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Current Issue 30
March 2014
EXCERPT
Gideon Amichay
The Directory Big Won Rankings 2013
How to win at YouTube
From the pulpit
Mail & Door Drops
Couldn’t make the turn
FHV BBDO
Eneco wanted to increase their market share in the business-segment of the energy market.
Dear Brad Pitt
10 advertising
Colon cancer kills even more people than breast cancer. In 2008, 610,000 died from the disease as opposed to 460,000 from breast cancer.
Mosquito Netting
Proximity Canada
Per capita, Winnipeg has the largest cottage-owning population in Canada.
Plasters Pack Unbelievable Value
Proximity London
Under the umbrella of its 'Unbelievable Value' campaign, Volkswagen had a couple of new finance offers to promote.
Results don’t lie
Whybin\TBWA Auckland
The Effie Awards wanted more agencies than ever to enter the 2013 awards.
Video Stamp
Clemenger BBDO
Australia Post makes money by sending letters and parcels.
Christmas Lights
RAPP (M) Sdn Bhd
With Christmas around the corner, the agency wanted an in-house greeting card to demonstrate their ability to create highly targeted solutions.
KIT KAT Advent Calendar
JWT Group Germany
After a successful year 2013, the agency wanted to thank its confectionary clients from Nestlé with an individual customer relationship mailing.
Passing Paper
Los Goodfellas
During the holidays, tons of wrapping paper is used one time and then it ends up in the trash.
Tangerine Bean
Tangible
Tangible UK wanted to create an agency Christmas Card that created a real stir with clients and prospects.
The gift of time
RAPP NZ
Christmas. It's wonderful time of year, full of rest and relaxation. And flying pigs also pull Santa's sleigh.
The Hand Written Christmas Cards
10 advertising
Christmas Cards. It is that thing where many agencies show what they can.
TouchedByDM
Ogilvy/Redworks
Print Power is a collective campaign promoting the use of advertising in magazines and newspapers, customers magazines and direct mail.
Online & Digital
#UNSELFIE
BBDO Guerrero
When Typhoon Haiyan struck the Philippines, the damage was devastating.
??n? the firewall
LIDA
Tourettes Syndrome (TS) affects over 300,000 people in the UK but awareness has been low.
Audi Toy Service
Proximity Barcelona
Audi wanted to wish its customers and Client friends a Merry Christmas in a way that would help foster a real bond of warmth with the brand.
Dear Brad Pitt
10 advertising
Colon cancer kills even more people than breast cancer. In 2008, 610,000 died from the disease as opposed to 460,000 from breast cancer.
Haiyan 2121
mortierbrigade
On November 8th 2013, the Philippines were struck by Typhoon Haiyan, killing 4,500 people, destroying one million houses, leaving 4.4 million people homeless and affecting 13 million in total.
Hands On Search
Hakuhodo Kettle Inc
The brand mission of Yahoo! Japan was to create the future of the internet.
Message in a bottle XXL
Try/Apt
Solo has been sold in Norway since 1934 and is considered something of a national soft drink.
Nick Saint Distribution
Publicis Chemistry
'4GEE At Work' was an on-going campaign of online documentary films, each of which showed the difference 4GEE had made to an individual customer's business.
Pay Pig
Lavender, Sydney
When it comes to kids, the banking market is a tough one to crack but worth the effort.
Rain Hunters
BBDO
Champion, the premium brand of wipers from Federal Mogul, needed to refresh their brand image internationally.
Share Your Voice
McCann Bucharest
Teens love their rock stars, yet rock stars are inaccessible.
The Campaign New Zealand Bought
Whybin\TBWA Auckland
Trade Me is New Zealand's leading online marketplace.
The IKEA Catalogue
SMFB
The catalogue launch is the single most important activity for IKEA and a huge annual event in Norway.
The Road Comes First
Cheil Singapore
Studies found that a stunning 83 percent of Singapore drivers admitted to using their mobile phones while at the wheel, using GPS or map applications, checking their mobile phone screens or texting.
Turning fans into customers
Publicis Chemistry
Gu¨ was a small premium desserts brand trying to grow at a time when shoppers were fearful of recession.
ais London Choc Exchange
ais London
As 2013 was the year of virtual currency, ais London decided this Christmas was the perfect time to launch their own.
Christmas Tales
ais London
Christmas is a time for sharing. So ŠKODA asked their Facebook community to share the best experiences they'd had with their ŠKODA motors in 2013.
Cucumbers and Melons
Proximity Madrid
This campaign was designed to inform rather than to judge.
Cut For Christmas
Draftfcb Amsterdam
A little attention does people a world of good.
Gabriela’s first day at school
Plan Belgium
Teen pregnancy was not as common a problem in Belgium as in countries like Cambodia or Ecuador, where there was poverty, discrimination and a lack of sex education.
Greetings Card
Publicis Conseil, Paris
One New Year's greetings card looks pretty much like any other New Year's greetings card.
Heineken Sunrise
iris worldwide
Heineken wanted to promote the moderate consumption of alcohol in Singapore.
Hello bank!
Publicis Conseil, Paris
For a few years, digital technology, particularly mobile digital technology, has been a strategic point of contact for banks.
Ogilvy By The Face
OgilvyOne Barcelona
Ogilvy&Mather Spain wanted to give a Christmas present for all of his clients.
The Hand Written Christmas Cards
10 advertising
Christmas Cards. It is that thing where many agencies show what they can.
Outdoor & Events
Audi Toy Service
Proximity Barcelona
Audi wanted to wish its customers and Client friends a Merry Christmas in a way that would help foster a real bond of warmth with the brand.
Bentley Burial
Leo Burnett Tailor Made, Sao Paulo
Brazil has very few organ donors per capita. People don't know that there is no procedure or registration required to become a donor. You just tell your family.
Brilliant Machines Rock
BBDO New York
GE was running an integrated campaign under the title "Brilliant Machines".
Bucharest not Budapest
McCann Bucharest
Building on the patriotic campaigns of the recent past, ROM, Romania's leading chocolate-bar, wanted to remind Romanians that the brand was as Romanian as they were.
Coca-Cola Happiness Machine
IUM Sweden
Coca-Cola wanted to create a moment of real joy for people to forge an emotional connection with the brand.
Dog Park
Leo Burnett, Toronto
Yellow Pages is considered a dusty old phone book rather than a valuable search app. A city-wide, multimedia campaign was launched to demonstrate local expertise.
Hot Potato Food Truck
BBDO New York
The challenge was to raise awareness for The Economist while driving differentiation of the brand within the category.
Magic of Flying
OgilvyOne London
British Airways wanted to raise awareness of destinations, new routes and frequency of flights.
Message in a bottle XXL
Try/Apt
Solo has been sold in Norway since 1934 and is considered something of a national soft drink.
Night Light
BBDO Guerrero
On November 8, 2013, Typhoon Haiyan hit the seaside city of Tacloban in the Philippines with a force considered to have been one of the strongest in recorded history.
Portrait In Words
McCann Bucharest
Studies showed that 50% of Romanians had not read a book in 2012. Also, Bookfest, the Bucharest International book fair was going through a tough period.
Short Drive-In
Shackleton
JamesonNotodofilmfest was Spain's premier Short Film Festival.
The Poster That Turned Into Wrapping Paper
Duval Guillaume
As the brand that stands for "Open Happiness", Coca-Cola believed there was no better time to open happiness than at Christmas.
The Walking Dead Rotting Finger Countdown
Leo Burnett, Toronto
The Walking Dead, one of AMC's most popular TV shows, was set in a world overrun by zombies.
Ungiven Gifts
Grey Melbourne
Christmas is the most dangerous period on Australian roads.
Get All Right Launch Event
FCB Garfinkel
Jamaica is more than just a holiday destination; it's a feeling, an experience and a state of mind.
Integrated
From One Second to the Next
BBDO New York
Over 100,000 crashes a year involve drivers who are texting.
If Only For A Second
Leo Burnett France
The Mimi Foundation was established to improve the quality of life of cancer patients with help-centres in the oncology departments of hospitals in Belgium, France and Switzerland.
Milka Last Square
Buzzman
In 2013, Mondelez asked to Buzzman to find a new way to express the brand's message "Dare to be tender".
The Visual Gift Box
RAPP UK Ltd
Spending time in hospital can be an unsettling and daunting experience for a child, even more so at Christmas, when they should be having fun somewhere else.
Dummy
WMcCann
Following on from the “Want to know? Estadão” positioning, created in 2012 by WMcCann, O Estado de S. Paulo newspaper introduces a corporate campaign
Hoping
WMcCann
The relentless of children's honesty and frankness, expressed through kids' selfish wishes, is the theme of Bradesco's holiday campaign created by WMcCann.
Broadcast, Press & Inserts
The broadcast made for you
DDB Brasil
Brazilians are crazy about soccer and passionate supporters of their teams.
Good News On Newspaper’s Front Page
WMcCann
In the first semester of 2013, Advil became the best-selling brand of painkillers in the capital.
It starts with a kiss
MercerBell
With a steady increase in competitor dating sites, RSVP wanted to refresh their brand and maintain their status as Australia's most popular place to meet singles online.
Shared Table
Artplan
The speed of technology brought a lot goodies to modern life.