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Current Issue 57
December 2020
Sustainability. And the recycling of ideas
Create not hate: 2020 and beyond
What is creativity?
The right thing to do
What’s the point of agencies?
Stop, stop! Let me explain…
Mythocracy and its perils
Ch…ch…ch… changes
Mail & Door Drops
For advisers on a mission
Moreish Marketing
Prior to the campaign more2life were the third largest equity release provider in the UK - their products can only be sold via financial advice (as a legal requirement for all equity release products)
Online & Digital
#HopeIsBorn
Leo Burnett Beirut
Following the devastating blast that rocked Beirut on August 4, when many Lebanese people had their homes, hospitals, streets and lives shattered, P&G decided to donate one million dollars to the people affected by the blast
A Million More
Forsman & Bodenfors
When Volvo Cars invented the three-point safety belt in 1959, its introduction sparked debate among media and the public
ADCC All-Nighter Webathon
Zulu Alpha Kilo
The Advertising and Design Club of Canada (ADCC) has inspired creativity and creative people since 1948
Adobe Stock Film Festival
72andSunny Los Angeles
The creative industry tends to brand stock footage as cheesy and boring, but Adobe Stock couldn’t disagree more
AR Experience
Orchard
In a world where social distancing was an uncomfortable reality and visiting a dealership harder, Hyundai needed to lower the barriers to engagement
Catch the Scam
Zulu Alpha Kilo
During the first months of the pandemic, cases of financial fraud aimed at seniors increased significantly
Dream Number
Impact BBDO
While lottery sales had declined globally over the last few years, things were especially bleak in Lebanon
Eurythenes plasticus
BBDO Düsseldorf
Every year about eight million tons of plastic is discarded into the oceans of the world
Memory Expeditions
Curiosism
Beatnik & Sons was the first Brazilian DTC brand focused on travel goods and accessories to land in the United States
OREO Interests Hack
Publicis Groupe Indonesia
During the pandemic, people spent more time in digital media than ever before
Real Skills
BBDO Ecuador
In Ecuador, more than 500,000 workers were laid off during the pandemic, irrespective of their age, profession or social status
See Beyond the ICU
Cheil Romania
When the pandemic hit Romania, hospitals scrambled to make more ICU (intensive care unit) beds available
The emoji that wants to save your life
Horizon FCB Dubai
Friends of Cancer Patients is a non-profit organization supporting patients and families affected by the disease
The Referendum Whopper
Wolf BCPP
On Sunday October 25th, there was a referendum in Chile to decide if the country should change its constitution, dating back to the dictatorship of Augusto Pinochet in the 1980s
The Whopper Reply
Uncle Grey Denmark
Brands that don’t use Facebook Messenger are missing an opportunity
Wraith Kryptos, Crack the Code
AKQA
Rolls-Royce Wraith Kryptos was a special edition of 50 cars
#stayhomestayfun
BBDO Taiwan
Home has been our shelter under COVID-19’s threats
A lot for very little
PS21
The brand covered the streets with real reviews coming from users who rated KFC chicken with one single star
bam is back
SERVICEPLAN GERMANY
The Covid-19 pandemic not only sent everyone into lockdown, the pandemic also forced the German cultural industry (and every cultural industry worldwide) into an involuntary standstill
Creme Egg EATertainment
ELVIS
The brief was to create a brand-new, modern and creative equity campaign, with the product at the heart
Google Insta-Highlights
Toaster Singapore
While many in Thailand use Google to search for answers they need, very few used the search engine to look for football related information
Hate Unplugged
McCann Prague
According to recent studies (Cambridge, at European Union level) The Czech Republic has been recorded as the most racist and nationalistic country in Europe
OREO launches The Playful Network
Digitas UK
OREO, the Mondelez-owned cookie brand, in partnership with Digitas UK, is celebrating the amazing human connections we made during lockdown by launching a new network for the nation - theplayfulnetwork
Pereira O'Dell + Fifth Third Bank Introduce the "BuyNow Blocker"
Pereira O'Dell
With that cute bag on Instagram just a click away from your closet, hyper-targeted social media advertising has made us more vulnerable to impulse buying than ever
Prime Rib Venture
72andSunny New York
Carl’s Jr
Reimagine the world like a gamer
VaynerMedia London
The COVID-19 pandemic triggered an unprecedented global health, humanitarian, socioeconomic and human rights crisis
ROM Buzz
MRM Romania, McCann Worldgroup Romania
ROM Chocolate to the rescue of cancelled events A small Romanian chocolate brand offered to sponsor major international cancelled events around the world ROM Chocolate, a small Romanian brand wrapped in the colors of the national flag, offered to sponsor major international cancelled events around the globe
Rumble
Wieden+Kennedy São Paulo
W+K São Paulo in 8-bit version The agency featured its employees in a videogame set in the São Paulo office
Taming Giants
Studio AKA
A romantic couple, as well as trail running partners, Katie Schide and Germain Grangier spent an extreme 42 hours in the Alps to finish an epic journey
THE MOST FAMOUS GRILLER IN PERU
McCann Lima
Burger King Peru wanted to conduct a campaign based on celebrity endorsement, which will generate a lot of buzz among Peruvians and to differentiate them from their competitors, the task was to go beyond influencers and local celebrities and work with international celebrities
Outdoor & Events
ALDI Misplaced
Ogilvy Paris
There was a perception in France that the price of products sold by the big supermarkets could vary from region to region
Lifebuoy Hackwashing
Geometry Encompass
After using the toilet and before eating, 60% of Indians wash their hands with water only
No Douche Bag
Forsman & Bodenfors
During Covid-19 many people (doctors, teachers etc) continued to use public transport
Papel Clave (Key Role)
Ogilvy Barcelona
Pharmacists have been on the front line of the coronavirus pandemic
Projecting Hope
Zulu Alpha Kilo
When COVID-19 made the world come to a standstill, Cineplex, Canada’s largest theatrical cinema chain, was forced to close each of its 165 theatres
Trojan Peas
Thinkerbell
Nationwide research commissioned by Häagen-Dazs in Australia recently discovered that 41% of Australians hide their treats so they aren’t stolen by family members or housemates
Boards of Change
FCB Chicago
In recent months, pain and righteous anger brought thousands into the streets in a mass call for change
Cantenna
DDB Chicago
Miller Lite launched the Cantenna, the only reception device on the market that was great tasting and served up football straight to fans’ living rooms
Dynamic OOH Campaign
FCB New Zealand
To help as many Kiwis vote as possible, the Electoral Commission needed to let voters know there were more voting places available for the 2020 Election than ever before
Light Dependent Billboard
Hello
The idea is a simple reminder to all drivers to check their lights are on, along with a cheeky nod to the brand’s strong British heritage
Plastic Banega Fantastic (Making Plastic Fantastic)
Geometry Encompass
It’s known that brands like Unilever are some of the biggest contributors to plastic waste in the world
Integrated
#flylikethem
TBWA\Chiat\Day New York
Known as the Tuskegee Airmen, the first African-American pilots in the United States military were heroes of World War II, when they fought two wars at once, against fascism abroad and racism at home
#MessFreeChallenge
Thinkerbell
General Mills wanted to launch their new product innovation, designed for mess-free Mexican mealtimes, Old El Paso Tortilla Pockets
3 Bar Superstar
McCann London
London had been a prolific global powerhouse in music for decades
Age is just a number
Romance
In the economic uncertainties of the pandemic, used cars were never so popular in France
Racist Dinosaur
Create Not Hate, Quiet Storm, Ridley Scott Creative Group, Red Brick Road, The Mill, Engine, Love or Fear
Trevor Robinson’s Create Not Hate initiative was launched in 2007 to help marginalised inner-city young people from similar backgrounds to his own to unlock their creative potential
Racist Dogs
Create Not Hate, Quiet Storm, Ridley Scott Creative Group, Red Brick Road, The Mill, Engine & Love or Feat
Trevor Robinson’s Create Not Hate initiative has launched two new campaigns by underrepresented talent focused on stamping out racist attitudes
Sound The Excuse
TBWA\London
The Book of Man is a media brand and a support network offering advice and inspiration to modern men in a time of great change
Subscribe to the Facts
Shackleton
El PAÍS launched a digital version of the newspaper in 1996
The Touch Tally
Weber Shandwick, London
In the pandemic, hand-washing became increasingly important in preventing the spread of the virus, as well as seasonal colds and flu
Ami<3Paris
TRACTION/BETC
For more than 100 years, Citroën has created vehicles that are as unconventional as they are iconic, such as Traction, 2CV, or even Type H, making mobility accessible to as many people as possible
Laundry Records
Serviceplan Russia
Miele and Serviceplan Russia teamed up with famous Russian singer Dmitry Malikov on an unusual initiative to turn a laundry full of Miele washing machines into a fully functioning recording studio
Maurten Unofficial
Åkestam Holst NoA
Maurten was an innovation in sports – a carbohydrate gel and sports drink based on hydrogel technology, helping elite athletes perform without side effects or the stomach problems and cramps that are a common problem with energy supplement products
Meltdown Flags
Serviceplan
After almost a year of protests, ‘Meltdown Flags’ staged a digital protest during the cancelled COP26 between 9-19 November 2020
Picture with the Enemy
CP+B – CRISPIN PORTER & BOGUSKY BRASIL
On International Friendship Day Fusion Energy drink invited gamers to join their greatest enemies in an unusual selfie Effort by CP+B Brazil changes video gaming behavior by encouraging gamers to take pictures with their opponents
The Spotify Parenthesis
Milk
2012 Bye Bye Bicycle was busy touring Europe in the wake of their sophomore album
Travelers x Zaadii: Legend of Z-Hawk
TBWA\Chiat\Day NY
• Three-year-old Zaadii Tso was tragically killed by a distracteddriver in 2015
Value the Australian Way
DDB Australia
Since 1914, Coles has been at the heart of Australian life- proudly supporting team members, community partners and suppliers and serving millions of everyday Aussie shoppers each week
Innovation
Disinfecting UVC Billboard
TBWA\ Helsinki
Terveystalo was a Finnish healthcare company as dedicated to preventing diseases as to curing them
Emergency Bikes
Wunderman Thompson Paris
Paris is already one of the most congested cities in the world
Make it Donate
Make it Donate
Charities are facing a fundraising crisis and are struggling to modernise
Mr Humfreez
TBWA NZ
50% of Kiwi homes are cold and damp, causing 1600 premature deaths each year
The Unfinished Votes
McCann Health NY/Change the Ref
After the tragic shooting at Marjory Stoneman Douglas High School in Parkland, Florida in 2018, Manuel and Patricia Oliver launched Change the Ref in memory of their son Joaquin and his 16 peers who senselessly lost their lives
Wearable Love
Wynken Blynken & Nod
Science has proven that touching each other is essential for our mental and physical health
Equality Spell Check
Wunderman Thompson Dubai, Beirut
Lenovo intervenes the most used program in the world to promote workplace equality
Poppy Drive
Wunderman Thompson Canada
Leading up to Remembrance Day this year Canadians had a new way of donating to the Royal Canadian Legion through a smartly designed, fully contactless Poppy box
Broadcast, Press & Inserts
Order from McDonald's
Buzzman
As Covid-19 forced people across Europe back into lockdown, BURGER KING® France made a plea on behalf of all restaurant workers in France, including those working for the competition
The Holy Ad
BBDO Ecuador
Palm Sunday during Easter Week is an important moment in the calendar of the Catholic church