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Current Issue 44
September 2017
Robert Campbell in 5
Cannes Unpacked
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From the pulpit
Mail & Door Drops
Ehinger Kraftrad – The Archaeologist
serviceplan campaign 3 GmbH
A gin was crafted that contained original parts from the old machines.
Spring in a tin
Epsilon
Epsilon sent existing and potential clients 'A Box Full of Potential'.
For your ears only
LIDA Australia
Lexus wanted to pre-launch the Lexus LC: their first entry into the luxury sports coupé market traditionally dominated by manufacturers like Porsche, Mercedes and BMW.
Online & Digital
#ZeroPointFiveEffect
Tribal 121
Peru had the third highest rate of road accidents caused by drunk driving.
Advertising Charter
BBR Saatchi & Saatchi
Israel was a melting pot, a country of immigrants who came from many different parts of the world.
Chef Watson
Ogilvy Paris
For many outside IBM's normal audience of technological savvy people, the worlds of Artificial Intelligence and cognitive computing were intimidating.
Don't scroll and drive
BBR Saatchi & Saatchi
"Distracted driving" is what they called it.
Fans against all odds
Leo Burnett Moscow
Lokomotiv was one of the great Russian football clubs, sponsored by the Russian Railways company.
Home, a VR Spacewalk
REWIND
The BBC had a long history of innovation in how it informed, educated and entertained.
Kiss the Kremlin
DM9DDB
In Russia, the LGBTQ community was threatened with violence and prison. Any sort of gay parade was banned for 100 years.
Little Bit of the Tour
Fallon London
Škoda had been long-time global sponsors of the Tour de France.
Reimagine Zahra's World
OgilvyOne Dubai
Refugee stories were everywhere in media.
Skin Memories
BBDO Belgium
Skin cancer was the easiest form of cancer to avoid because it could be seen and detected in the earliest stages.
SnapSkate
Ogilvy & Mather Berlin
Snapchat was one of the most popular social media platforms for teens on mobile devices.
The best in the world for me
Wirz/BBDO
Migros is Switzerland's largest retailer.
The Colour of Corruption
Grey Brazil
During the economic boom in Brazil of the 2000s, though consumer spending soared, many companies often failed to deliver on their promises.
The Rewearable Dress
Y&R Brazil
The hospital of Santa Casa de Misericórdia de Sao Paulo had seen a drop of 35% in the numbers of blood donors.
Watch What Happens Next
360i
After 14 seasons of "Watch What Happens Live" with Andy Cohen (WWHL), Bravo's live, unfiltered late night show, Bravo wanted to attract new viewers and position Andy Cohen as the 'Late Night King of Fun.' WWHL was the only late night show that truly aired live.
World's Most Eligible Bachelor
Ogilvy Africa
The last living Northern White Rhino lived in Kenya's Ol Pejeta conservancy and could not mate naturally due to old age and a range of other issues.
#runthespring
Les Gaulois
Winter is often the season of relaxation, where snow, cold, rain and wind make running impractical and gives everyone a very good excuse for not going out.
Breaking the pattern with adidas GLITCH
Possible, Iris
Start-up culture is ripe with experimentation and originality. Risk breeds creativity and these are the companies driving meaningful change in our industry.
Dinner with Georgia
WINDFOR'S
For the first time in history the record-braking 6 million international visitors entered Georgia (population – 3,7 million) throughout one year (2016).
Night Creature Generator
BBDO New York
To strengthen Bacardi's association to music / nightlife and make their bat logo stand for something, data was used to match people to their own 'Night Creature' based on their music listening habits.
Stop Corrida
BETC
Advertising agency, BETC Paris, produced an awareness campaign for FLAC Anticorrida about the cruelty of bullfighting.
The live reply
BBDO Belgium
On April 6, 2017, LDV United, a competing advertising agency in Belgium, openly recruited BBDO account managers on Facebook.
THE TRUTH REVEALING BANNERS
Air
The world's biggest corruptive leaders keep quiet about a lot of inhumane issues that go on in their country.
Outdoor & Events
#InYourName
Edelman Deportivo
Usually, the launch of the Swedish women's national football team jersey got no attention and sales were low.
Crying Baby
BBDO New York
Parents were the main target audience for JOHNSON'S®.
Festival Bottle
McCann Bucharest
Coca-Cola needed to reconnect with younger people and one way to do that was through music.
Netflix Dinners
Colenso BBDO
With an important new partnership, New Zealand telco Spark could offer Netflix for free with broadband.
Price on the Jersey
DM9DDB
The northeastern region of Brazil was one of the most important regions for Walmart.
The Voice of Art
Ogilvy Brazil
With a market estimated to be worth 1.2 billion for 2017, artificial intelligence (A.I.) was opening up new technological frontiers.
Bruise Automat
DDB Group Germany
Statistics say that domestic violence affects 1 in 4 women in Germany, once or repeatedly in their lifetime.
Busiest Women
J. Walter Thompson Puerto Rico
Stage 1 to stage 2 breast cancer has a 99% of survival rate. But women are so busy with their family and careers that they keep postponing their annual mammograms.
Love Lived Here
Proximity London
As part of the two week Pride Festival in London, Proximity London created Love Lived Here, a campaign to celebrate pioneers of the LGBT+ movement throughout British history.
Patrons of Pride
Mr. President
Mr. President is independent London-based creative industry that champions diversity and individuality in all forms.
Unbox Your Phone
Wasserman
The launch of any new product is crucial to its performance in the market, especially in a category as crowded as the smartphone market.
Veggie Heroes
McCann Bucharest
What we wanted was for kids to drag their parents to the fruits and vegetable shelfs, just like they were doing until now in front of the sweets shelf.
Integrated
Bayer Aspirin® "HeroSmiths"
Energy BBDO
In the U.S., there is a heart attack every 42 seconds and they are unpredictable.
Bite-Size Beats
BBDO New York
In 2016, M&M'S had acquired significant relevance in the music category with its 75th anniversary activations, specifically with millennials.
Closer Than You Think
These Days
Child Focus wanted a presence in the run-up to the International Day of Missing Children on May 25th.
Kuoni IQ Test
Wirz/BBDO
Kuoni was Switzerland's largest and best known travel agency.
The Desert Cowboys
Proximity Barcelona
Many of the most iconic spaghetti westerns were filmed in Spain's Tabernas Desert in Almería.
The Safest Route
Marcel Paris
Groupama was the first insurance company in France to have more than three million customers.
De Waarheid (The Truth)
mortierbrigade
In a world of fake news, alternative facts and post-truth, Belgian newspaper De Standaard wanted to show its readers that they still were a trustworthy source of news, bringing nothing but the truth.
History Worth Playing
DDB Spain
The Computer Spiele Museum in Berlin is the first museum dedicated to the history of video games.
Kevlar Couture
Clemenger BBDO Sydney
Foxtel and channel Arena were keen to promote the fireworks, walk-outs and catfights of The Real Housewives of Sydney reunion special.
Innovation
Handbag Dyetonator
Ogilvy & Mather Malaysia
Snatch thefts were a rampant threat to Malaysian society. In January, 365 cases were reported in the Dang Wangi district of Kuala Lumpur alone. In 2016, snatch thefts increased 36% nationwide.
KLM Care Tag
DDB Tribal Amsterdam
Amsterdam had become one of the most popular tourist destinations of the world. In January 2017, more than a million people visited this city of 900,000 inhabitants.
Radiation-Free Dreams
Demner, Merlicek and Bergmann
Mömax is part of XXXLutz Group, the largest furniture retailer in Austria and the second largest furniture chain in the world.
RPM: Russ Per Minute
BBDO New York
Russ was a writer, singer, rapper, producer, hip hop artist and more.
Broadcast, Press & Inserts
A Series of Unfortunate Events, Launch
We Are Social
Netflix was launching 'A Series of Unfortunate Events' - a harrowing show about three orphaned children whose large inheritance is being pursued by an evil distant uncle, Count Olaf.
Ad/sorbent
Ogilvy & Mather Italy
Advertising is often accused of being part of the problem – encouraging people to buy products which pollute the atmosphere and threaten the future.
Foot Type Test Ad
Neogama
The Foot-Type Test ad was created using a thermochromatic ink that reacted to body heat.
Play It Safe
McCann Worldgroup Bucharest
The World Health Organisation announced that 50% of young people listening to personal audio devices risk permanent damage to their ears.