Current Issue 39
Mail & Door Drops
Haus of Versant Republik New Zealand In the market for digital printers, there was not much differentiation between either the products themselves or the brand manufacturers. JCDecaux: The Mistake BBDO Belgium JCDecaux is the largest outdoor advertising operator famous, especially in Belgium for its 2m. billboards. It also sells bigger formats, but most marketing directors don't know that. Kit Mail Hologram J. Walter Thompson Japan In Japan, the name Kit Kat sounds similar to the Japanese phrase "Kitto Katsu", which means "will surely win". The Fit Nesting Dolls BBDO New York Brick is a small US gym network, with locations in major cities like New York, Boston and LA. The Weapen DDB Hamburg They may not always be universally popular, but journalists are an essential part of democracy and freedom of information, digging away to tell stories some would rather hide, challenging governments and holding power to account. The Bursting Book Mailing Ogilvy & Mather Advertising Germany The “Senckenberg” is a world famous natural history museum and a research centre for biodiversity.
Online & Digital
#URL300KM Buzzman The biggest problem in selling electric cars was the perception that they did not have much range. Drivers were afraid of getting stranded without any power. #whoistheking Buzzman In France, McDonald's was the market leader in burger-led fast food. Its 1,300 restaurants gave it almost blanket coverage of the country. Black Bars Donation J. Walter Thompson Brazil Thousands of hours of video were uploaded to YouTube every day. Of those, one in six were vertical videos – the ones that appeared with black bars down the side. Canon DECOY Leo Burnett Sydney Photography was a popular and accessible way for people to express themselves creatively. Catch the Unseen Åkestam Holst Åkestam Holst wanted to find a competition mechanic with which to launch the four-wheel-drive Audi Q7 Quattro in Sweden. Don't Look Away AKQA Musician Usher released 'Chains' in October 2015, a highly political song tackling the issue of racial profiling and police brutality towards blacks. ESPN W Africa Sao Paulo Sports network ESPN planned to launch its women's sports portal, ESPNW, in Brazil. Instant Test Drive DDB Stockholm For car manufacturers, fighting their way to the front of the consumer's mind was only part of the problem. Nobody bought a car without a test drive. Kitten Kollege AMV BBDO Mars-owned Whiskas was the leading cat care brand but, surprisingly, had little online presence. It risked losing ground to competing brands with a more defined digital offering.
FreeStabilo True Colours Jung von Matt AG The two biggest lies on the Internet were: "I've read the terms and conditions. Targeted News Stories BBDO New York Priceline.com was a US discount travel site operating in a crowded, mostly undifferentiated, market. The Next Rembrandt J. Walter Thompson Amsterdam Rembrandt van Rijn (1606 - 1669) was considered one of the world's greatest painters and a key figure in Dutch history, representing the Golden Age of painting in the Netherlands. The Self-Driving Bike WeFilm and Zoo Amsterdam is one of the world's premier cycling cities – flat, safe and largely designed around cycling. The Super Bowl Dunk VML As the game's official drink, Gatorade had been inextricably linked to American football for years as well as with the Super Bowl for the last 30, when the winners celebrated with a team dunk – splashing blue, green, orange sticky liquid all over each other. #catchdrogon 360i After four seasons of record-breaking social media engagement, HBO’s Game of Thrones needed to rally the Realm and generate unprecedented excitement once again for the Season Five premiere. #weighthis 360i In 1981 (Jane Fonda, dieting and leg warmers were popular), Lean Cuisine was a category breakthrough. A Lifetime of Love BBDO And Proximity Shanghai Today's newly-weds still exchange their commitment on their wedding ceremony, but with failed marriages becoming norm, their confidence in the ritual is low– it is more like a ceremony than something to rely on for a lifetime. Beats by Dr Dre ‘ The Game Starts Here’ R/GA London The challenge was to use the Rugby World Cup (RWC) as a stage to tell Beats by Dre’s pregame story and entice a new global audience. Coming Home FCBNEUWIEN / GGK MULLENLOWE Still one out of four women in Europe are victims of domestic violence. Election Insurance Leo Burnett Chicago As “Insurance for the Modern World,” Esurance is a brand that understands the kind of social conversations people are having today – whether it’s through events like the Super Bowl or even a popular “holiday” like April Fools’ Day, the brand recognizes the value of participating in these relevant, timely conversations and cultural moments. It’s a match 23red The brief was to find a way to raise awareness of organ donation (in order to normalise the subject) and to drive registrations to the NHS Organ Donation Register. Live It To Believe It, Doppelgänger Tourists Lapiz In a society where an overwhelming 41% of Americans didn’t take a vacation in 2015, how did a travel brand get people to see what they’re missing? The Banner Ad That Can See What You See MRM//McCann Stockholm Vattenfall is Sweden's biggest generator of electricity and producer of heat. The Bees’ Signature Tiempo BBDO Bees are essential for ecosystems. And they are in peril. Zero Click Ordering App CP+B Since first launching the "Oh Yes We Did!" campaign six years ago, Domino's has been on a mission to revolutionize the pizza business.
Outdoor & Events
A Living River J. Walter Thompson London In 2015 a global brand campaign was launched for HSBC aiming to inspire the audience to pursue their hopes, dreams and ambitions. Downtown Fonts JWT Cairo Al Ismaelia is a real estate development company tasked with restoring the classical grandeur of Downtown Cairo, or West El Balad, the city’s neighborhood relic of a bygone era – while preserving its architectural heritage. Hungry Slip Ups BBDO Hong Kong The campaign objectives were set against this reality. The goal was to maintain the sales volume of year prior. Jagermeister Coolpack Cheil Germany Jägermeister, the herbal liqueur famously made from secret recipe based on 56 ingredients, faced some problems with its standard packaging Puerto Rico Defrosts Chicago J. Walter Thompson Puerto Rico Winter temperatures in the United States can drop to -30 ° F, while in Puerto Rico it is 85 ° F all year long. Tallink Complaints Booth hasan & partners Tallink is the leading cruise operator on the Baltic Sea. The Mosquito Killer Billboard NBS / Dentsu Aegis Network The World Health Organization (WHO) recently stated that the Zika virus is a global emergency.
#comeonin DDB Sydney Everybody who had ever been to Australia had dozens of snaps of the Sydney Opera House. It was one of the most pictured, Instagrammed architectural icons of the world. Cheers to a Legend Leo Burnett Sydney Diageo-owned Bundaberg Rum was commonly sold in rum-and-cola cans. Fashion For Real People Leo Burnett Dubai Fashion was a dictatorial business. If anyone wanted to feel fashionable, she had to look a certain way. Skittles Holiday Pawn Shop BBDO Toronto Sales of Skittles tended to drop off during the December holiday period as buyers opted for more traditional sweets and candy. Street Santas Shackleton Christmas was a time for giving and surprises but also, where possible, spreading peace, love and goodwill. The Boys Clemenger BBDO Melbourne Bonds is the biggest underwear brand in Australia. For years it had little or no competition. The Fairest Night Of All Del Campo Saatchi & Saatchi Argentina Andes claimed to be an authentic Argentine beer brand, with the main target market men aged between 18-24. The Imaginary Friend Collection AMV BBDO The Victoria and Albert Museum of Childhood, an offshoot of the main V&A, was based in East London. The Naked Ute DDB Sydney In an automotive category where owners were extremely brand loyal, the objective was to overcome negative perceptions of the Volkswagen Amarok. Mein Kampf – gegen Rechts Ogilvy & Mather Berlin Seeking to oppose pressure on society from the right-wing and the republication of Hitler's inflammatory pamphlet Photo Coach 360i Canon’s mission is to help everyone realize their creative vision, and to provide the tools and knowledge to make it a reality – in a way that informs and inspires. Valentine's Insurance Barnes, Catmur & Friends Dentsu TOWER Insurance wanted to communicate to the public they weren't just another faceless, heartless corporation.
Philips Brush Button ACHTUNG! mcgarrybowen Everyone is supposed to brush their teeth for two full minutes, twice a day. Rate My Roof Clemenger BBDO Melbourne Though Australia is blessed with plenty of sun, less than 15% of Australian households use solar power for their energy needs – despite its abundance and the potential savings. Samsung brainBAND Leo Burnett Sydney Australian sports fans and administrators had become increasingly concerned about concussion in contact sports like rugby union, rugby league and rules football.
FreeThe 2 Litre Towel M&C Saatchi Melbourne Australian Weaving was a small local towel-maker under threat from cheap imported towels. The Smart Jacket DDB & Tribal Worldwide Amsterdam The Dutch are a nation of cycling nuts, travelling several hundred kilometres per person per year.
Broadcast, Press & Inserts
Mother’s Day in Syria Åkestam Holst There were about 30,000 Syrian refugees in Sweden, many of whom had had to leave their families behind. Return of the blue pencil Ogilvy Portugal Following the detention of former prime minister José Sócrates on charges of corruption in November 2014, Portugal's leading newspaper, Correio da Manhã, published a series of news stories detailing and denouncing his illegal activities. The Second Scoreboard J. Walter Thompson Costa Rica For women in Costa Rica, when big football matches were televised, it could be a time of trouble.