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Issue 60 | September 2021

You’ll want to live here

Proximity Colombia
Issue 19 | June 2011

To prove that Parque Arboleda really did have absolutely anything and everything you might need, Sebastián Giraldo set up home there and lived in store #126 for two months. He bought his groceries there, bought everything he needed and ate in the restaurants, becoming a friend to all the mall’s many visitors.
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adiZero Gram Challenge

iris Singapore
Issue 18 | March 2011

adiZero™ Gram Challenge was an innovative way to showcase adidas’ latest lightweight running shoe, the adiZero™ Aegis.
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Anything Goes

BBH, London
Issue 18 | March 2011

‘Anything Goes’ is la Redoute’s philosophy about fashion. It was also the theme of its 2010 campaign, which had two distinct parts to it. Part One was a ‘teaser’ campaign, in which la Redoute created the National Style Police. In official-looking uniforms, the National Style Police paytrolled shopping centres across France, arresting and reporting anyone they came across displaying hideous taste or horrible fashion sense.
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Boots & Dreams

M&C Saatchi Mark Sydney
Issue 18 | March 2011

Here’s a fact. Indigenous Australians make up just 2.5% of the population but an amazing 11% of AFL professionals. So leading Indigenous players were asked to donate a pair of their playing boots to be painted by prominent Indigenous artists.
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Fashion Award

Forsman & Bodenfors
Issue 18 | March 2011

Storage is dull. Wardrobes, shelves and wire baskets live in a remote corner of people's hearts. But the stuff they put inside wardrobes, like their clothes, shoes, hats, jewellery, now that is all highly emotional. But IKEA is not really a fashion brand, is it? Well, why not?
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Fretex Surprise Catwalk

Kitchen Reklamebyra AS
Issue 18 | March 2011

A real-size catwalk was installed outside the exit of one of Oslo’s main subway stations and the unsuspecting passengers were used as models. As they emerged from the station, they were wearing the clothes today which will turn up at Fretex tomorrow.
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Grant’s Corner to Corner - Lion Nathan New Zealand

bcg2
Issue 18 | March 2011

The solution was to invent a new kind of Lawn Bowls game as a perfect way to experience the global brand positioning of ‘Try a different angle’.
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The Pacific - TVNZ

Colenso BBDO
Issue 18 | March 2011

To create relevance and excitement, Colenso BBDO brought the reality of the Pacific war to life in a most authentic and emotionally powerful way, by sourcing genuine letters written by soldiers themselves at the time. These were used in direct mail, outdoor and adshels.
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The Pacific - TVNZ

Colenso BBDO
Issue 18 | March 2011

To create relevance and excitement, Colenso BBDO brought the reality of the Pacific war to life in a most authentic and emotionally powerful way, by sourcing genuine letters written by soldiers themselves at the time. These were used in direct mail, outdoor and adshels.
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Ugly Side of Fashion

McCann Erickson Singapore
Issue 18 | March 2011

To show a fashion-crazy audience the ugly side of glamour, posters were created showing fictitious high-fashion products being sold at ‘amazing prices’ because if there’s one thing that trendy Asians love more than the latest styles, it’s a bargain.
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V Pocket Rocket - Frucor Beverages

Colenso BBDO
Issue 18 | March 2011

To launch the new energy shot from V called Pocket Rocket, the agency started placing traffic cones on various landmarks and hard-to-reach places round Auckland, culminating in the placement of a cone on the top of the 328-metre tall Sky Tower by a man with a hydrogen-powered rocket-pack on his back.
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Bronze - AIDS Mask

Grey Mumbai
Issue 17 | December 2010

Masks to protect the wearer from swine flu were distributed for free across Mumbai. Each mask came with the message, ‘126 people succumb to swine flu and you wear a mask. 25 million have died of AIDS. Do you use a condom?’
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Death Trap

Executive Creative Director: Dave King; Copywriter: Dave King, Nicci Doak; Art Director: James Bowman; Finished Art: Woody; Photographer: Leon Rose, Lindsay Keats
Issue 17 | December 2010

From previous campaigns, the NZ Fire Service knew that hard-hitting consequence-based messaging was more likely to change behaviour. They wanted to focus on the possibility of death and the proposition that “smoke alarms save lives”. On a production and media budget of 40K.
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Gold - Khede Kasra

Leo Burnett, Beirut
Issue 17 | December 2010

In both the spoken and the written word, most sentences in Arabic are constructed using a male vocative. In other words, it is assumed that the listener or reader is male. This can be changed to a female vocative simply by adding an accent line or ‘kasra’ below the words.
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Gold - The stunt that never was

DDB Auckland
Issue 17 | December 2010

The idea was not to do anything. A press release told the 40,000 crowd to look to the skies at 3pm, the same time as the previous years’ stunts. But nothing happened.
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Need for Speed?

nnY&R Johannesburg
Issue 17 | December 2010

When the speeding motorists received their fines - with photographic evidence – there in the background was Xbox's Need For Speed message, reminding them of driving games like 'Need for Speed Carbon'.
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Reality Billboard

Shalmor Avnon Amichay Y&R Tel Aviv
Issue 17 | December 2010

"Big Brother" winner versus the winner of "Survivor". All assignments and tasks during the reality game were performed using only the different interfaces of Yellow Pages: Smart-phone app, website, Facebook and a special minisite.
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See The Love

Ogilvy & Mather (Taiwan)
Issue 17 | December 2010

Invited to ‘make invisible love visible’, advertising invited pairs of people (family, married couples, lovers, friends) to take part in an experiment in which their brainwaves and heartbeats were recorded as they looked at each other.
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Silver - Volcano

Saatchi & Saatchi NZ
Issue 17 | December 2010

While mintshot.co.nz was hosting a champagne breakfast to launch the website, Auckland’s largest volcano, Rangitoto Island, erupted. At the launch, and all over the city, people dropped what they were doing to stop and stare.
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Speed Camera

Proximity BBDO Belgium
Issue 17 | December 2010

Deliberately hoping for an idea that would cause buzz and press coverage, the agency opted to bring a new perspective to the issue of speeding. They wanted to reward those Makro shoppers who drive thoughtfully and safely to the store by setting up Makro Speed Cameras.
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Stamp

Opus Multipla Brazil
Issue 17 | December 2010

Rather than a conventional business card, a special stamp was created that simulates a lipstick mark. The stamp may be applied to any material, such as napkins, paper sheets, tissues etc
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The Big Mosquito Party

Akestam Holst Sweden
Issue 17 | December 2010

Every summer, Sweden is invaded by nasty mosquitoes. They are indiscriminate about who they bite, both ‘outdoors professionals’ and anyone who spends any time outside.
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The Big Picture

BBDO New York
Issue 17 | December 2010

On March 18 – 19, in New York, they created a massive event where thousands of people traded in their paper cups for reusable mugs. Artists used the individual cups to create a mosaic image of a sequoia tree. The image was symbolic of the larger impact we can have if we all do our part.
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Tim Burton Pie Bag

DDB Group Richmond Victoria
Issue 17 | December 2010

In Melbourne there was a pie shop called Pie Face. The idea was to use their bags, complete with red-hot contents, as media. Marked 100% Human Meat, the bags not only drew attention to the exhibition but acted as a 2-for-1 ticket pass.
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$73,000 Bar Tab

Ogilvy & Mather Brazil
Issue 16 | September 2010

When customers paid their bar tabs at Bar Aurora or Boteco Ferraz, they were shocked by the sums they were being asked to pay, often as much as 79,000 Reals or $73,000 USD.
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A journey of Faith – The Return of Ferrorama

DDB Brazil
Issue 16 | September 2010

The president of Estrela posted a video speaking directly the leader of the Orkut fan-group, Marcos Markora. If the company was to bring back the Ferrorama, he said, he wanted proof of the fans’ faith. They should get the train to run the last 20 km of the famous pilgrim’s way from Padron to the cathedral of St. James in Santiago de Compostela in Spain.
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AIDS Mask

Grey Mumbai
Issue 16 | September 2010

Masks to protect the wearer from Swine Flu were distributed for free across Mumbai. Each mask came with the message, ‘126 people succumb to swine flu and you wear a mask. 25 million have died of AIDS. Do you use a condom?’
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Beach Blaster

George Patterson Young & Rubicam Melbourne
Issue 16 | September 2010

The solution was to transform the plastic Cottee’s Cordial bottle into a pump-action water blaster. Purchase four bottles of cordial and you got the Blaster unit free. It made water fun and got kids interacting with the brand all summer long.
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Client Changes Welcome

DraftFCB New Zealand
Issue 16 | September 2010

A giant fridge magnet set was created and huge, colourful magnetic letters and numbers were specially built and stuck onto a white metal billboard. Each week they were rearranged to spell out the new whiteware offer.
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Lotus Knows More Than You Think

Ogilvy One, London
Issue 16 | September 2010

The digital screens within Terminal 5 were linked to a live data feed directly from the Wimbledon Information System, which is run by IBM.
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