Cordial bottle into a pump-action water blaster. Purchase four bottles of cordial and you got the Blaster unit free. It made water fun and got kids interacting with the brand all summer long.
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Client Changes Welcome

DraftFCB New Zealand
Issue 16 | September 2010

A giant fridge magnet set was created and huge, colourful magnetic letters and numbers were specially built and stuck onto a white metal billboard. Each week they were rearranged to spell out the new whiteware offer.
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Lotus Knows More Than You Think

Ogilvy One, London
Issue 16 | September 2010

The digital screens within Terminal 5 were linked to a live data feed directly from the Wimbledon Information System, which is run by IBM.
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Support Scent

nn
Issue 16 | September 2010

Support Scent was a fragrance created with the help of KIT Cosmetics, who donated their expertise to formulate, package and bring it to market, selling for $5 a time through MYER, Australia’s largest department store chain, other cosmetics stores and online. All proceeds go to Guide Dogs Australia.
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The Great Wall of Education

Proximity India
Issue 16 | September 2010

Aviva's platform in India is 'Education is Insurance' and its Street to School Program supports this premise. Inviting contributions to help build a wall of books was inviting people to help create a symbol of hope and future for street children.
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3D Rugby

Archibald Ingall Stretton, London
Issue 15 | June 2010

Thousands of rugby-loving O2 customers were given a ‘virtual seat’ at Twickenham for England’s Six Nations home games. How? By creating live 3D broadcasts of the matches at 40 cinemas nationwide and giving O2 customers ‘Priority’ access to tickets.
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Sleepless At Playground

Akestam Holst , Sweden
Issue 15 | June 2010

The start-point for this campaign was a study written by the Swedish Health Council, claiming that hiking makes people healthier and more alert.
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Street Map

Draftfcb Germany
Issue 15 | June 2010

Alzheimer’s disease makes itself apparent through memory loss. To dramatise what this feeling of disorientation must be like to a sufferer, the agency created a street-map but with all street names blanked out. The maps were left in bars, restaurants and information desks. The message called for donations for the Alzheimer Society. A 19% increase in calls and a 5% increase in donations to the Alzheimer Society Hamburg...
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The Telescope

OgilvyOne Frankfurt
Issue 15 | June 2010

Telescopes were installed at various picturesque locations such as the summit of the Feldberg in the Black Forest. However, when tourists looked through the viewfinder they did not see the rolling, verdant landscape they could see with the naked eye. Now they saw that vista but transformed into a barren region of dead forests.
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Valentine “Make A Move”

Leo Burnett, Beirut
Issue 15 | June 2010

Two months before St. Valentine’s Day, an anonymous blog was posted at ivysays.com. Tweeting and blogging about single life in Beirut, Ivy became the local Carrie Bradshaw and quickly gathered an enthusiastic following amongst young single women.
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EPICA Awards 2009 - Petrol Receipt

DDB Hamburg
Issue 14 | March 2010

To position the car as exceptionally economical and environmentally friendly, the agency used a channel which would find its way into the hands of every single motorist at precisely the time and in exactly the place when the cost of petrol would man most to them.
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EPICA Awards 2009 - The Contemporary Beauty Ideal

Ogilvy Frankfurt
Issue 14 | March 2010

To demonstrate the unhealthy ideals of beauty promoted by the media and fashion industry, a number of world-famous masterpieces were repainted.
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Smaller and Smarter Cards

Memac Ogilvy Dubai
Issue 14 | March 2010

The proposition was that smaller budgets still needed creative solutions and the creative team interpreted this quite literally, producing undersized business cards to offer prospects.
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The last place you want to go

M&C Saatchi, London
Issue 14 | March 2010

The Dixons.co.uk site is single-minded in its objective to provide consumers with the very latest technology at the keenest prices. To do this, it uses a compelling price guarantee to match the key competition both on and offline.
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