Agency self-Promotion

The Alternative Manual

Publicis Romania
Issue 38 | March 2016

Dacia is the traditional sponsor of Gaudeamus, the biggest book fair in Romania.

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The Most Helpful Measuring Tape in the World

Leo Burnett Toronto
Issue 38 | March 2016

For 38 years, the delivery of the IKEA catalogue to tens of thousands of Canadian homes was a much-anticipated event.

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Volkswagen revives the good old classic cassette

DDB Studio Brussel
Issue 38 | March 2016

Owners of classic cars often worry that the maintenance and repair of their vehicles could jeopardise their historical character and reduce their value.

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Football or father?

BBDO Belgium
Issue 37 | December 2015

Love Condom was a Belgian brand of condoms. It was a challenger brand without the sort of budgets of the big players such as Durex.

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Inspiring Spirit

Saatchi & Saatchi Singapore
Issue 37 | December 2015

In a tongue-in-cheek online video, Scoot's CEO informed Spirit Airlines that if they wanted to duplicate his brand, they should at least do it well.

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Super Redirection

MercerBell, Australia
Issue 37 | December 2015

In Australia, a portion of everyone's salary went into superannuation.

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The Tribal Rapport Field Guide

Impact BBDO Dubai
Issue 37 | December 2015

To promote the Mercedes-Benz G-Class, regarded as the best off-road vehicle in its class, an engaging giveaway to both existing and prospective customers was required.

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#the cube 37 days

Leo Burnett Paris
Issue 36 | September 2015

Groupe Atlantic wanted to show how important heat is for life in order to strengthen their position as France's leading provider of heating from electricity.

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Adventures of Penny; Itau’s Piggy Bank Book

DM9DDB
Issue 36 | September 2015

The story of a young boy with many dreams who received a present from his father to help him achieve those dreams

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Ashes

McCann Madrid
Issue 36 | September 2015

Every year at Christmas, Campofrio had talked to consumers about the everyday problems of life in Spain, urging them to "Let nothing and no one deprive us of our way of enjoying life".

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Families on the verge of extinction

Famous
Issue 36 | September 2015

Worldwide, there were just 3,200 tigers left in the wild.

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Soap Bus Ticket

Leo Burnett Solutions Inc
Issue 36 | September 2015

To stop the spread of germs on Sri Lanka's crowded buses, Asiri Hospitals, one of the country's largest healthcare providers, created the Soap Bus Ticket.

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The Safe

Wunderman Portugal
Issue 36 | September 2015

The task was to launch the new NIVEA MEN Crème, a revolutionary product for men's skin care — it's the famous NIVEA blue tin, but now for men

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Inclusive Watches

Bruketa&Zinic OM
Issue 35 | June 2015

The agency wanted to create a self-promotional project that is fun, creative and can also be used as a present for clients and partners.

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No Tankers DM

Rethink Canada
Issue 35 | June 2015

The Dogwood Initiative was an environmental lobby group established in British Columbia to protect their state from the reckless and thoughtless exploitation of its oil and coal deposits.

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Offline Gloves

Zaraguza
Issue 35 | June 2015

The goal was to fortify the relationship with clients.

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Ruben Guthrie

George Patterson Y&R Sydney
Issue 35 | June 2015

In June 2015, distributors Madman and production company Scarlett Pictures released Australian actor/playwright Brendan Cowell's debut film 'Ruben Guthrie'.

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The Magic Tape

Kolle Rebbe GmbH
Issue 35 | June 2015

The office supplies market was overloaded with unremarkable adhesive tapes – manufacturers had to fight for every inch of shelf-space.

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The Weddinglope

Kolle Rebbe GmbH
Issue 35 | June 2015

Rosenthal needed to find and innovative way to deliver vouchers for tableware, the world’s first choice wedding gift.

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Ticket For Speeding

FCB Mexico
Issue 35 | June 2015

Reebok wanted to generate traffic to their stores in the capital to boost sales of the new Reebok Z-Quick.

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Trojan Mugs

George Patterson Y&R Sydney
Issue 35 | June 2015

This was not a new idea. The Greeks had tried it thousands of years earlier and it had worked for them.

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Volkswagen Instant Off-Road Kit

Soho Square UAE
Issue 35 | June 2015

The new 2015 Volkswagen Touareg had not undergone many cosmetic changes.

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World’s Smallest Screening Room

TBWA\Singapore
Issue 35 | June 2015

Airbnb was one of the most dynamic and exciting start-up companies in the world. It was present in over 190 countries and had over 1,000,000 listings globally.

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$HRED

Colenso BBDO/Proximity New Zealand
Issue 34 | March 2015

As part of BNZ's promise to help New Zealanders be good with money, the bank wanted to jolt people into tackling their biggest financial commitment – their home loan.

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Big 5 not Big 4

23red
Issue 34 | March 2015

Rhinos are under extreme threat from poaching. In fact, without help, they could be extinct by 2026.

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No Tankers DM

Rethink Canada
Issue 34 | March 2015

There's no safe way to transport oil.

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Rainy invite

MK Norway
Issue 34 | March 2015

MK Norway was born in Bergen.

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The Bad News

Proximity Barcelona
Issue 34 | March 2015

The mop was a Spanish invention, which made housework easier for millions of people.

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The Best of Ben & Graeme Annual 2015

Ben & Graeme
Issue 34 | March 2015

After getting the chop from their comfy advertising behemoth, Ben & Graeme wanted to get their portfolio and their personalities in front of their favourite ad agencies.

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The Concreted Magazine

DM9DDB
Issue 34 | March 2015

Telhanorte’s action encases decoration magazines inside a block of construction material.

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