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Current Issue 33
December 2014
“Remember those great Volkswagen ads?”
Physicality Is A Human Language
How To Be Creative
Madmen vs Mavens
From the pulpit
Mail & Door Drops
KMS Shags
Bashful
Hair care brand KMS California was falling out of favour with hair stylists.
Free
Letters from Prison
mediaplus/ serviceplan
Sony Music was about to release 'Out Among The Stars', an album of Johnny Cash songs recorded in the 1980s and which had recently been discovered by his son.
Sell The Jobless
Happiness Brussels
Belgium's Association of Communication Companies, representing all Belgian advertising agencies, noticed the country was suffering from a growing shortage of good copywriting talent.
Speaking For Ourselves
RAPP NZ
Poverty was a huge problem in New Zealand, yet most Kiwis knew nothing about it.
The Honest Brew Paper Bottle Opener
Pulse
Online craft beer retailer Honest Brew needed to build their brand and recruit new customers but as a fledging business, had little money to spend.
The Lion’s Fang
Leo Burnett Group Thailand
Every year, Leo Burnett Thailand organised a Cannes Predictions event at which they showed examples of great work from around the world.
The new MINI F56 Hatch
RAPP NZ
MINI drivers loved their MINI; they treated their car more like a pet, or even a partner.
Growth is in our nature
Bruketa&Zinic OM
Adris group is one of the most agile investors in SE Europe.
Penny The Pirate
Saatchi & Saatchi Sydney
Children don't like coming into optometrists
Start The Day With Paper
Shift Joe Public
Leading paper merchants Antalis bri needed a direct mailer to promote the Arjowiggins paper range and get graphic designers to stop treating paper as a mere afterthought in the design process.
Online & Digital
#BurnThisMeal
Ogilvy Malaysia
Fitness First wanted to connect with food lovers in Hong Kong and let them know about its free workout trials.
2nd Chance Song
R/GA Sydney
Telstra was struggling to connect with young consumers.
Brush Busters
Achtung!
Philips Sonicare for Kids was a range of electric toothbrushes made for children.
Bums Are Full Of Surprises - Fartbomb
Whybin \ TBWA \ DAN Auckland
New Zealand had one of the highest death rates from bowel cancer in the developed world.
Cat Delivery Service
Maxus Moscow
Sberbank was the largest bank in Russia. It wanted to show that although it was big it was also innovative and focused on its customers' needs.
Dancing Traffic Lights
BBDO Germany
Nobody likes to wait. That made traffic lights the most dangerous spots for pedestrians in the city.
Expedia ThrowMeBack Promotion
180LA
Expedia was launched in 2001 as an internet-based travel company.
Google World Cup
R/GA London
The task was to grow brand-love by connecting Google with people's passions around the World Cup.
Grandparents Frame
Impact BBDO Dubai
Johnson's Baby liked to position themselves as people who had been helping to create indescribable moments for over 125 years.
Hidden Graphics
Colenso BBDO
Mountain Dew had had a relationship with skateboarders for over 12 years. Their philosophy was, 'To get to easy you have to go through hard'.
Homeless Fonts
Cyranos McCann Barcelona
Fundacio Arrels was a charity in Barcelona, which had cared for the homeless since 1987.
Horse With Harden
BBDO New York
James Harden was a basketball player with the Houston Rockets. In 2013 he featured in a successful Foot Locker campaign in which he sang a song so badly it was amazing.
Hungry Purchase Resale
Impact BBDO Dubai
Dubai was truly a shopper's paradise. With over 40 shopping malls, it attracted over 100 million visitors every year.
One Note Against Cancer
Publicis Conseil
Created and led by Professor Victor Izrael, APREC was a cancer charity which engaged in fundamental cancer research.
Taxi Drama
McCann Belgrade
Yugoslav Drama Theatre wanted to promote their theatre and the plays they put on.
The Field Mobile
Forsman & Bodenfors
These days, when they sign up a celebrity for a new campaign, what many brand managers are looking for isn’t so much an endorsement of their product but for access to the celeb’s millions of friends and followers. Pretty much every celeb is now a media channel in his/her own right. That’s what UNICEF wanted from Jenny Stro¨mstedt. Not her but her fans. And how amazed they must have been to start seeing video and pictures of third-world problems rather than first-world problems.
Where’s My Wallet?
M&C Saatchi
Commonwealth Bank had just introduced a new Cardless Cash service.
Dan Brown’s Inferno
e:mg
In Russia, Dan Brown's books were released in a different order to that in his native country.
Dog Pookies
Mayer McCann Ljubljana
Hov-Hov Dog Bakery is the biggest Slovenian producer of organic dog treats
donate/a/tweet
BBDO New York
The National September 11 Memorial & Museum is a place where people honor and remember, but it receives no federal funding.
FIFA 15
W+K Amsterdam
Football is the world's greatest drama and EA SPORTS™ FIFA 15 put fans center stage.
Imowssages
Publicis Conseil
Challenge: Standing out from the crowd! All brands of lawn mowers advertise in spring, but none really stands out.
Kenco Millicano Sunlight Blend
July 2014
For coffee lovers, their morning cuppa is their daily salvation.
Lego_The_Creative_Experience
GREY PARIS
The aims of the 'surprisingly creative' digital experience were to: - Position the LEGO brand as one that reveals 'children's unlimited creativity'
Samsonite Versus The World
Saatchi & Saatchi Brussels
Saatchi & Saatchi Brussels launched the latest instalment in the 'Samsonite VERSUS the World' campaign.
Shot It, Got It!
Forsman & Bodenfors
Åhléns, Swedens largest chain of department stores, needed to spread the word about their summer collection to a younger audience
THE NEW VOLVO FH
Forsman & Bodenfors
Ambrogio Adani thought he was hired by the San Remo Casino on the Italian Riviera to park sports cars
Vacuum Love
Saatchi & Saatchi Dusseldorf
A clean, dust-free home without having to do any vacuuming – this is now possible thanks to the vacuum robots by Kobold
Outdoor & Events
’Tramnesty’
Ogilvy Brussels
Freedom of expression, especially on the internet, was under threat in several countries because of censorship.
An Auction Based On Emotions
Ellermore
Kosta Boda had once had a strong position in the art world, particularly among the younger generation.
Life Is Better With Cake - edible poster
JWT London
JWT London had devised a new campaign for Mr Kipling crafted around the idea that 'Life is better with cake'.
Life Time Clock
serviceplan
Between 2010 and 2013, due to a number of recent scandals, there had been a dramatic decline of nearly 33% in the number of organ donors in Germany.
Quiet Please
Wieden+Kennedy New York
The aim was to create a campaign that would generate conversation about Heineken and its sponsorship of the US Open tennis championships
Seda Exchange
JWT Brazil
When Paul Polman became CEO of Unilever in 2009, he set about an ambitious plan to double the company's profits while significantly reducing its impact on the environment.
Selfie Speeding Sign
Duval Guillaume
The city of Antwerp and the Local Police Department wanted a campaign to remind people about the importance of safe and slow driving in the city.
Eat The Art
Duval Guillaume
Castello is a Danish brand of Cheese.
Hair Removal Products for Men
Rethink
Parissa was a local Vancouver company that makes wax strips made from all natural ingredients and pre-coated with salon wax, making hair removal fast and easy.
Ice Bed
Joe Public
Every winter, Nedbank runs their Warmer Winter campaign, where they donate funds towards providing blankets to underprivileged people nationwide, and call upon the public to do the same.
Night Tours, ‘See What Comes Out In The Dark’
Y&R SA
Joburg Zoo offers night tours that feature their nocturnal animals, but very few people know about this.
Not A Bug Splat
BBDO Pakistan
Since 2004, drone strikes in Pakistan have killed an estimated 3500+ people, a disturbing percentage of which have been innocent civilians.
Outfit-o-mat
Friendship, Antwerp
e5 Mode discovered that their brand was not perceived as fashionable amongst younger people.
The Partydrone
Duval Guillaume
With streaming service Spotify on your mobile phone you can enjoy all your favorite music on the go
Would you answer this suicide call?
Ogilvy Brussels
Every year 1,150 people in Flanders commit suicide
Integrated
Feel At Home
Wieden+Kennedy London
In the summer of 2014, Three Mobile launched its 'Feel at Home' campaign, allowing customers to use their UK mobile allowance to call, text and use data abroad at no extra cost.
It’s Not Cheating When It’s Your Dream Team
Wunderman London
Managed by The Sun newspaper, Dream Team was one of the largest online fantasy football leagues in the UK.
Little Farmers of Kissanpur
Lowe Lintas & Partners
Kissan Ketchup was facing a number of different challenges.
Proof of Love
Impact BBDO Beirut
Haret Hreik was a Hezbollah stronghold in a part of Beirut that had seen four suicide bombings in less than 6 months.
Vote for us. We’ll vote for you
Leo Burnett Beirut
In Lebanon there was no law to protect women from domestic violence.
Free
#mealforameal
Havas Worldwide Australia – One Green Bean
Since the advent of mobile phones an array of trivial, weird and anti social behaviours have developed
#ToughDecisions
TBWA Hunt Lascaris South Africa
Very few South Africans were aware and involved in supporting humanitarian work internationally.
Shoot To Celebrate
Impact BBDO Beirut
Due to years of war in Lebanon, the country suffers from the absence and inefficiency of governmental accountability and lack of civic education.
Broadcast, Press & Inserts
Alzheimers News Editors
Publicis Skopje
One of the early warning signs of Alzheimer's disease was that people had difficulty memorising new information.
Eyes On The Road
OgilvyOne Beijing
Like many car brands, VW in China was aware of the dangers of motorists sending and receiving texts
Free
Licence To Live
Y&R SA
By law, every car has to display a licence disc sticker on the windscreen.
Oh My Lord
Leo Burnett France
Sopalin was born in France in 1948 and since then enjoys the status of being THE preferred brand of the category.