Directory | Innovations in Communications
Home
Magazine
Current Issue
All Issues
Subjects
Editorial
(303)
Mail & Door Drops
(665)
Online & Digital
(1154)
Outdoor & Events
(598)
Integrated
(625)
Innovation
(142)
Broadcast, Press & Inserts
(177)
Mobile
(33)
Menu
Switch to latest issue
Issue 62, March 2022
Issue 61, December 2021
Issue 60, September 2021
Issue 59, June 2021
Issue 58, March 2021
Issue 57, December 2020
Issue 56, September 2020
Issue 55, June 2020
Issue 54, March 2020
Issue 53, December 2019
Issue 52, September 2019
Issue 51, June 2019
Issue 50, March 2019
Issue 49, December 2018
Issue 48, September 2018
Issue 47, June 2018
Issue 46, March 2018
Issue 45, December 2017
Issue 44, September 2017
Issue 43, June 2017
Issue 42, March 2017
Issue 41, December 2016
Issue 40, September 2016
Issue 39, June 2016
Issue 38, March 2016
Issue 37, December 2015
Issue 36, September 2015
Issue 35, June 2015
Issue 34, March 2015
Issue 33, December 2014
Issue 32, September 2014
Issue 31, June 2014
Issue 30, March 2014
Issue 29, December 2013
Issue 28, September 2013
Issue 27, June 2013
Issue 26, March 2013
Issue 25, December 2012
Issue 24, September 2012
Issue 23, June 2012
Issue 22, March 2012
Issue 21, December 2011
Issue 20, September 2011
Issue 19, June 2011
Issue 18, March 2011
Issue 17, December 2010
Issue 16, September 2010
Issue 15, June 2010
Issue 14, March 2010
Issue 13, December 2009
Issue 12, September 2009
Issue 11, June 2009
Issue 10, March 2009
Issue 9, December 2008
Issue 8, September 2008
Issue 7, June 2008
Issue 6, March 2008
Issue 5, December 2007
Issue 4, September 2007
Issue 3, June 2007
Issue 2, March 2007
Issue 1, December 2006
Current Issue 29
December 2013
The most valuable thing about behavioural economics
Psst, wanna buy some used digi-advice?
The Caples Awards
From the pulpit
Mail & Door Drops
A racy little number
Action Ambros
FNB's Balance Transfer facility offers a helping hand to Credit Card customers.
Fresh Gigs
CP&B Boulder
Fruit of the Loom was committed to making underwear that fitted perfectly. They wanted a campaign to support their microfiber women's panties and men's boxer shorts.
Kill Noise earplugs
Serviceplan
In order to survive in a market dominated by global brands like Ohropax or cheap unbranded products, the earplug producer Killnoise needed to be positioned as the high class premium brand in its segment.
Magic Dumbbell - Calor powered fork lift trucks
Cawley Nea/TBWA Calor
Using a Calor Gas powered fork lift truck had many benefits over using conventional diesel or electric models.
The Last Telegram
DDB Mudra Group
On July 14th 2013 the 163 year-old telegram service in India was closed down.
The percentage mailing - AKZENT Invest Certificates
Serviceplan
AKZENT Invest wanted to reach out to fund managers and directors at the Volksbanken Raiffeisenbanken to let them know about the quality of their investment products.
The UK’s First Ever Video Magazine Cover
Elvis Communications
Auto Trader is a British institution. Since 1977 they've pioneered new ways to help Brits buy and sell cars – from ground-breaking websites to iPad apps.
Turf War - NFL Sunday Ticket package
Cossette
NFL Sunday Ticket was a subscription- based television channel service offered to TELUS Optik TV subscribers. It gave football fans access to every Sunday game on the NFL schedule.
Online & Digital
achoo by Kleenex
JWT New York, VML, Mindshare, Geometry, Ketchum
In 2012, colds and 'flu made it a tough winter for many families. But, with a little preparation, Kleenex® Brand hoped to make 2013 easier for Mom.
Allianz ‘Be OK’ YouTube Button
MercerBell
With everyone 'skipping ads' on YouTube at the first opportunity, the task was to get people to watch long enough to be able to absorb the message about car insurance.
AT&T Digital Life
BBDO New York
AT&T needed to build buzz online around the launch of Digital Life, its new security system that let's people control their homes even while they're away.
Durexperiment – Fundawear
Havas Worldwide Sydney
In Australia Durex were a distant 2nd behind category leader Ansell, who had secured market dominance and consumer loyalty.
Escape the Ordinary
CMW, London
Citroe¨n's new model proposition was 'Escape the Ordinary'
GTI Bannerbahn - Golf GTI
Achtung!
When Volkswagen launched the first Golf GTI in June 1976, it set the standard for years to come.
How we made a brand people love to complain about on social the hero of Australia’s biggest sporting event
R/GA Sydney
Telstra wanted to use one of Australia's biggest sporting events, The State of Origin series, to strengthen its association with rugby league fans.
Living Portraits Interactive Campaign
BBDO New York, Firstborn
In everything they did, Mountain Dew celebrated the spirit of individuality. They wanted to show that they supported those who are not afraid to be themselves.
Lowe’s Vine Fix in Six
BBDO New York
Lowe's was the second largest home improvement retailer in the world.
Over To You - Galaxy S4 Collection
Cheil UK
The quality and the reputation of Samsung phones had improved significantly in recent years. However, millennials still often favoured the iPhone.
Remote Control Tourist
Clemenger BBDO Melbourne
Tourism Victoria had a clear vision about how the tourism industry could increase its economic and social contribution to the state.
Second Chance - Ban The Box
Leo Burnett, London
Business In The Community is a business- led charity, which is able to engage over 330 senior business-leaders around the UK.
The Most Retweeted Brand Tweet Ever
Wunderman London
On 10th September 2013, Apple launched their iPhone 5C with much fanfare and expense.
The Trail Less Traveled
Wunderman NY
Launched in 2013, the new Range Rover could credibly claim to be the world's most capable vehicle.
Volvo Trucks Live Tests Series
Forsman & Bodenfors
The trucking business was a traditional B2B environment so it was a big challenge to create a radically new communication approach for Volvo trucks.
Editorial and Translation
Draftfcb Vienna
KORRELEKTOR was an editing, proofreading and translation service. The brief was to boost their website traffic with an online campaign.
Get Le Girl
TMW
A little language goes a long way. Lynx gives guys the edge in the mating game, but there's one barrier that it hasn't been able to help with, until now.
Meet Me There
Horizon Draftfcb Dubai, Blue Barracuda Dubai
The objective for Emirates Skywards was to grow new and active members in 3 weeks using the snowball recruiting technique.
Rexona: DO MORE
R/GA London
Rexona, the $1.5 billion deodorant brand, came to the agency to launch a new global philosophy: DO:MORE.
The All New RAV4 Fungineered
Drive Dentsu Dubai
The aim was to launch the all new RAV4 to 28-34 year olds caught in the dilemma between choosing to settle down or extend their youth and to re-assert the products fun personality whilst still retaining the brands reputation for quality engineering.
Tyke2014
Grabarz & Partner (G&P) Hamburg
PETA launched one of its largest ever undertakings: an online petition to achieve a ban on wild animals in circuses.
Outdoor & Events
Art Is Motion
Happiness Brussels
The Lexus IS 300h was a luxury car that looked forward to the future with its hybrid technology, combining a 2.5-litre petrol engine with a high-output electric motor delivering high performance but at a claimed 67.5mpg.
Coca-Cola Sharing Can
Ogilvy & Mather Paris
For years, Coke had encouraged people to share happiness and had given them lots of surprising ways to share a Coke.
Have a seat
JWT Amsterdam
When Google launched their updated mobile software, Android 4.4, they chose to call it KITKAT after the confectionary brand.
Hello MINI
iris Worldwide, London
MINI's 'Not Normal' campaign was based on the insight that MINI drivers have a unique relationship with their car, which extends to a Not Normal relationship with the MINI community.
Pepsi Like Machine
TBWA Belgium
In their rivalry, both Pepsi and Coca Cola still relied on sampling to get their products into the hands of their core target audience, 16 – 25 year-olds.
Searching For Hearts
Mayo Draftfcb Peru
Despite the fact that Peru's economy is growing, there was a growing trend of indifference in the country towards charities.
The Live Quiz Release
Saatchi & Saatchi Stockholm
Popaganda was one of Sweden's biggest indie music festivals, but it was also the last one to take place in an overcrowded summer.
The Rexona Treadmill of Devotion
Naked Communications, Sydney
Rexona was into its 4th year as a Tier 2 sponsor of the New Zealand All Blacks but with a much smaller budget than other big players like AIG, Adidas, Ford and Coke.
The Smart Phone Line
Colenso BBDO
The Samsung Galaxy S4 was an Android smartphone launched in late April 2013.
Very good manners
Cheil Poland
The Polish Red Cross had been raising money to feed the children of impoverished families since 2001.
Integrated
Always Something Brewing
Saatchi & Saatchi, Auckland
Tui was New Zealand's most popular mainstream beer, liked for its hardcase ads and cheeky attitude.
Buy The Sky
Havas Worldwide, Sydney
The Royal Flying Doctor Service was Australia's largest and most comprehensive aeromedical and healthcare organisation.
Enjoy your privacy
Leo Burnett Chicago
With each new device and social media platform, personal information became more accessible to hackers and eavesdropping software.
KBC – The Talk Halfway
TBWA Belgium
For people still some twenty years off retirement, the sad fact was that their pension provisions were unlikely to be enough to help them maintain their living standards in retirement.
V Battle Carts
Colenso BBDO
Frucor Beverages' V Energy was launched in New Zealand in 1997 and has become the leading energy drink in the country with over 60% of market share.
Simpler World
Engine, Creative led by Partners Andrews Aldridge
The new Current Account Switch service, spearheaded by the Payments Council and delivered by 33 bank and building society brands, is designed to help consumers, small charities and small businesses make switching current account from one provider to another simpler, reliable and hassle-free.
Broadcast, Press & Inserts
BMW Siri
Serviceplan
The brief was to create a radio commercial to invite customers to visit their nearest BMW dealership for the launch of the new 5-series.
Graphing the Game
Wunderman London
Microsoft wanted to generate awareness that they were a major sponsor of the British & Irish Lions rugby tour to Australia in 2013
The Autocomplete Truth
Memac Ogilvy Dubai
In our highly advanced society, you would think gender equality is no longer a topic worth talking about. A quick Google search, however, would have proved you wrong.