Current Issue 48
September 2018

 

•  The Lion’s view
•  The President’s view
•  The Influencer’s view
•  The Networker’s view
•  The Start-Up’s view
•  The Interviewer’s view
•  The editor's view
•  Demystifying Insight
•  Maker Culture in South Africa
•  The Caples Awards 2018
•  The Caples Awards 2018
•  From the pulpit

Mail & Door Drops

Reach+ JWT Folk Many marketers believed that mail media was outdated, expensive and time- consuming to produce. The Biography of Tomorrow Herezie Group, Paris (France) Google is investing a lot into its Google Cloud business and wanted to attract enterprise consumers The Reconciliation Wine Serviceplan Campaign 3 Many Christmas campaigns have been centred around happy and carefree themes. The Non-Eviction Letter DARE.WIN In France, tenant evictions are officially prohibited from November until the end of March, because of the winter truce

Online & Digital

#MyGameMyName Africa Vivo was the biggest internet provider in Brazil, completely committed to gender equality. #PostWisely Leo Burnett Dubai du, a telecom brand in the UAE, perceived its function in society to be more than a product and service provider Bekol, Israel's Organization for the Hard of Hearing BBR Saatchi & Saatchi Spotify had been available in many other countries for years but in April 2018 it was about to arrive in Israel. Bot Friends Powered by ‘WhatsApp’ DDB Worldwide Colombia Poker beer had stood for friendship since 1929 but the nature of friendship had changed since then Data in Dollars Goodby Silverstein & Partners In the US, phone data was expensive but with XFINITY Mobile, it wasn’t Fetch Across the Internet BBDO New York The Pedigree brand platform “Feed the Good” revolved around the notion that dogs are good for human beings, so humans should be good to them. Hate Filter Mestica Fram was an American brand of automotive oil filters that was also well- known in Brazil and Argentina Memory Donation Leo Burnett Moscow Lobster is a platform powered by AI that finds relevant and appealing images on the internet for advertisers to use in their campaigns Playstreet BBDO Guerrero Johnson & Johnson sold products such as soap, shampoo and powder to help clean active children and wanted to promote outdoor play as part of healthy child development The Face of Distracted Driving Caleb, Forrest BBDO New York Distracted driving was a public safety crisis, causing as many as 4,000 deaths per year in the U.S. The Illegal Hour We Are Social Long hours at work and a busy social life made it hard for people to find the time to do their laundry The Tag Along Akestam Holst / NOA Last year, Swedish beer Norrlands Guld changed their positioning to "The Social Beer", aiming to get people to spend more time face to face, and less time on their phones. The Uncensored Playlist DDB Group Germany, Berlin Online press censorship is on the rise globally Wasteland with a V TKT Sydney V Energy drink was experiencing declines in sales and relevance amongst younger drinkers #audivsgoose Prophets Racing is in Audi’s DNA #LforLove Ogilvy & Mather Pvt. Ltd SITUATION: In a country like India, where patriarchy is deeply entrenched, being a woman is not easy #YourSoundCounts Leo Burnett Beirut Smirnoff’s purpose as a brand is to help make the world a more inclusive place Commercial Brake mortierbrigade A familiar scenario as insight for the idea Glam Ice Pops BBDO New York Summer is a season filled with fun outdoor activities, which makes it particularly hard for brands to hold their viewers’ attention on social media IKEA´s response to Balenciaga ACNE / IKEA Creative Hub Balenciaga’s Spring Summer 2017 collection features a series of handbags inspired by bags that are part of popular culture Remarkable Shot BBDO New York Macy’s wants to establish itself as a fashion authority in a new and unique way Silicon Valley: Inside The Hacker Hostel REWIND The Emmy®-winning and Golden Globe-nominated Silicon Valley takes a comic look at the modern-day epicenter of the high-tech gold rush Sleeping Girl BBDO New York Every day 7 people in the US die in home fires, and most of these homes don’t have smoke alarms The Same Team Jersey The Same Team Jersey This month the world?celebrates the FIFA World Cup and Pride; the most popular event for the?most popular sport on the planet running in parallel with a celebration of LGBTQ individuals and communities everywhere

Outdoor & Events

#unwanted McCann Podgorica and McCann Belgrade Montenegro was a fiercely patriarchal society in which sons are more valued than daughters Beer Caviar CP+B Copenhagen Russia was synonymous with caviar, a delicacy made from the roe of sturgeon in the Caspian Sea and Black Sea The Cloned Sidewalk DDB Worldwide Colombia Many countries have laws forbidding people from drinking in public spaces The Shortcut Billboards Serviceplan Campaign X MINI Connected brought next-level connectivity to the car with a range of intelligent services and apps designed to make driving easier and more enjoyable Turning Containers into Multifunctional Billboards Right Here Ltd Lucozade BOOST was fairly new to the Kenyan market Untappables BBDO New York Unlike the newer bandages, the old Band-Aid® Brand Bandages, hadn’t been developed to work with touch screens, making them far less popular COVER STORIES DARE.WIN For the launch of the new edition of Marie Claire, the monthly magazine deploys an activation named Cover Stories Helmiradio’s Hauvantai Night Fever TBWA Finland Introducing the world’s first radio show hosted by dogs Hau-Hau Champion and Finnish Helmiradio are making history Sip Safe Y&R Melbourne 4,500 Australians have their drink spiked every year - 40% of which lead to sexual assaults This Clever Folding Ad Perfectly Illustrates Why You Should Take the Bus Forsman & Bodenfors Forsman & Bodenfors thanks people for travelling together in folding ad for Swedish public transport company Västtrafik

Integrated

Living Seawall whiteGREY Volvo Cars, Australia, had a relatively small market share, which meant that the brand had to behave differently to other cars in order to get noticed Subliminal CP+B The insight to this campaign was that people seldom notice advertising, a fact which chimed in with the core proposition for new Fruit of the Loom Everlight underwear WhoppHER Grabarz & Partner Werbeangentur GmbH One of Crown Prince Mohammed bin Salman’s reforms in Saudi Arabia was to issue driving licences to women #ProudStrikers BBR Saatchi & Saatchi The Tel-Aviv Gay Pride Parade is a world-renowned extravaganza Cat Ballads – Music to Improve the Lives of Cats Saatchi & Saatchi Australians love cats Deadly Questions Clemenger BBDO Melbourne Australia is the only Commonwealth nation that has no Treaty with its Indigenous population Postcards From The Oceans Conquistadors, New York The client is Ocean52, a Barcelona-based beverage startup that devotes 52 percent of its profits to ocean conservancy SportsCenter Emoji-fied Leo Burnett Tailor Made With Samsung Galaxy S9 anyone can create your own personalized Emoji The journey towards the star MUST ApS Shipping company sets course for Michelin star The shipping company DFDS has launched an ambitious new campaign with the ultimate goal of being rewarded with a Michelin star

Innovation

Chai-Fi Dentsu Webchutney India was home to the second largest population of manual labourers in the world Coral Crafters 215 McCann With more than 100 million players of Minecraft, the game is the #3 best-selling video game in history Featuring Alexa SERVICEPLAN GROUP Too Many T’s were an independent, DIY Hip Hop crew from South London, known for their lyrical skills, and creative music videos as well as live performances The Social Beer Akestam Holst Noa Around the world, people came together in large numbers to watch the FIFA Football World Cup on TV screens in pubs and bars in their home towns Westworld: The Maze 360i Westworld had a history of innovative marketing behind it