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Current Issue 43
June 2017
From the pulpit
Exploring Creativity
Dubai Lynx Awards 2017
Mind the gap
It’s about business growth, SheSays
Cannes Contenders 2017
Mail & Door Drops
Device Like No Other
MullenLowe US
In targeted social media, in taxi cabs and at the airport at CES in Las Vegas, ads announced the launch of “a device like no other”.
Reality Xmas
McCann London
Every Christmas, romanticised images of the ‘Holy Land’ are posted out as greetings cards.
The First Car Catalogue made by kids for kids
Proximity Madrid
Society has changed a lot in the last 20 years. Families behave in completely different ways and when parents make decisions there is much more participation involved, the kids getting involved.
UHD Vanity Kit
AMV BBDO
Model-maker Andy Knight designed the BT UHD Vanity Kit. From the outside it looked like the digital TV box viewers plugged into their TVs. However, all the wiring and the tech had been removed and replaced with bespoke vanity items.
A wearable promise
Milk
In Sweden reported incidents of the flu spike in February.
THE RAIN PACK
Kolle Rebbe GmbH
The Hansgrohe Raindance shower head sets new standards for shower pleasure: its water stream is enriched with air to imitate the feeling of tropical rain.
THE TEABAG COLLECTION
KOREFE
Since 1879, Hälssen & Lyon has been crafting the finest teas for clients across the world.
Wilderness Therapy
RAPP LA
The challenge was to speak to a broad audience of existing Toyota 4Runner owners
Online & Digital
A Table To End Hunger
McCann Sydney
Because Australia has an abundance of food, many Australians took their next meal for granted - and had little understanding for those who struggle to find their next meal.
AiMEN
BETC
'The Young Pope' was a new series from CANAL+ starring Jude Law as a pontiff with a difference.
Bic Champenships
McCann Melbourne
The best thing about Bic 4 Colour Pens was they lasted a really long time.
Chat With Your Ads
Happiness FCB
2dehands.be by Ebay was Belgium's biggest second-hand store.
code: SEVERE
AMV BBDO
On July 7th 2005, three bombs were detonated by Islamists in Central London, killing 56 people and injuring 700.
Creators Wanted
Leo Burnett Sydney
As part of its partnership with Questacon (The National Science & Technology Centre) Samsung wanted to raise awareness and consideration of science, technology, engineering and maths subjects (S.T.E.M.) amongst young Australians aged 15 to 18.
From the Start
OgilvyOne Worldwide, Athens
During a tough market recession in Greece, chocolate consumption dropped and competition was fierce.
Go Balls Out
FCB New Zealand
Testicular cancer was the most common cancer among 15-39 year old males.
Halo Wars 2 War of Wits
215 McCann
Halo is a series of first-person shooter games managed by Microsoft Studios, which revolve around the inter-galactic struggle between humanity and an alliance of aliens calling themselves the Covenant.
InstantDJ
BBDO New York
Bacardi had long been associated with music and nightlife. But reaching the brand's millennial audience in social media was difficult because they tended to skip past branded social content.
School for Justice
J. Walter Thompson Amsterdam
India had the most underage girls in prostitution in the world with an estimated 1.2 million children working in brothels.
Simply Natural
Havas Worldwide Dubai
In the Middle East and GCC region, Wella Koleston was perceived by millenials as a brand 'for my mom'.
Sir David Attenborough’s Story of Life
AKQA London
The Story of Life assembled the largest collection of Sir David Attenborough’s most informative and breathtaking moments, in one place. It gave viewers control so that they could define and create their own discoveries of the natural world.
UberESCAPE
Les Gaulois
Founded in 1965, Transavia was a low-cost airline operated by the Air France- KLM Group with a mission to stand for accessibility and affordability.
#HiddenTrack
Marcel
Limited edition models DS 3 Ines de la Fressange and DS 4 Crossback Moondust will be produced respectively in 500 and 150 units in France (1,000 and 210 units worldwide).
#kidsaredicks
360i
On Jan. 1, FOX premiered their new comedy series “The Mick” starring Kaitlin Olson
#NotMusicToMyEars
OgilvyOne Worldwide
As the most popular genre among India's youth, Bollywood music has had a telling impact on behaviour and psyche.
80ml
Det / Rippler
Heavy menstrual bleeding is one of the most common symptoms of uterine fibroids – non-cancerous tumours composed of muscular tissue in the uterus.
Amplify
VML Kansas
Athletes are increasingly using technology to fuel their workouts.
Dr. Oetker Baking App
BBDO Düsseldorf GmbH
Dr. Oetker is the number one baking brand in Germany, where they've been making recipes with their products for over 125 years.
Eaternet
Aktuellmix
Situation: in 2016, financial crisis in Brazil, every brand was rewarding prizes like houses, cars and money (the most aspirational prizes in the country).
Equal Pay Day Europe and mortierbrigade find out why Donald Trump speaks like a 9-year-old.
mortierbrigade, Brussels
Tremendous", "great", "huge", "very big" and "China".
Gaming Marathon
Leo Burnett Israel
Samsung has over the last years been the main sponsor of the Tel Aviv Marathon – the country’s biggest sports event.
GE Podcast Theater Presents life.af/ter
BBDO New York
GE's revolutionary Digital Twin technology uses artificial intelligence to create virtual clones of machines to predict issues.
Ketnet Dub
FamousGrey
Learning to read doesn't come as easy to every child. Reading out loud, however, has been shown to be an effective method for making it both easier and more fun.
Martini DJ Bot: Keeping summer alive
Proximity London
Martini is traditionally enjoyed during summer evenings between 5-7pm, aperitivo time.
Ostrich
Leo Burnett Chicago
Out of the Ordinary
Publicis Conseil
Launched late 2016 in several fast-growing foreign markets, such as China, Australia and Middle East, New Koleos, the latest high-end SUV signed by Renault, finally arrives in Europe.
PAX it!
Grabarz & Partner
IKEA’s PAX wardrobe system can be endlessly expanded with additional modules.
Quest to LEGOLAND
VML Kansas
In America, when it comes to family vacations, parents prefer road travel because it gives them more control and quality time as a family.
Stop The Shame
VML Kansas
Addiction is America’s most neglected disease.
Terms and Conditions
VML Sao Paulo
In Brazil, every 11 minutes one woman is sexually violated.
Your Name Saves
Leo Burnett Chicago
120,000 people are waiting for an organ donation.
Outdoor & Events
IKEA Cook this page
Leo Burnett Toronto
When it came to cooking dinner, most people found new foods and recipes to be intimidating.
Sandbox VR Experience
POL Norway, MediaMonks
To show that Audi's technological edge was not just in their cars but in the brand's DNA, Audi Norway wanted its campaign for the new Audi Q5 to reflect their commitment to technology.
The Conscious Crossing
Clemenger BBDO New Zealand
Last year, 28 New Zealanders were hit or experienced near misses at railway level crossings.
Zombie Christmas: The Real- World Trailer
McCann London
Xbox had to launch Dead Rising 4, a Christmas-themed zombie game, at Christmas time. But in the UK, Christmas is like the Superbowl. Brands compete to make the biggest TV ad.
Delicious Supplement
Beacon, Leo Burnett Tokyo
Stressed and overworked Japanese are ignoring their nutritional needs, increasing the burden on the country’s healthcare system.
Flash Wall
BBDO New York
BACARDí's We Are The Night campaign has proven that BACARDí truly owns the night.
Reverse Parade
360i
In early 2017, a wave of conservative politics began to quickly permeate through the United States with actions like the reversal of rules protecting transgender Americans.
Smart Billboard
Leo Burnett Israel
A regular watch can nowadays be seen as a valuable accessory.
Suavitel Love Tag
VML Kansas
Suavitel, a premium fabric softener in Latin America, was facing increased pressure and competition from local brands.
Tell It Like It Is
Big Al’s Creative Emporium
Ditch the red wine and roses, Valentine’s Day is a time for lovers…
Integrated
DB Export Beer Bottle Sand
Colenso BBDO
Sand is the second most-exploited resource on the planet (behind water). It is used in the production of almost everything, from construction to pharmaceuticals.
Hungry Jack's Brekk-e-tag
Clemenger BBDO Sydney
Hungry Jack's, Australia's version of Burger King, is famous for burgers, not breakfast.
The Ripple Doughnut
Droga5
To launch the Chase Ink Business Preferred card, the task was to prove to business owners how valuable the reward points could be when invested back in their businesses.
Time With Mum
303 MullenLowe
The target audience was predominantly 17-29 year old males living in metro areas, a group of drivers more inclined than others to drink drive, use their mobile phones while driving and not wear their seatbelts.
V Skills
TKT Sydney
V was a popular energy drink in Australia, so popular that Australia is one of the few countries where Red Bull was not the market leader.
Versailles for Kids
BETC Paris
In 2015, the French entertainment channel CANAL+ launched 'Versailles', a blockbuster TV series that traced the reign of Louis XIV, the raunchy and unpredictable King of France.
#KidsToday; the least active kids in history
FP7 Dubai
Kids today are not experiencing life as they should be.
A letter from a buffalo: Tesco Lotus Pracharat
GREYnJ United
During the dry season in Thailand, many farmers leave their hometown to find a job in Bangkok in order to provide financial support to their family.
Catwalk to Cart
Clemenger BBDO Melbourne
Australian retailer, Myer, hosts a number of catwalk shows every year.
Korama
DDB Sydney
Volkswagen was about to introduce the Amarok V6, the most powerful pick-up truck in its class.
Mini Legends
Clemenger BBDO Melbourne
Everyone loves the footy, but hates the ads. Until now.
One Source
VML South Africa
bsolut Vodka is “the world’s only One Source vodka”.
Snap Your Way In
VML Kansas
Despite several years of record-breaking tourism numbers, the state of Tennessee was seeing the number of millennial visitors decreasing.
The first bag that gives life
Cheil Germany GmbH
There are plenty alternatives to plastic shopping bags, but the thin plastic bags for fruits and vegetables are still used by the billions. Each of them pollutes our nature up to 500 years.
Tough Tap
Clemenger BBDO Melbourne
Mercury Cider was first brewed in Tasmania, 1911. Times were harder back then, which is why it has a higher alcohol content than other ciders.
Until we all belong
Clemenger BBDO Melbourne
Airbnb’s core focus is to create a world where people can belong anywhere.
Weis Juicy Cuts
Clemenger BBDO Brisbane
Weis is a well-loved Australian ice cream brand with a 60 year heritage.
Innovation
4MATIC Book
Gruppo Roncaglia, Rome
Mercedes-Benz had always been focused on innovation and the 4MATIC technology the company had developed was the most advanced four-wheel drive system on the market, able to adapt automatically to every condition of weather and road.
Camelpower
TBWA\RAAD
Desert off-road driving in the Middle East was practically a sport.
Dolmio Pepper Hacker 2.0
Clemenger BBDO Sydney
Dolmio was Australia's leading pasta sauce brand, and Spaghetti Bolognese was Australia's 5th most popular meal.
Kwitt, Sparkassen Debt Collector
Jung von Matt/Spree
Though Sparkasse is Germany's oldest and best-known bank, the brand has always tried to be abreast of the newest technological possibilities.
See what lifesavers see with Pocket Patrol
Leo Burnett Sydney
Statistics showed that 70% of Australians could not identify one of the biggest hidden dangers when they were on the beach. Rip tides.
Tequila Cloud
Lapiz Chicago
Winters in Germany could be dreadful; it was cold, cloudy and rainy.
The Captain’s Ride 2016, The Riderless Bike
Havas Sydney
Every year, the Steve Waugh Foundation conducted a six-day cycle ride through New South Wales called The Captain's Ride to raise money for the 400,000 children affected by rare diseases.