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Current Issue 41
December 2016
Peter Souter in 5...
The view from Bangladesh
From the pulpit
Mail & Door Drops
Addressing The Problem
OgilvyOne London
75% of the world's population had no reliable system of addressing. Streets, house numbers and post-codes simply did not exist.
Forward The Cure
The Leo Burnett Group Thailand
Uhmpang hospital had noticed that well-to-do city-dwellers tended to have a lot of unused medicines and prescriptions. Those meds could be used by less well-off patients.
IKEA Cross-stitched mailer
LIDA
IKEA wanted to drive some of their most valued FAMILY members to a website, where they could download a £5 voucher if they chose to opt in to email communications.
Rider Reminder
Clemenger BBDO Melbourne
Car-dooring, the act of opening a car door into the path of a passing cyclist, was responsible for hundreds of injuries and even deaths every year in Victoria.
Test Drive the BBC
Partners Andrews Aldridge
The task was to grab the attention of senior global decision makers at premium car brands and get them to consider BBC World News and bbc. com as an advertising platform.
The Ultimate Experiment
Mecka
Nexans was one of the world's largest producers of cable equipment. One of their product segments was fibre cable, in which they were market leaders in Sweden.
Hologram
Clemenger BBDO Melbourne
The DM campaign promoted the launch of the Mercedes-Benz GLC and pushed the boundaries in innovation by being the first to use hologram technology.
Kobe’s Rules Book
Africa
Kobe Bryant had retired, he who was one of the greatest basketball players of all time.
Online & Digital
#4GREDLINE
FCB New Zealand
Vodafone challenged FCB to showcase their 4G mobile network in a fresh way, which would lift reliability perceptions.
Bacardi Incognito Tickets
BBDO New York
In 2016 Bacardi faced the same problem as every other major brand: they needed to reach a young tech-savvy audience that used ad blockers and private browser settings to keep their privacy online.
Colcci Party all the time
Escala
To launch their spring/summer collection for 2017, Colcci tapped into youth culture for their brand proposition, "Party all the time".
For Sofia
Edelman Deportivo
Swedes appeared to be able to cope with just one issue at a time.
FX Star
CHI&Partners
TalkTalk had sponsored the UK's hit TV show "The X Factor" for ten years. Its user-generated idents campaigns had become very popular.
Girls of Paradise
McCann Paris
Le Mouvement du Nid is a nonprofit organization involved in the fight against prostitution.
Hadia Time
OgilvyOne Dubai
Ramadan is the Islamic holy month that encourages self-reflection, generosity and celebrates togetherness with family and loved ones.
Kid’s Book Collection
Africa, Sao Paulo
For over 25 years Itaú, one of the largest banks in Latin America, had believed in the importance of education. Their "Read to a child" project had distributed 40 million books free.
Like My Addiction
BETC, Paris
Addict Aide was an online platform designed to help addicts and the people closest to them with a number of useful tools.
Love at First Taste
MullenLowe London & LA
Knorr wanted to build on the success of their 2015 film 'The Flavour of Home', which was one of the most viewed online food films, attracting over 100 million views.
Made By Me
TBWA\Sydney
Engineering suffered from a major perception problem that it was a "man's world" with the sector often portrayed as one of dust, hard hats and building bridges.
Made In A Minute
BBDO New York
How-to videos had become a great way to learn about making things. But some were hard to keep up with while others moved too slowly.
ReMumber
FamousGrey
In the days before smartphones, children learned their parents' phone number by heart.
Responsive Lookbook
FRED & FARID Shanghai
Diesel had innovated in the world of fashion by combining denim with jersey and managing to make it look cool.
Super Hero Customs
303 MullenLowe
For over 110 years, Harley-Davidson had championed freedom and individuality through the customisation of its motorcycles.
Thoughts
Clemenger BBDO
In New Zealand, research showed that one in four deceased drivers had cannabis in their systems and three of the four who died caused the crash that killed them.
Website Re-launch
MRM//Meteorite
The brief was a global website re-design that aligned with Tommee Tippee's new brand strategy: Parent On.
Do you believe in fate?
Shackleton
The Spanish National Lottery, in partnership with Shackleton, has rolled out a new campaign that continues to build on the "It doesn't get any bigger" concept launched last year.
GULPihan sa 7-Eleven
MullenLowe Philippines
People were spoiling for a fight online because of the Philippines' most controversial election. Gulp's 7-Election wanted to own this.
The Smiling Car
Forsman & Bodenfors
Semcon is a global technology company that develops products based on human needs and behaviours.
Outdoor & Events
Renovated Ambients
Jung von Matt AG
OBI, Germany's largest DIY-chain, offered high quality products for building and renovation. The task was to promote them in an innovative way.
Snowden
DentsuBos
The subject of precedent-setting controversy, Edward Snowden had been called a hero, a hacker, a whistleblower, a dissident, a patriot, and a traitor.
The A/C Vests
FP7/DXB (part of McCann Worldgroup) & MediaVest Spark
Emirates NBD's Business Banking division was looking for an innovative way to attract new SME clients from the construction business.
The Soundlounge Poster
BBDO Dusseldorf
Soundlounge was a unique event, created in Düsseldorf – Germany's advertising centre – to bring together professionals from the recording and advertising industries.
Tiger Air-Ink
Marcel Sydney
Tiger Beer was the beer of the streets: born on the streets of Singapore, enjoyed in roadside bars and street food stalls across Asia and a longstanding champion of street culture.
24 Hours to Legendary
360i
After several years of anticipation, Canon was introducing a new DSLR to its already renown 5D product line.
Clash of Kings #LondonsBattle #FightLikeaKing
Wasserman
Elex-Tech wanted to create a large scale UK event activation to promote the online war and strategy game, Clash of Kings.
KnowNo Project
MarcUSA
For decades, the message "no means no" was an attempt to prevent sexual assault.
The Unreachable Meal
No, No, No, No, No, Yes
200,000 families in Israel can't reach a Jewish New Year's festive meal.
Words of Welcome
DDB Berlin
Germany has welcomed over 1 Million refugees displaced by conflicts in the Middle East.
Integrated
Backyard Burger King
Colenso BBDO
New Zealand was a fairly unique market for Burger King. For one, New Zealand had the highest penetration of fast food restaurants per capita of any country in the world.
Countdown To Kit Off
AMV BBDO
The Walkers brand originated in the town of Leicester. They had been a sponsor of Leicester City football club for many years. Their ambassador, Gary Lineker, was both a former Leicester City player and the host of the UK's largest TV football show.
FNV // FNV Live
Victors & Spoils
America was one of the unhealthiest nations on earth, with 12 million kids classified as obese.
Hello
Clemenger BBDO New Zealand
In New Zealand it was established that driver distraction was a factor in up to 30% of crashes. 98% of young people thought that using a mobile phone while driving was dangerous yet 75% admitted to still doing it.
Hendrick's Ministry of Marginally Superior Transport
Gravity Thinking
Hendrick's was the world's first unusual gin, oddly infused with rose and cucumber.
It pays to experiment
Wunderman UK Part of Pulse Creative
Dream Team was one of the UK's favourite fantasy football games.
Meet Graham
Clemenger BBDO Melbourne
TAC, the government-owned road safety authority for the state of Victoria, launched a new 'Safe System' strategy.
The Biggest Small Beer Ever Made
Victors & Spoils
The Brewers Association of America turned to Victors & Spoils to help put the spotlight on craft beer, the true symbol of American idealism, ingenuity and entrepreneurship, to combat big beer.
Why a telecom operator started selling sunscreen
BBDO Brussels
Unexpectedly, Scarlet, a Telco in Belgium, started running ads on TV, on posters and online selling the Scarlet Snorkel set and Scarlet Sunscreen.
Give a Beep
Edelman Deportivo
Hövding, an innovative bicycle helmet brand, wanted to do an engaging brand building campaign in London, demonstrating curiosity, innovation and care for London cyclists.
Maternity package for an 11 year old
hasan & partners
In western countries it is very easy to close ones eyes to the problems in developing countries.
Printed By Somerset
Leo Burnett Toronto
Somerset, a small printing shop in Mississauga, specializes in beautiful, high-quality printing.
Innovation
MARTINI Smart Cube
AMV BBDO
The one thing that interrupts a great time with friends is stopping the conversation to get more drinks and queuing at the bar for the next round.
Nike Football Pro Genius
AKQA
In elite football, fine margins separated the good from the truly great.
Reword Launch
Leo Burnett Melbourne
Bullying has moved from schoolyards to social media. Around the world, cyberbullying was quickly becoming one of society's most serious problems, creating millions of victims.