Current Issue 54
March 2020

 

•  Good problems are hard to find
•  Creativity and Xerox
•  I’ve been robotomised
•  What fly fishing taught me about advertising
•  Advertising creativity is in crisis
•  From the pulpit

Mail & Door Drops

Eat Your Tweet CLM BBDO In September 2019, a prime-time TV documentary investigated mass-market soups and revealed to six million people the hidden sugars, additives and artificial flavours they were consuming His Dark Materials 360i In the new HBO fantasy drama, “His Dark Materials”, based on Philip Pullman’s beloved trilogy, every character had their own daemon: a physical manifestation of their soul in the form of an animal Protest Stamps Shackleton In December of 2019, Madrid hosted a World Climate Summit The (Un)Wanted Envelope Iris Worldwide, Amsterdam Halo Top makes low-calorie ice cream for adults Our Christmas Gift To The Planet: Digital Wrapping Paper DDB Group Melbourne Australians discard over 150,000km of Christmas wrapping paper every year The welcome pack that's a work of art Chemistry Repeat sales of Jaguars in New Zealand were languishing at around 40% when they should be around 75%

Online & Digital

#snickersgate CLM BBDO For the past 10 years Snickers campaigns have all been based on “You’re not you when you’re hungry @GoodnessBot BBDO New York The internet is filled with cyberbullies and trolls 4-Second Car Reviews AnalogFolk Data has shown that over 73% of all car buyers use online research and social media as their primary source of information when considering buying a car Amazon Binge Shopping Herezie In France, Netflix is the clear market leader in video streaming Catch a Flight to Buenos Aires thjnk Zu¨rich The Swiss holiday airline Edelweiss had opened up a new direct route to Buenos Aires Google Street View Fashion Show MullenLowe Dubai Other malls in Dubai, such as Dubai Mall or Mall of the Emirates, had higher-end fashion retail destinations than City Centre It’s Miller Time Campaign DDB Chicago In today’s world, perception has become more powerful than reality Lights in the sky Shackleton ABANCA is a Spanish bank based in the region of Galicia Losing Lena Clemenger BBDO Sydney In 1984, women earned 37% of degrees in computer science MÜPOLASH Ogilvy Social.Lab Every two seconds, a fan shared a photo of his IKEA interior on Instagram Pre Check Colenso BBDO Unfortunately, 98% of NZ women don’t know the nine symptoms of breast cancer Remembrance Island - A Living Memorial to Canada’s Fallen Wunderman Thompson Canada Over 100 years had passed since the signing of the Armistice brought a stop to fighting between Allied and German forces and an end to WWI Secret Menu Ogilvy Australia Online ordering was an increasingly important sales channel in the fast food industry Swipe Night 72andSunny LA Tinder had revolutionised dating culture with its brilliant Swipe™ feature

Free

Truth N Loot M&C Saatchi Kids Helpline, Australia’s only free, private and confidential 24/7 phone and online counselling service for young people, was witnessing a worrying spike in mental health issues amongst teens #UnravelHate Zulu Alpha Kilo Toronto-based brand Peace Collective aims to capture cultural sentiment in their clothing, with slogans like “The Future is Canadian” and “Home is Canada” Caption Contest BBDO New York The New Yorker’s weekly Caption Contest has become a highlight for readers over the years Ford shows the link between the Mustang and rock and roll using AR GTB IKEA petstunes Ogilvy Social.Lab Studies show that pet owners don’t consider IKEA to buy products for their pets… everyone knows that pets hate being home alone Liferun Wunderman Thompson Seattle Imagine if Fortnite awarded points for saving lives, rather than taking lives? Over the past week, the International Red Cross (ICRC) has flipped the Fortnite script with the ‘Liferun’ initiative – making it possible to game for good Star Wars Wunderman Thompson Manila Star Wars ad from the Philippines has the world watching ‘til the end. Toy Rescue TBWA\Paris Everybody loves toys Voice of the Wall Heimat Werbeagentur GmbH 2019

Outdoor & Events

A Future Without Change VMLY&R Melbourne Towards the end of every year, high school students are bombarded by universities all fighting for their attention Big in Japan Zulu Alpha Kilo SingleCut Beersmiths was a New York City craft brewery with fans in beer-loving cities around the world Campari Creates, The Campari Filters FamousGrey, Groot- Bijgaarden Art has always been in an integral part of Campari’s history, from its elegant Belle Epoque posters to its revolutionary campaigns of the 1920s and the surreal ads made by Franz Marangolo in the 1960s House of DOTS The LEGO Agency A creative mindset is ranked as one of the most important skills for kids growing up in the 21st century and should be nurtured and developed early on in life Shocks on the rocks Shackleton “Don’t drink and drive” was a message constantly repeated and constantly ignored The Birth of Gaming Tourism McCann London Xbox believed that gaming should be for everyone Toyota Hybrid - Reality Test Drive Happiness Brussels At motor shows, every car brand salesman was trying to sell their models by talking specs and features Volvo Lifesaver Ogilvy Social.lab Amsterdam Volvo's vision was that from 2020 no-one should get killed or seriously injured in a new Volvo car Art Gap TBWA\RAAD Standard Chartered Bank stands for ‘Here For Good’ Call your mum Ogilvy Canada To drive awareness of Cadbury Dairy Milk's generosity positioning during the holiday season Leo Burnett London makes people think about McDonald’s without ever mentioning McDonald’s in new outdoor campaign Leo Burnett London SaveClassicBlue White Rabbit Budapest Air pollution is a global problem

Integrated

The Black Laundry DDB New Zealand The All Blacks were New Zealand’s national rugby team The KitKat Kit Wunderman Thompson London KitKat wanted to reinvent its famous creative message to show how even the most intricate and demanding hobbies are better if you occasionally ‘have a break’ The Sound of Rum AMV BBDO The task was to bring to life Bacardi’s distinct Caribbean ‘Sound of Rum’ identity, in a way that celebrated the craft and personality of their bartenders as well as the cocktail making process This Is Your Brain &Co. / NoA Maersk was transforming as a business, shifting from being a shipping company to a logistics partner to its clients We The Unburnt Leo Burnett Beirut In October 2019, a fire destroyed Lebanon’s forests sparking massive local protests For Seasons Jung von Matt AG The disturbing extent of the climate crisis was brought to life in an unprecedented music performance thanks to a collaboration between Hamburg’s NDR Elbphilharmonie Orchestra and Jung von Matt/SPREE Hidden in Plain Sight BBDO New York The task was to create a campaign that revealed Ford’s new all-electric vehicle, the Mustang Mach-E Painted by Everyone BBDO New York As a brand Bombay Sapphire believes that everyone is born a creative but as we grow older our daily responsibilities prevent us from expressing this creativity TAP INITIATIVE M&C Saatchi TAB, Australia’s biggest sports betting company, wanted to spread awareness about a problem that kills 1 in 9 Aussie men: prostate cancer Whatever you call it Saatchi & Saatchi London

Innovation

'TRAIN’ing McCann Health Japan 13 million people travel on Japan railways across Tokyo every day Retard Gagnant (Winning Delays) Havas Village Geneva Over the Christmas period, airports in Switzerland, like airports everywhere else, suffer from overcrowding as flights get delayed because of heavier traffic than usual and a lack of air traffic controllers to deal with the extra workload SmartWax McCann Melbourne Climate change is making the world’s oceans more acidic, with coastal areas bearing the majority of the impact, killing reefs and threatening ecosystems Spark Play Colenso BBDO Now that technology is part of everyone’s everyday lives, it can be tricky managing screen time

Broadcast, Press & Inserts

The Ad without the Break Wunderman Thompson Antwerp As more and more TV viewers switch to streaming services, commercial broadcasters can’t afford to stay behind Air Affairs CHE Proximity In 2019, Virgin Australia’s Velocity Frequent Flyer loyalty program hit 10 million members Drive responsibly BBDO Belgium In 1992, Belgian Brewers added a warning message to their commercials: "Beer brewed with love is to be consumed with care