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Current Issue 30
March 2014

Mail & Door Drops
Couldn’t make the turn FHV BBDO Eneco wanted to increase their market share in the business-segment of the energy market. Dear Brad Pitt 10 advertising Colon cancer kills even more people than breast cancer. In 2008, 610,000 died from the disease as opposed to 460,000 from breast cancer. Mosquito Netting Proximity Canada Per capita, Winnipeg has the largest cottage-owning population in Canada. Plasters Pack Unbelievable Value Proximity London Under the umbrella of its 'Unbelievable Value' campaign, Volkswagen had a couple of new finance offers to promote. Results don’t lie Whybin\TBWA Auckland The Effie Awards wanted more agencies than ever to enter the 2013 awards. Video Stamp Clemenger BBDO Australia Post makes money by sending letters and parcels. Christmas Lights RAPP (M) Sdn Bhd With Christmas around the corner, the agency wanted an in-house greeting card to demonstrate their ability to create highly targeted solutions. KIT KAT Advent Calendar JWT Group Germany After a successful year 2013, the agency wanted to thank its confectionary clients from Nestlé with an individual customer relationship mailing. Passing Paper Los Goodfellas During the holidays, tons of wrapping paper is used one time and then it ends up in the trash. Tangerine Bean Tangible Tangible UK wanted to create an agency Christmas Card that created a real stir with clients and prospects. The gift of time RAPP NZ Christmas. It's wonderful time of year, full of rest and relaxation. And flying pigs also pull Santa's sleigh. The Hand Written Christmas Cards 10 advertising Christmas Cards. It is that thing where many agencies show what they can. TouchedByDM Ogilvy/Redworks Print Power is a collective campaign promoting the use of advertising in magazines and newspapers, customers magazines and direct mail.
Online & Digital
#UNSELFIE BBDO Guerrero When Typhoon Haiyan struck the Philippines, the damage was devastating. ??n? the firewall LIDA Tourettes Syndrome (TS) affects over 300,000 people in the UK but awareness has been low. Audi Toy Service Proximity Barcelona Audi wanted to wish its customers and Client friends a Merry Christmas in a way that would help foster a real bond of warmth with the brand. Dear Brad Pitt 10 advertising Colon cancer kills even more people than breast cancer. In 2008, 610,000 died from the disease as opposed to 460,000 from breast cancer. Haiyan 2121 mortierbrigade On November 8th 2013, the Philippines were struck by Typhoon Haiyan, killing 4,500 people, destroying one million houses, leaving 4.4 million people homeless and affecting 13 million in total. Hands On Search Hakuhodo Kettle Inc The brand mission of Yahoo! Japan was to create the future of the internet. Message in a bottle XXL Try/Apt Solo has been sold in Norway since 1934 and is considered something of a national soft drink. Nick Saint Distribution Publicis Chemistry '4GEE At Work' was an on-going campaign of online documentary films, each of which showed the difference 4GEE had made to an individual customer's business. Pay Pig Lavender, Sydney When it comes to kids, the banking market is a tough one to crack but worth the effort. Rain Hunters BBDO Champion, the premium brand of wipers from Federal Mogul, needed to refresh their brand image internationally. Share Your Voice McCann Bucharest Teens love their rock stars, yet rock stars are inaccessible. The Campaign New Zealand Bought Whybin\TBWA Auckland Trade Me is New Zealand's leading online marketplace. The IKEA Catalogue SMFB The catalogue launch is the single most important activity for IKEA and a huge annual event in Norway. The Road Comes First Cheil Singapore Studies found that a stunning 83 percent of Singapore drivers admitted to using their mobile phones while at the wheel, using GPS or map applications, checking their mobile phone screens or texting. Turning fans into customers Publicis Chemistry Gu¨ was a small premium desserts brand trying to grow at a time when shoppers were fearful of recession. ais London Choc Exchange ais London As 2013 was the year of virtual currency, ais London decided this Christmas was the perfect time to launch their own. Christmas Tales ais London Christmas is a time for sharing. So ŠKODA asked their Facebook community to share the best experiences they'd had with their ŠKODA motors in 2013. Cucumbers and Melons Proximity Madrid This campaign was designed to inform rather than to judge. Cut For Christmas Draftfcb Amsterdam A little attention does people a world of good. Gabriela’s first day at school Plan Belgium Teen pregnancy was not as common a problem in Belgium as in countries like Cambodia or Ecuador, where there was poverty, discrimination and a lack of sex education. Greetings Card Publicis Conseil, Paris One New Year's greetings card looks pretty much like any other New Year's greetings card. Heineken Sunrise iris worldwide Heineken wanted to promote the moderate consumption of alcohol in Singapore. Hello bank! Publicis Conseil, Paris For a few years, digital technology, particularly mobile digital technology, has been a strategic point of contact for banks. Ogilvy By The Face OgilvyOne Barcelona Ogilvy&Mather Spain wanted to give a Christmas present for all of his clients. The Hand Written Christmas Cards 10 advertising Christmas Cards. It is that thing where many agencies show what they can.
Outdoor & Events
Audi Toy Service Proximity Barcelona Audi wanted to wish its customers and Client friends a Merry Christmas in a way that would help foster a real bond of warmth with the brand. Bentley Burial Leo Burnett Tailor Made, Sao Paulo Brazil has very few organ donors per capita. People don't know that there is no procedure or registration required to become a donor. You just tell your family. Brilliant Machines Rock BBDO New York GE was running an integrated campaign under the title "Brilliant Machines". Bucharest not Budapest McCann Bucharest Building on the patriotic campaigns of the recent past, ROM, Romania's leading chocolate-bar, wanted to remind Romanians that the brand was as Romanian as they were. Coca-Cola Happiness Machine IUM Sweden Coca-Cola wanted to create a moment of real joy for people to forge an emotional connection with the brand. Dog Park Leo Burnett, Toronto Yellow Pages is considered a dusty old phone book rather than a valuable search app. A city-wide, multimedia campaign was launched to demonstrate local expertise. Hot Potato Food Truck BBDO New York The challenge was to raise awareness for The Economist while driving differentiation of the brand within the category. Magic of Flying OgilvyOne London British Airways wanted to raise awareness of destinations, new routes and frequency of flights. Message in a bottle XXL Try/Apt Solo has been sold in Norway since 1934 and is considered something of a national soft drink. Night Light BBDO Guerrero On November 8, 2013, Typhoon Haiyan hit the seaside city of Tacloban in the Philippines with a force considered to have been one of the strongest in recorded history. Portrait In Words McCann Bucharest Studies showed that 50% of Romanians had not read a book in 2012. Also, Bookfest, the Bucharest International book fair was going through a tough period. Short Drive-In Shackleton JamesonNotodofilmfest was Spain's premier Short Film Festival. The Poster That Turned Into Wrapping Paper Duval Guillaume As the brand that stands for "Open Happiness", Coca-Cola believed there was no better time to open happiness than at Christmas. The Walking Dead Rotting Finger Countdown Leo Burnett, Toronto The Walking Dead, one of AMC's most popular TV shows, was set in a world overrun by zombies. Ungiven Gifts Grey Melbourne Christmas is the most dangerous period on Australian roads. Get All Right Launch Event FCB Garfinkel Jamaica is more than just a holiday destination; it's a feeling, an experience and a state of mind.