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Current Issue 54
March 2020
Good problems are hard to find
Creativity and Xerox
I’ve been robotomised
What fly fishing taught me about advertising
Advertising creativity is in crisis
From the pulpit
Mail & Door Drops
Eat Your Tweet
CLM BBDO
In September 2019, a prime-time TV documentary investigated mass-market soups and revealed to six million people the hidden sugars, additives and artificial flavours they were consuming
His Dark Materials
360i
In the new HBO fantasy drama, “His Dark Materials”, based on Philip Pullman’s beloved trilogy, every character had their own daemon: a physical manifestation of their soul in the form of an animal
Protest Stamps
Shackleton
In December of 2019, Madrid hosted a World Climate Summit
The (Un)Wanted Envelope
Iris Worldwide, Amsterdam
Halo Top makes low-calorie ice cream for adults
Our Christmas Gift To The Planet: Digital Wrapping Paper
DDB Group Melbourne
Australians discard over 150,000km of Christmas wrapping paper every year
The welcome pack that's a work of art
Chemistry
Repeat sales of Jaguars in New Zealand were languishing at around 40% when they should be around 75%
Online & Digital
#snickersgate
CLM BBDO
For the past 10 years Snickers campaigns have all been based on “You’re not you when you’re hungry
@GoodnessBot
BBDO New York
The internet is filled with cyberbullies and trolls
4-Second Car Reviews
AnalogFolk
Data has shown that over 73% of all car buyers use online research and social media as their primary source of information when considering buying a car
Amazon Binge Shopping
Herezie
In France, Netflix is the clear market leader in video streaming
Catch a Flight to Buenos Aires
thjnk Zu¨rich
The Swiss holiday airline Edelweiss had opened up a new direct route to Buenos Aires
Google Street View Fashion Show
MullenLowe Dubai
Other malls in Dubai, such as Dubai Mall or Mall of the Emirates, had higher-end fashion retail destinations than City Centre
It’s Miller Time Campaign
DDB Chicago
In today’s world, perception has become more powerful than reality
Lights in the sky
Shackleton
ABANCA is a Spanish bank based in the region of Galicia
Losing Lena
Clemenger BBDO Sydney
In 1984, women earned 37% of degrees in computer science
MÜPOLASH
Ogilvy Social.Lab
Every two seconds, a fan shared a photo of his IKEA interior on Instagram
Pre Check
Colenso BBDO
Unfortunately, 98% of NZ women don’t know the nine symptoms of breast cancer
Remembrance Island - A Living Memorial to Canada’s Fallen
Wunderman Thompson Canada
Over 100 years had passed since the signing of the Armistice brought a stop to fighting between Allied and German forces and an end to WWI
Secret Menu
Ogilvy Australia
Online ordering was an increasingly important sales channel in the fast food industry
Swipe Night
72andSunny LA
Tinder had revolutionised dating culture with its brilliant Swipe™ feature
Free
Truth N Loot
M&C Saatchi
Kids Helpline, Australia’s only free, private and confidential 24/7 phone and online counselling service for young people, was witnessing a worrying spike in mental health issues amongst teens
#UnravelHate
Zulu Alpha Kilo
Toronto-based brand Peace Collective aims to capture cultural sentiment in their clothing, with slogans like “The Future is Canadian” and “Home is Canada”
Caption Contest
BBDO New York
The New Yorker’s weekly Caption Contest has become a highlight for readers over the years
Ford shows the link between the Mustang and rock and roll using AR
GTB
IKEA petstunes
Ogilvy Social.Lab
Studies show that pet owners don’t consider IKEA to buy products for their pets… everyone knows that pets hate being home alone
Liferun
Wunderman Thompson Seattle
Imagine if Fortnite awarded points for saving lives, rather than taking lives? Over the past week, the International Red Cross (ICRC) has flipped the Fortnite script with the ‘Liferun’ initiative – making it possible to game for good
Star Wars
Wunderman Thompson Manila
Star Wars ad from the Philippines has the world watching ‘til the end.
Toy Rescue
TBWA\Paris
Everybody loves toys
Voice of the Wall
Heimat Werbeagentur GmbH
2019
Outdoor & Events
A Future Without Change
VMLY&R Melbourne
Towards the end of every year, high school students are bombarded by universities all fighting for their attention
Big in Japan
Zulu Alpha Kilo
SingleCut Beersmiths was a New York City craft brewery with fans in beer-loving cities around the world
Campari Creates, The Campari Filters
FamousGrey, Groot- Bijgaarden
Art has always been in an integral part of Campari’s history, from its elegant Belle Epoque posters to its revolutionary campaigns of the 1920s and the surreal ads made by Franz Marangolo in the 1960s
House of DOTS
The LEGO Agency
A creative mindset is ranked as one of the most important skills for kids growing up in the 21st century and should be nurtured and developed early on in life
Shocks on the rocks
Shackleton
“Don’t drink and drive” was a message constantly repeated and constantly ignored
The Birth of Gaming Tourism
McCann London
Xbox believed that gaming should be for everyone
Toyota Hybrid - Reality Test Drive
Happiness Brussels
At motor shows, every car brand salesman was trying to sell their models by talking specs and features
Volvo Lifesaver
Ogilvy Social.lab Amsterdam
Volvo's vision was that from 2020 no-one should get killed or seriously injured in a new Volvo car
Art Gap
TBWA\RAAD
Standard Chartered Bank stands for ‘Here For Good’
Call your mum
Ogilvy Canada
To drive awareness of Cadbury Dairy Milk's generosity positioning during the holiday season
Leo Burnett London makes people think about McDonald’s without ever mentioning McDonald’s in new outdoor campaign
Leo Burnett London
SaveClassicBlue
White Rabbit Budapest
Air pollution is a global problem
Integrated
The Black Laundry
DDB New Zealand
The All Blacks were New Zealand’s national rugby team
The KitKat Kit
Wunderman Thompson London
KitKat wanted to reinvent its famous creative message to show how even the most intricate and demanding hobbies are better if you occasionally ‘have a break’
The Sound of Rum
AMV BBDO
The task was to bring to life Bacardi’s distinct Caribbean ‘Sound of Rum’ identity, in a way that celebrated the craft and personality of their bartenders as well as the cocktail making process
This Is Your Brain
&Co. / NoA
Maersk was transforming as a business, shifting from being a shipping company to a logistics partner to its clients
We The Unburnt
Leo Burnett Beirut
In October 2019, a fire destroyed Lebanon’s forests sparking massive local protests
For Seasons
Jung von Matt AG
The disturbing extent of the climate crisis was brought to life in an unprecedented music performance thanks to a collaboration between Hamburg’s NDR Elbphilharmonie Orchestra and Jung von Matt/SPREE
Hidden in Plain Sight
BBDO New York
The task was to create a campaign that revealed Ford’s new all-electric vehicle, the Mustang Mach-E
Painted by Everyone
BBDO New York
As a brand Bombay Sapphire believes that everyone is born a creative but as we grow older our daily responsibilities prevent us from expressing this creativity
TAP INITIATIVE
M&C Saatchi
TAB, Australia’s biggest sports betting company, wanted to spread awareness about a problem that kills 1 in 9 Aussie men: prostate cancer
Whatever you call it
Saatchi & Saatchi London
Innovation
'TRAIN’ing
McCann Health Japan
13 million people travel on Japan railways across Tokyo every day
Retard Gagnant (Winning Delays)
Havas Village Geneva
Over the Christmas period, airports in Switzerland, like airports everywhere else, suffer from overcrowding as flights get delayed because of heavier traffic than usual and a lack of air traffic controllers to deal with the extra workload
SmartWax
McCann Melbourne
Climate change is making the world’s oceans more acidic, with coastal areas bearing the majority of the impact, killing reefs and threatening ecosystems
Spark Play
Colenso BBDO
Now that technology is part of everyone’s everyday lives, it can be tricky managing screen time
Broadcast, Press & Inserts
The Ad without the Break
Wunderman Thompson Antwerp
As more and more TV viewers switch to streaming services, commercial broadcasters can’t afford to stay behind
Air Affairs
CHE Proximity
In 2019, Virgin Australia’s Velocity Frequent Flyer loyalty program hit 10 million members
Drive responsibly
BBDO Belgium
In 1992, Belgian Brewers added a warning message to their commercials: "Beer brewed with love is to be consumed with care