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Current Issue 53
December 2019
The view from (THE REAL) Moscow
Creativity is alive and well in Brixton
Best of the Blogs
Paul Silburn. In Memoriam
Mail & Door Drops
Address Point
JWT Folk, Dublin
Homeless figures in Ireland were at their largest ever, topping 10,000 people
Code of Conscience
AKQA
Despite their protected status, one third of the world’s protected areas are under threat from human activity
Purposewash
GOOD Agency
So much ‘purpose-led’ marketing is insubstantial, no more than a one-off campaign that jumps onto a cultural trend and has little to no real impact.
The Pollution-Eating Paper
ENGINE
Air pollution is the UK’s number one public health priority
Online & Digital
Beat Machine
BBDO New York
Bacardí believes music is one of the most important forms of self-expression
Bring on Winter
Host/Havas
The world’s most famous author George RR Martin was suffering from the world’s most famous case of writer’s block
Brother of Noura
J. Walter Thompson Riyadh
STC is the leading telecoms company in Saudi Arabia
Latitude Boxing Day PreSale
BWM Dentsu Melbourne
Boxing Day is Australia’s biggest and busiest sales day
Lux Search Words - #IntoTheSpotlight
Wunderman Thompson Singapore
Women's rights in Saudi Arabia have been appalling, the country ranking 141 out of 144 in the 2016 Global Gender Gap Report
Miles for the People
Grey Brazil
Every week, almost every one of Brazil’s 600 Congressmen and women travel from their home cities to the capital, Brasilia, and back
Raging Banners
Happiness, Brussels
VOO Telecom is Belgium’s biggest Telecom Challenger
See Green
ROTHCO, Accenture Interactive
Every four years, the Irish Rugby Football Union sees a surge of support for the national team, not only in the country but around the world
Terms Against Bullying
White Rabbit Budapest
For parents and for young people, cyberbullying has been growing as a problem
Volvo Trucks – Truck Stop Neck Cracking
Forsman & Bodenfors
According to a new Volvo Trucks study, more than eight out of ten truck drivers in North America suffer pain, mostly in their backs and necks
#hairwego
Grey Tokyo
Pantene (P&G) first launched the “#More Freedom in Job Hunting Hair” project in 2018, featuring a compilation of honest and straightfoward opinions from 1000 job seekers in commercials and videos
JOKER FESTIVAL LIVE!
Proximity Madrid
Joker is a game run by the State Lotteries Agency (Loterías y Apuestas del Estado) associated with La Primitiva, the main feature of which is that one in five gets a prize
League of Legislators
Juniper Park\TBWA
Following recent mass shootings in El Paso, TX, and Dayton, OH, elected officials once again placed part of the blame on video games
Listen to yourself
Grey Mexico
Musikplatz, a global platform created in 2018 and supported by Jägermeister to promote new electronic music creators, organized a showcase that will take place in Berlin next December
Ride with Pride
DDB San Francisco
Petition San Francisco to redesign the Muni metro map colors to Pride rainbow lines to serve as a lasting LGBTQ monument
WAIT A MINUTE – WHAT IS CANAL+ ANNOUNCING?
BETC
BETC releases a 3-episode drama for CANAL+, taking place behind the scenes of an ad shoot for the French broadcaster
Outdoor & Events
Beyond Limits, Barefoot - Piccadilly Circus Takeover
Saatchi & Saatchi London
BT has embarked on a UK-wide digital skills movement designed to reach 10 million people by 2025
Parkinscents
McCann Health New York
Every year, 60,000 Americans are diagnosed with Parkinson’s disease
Right 2 Read
Havas Johannesburg
Education in the Limpopo Province of South Africa has long been synonymous with corruption
The National Debate
BBDO
In 2011, Belgium broke the world record for the longest period without a government: 541 days
Fight as if she was your own
DDB Unlimited
October 11 is International Day of the Girl – a day advocated by the United Nations since 2012 as a day to address the needs of girls
Politics. Tamed
Pulse Creative London
As the UK’s original deadline to leave the EU loomed, the government was in disarray over negotiations, which dragged on and on and were virtually incomprehensible to much of the public
Tallinn Helsinki Album
TBWA\Helsinki
The task was for their Estonian neighbors know that Helsinki Airport is also their second home airport when they’re thinking of traveling to a certain destination
Integrated
addresspollution.org
AMV BBDO
Today, every Londoner is breathing toxic air
Free
Black Titanium
McCann New York
‘Black Titanium’ could have been the name of any number of things
Homeless Delivery
BWM Dentsu Melbourne
Every year Australians spend over $2
Hunt the White Creme Egg
ELVIS
Cadbury’s Creme Eggs were only on the shelves for four months of the year, around the Easter period
I Am Hunger in America
Leo Burnett Chicago
Feeding America is the USA’s largest domestic hunger-relief organization with over 200 food banks and 60,000 food pantries and programs
Knock ALS Out of the Park
BBDO New York
The deadly disease ALS and Major League Baseball first became linked in 1939, when Yankees legend Lou Gehrig delivered his famous “Luckiest Man” speech to announce his sudden retirement due to Amyotropic Lateral Sclerosis, or ALS
LO5T
DDB Group New Zealand
Lotto players range from 18-108 with the bulk of their players older than 45
London's Lungs
ENGINE
Air pollution is the UK’s number one public health priority
Marmite Mind Control
adam&eveDDB
People either love Marmite or they hate it
Michelin Impossible
Ogilvy Australia
Most Australians believe that KFC makes delicious but not necessarily high-quality chicken
Together we make Sweden a Lidl better
Volt
Lidl is still the new kid on the block in Sweden, where a few local store chains still rule
143 Day in PA
Red House Communications
On May 23, 2019, the 143rd day of the year, Pennsylvania invited the world to join neighbors, family and loved ones in celebrating a day of kindness and gratitude
Bonds Re-loved
Leo Burnett Australia
The fashion industry generates a lot of energy and waste
Chaves sem Chaves
WMcCann
A special episode of El Chavo broadcasted last Saturday caused much talk
Consent Pack
BBDO Argentina
Tulipán has always talked about “safe pleasure”, but given the current context and the movements against gender abuse and violence, the brand understood that it had to talk about the most important of all sexual relations: pleasure in only possible if both people give their consent first
Endangered Syndrome
FCB Canada
A rapid increase in pre-natal screening for Down syndrome, along with near universal termination rates, means this population is declining
Eyefluencers
Åkestam Holst NoA
National cinnamon bun day is one of the great highlights of the year in Sweden
Love Verses Hate
Propel Manila
The Bible has always been used as a weapon to discriminate and spread hate against the LGBTQ+ community
Most Precious Stone
BETC Paris
For Breast Cancer Awareness Month, this unique diamond will help save thousands of lives
Narcos - Netflix The Censor’s Cut
JWT Bangkok
Netflix promoted a sex-and-violence-filled show in Thailand by complying with the letter of the country’s strict censorship laws, but not their spirit
Red Restaurants List
Hakuhodo Kettle
Takasaki city, Japan
Reflections
McCann Melbourne
1 in 5 Australians experience workplace bullying (source Beyond Blue)
The Wild Store
Publicis Italy
If online shopping makes your life easier, Renault KADJAR aims to make it even more thrilling
Theraflu Tracker
Wunderman Bogota
The flu puts an incredible strain on the Mexican economy every year, more catastrophically it was the cause of over 500 hundreds deaths in 2018
Tikkurila’s Endangered Colors
TBWA\Helsinki
A Nordic paint company launches a new collection to protect endangered species Tikkurila’s new Endangered Colors collection consists of nine different colors, each representing an endangered animal species – such as giant panda, Siberian tiger and snowy owl
VB Solar Announcement
Clemenger BBDO Melbourne
In an effort to minimize their carbon footprint – in 2020 the brewing process for Victoria Bitter will be 100% offset by solar energy
VB Tea
Clemenger BBDO Melbourne
For years, iconic Australian beer brand, Victoria Bitter, was a major sponsor of the Australian cricket team, with the brand being synonymous with the team and its appearances at the Ashes series’ over the years
Whatever It Is, Cancel It
Wunderman Thompson UK
The idea was to advertise the biggest football match of the year, without showing any football
Innovation
Dealerbot
Anonymous
Antwerp, Belgium, is the cocaine capital of Europe
Recycle the noise, silence the city
BETC Paris
In October 2019, Peugeot launched the new Peugeot 208 under the banner of ‘Unboring the Future’
The Cantroller
DDB Chicago
The goal of The Cantroller™ was to make Miller Lite relevant to gamers and beer drinkers alike
Broadcast, Press & Inserts
Spotify News – Performance Edition
GTB
According to the Harvard Business Review, C-level executives faced a more acute scarcity of time than anyone else