Seven Fennels and Raspberries

Mateship: The ultimate form of friendship. It’s the strongest bond you can have with a person, calling them a mate. And in the world of Tooheys New, it’s that real & meaningful bond that the brand is here to champion across Australia.

There are many stereotypes about Russia – bears on the streets, vodka, nuclear power plants, unfriendly people and many others, which often scare off foreigners.

Insurance is a grudge purchase which many people choose purely on price. NRMA, however, was not a cheap option, nor was it ever going to be. The company believed the quality of the cover they offered would be compromised by discounting its price.

Commonwealth Bank needed to raise awareness of their industry-first technology, Everyday Settlement, which allowed business owners to receive money from credit card sales the same day, everyday.

M.J. Bale was a relatively new Australian men’s fashion brand. The objective was to build awareness and drive sales by targeting journalists and opinion leaders.

In the new digital age, Yellow Pages books had begun to lose relevance. They needed to move users and Yellow advertisers onto Yellow digital platforms.

At Christmas-time, in malls everywhere, Santa often makes an appearance to give children a hug and listen to them about their Christmas wishes. Coca-Cola decided to bring a Santa in specially for the grown-ups.

Being bigger in both size and in taste, obviously consumers would need more ketchup, mayo and mustard to eat with their X-Burgers. So, the creative treatment was to make huge mustard, mayonnaise and ketchup sachets and insert these in magazines and newspapers.

Forsman & Bodenfors turned to Hoffmaestro, one of Sweden’s most popular bands among teenagers, and asked for their help. Driven to a website by the radio DJ’s, teens could listen to a new track called “Your Ways” from the band and record their own contributions using their computer mic’s.

They practiced what they'd been preaching - and made ads promoting themselves (not exactly radical, but no one else was doing it).

The creative execution was an interactive ad placed in Car Magazine, South Africa’s top motoring publication. Any reader with a smartphone could now experience the unprecedented power of the flagship Mercedes.

The task was to launch Club Matas, linking the exhaustive knowledge of what is bought where and when with active declarations of interest from customers.

Chalenge was to persuade brewers to abandon 6,000 years of tradition in brewing beer.

Jydsk Vindueskompagni had two problems. One, their windows were 100% Danish-made in a price-sensitive market with competitors whose production was based in Eastern Europe.

There were teams in 7 cities battling out in 7Up Style to be the 7Up Lemon Pattalam (army) who would win a trip to South Africa to play a game against the Chennai Super Kings in the India Premier League.

Using Fujikistanian imagery, the brochure showcased the printer’s capabilities. Each page used unique paper stock to highlight the press’s capabilities. To receive the code for their combination locks and RSVP to the event, recipients logged into a personal URL.

Aids is no longer a terminal disease. It can be cured. But early discovery can mean the difference between life and death. It is also important for people to know their status in order not to pass it on to others.

To reach the core target audience, the plan was to use 48-sheet-sized Transvision screens in parts of London where business commuters walk each day. Because they would be passing the screens in rush-hour, minds on other things, with low dwell-time, the concept had to be succinct and visually arresting to gain attention and recognition.

Most people, if they were honest, would love to be at least a little like Don. So DraftFCB challenged Kiwi guys to see how they measured up to Don. The copy does more than set up a comparison between audience and Don Draper.

Hence this series of cinematic-style TV ads starring US impressionist Josh Robert-Thompson as "MORETHAN Freeman". The thinking here was that the recognisable delivery of the message, the voice slow and thoughtful, would create a sense of trustworthiness.

To make sure all 526 oligarchs on the mailing list actually got to see and understand the message from NOMOS-BANK, the agency created customised magazines for each and every one of them.

Hand-made hammers, saws, wrenches and pliers were covered in papier-mâché dollar bills and then photographed.

The strategy was simple: tackle perceptions head-on by reversing expectations of how an organic brand should behave. Rather than being worthy and preachy, the agency created Yeo Valley’s first-ever TV commercial using rap music to make the brand fun and approachable.

Applying best-of-breed relationship marketing techniques to the process, DRTV featuring rugby star John Kirwin drove people to a website where, through web, txt and email, they could treat thmselves or be directed straight through to a doctor.

Chopsticks + miniature ski case = skiing in Japan. It was sent out by mail to dedicated skiers who had travelled previously to ‘unexpected destinations’ with Langley Travel. On the chopsticks there was the name of the new destination and a phone number where you could book the trip.

92.9FM, a big radio station in Tamworth, which is a major regional hub north of Sydney, donated 40 free airings. In these spots, while a voice-over described the plight of neglected dogs, mixed under was an ultrasonic frequency at 20,000Hz – a sound that humans can’t hear but dogs can.

The challenge was to get people to listen to a message they didn’t want to hear. The medium which seemed best suited to the task was radio, using what radio is all about: music.

TEQUILA Auckland wanted a Christmas card that would stand out from the ho ho ho hum

VW was about to become the first car manufacturer to stage a series of racing events around China with professional drivers racing Sciroccos against each other.

SC Johnson wanted holiday-makers in popular tourist resorts to be aware that there are a lot of mosquitoes in those places and OFF! Repellent is the best way to deal with them.