Current Issue 51
June 2019

JWT Folk and An Post develop Address Point - a new service to help people without a home avail of vital services JWT Folk Working closely with homeless charities and service providers, the new nationwide facility used an online tool to instantly generate an individual’s personal address, with mail collection points at local post offices Pass On The Blessing J. Walter Thompson Hong Kong During Chinese New Year, red packets filled with money are exchanged between friends, family and co-workers as a way of passing on blessings and good fortune.

Flatpack Fiasco Oliver Building a good credit rating in the UK was important because it was key to getting things like a mortgage, a car loan or even a mobile phone contract Fund Female Wunderman Thompson UK Wunderman Thompson UK wanted to mark International Women’s Day on March 8th by showing its support for women-owned businesses Keeping Fortnite Fresh VMLY&R Younger consumers were revolutionising the ways entertainment was produced and consumed Lucky Face Impact BBDO Dubai Since sales of lottery tickets had dropped down by more than 40%, the task was to grab the attention of young people, so they could engage with the lottery, which they saw as an outdated product Pre-Testie Bestie FCB New Zealand Every year in New Zealand, around 3,000 babies are born with Foetal Alcohol Syndrome The First Refurbished Twitter Account BETC Back Market was founded in France 2014 and quickly became the market leader for refurbished smart phones and home electronics The Truth Is Worth It Droga5 “The Truth Is Hard” was a brand campaign for The New York Times that set out to show the title’s commitment to quality and original journalism at a time when trust in American institutions was at an all-time low and misinformation was rife Unfail DDB Sydney The Volkswagen Polo was a car tailored for young, urban Aussies We Cover Courage In the Company of Huskies Allianz wanted to talk about its brand purpose in a new way and reconnect customers to the idealistic roots of insurance, reminding them that Allianz was there to support them when they faced the big and the small choices that impacted on their lives #mentalload Proximity Madrid Despite the fact that nowadays family compositions and the roles within are changing, many women continue to be responsible for all logistics and decision-making in the home Be The Meister Proximity Barcelona Jägermeister wanted to launch its new global positioning “Irreverent perfectionism,” adapting it to the Spanish market Deautomatizing Sexual Harassment DAVID Buenos Aires Statistics In Argentina show that 93% of women had suffered sexual harassment in the street and 80% admit that they feel vulnerable in public places, according to a report by the organization Mujeres de la Matria Latinoamericana (MuMaLá) Don’t Get Bought Off DDB Canada Montréal Social media is used more and more as a sexual exploitation recruitment tool Donate to Accelerate Engine Every day, 6 people in the UK sustain a life-changing spinal cord injury KFC McHack Ogilvy Amsterdam KFC is famous for its Original Recipe Chicken® McPickle VMLY&R McDonald’s Australia found itself in a bit of a pickle Memorial Tickets De Vloer 1 in 5 drink concertgoers drink more than the legal limit Oat the Goat FCB New Zealand Shockingly, New Zealand has the second worst rate of schoolyard bullying in the developed world Perussian Prices FAHRENHEITDDB After 36 years, Peru qualified to a World Cup Pet-Commerce Ogilvy Brazil Much has been said about facial recognition and artificial intelligence technologies and their use by advertisers to improve the way brands and consumers interact Rescue Dogz J. Walter Thompson Brazil A campaign was created capitalizing on misspelling for a good cause The "stolen" sex tape Pristop d.o.o. Testicular cancer is the most common cancer among men between the ages of 20 and 40, and it affects around 100 men in Slovenia each year The Accessible Elections Leo Burnett Israel A campaign by Access Israel designed to remind politicians that making their speeches accessible to all is not an option but their duty The Unstoppable Resume FAMOUSGREY Paris After a first major campaign, Cancer@Work and FamousGrey Paris are devising an ingenious device to help cancer patients find their place in the professional world thanks to a new campaign entitled The Unstoppable Résumé

Burn That Ad DAVID SP Burger King Brazil wanted to launch BK Express, an app that allowed customers to pre-order their burgers and thus avoid having to queue when they were in the restaurant Dogs Spark44 The Discovery is the largest Land Rover SUV, perfect for families and also perfect for dogs because of its space and bespoke accessories Dunkintine's BBDO New York Every year, Valentine’s Day presented a massive opportunity for Dunkin’ and was one of their biggest days for donut sales Second Chances Casanova//McCann Donate Life California was the organisation responsible for managing the organ, eye and tissue donor registry in California Street Vet McCann Paris In 2018, more than one million dogs in France had no medical check-up at all Truck Art Childfinder BBDO Pakistan, Impact BBDO Every year, more than 3,000 children go missing in Pakistan, many kidnapped and trafficked to various parts of the country Illinois Council Against Handgun Violence ‘Most Dangerous Street’ FCB Chicago & FCBX Chief Creative Officer: Liz Taylor WW Creative Partner: Fred Levron EVP, Head of Experiential: Kim DeNapoli Associate Creative Director: Jack Miller Sr McCann Health Campaign for Shatterproof seeks to change the perception about opioid addiction and reduce stigma McCann Health New York, McCann New York The National Institute on Drug Abuse (NIDA)1 defines addiction as a chronic brain disease OMO tag TBWA\RAAD Detergent brands have been doing sampling in the same way for years, in Lebanon and across the world The Good Ship IKEA Mother London IKEA’s most sustainable UK store was set to open in Greenwich, London The Most Expensive work of art Shackleton Every year, thousands of trains are vandalized and cleaning graffiti costs Renfe, the main rail network in Spain, more than 15 million Euros The Testimatic - The Automatic Ball Checking Machine That Touched Men Everywhere FCB New Zealand Testicular cancer is the most common form of cancer affecting Kiwi men aged 18-35 UberToys DDB Paris In 2011, Uber was launched in France and it felt like magic to have a car available at the tip of your fingers Wildhomes for Wildlife Mother London IKEA’s most sustainable store was set to open in Greenwich, London Wrong World Finals BBDO Guerrero Snickers needed agile digital posts to join in on the online hype surrounding the World Cup

#forthethrone Droga5 New York In April 2019, HBO wanted to attract record audiences for the eighth and final season of “Game of Thrones”. #unignorable TAXI Because Canadians did not realise that social issues like domestic violence, poverty, and homelessness existed in their own communities, the problems were being ignored No need to fly – Around the world in Germany Ogilvy Frankfurt German Rail wanted to promote their super-saver tickets for fast, inexpensive travel within Germany Offside Studio J. Walter Thompson Dubai Women in the Middle East are currently battling for equal rights across several fronts Say it with a Cactus HelloFCB+ Nothing says ‘I love you’ quite like flowers The E.V.A Initiative Forsman & Bodenfors Most cars were designed for the average- sized man and tested mainly on male crash- test dummies The Rembrandt Tutorials J. Walter Thompson Amsterdam To commemorate the death of the great Dutch master Rembrandt, his voice was recreated so that, on the 350th anniversary of his passing, he could once again teach people how to paint AgroBanking GREY Group Bangladesh Over 33% of Bangladesh’s population are without a bank account and most of them are farmers Reality TV Recruiting Serviceplan Munich The unemployment rate in Germany has fallen to a record low ThisAbles McCann Tel Aviv Ikea Israel, in collaboration with Milbat and Access Israel, make it easy to convert Ikea furniture and accessories into disability-friendly products.

Convert It Colenso BBDO BNZ’s brand mission is to help not just their customers, but all New Zealanders be good with money so they can do great things with it Humanity Wall Happiness Brussels Many publishers have paywalls on their websites StorySign - Powered by Huawei AI FCB Inferno Huawei wanted to bring to life their brand promise, ‘Push the limits of what is humanly possible Unbias Button J. Walter Thompson Amsterdam There is plenty of research to show that the words people use directly affect the way they think Whopper Detour FCB New York Innovation was essential in the fast- food industry for brands to remain both competitive and relevant

The Blank Edition Impact BBDO Dubai Due to political infighting and gridlock, Lebanon had been without a government for over five months The Last Ever Issue VMLY&R Poland In Poland, even in 2019, women were marginalised, patronised and everyday sexism was still acceptable The Non-Issue McCann London and McCann Paris Ageism is an often-overlooked form of discrimination, unconsciously accepted by many people in everyday life Undercover Crosswords FCB New Zealand Shockingly, abuse of old people is rampant in New Zealand, with over 70,000 senior citizens being abused each year Don't read this poster OLIVER The brief was to create an advert for London Underground Tube Car Panels Letter from Nick BBDO New York The objective of this project was to announce SAP’s purchase of Qualtrics to the business community and introduce SAP’s new Experience Management solutions, which can help companies better listen and react to the feelings of their customers